The new programmatic marketing framework

The guideline to programmatic marketing continues to be rewritten as an inconsistent vaccine rollout will bring a new era to the crisis along with the demise of the third party cookie and other data privacy challenges.

These factors, and many others, are reshaping many aspects of this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.

Speakers

  • speaker
    Melissa Duren ConnerJENNIFER BETT COMMUNICATIONSPARTNER
  • speaker
    Kerel CooperLIVEINTENTCHIEF MARKETING OFFICER
  • speaker
    Natasha PotashnikKNOWNSVP, DATA SCIENCE & MEDIA OPTIMIZATION
  • speaker
    Orchid RichardsonIABSVP, PROGRAMMATIC & DATA CENTER
  • speaker
    Erik RequidanMEDIA TRADECRAFTFOUNDER & CEO
  • speaker
    Justin ScarboroughPMGPROGRAMMATIC DIRECTOR
  • speaker
    Jason KwongREDBOXCHIEF DIGITAL AND STRATEGY OFFICER
  • speaker
    James BournerJELLYFISHSVP, GLOBAL HEAD OF DISPLAY
  • speaker
    Jennifer GarciaPUBLICIS MEDIASVP DATA SCIENCE & RESEARCH
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Agenda

(Times are local: America/New York)
12:00 p.m.
Welcome and Working Session

Welcome to the Digiday Programmatic Marketing Summit, we will be kicking off this event with a group working session to discuss the challenges and opportunities associated with programmatic marketing.

(Times are local: America/New York)
12:00 p.m.
Welcome and Key Trends

Welcome to the Digiday Programmatic Marketing Summit. To start this full day of session content, we will first walk through the key trends we are seeing in the programmatic marketing landscape.

12:15 p.m.
How to Adapt Your Strategy

As the third-party cookie hangs on it’s final thread, we’ll hear from one marketing executive as they outline their future-proof plans to focus on first-party data solutions.

12:40 p.m.
Session with Adelphic
12:55 p.m.
The Rush of Contextual Targeting

Content is key. In this session hear from one exec as they walk us through their contextual advertising priorities, and how they are able to mitigate brand safety concerns while ensuring appropriate targeting.

1:15 p.m.
Session with Engine Group
1:30 p.m.
Spotlight on Brand Safety

Everyone is trying to be brand-safe but it’s a lot easier said than done. Learn how one brand safety leader is dominating in the platforms, the measures they’re taking to avoid slip-ups and how they decide whether certain ad exchanges, networks, and large platforms are worth the risk.

1:50 p.m.
Session with 1PlusX
2:05 p.m.
The Bid Duplication War

Traffic spikes have caused increased costs in processing bid requests, giving already under pressure demand-side platforms extra economic incentive to squash bid duplication. In this session hear how one buyer is trying to simplify their supply chain and how they’re working with SSPs and DSPs to mitigate this issue.

2:25 p.m.
Session with StackAdapt
2:40 p.m.
The Minority Report Podcast LIVE

Join Minority Report hosts Kerel Cooper and Erik Requidan as they host their podcast LIVE for the Digiday audience.

(Times are local: America/New York)
12:00 p.m.
Welcome Back
12:05 p.m.
Taking Control In-House

What does it really mean to take back control? Brands are on a mission to take back the reins — rethinking how they work with their agencies, their platforms, and even internally. In this session, one brand executive takes us through how their company is rethinking its internal structure to do more in-house programmatic work.

12:25 p.m.
Session with Verve
12:40 p.m.
Impression vs. Attention

Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from brand exec as they outline their path forward to attention-based metrics

1:00 p.m.
Session with PubMatic
1:15 p.m.
Mythbusting Programmatic Audio

Join us in debunking the myths surrounding programmatic audio buys — from bidding to execution, we’ll focus in on the similarities and differences between traditional, video, and audio advertising.

1:35 p.m.
Session with DoubleVerify
1:50 p.m.
Transparency is Key to Build Trust

Media is complex and fragmented. Clients want to know how their marketing budget is spent and where their ad dollars go. They are looking for more accountability, transparency, and contractual clarity. In the world where one wrong step could destroy a brand, transparency about where ads show up is more important than ever.

2:10 p.m.
Session with Nexstar
2:25 p.m.
Data Analysis Paralysis

In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This brand executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

2:45 p.m.
Key Takeaways
State of the Industry
Get a taste of the content with this State of the Industry session from our previous Digiday Programmatic Marketing Summit.

Past Attendees

Who Attends?
  • 68%
    Director-level and above
  • 80%
    Agency & brand leaders
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