The new programmatic marketing framework
The guideline to programmatic marketing continues to be rewritten as an inconsistent vaccine rollout will bring a new era to the crisis along with the demise of the third party cookie and other data privacy challenges.
These factors, and many others, are reshaping many aspects of this part of the industry. Hear from experts and analysts on how they’re bracing for these changes and what it means to be competitive in programmatic marketing in this new landscape. What are the hurdles in reaffirming a strong programmatic marketing strategy and where is there opportunity? Explore these topics with us over three days at the Digiday Programmatic Marketing Summit.
Welcome to the Digiday Programmatic Marketing Summit, we will be kicking off this event with a group working session to discuss the challenges and opportunities associated with programmatic marketing.
Welcome to the Digiday Programmatic Marketing Summit. To start this full day of session content, we will first walk through the key trends we are seeing in the programmatic marketing landscape.
As the third-party cookie hangs on it’s final thread, we’ll hear from one marketing executive as they outline their future-proof plans to focus on first-party data solutions.
Content is key. In this session hear from one exec as they walk us through their contextual advertising priorities, and how they are able to mitigate brand safety concerns while ensuring appropriate targeting.
Everyone is trying to be brand-safe but it’s a lot easier said than done. Learn how one brand safety leader is dominating in the platforms, the measures they’re taking to avoid slip-ups and how they decide whether certain ad exchanges, networks, and large platforms are worth the risk.
Traffic spikes have caused increased costs in processing bid requests, giving already under pressure demand-side platforms extra economic incentive to squash bid duplication. In this session hear how one buyer is trying to simplify their supply chain and how they’re working with SSPs and DSPs to mitigate this issue.
Join Minority Report hosts Kerel Cooper and Erik Requidan as they host their podcast LIVE for the Digiday audience.
What does it really mean to take back control? Brands are on a mission to take back the reins — rethinking how they work with their agencies, their platforms, and even internally. In this session, one brand executive takes us through how their company is rethinking its internal structure to do more in-house programmatic work.
Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from brand exec as they outline their path forward to attention-based metrics
Join us in debunking the myths surrounding programmatic audio buys — from bidding to execution, we’ll focus in on the similarities and differences between traditional, video, and audio advertising.
Media is complex and fragmented. Clients want to know how their marketing budget is spent and where their ad dollars go. They are looking for more accountability, transparency, and contractual clarity. In the world where one wrong step could destroy a brand, transparency about where ads show up is more important than ever.
In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This brand executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.
68%Director-level and above
80%Agency & brand leaders
Learn more about lead generation, thought leadership and branding opportunities for this event.