For media buyers, 2023 has been just as tumultuous as advertised. As if client cutbacks haven’t made life hard enough, privacy regulations are compounding data and measurement challenges and retail media has provided another channel to figure out. However, even with these challenges, areas of growth and opportunity remain. Social channels are teeming with life and humor while agency culture seems to be changing for the better. Commerce and AI are taking center stage while B2B marketing is reestablishing its importance in the marketing ecosystem.

The Digiday Media Buying Summit offers an influential group of media buying execs a chance to come together to discuss these opportunities, pitch solutions and ultimately, make valuable business connections. Through main stage sessions, networking and town hall discussions, leaders will connect with decision-makers to bring life to new ideas and values in the industry. In our one-to-one meetings, executives will meet with our innovative partners to address key issues and work together to move the needle on technology and performance within the media buying space.

Join us at the Digiday Media Buying Summit and leave armed with valuable connections and honest insights to benefit your business.

Speakers

  • speaker
    Fabrice Beer-GabelINTENT IQVICE PRESIDENT STRATEGY & PARTNERSHIP
  • speaker
    Kasha CacyKNOWNCHIEF MEDIA OFFICER
  • speaker
    Lauren CrawfordINMARKETVP, PRACTICE LEAD, HEALTHCARE
  • speaker
    Coltrane CurtisTEAM EPIPHANYFOUNDER
  • speaker
    Jeremy FainCOGNITIVCEO & CO-FOUNDER
  • speaker
    Nicole GreeneGARTNERVP, ANALYST
  • speaker
    Marc GuldimannADELAIDECEO & CO-FOUNDER
  • speaker
    Suhaila HobbaOMD USACHIEF MEDIA OFFICER
  • speaker
    Eric JohnIABVP, MEDIA CENTER
  • speaker
    Matthew KramerMEDIA.MONKSHEAD OF BRAND INVESTMENT
  • speaker
    Eugene LeeCMI MEDIA GROUPCOO
  • speaker
    Pele MareeWPROMOTESENIOR DIRECTOR, AUDIENCE STRATEGY
  • speaker
    Hyun Lee MillerGOOD APPLECHIEF MEDIA OFFICER
  • speaker
    Sarah MorrisPPKDIRECTOR, DIGITAL STRATEGY & INVESTMENT
  • speaker
    Amie OwenUMWWHEAD OF COMMERCE
  • speaker
    Swapnil PatelMCKINNEYEXECUTIVE DIRECTOR, MEDIA
  • speaker
    John PuterbaughQUADVICE PRESIDENT, ADVANCED MEDIA & INNOVATION
  • speaker
    Michael PowellADDAPTIVE INTELLIGENCESENIOR NATIONAL SALES DIRECTOR
  • speaker
    Nessira RandolphHYYPE SPACEPRESIDENT
  • speaker
    Jonathan RicardRESONATE CHIEF STRATEGY OFFICER
  • speaker
    Arjun SahgalDATONICSVP, BUSINESS DEVELOPMENT
  • speaker
    Manu SinghNCM SENIOR VICE PRESIDENT OF INSIGHTS, ANALYTICS AND DATA SALES STRATEGY
  • speaker
    Carrie TropeanoMEKANISMCHIEF MEDIA OFFICER
  • speaker
    Kyle WaxmanSILVERPUSHEVP, NORTH AMERICA
See all Speakers

Agenda

2:00 p.m. EST
Registration Opens
Tiburon Foyer

Welcome to Digiday’s Media Buying Summit! Upon arrival, head to the Digiday registration desk to check in and receive resources on the days ahead. Please make sure to wear your name badge for all event functions!

2:30 p.m. EST
Welcome and Opening Remarks
Tiburon

We’ll kick off mainstage content with a look at the key trends in digital media and publishing.

2:40 p.m. EST
The Creator Economy Impact
Tiburon

Once thought to be a bubble that would soon burst, the so-called “influencer phenomenon” has evolved to become known as the “creator economy” – a central, ever-present force that’s shaping industries including retail, beauty and beyond. As they focus on authenticity, reach and a constant flow of content, brands are putting marketing in the hands of digital creators and even building brands around their expertise while putting them at the helm. But how do we measure the success of those campaigns? In this session we’ll dive into measurement strategies that are key in creating and maintaining successful marketing campaigns.

speaker

Coltrane Curtis

FOUNDER

TEAM EPIPHANY

speaker
Moderator
Antoinette Siu
3:00 p.m. EST
Attention Metrics: Transforming Insights into Action
Tiburon
speaker

Marc Guldimann

CEO & CO-FOUNDER

ADELAIDE

speaker

Manu Singh

SENIOR VICE PRESIDENT OF INSIGHTS, ANALYTICS AND DATA SALES STRATEGY

NCM

3:10 p.m. EST
Harmonizing Data-Centric Creativity: Unleashing Innovation in Media Planning and Buying
Tiburon

In today’s media landscape, data is the catalyst for creativity and innovation. Discover how data empowers informed decisions, fuels personalized campaigns, and drives automation. Learn to measure creativity’s impact beyond traditional metrics.

speaker

Kasha Cacy

CHIEF MEDIA OFFICER

KNOWN

speaker
Moderator
Michael Bürgi
3:30 p.m. EST
Contextual AI: Beyond the Buzzwords
Tiburon

Join us for a session with our sponsor, Seedtag for a workshop on the industry’s most pressing issues.

3:45 p.m. EST
Corporate In-Housing vs Agency Resourcing
Tiburon

Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate this new world of consumers, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?

speaker

Eugene Lee

COO

CMI MEDIA GROUP

speaker

Suhaila Hobba

CHIEF MEDIA OFFICER

OMD USA

speaker
Moderator
Michael Bürgi
4:10 p.m. EST
Futureproofing Brands in a Cookieless World: The Key to Contextual Relevance
Tiburon

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can futureproof their businesses in a cookieless world.

speaker

Chad Engelgau

CEO & PRESIDENT

ACXIOM

speaker
Moderator
Marty Swant
4:35 p.m. EST
Coffee Break
Tiburon Foyer

Grab a coffee before heading into our Town Hall!

4:45 p.m. EST
Town Hall and Challenge Board
Blue Heron

Agencies only.

This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions:

5:15pm — Silverpush

5:25pm — Addaptive – Leverage strategic partnerships for programmatic success

5:35pm — Cognitiv

speaker

Kyle Waxman

EVP, NORTH AMERICA

SILVERPUSH

speaker

Jeremy Fain

CEO & CO-FOUNDER

COGNITIV

speaker

Michael Powell

SENIOR NATIONAL SALES DIRECTOR

ADDAPTIVE INTELLIGENCE

5:45 p.m. EST
VIP Welcome Reception
Putting Green

Invitation only

For the convenience of yourself and others, please wear your name badge.

6:00 p.m. EST
8-Minute Meetings
Putting Green

Round 1! Pre-registration is required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge for all event functions!

7:00 p.m. EST
Cocktail Reception
Putting Green

Open to all ticketed guests

Continue networking with casual cocktails provided by Ceros. Please make sure to wear your name badge!

8:00 p.m. EST
Dinner with Strangers
Ria

End the day with fellow attendees for a casual meal right down the street from the summit. Digiday has made a group reservation so you can enjoy a great meal while at Digiday’s Summit. Sign up at the registration desk. Costs are at your own expense.

9:30 p.m. EST
After Hours Hangout
Bella Vista Lounge

Join fellow attendees for a drink to end the day. Costs are at your own expense.

8:00 a.m. EST
Breakfast Serve and Registration Re-Opens
Court of Palms & Tiburon Foyer

While registration re-opens, breakfast will be served courtesy of Digiday.

8:30 a.m. EST
Welcome Back
Tiburon

Welcome back to Day 2 of our mainstage content.

8:35 a.m. EST
The Commerce Revolution: from Tactics to Strategy & Content
Tiburon

The world of media consumption is changing, and media opportunities must evolve with it. We are at a crossroads where media, data and tech meet, helping to pave the way for more efficiencies across the commerce landscape. During this chat, we will share use cases and recommendations that can help brands drive more sales through frictionless options to buy rather than creating yet another touchpoint, making all media shoppable within the purchase journey.

speaker

Amie Owen

HEAD OF COMMERCE

UMWW

speaker
Moderator
Antoinette Siu
8:55 a.m. EST
Unlocking the Power of AI: How Agencies are Using AI to Accelerate Growth and Time-to-Value
Tiburon

n a landscape where brands expect agencies to deliver against KPIs efficiently, it is more critical and challenging than ever to understand, target, and engage hyper-targeted consumer audiences across the customer lifecycle. As AI technology takes center stage in marketing, agencies need to leverage this emerging technology to advance their capabilities, save time, and, ultimately, accelerate time-to-value and client growth.

Join WPromote Senior Director, Audience Strategy Pele Maree and Resonate Chief Strategy Officer Jonathan Ricard, as they discuss how the emergence of AI and AI-powered data is driving growth and efficiency for both agencies and their clients.

speaker

Jonathan Ricard

CHIEF STRATEGY OFFICER

RESONATE

speaker

Pele Maree

SENIOR DIRECTOR, AUDIENCE STRATEGY

WPROMOTE

9:05 a.m. EST
Revolutionizing Multi-Channel Marketing: Bridging the Gap Between Digital and Direct
Tiburon

In an era of programmatic marketing, where precision and personalization reign supreme, direct mail emerges as a pioneering force, fusing tradition with technology. Explore how direct mail, one of the original programmatic mediums, enables addressable audiences at scale, offers measurability in a 1:1 context, and reignites the importance of households in modern marketing strategies. We’ll dive into the realm of audience-first multi-channel approaches, emphasizing the pivotal role households play in this interconnected landscape.

speaker

John Puterbaugh

VICE PRESIDENT, ADVANCED MEDIA & INNOVATION

QUAD

speaker
Moderator
Michael Bürgi
9:25 a.m. EST
Hop on the Safari Bandwagon with a recipe to onboard, reach, and retarget your cookieless audiences.
Tiburon

Join us for a session with our sponsor, IntentIQ, for a workshop on the industry’s most pressing issues.

speaker

Fabrice Beer-Gabel

VICE PRESIDENT STRATEGY & PARTNERSHIP

INTENT IQ

speaker

Arjun Sahgal

VP, BUSINESS DEVELOPMENT

DATONICS

9:40 a.m. EST
Investments in Gaming
Tiburon

With advertising spend on gaming and Esports on the rise, this session will focus on the latest moves in the industry. Join us for this session as we address the embrace of augmented reality, the rise of competitive gaming, and the increase in audiences and engagement.

speaker

Sarah Morris

DIRECTOR, DIGITAL STRATEGY & INVESTMENT

PPK

speaker
Moderator
Marty Swant
10:00 a.m. EST
State of the Industry with Clinch
Tiburon
10:10 a.m. EST
Building for the Future: How AI Can Help
Tiburon

Building a modern media buying operation is crucial to staying ahead of today’s constantly shifting landscape, but how can AI advance those strategies? After these unprecedented years, hear an agency executive give a play-by-play on the talent, tech, and tools needed to assemble and keep a winning team afloat, and how AI is shifting those priorities.

speaker

Hyun Lee Miller

CHIEF MEDIA OFFICER

GOOD APPLE

speaker

Nicole Greene

VP, ANALYST

GARTNER

speaker
Moderator
Marty Swant
10:30 a.m. EST
Coffee & Networking Break
Tiburon Foyer

Enjoy some refreshments with fellow attendees.

10:45 a.m. EST
Town Hall
Blue Heron

Exclusive to agencies.

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

11:45 – Hyype Space -Unleashing the Power of Brand Storytelling: Engage, Inspire, and Connect

11:55 – InMarket

speaker

Nessira Randolph

PRESIDENT

HYYPE SPACE

speaker

Lauren Crawford

VP, PRACTICE LEAD, HEALTHCARE

INMARKET

12:05 p.m. EST
Lunch
Court of Palms

Lunch will be served courtesy of Digiday.

1:00 p.m. EST
Afternoon Activities

This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

6:00 p.m. EST
8-Minute Meetings
Court of Palms

Round 2! Pre-registration required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge!

7:00 p.m. EST
Cocktail Reception
Court of Palms

Open to all ticketed guests.

Continue networking with casual cocktails provided by EX.CO. Please make sure to wear your name badge!

8:00 p.m. EST
Dinner with Friends
Ria

Enjoy the last night of the summit with fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

9:30 p.m. EST
After Hours Hangout
Bella Vista Lounge

Join fellow attendees for a drink to end the day. Costs are at your own expense.

8:30 a.m. EST
Breakfast Served
Court of Palms

Breakfast will be served courtesy of Digiday.

9:05 a.m. EST
Client-Centric Digital Buying: Marrying Performance, Not Partners
Tiburon

In a world filled with complex agency partnerships and digital intricacies, simplicity is the key to success. We’ll unravel the power of a straightforward, client-first approach to digital buying that puts results at the forefront. Discover why agencies should be committed to delivering performance, not just tied to partnerships. In this session, we’ll delve into the importance of aligning agency goals with client objectives, focusing on delivering measurable outcomes that drive growth.

speaker

Swapnil Patel

EXECUTIVE DIRECTOR, MEDIA

MCKINNEY

speaker
Moderator
Antoinette Siu
9:25 a.m. EST
Sponsored Session
Tiburon

Join us for a session with our sponsor for a dialogue on the industry’s most pressing issues.

9:35 a.m. EST
Smarter Ads On The Dumb Box
Tiburon

The streaming wars, and the slew of competitors, have put a new emphasis on how we measure audiences on the TV screen. In this session, hear how the learnings of data-driven messaging are informing ads elsewhere on the TV as we explore how changing consumer habits amid the pandemic have accelerated TV viewing and, along with it, a new opportunity to capture audiences based on hard, measurable data.

speaker

Eric John

VP, MEDIA CENTER

IAB

speaker

Matthew Kramer

HEAD OF BRAND INVESTMENT

MEDIA.MONKS

speaker
Moderator
Antoinette Siu
9:55 a.m. EST
I’ve Seen It All — and I’m Not Even Old
Tiburon

The media agency business has undergone tectonic change in the last three years, with massive upheaval in consumption habits and patterns, the rise of newer ad opportunities (retail and performance media), increased automation and tech (programmatic, AI), and talent and client-compensation challenges. Hear from the chief media officer at a major independent agency that’s undergone an ownership change in the last year on how to adapt — and grow.

speaker

Carrie Tropeano

CHIEF MEDIA OFFICER

MEKANISM

speaker
Moderator
Michael Bürgi
10:15 a.m. EST
Closing Remarks and Key Takeaways
Tiburon

We’ll wrap the summit by going over the key takeaways from the three days of content.

See Full Day

Attendees

See all Attendees

Sponsors

Venue

The Ritz-Carlton Naples, Tiburón

2600 Tiburon Drive Naples
FL 34109
Please note our room block at the Ritz Carlton Naples Tiburon is now fully booked. The Ritz Carlton Naples Tiburon has some rooms still available but at their rack rate. We suggest the following hotels within 5 miles of the Ritz Carlton Naples Tiburon.

Innovation Hotel
1290 Innovation Drive, Naples, FL 34108
Business Class, 3.4 miles, 9-minute drive

Inn at Pelican Bay
800 Vanderbilt Beach Road, Naples, FL 34108
Boutique Hotel, 3.2 miles, 8-minute drive

Pass Options

Entry-level Pass
$3,395
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Pass
$5,195
  • Save $200, originally $5,395
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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