Welcome to Digiday’s Media Buying Summit! Upon arrival, head to the Digiday registration desk to check in and receive resources on the days ahead. Please make sure to wear your name badge for all event functions!

We’ll kick off mainstage content with a look at the key trends in digital media and publishing.

Once thought to be a bubble that would soon burst, the so-called “influencer phenomenon” has evolved to become known as the “creator economy” – a central, ever-present force that’s shaping industries including retail, beauty and beyond. As they focus on authenticity, reach and a constant flow of content, brands are putting marketing in the hands of digital creators and even building brands around their expertise while putting them at the helm. But how do we measure the success of those campaigns? In this session we’ll dive into measurement strategies that are key in creating and maintaining successful marketing campaigns.

In today’s media landscape, data is the catalyst for creativity and innovation. Discover how data empowers informed decisions, fuels personalized campaigns, and drives automation. Learn to measure creativity’s impact beyond traditional metrics.

Join us for a session with our sponsor, Seedtag for a workshop on the industry’s most pressing issues.

Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate this new world of consumers, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can futureproof their businesses in a cookieless world.

Grab a coffee before heading into our Town Hall!

Agencies only.

This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions:

5:15pm — Silverpush

5:25pm — Addaptive – Leverage strategic partnerships for programmatic success

5:35pm — Cognitiv

Invitation only

For the convenience of yourself and others, please wear your name badge.

Round 1! Pre-registration is required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge for all event functions!

Open to all ticketed guests

Continue networking with casual cocktails provided by Ceros. Please make sure to wear your name badge!

End the day with fellow attendees for a casual meal right down the street from the summit. Digiday has made a group reservation so you can enjoy a great meal while at Digiday’s Summit. Sign up at the registration desk. Costs are at your own expense.

Join fellow attendees for a drink to end the day. Costs are at your own expense.

While registration re-opens, breakfast will be served courtesy of Digiday.

Welcome back to Day 2 of our mainstage content.

The world of media consumption is changing, and media opportunities must evolve with it. We are at a crossroads where media, data and tech meet, helping to pave the way for more efficiencies across the commerce landscape. During this chat, we will share use cases and recommendations that can help brands drive more sales through frictionless options to buy rather than creating yet another touchpoint, making all media shoppable within the purchase journey.

In an era of programmatic marketing, where precision and personalization reign supreme, direct mail emerges as a pioneering force, fusing tradition with technology. Explore how direct mail, one of the original programmatic mediums, enables addressable audiences at scale, offers measurability in a 1:1 context, and reignites the importance of households in modern marketing strategies. We’ll dive into the realm of audience-first multi-channel approaches, emphasizing the pivotal role households play in this interconnected landscape.

Join us for a session with our sponsor, IntentIQ, for a workshop on the industry’s most pressing issues.

With advertising spend on gaming and Esports on the rise, this session will focus on the latest moves in the industry. Join us for this session as we address the embrace of augmented reality, the rise of competitive gaming, and the increase in audiences and engagement.

Building a modern media buying operation is crucial to staying ahead of today’s constantly shifting landscape, but how can AI advance those strategies? After these unprecedented years, hear an agency executive give a play-by-play on the talent, tech, and tools needed to assemble and keep a winning team afloat, and how AI is shifting those priorities.

Enjoy some refreshments with fellow attendees.

Exclusive to agencies.

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

11:45 – Hyype Space -Unleashing the Power of Brand Storytelling: Engage, Inspire, and Connect

11:55 – InMarket

Lunch will be served courtesy of Digiday.

This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

Round 2! Pre-registration required.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and media companies, and build valuable business relationships. Please make sure to wear your name badge!

Open to all ticketed guests.

Continue networking with casual cocktails provided by EX.CO. Please make sure to wear your name badge!

Enjoy the last night of the summit with fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

Join fellow attendees for a drink to end the day. Costs are at your own expense.

Breakfast will be served courtesy of Digiday.

In a world filled with complex agency partnerships and digital intricacies, simplicity is the key to success. We’ll unravel the power of a straightforward, client-first approach to digital buying that puts results at the forefront. Discover why agencies should be committed to delivering performance, not just tied to partnerships. In this session, we’ll delve into the importance of aligning agency goals with client objectives, focusing on delivering measurable outcomes that drive growth.

Join us for a session with our sponsor for a dialogue on the industry’s most pressing issues.

The streaming wars, and the slew of competitors, have put a new emphasis on how we measure audiences on the TV screen. In this session, hear how the learnings of data-driven messaging are informing ads elsewhere on the TV as we explore how changing consumer habits amid the pandemic have accelerated TV viewing and, along with it, a new opportunity to capture audiences based on hard, measurable data.

The media agency business has undergone tectonic change in the last three years, with massive upheaval in consumption habits and patterns, the rise of newer ad opportunities (retail and performance media), increased automation and tech (programmatic, AI), and talent and client-compensation challenges. Hear from the chief media officer at a major independent agency that’s undergone an ownership change in the last year on how to adapt — and grow.

We’ll wrap the summit by going over the key takeaways from the three days of content.