As we enter the final quarter of 2022, agencies are adapting to a tougher business environment than where they started the year: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound.

But it’s also a time of tremendous opportunity, particularly in the realm of programmatic buying, which continues to wend its way into more of the investment process with each year. Meanwhile, e-commerce and next-generation innovations from the world of Web3 open up new horizons, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.

Join us at Digiday’s Media Buying Summit: The Programmatic Buyer as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.

Please note: We’re no longer requiring proof of vaccination prior to the event. We encourage masks to be worn indoors, distancing when possible and for attendees to stay home if they have a fever, are feeling sick or are experiencing any COVID-19 symptoms. You can find more about our Covid protocols here.

Speakers

  • speaker
    Mike BregmanHAVAS MEDIA GROUPCHIEF DATA OFFICER
  • speaker
    Kerel CooperGROUP BLACK PRESIDENT OF ADVERTISING
  • speaker
    Mateusz DrelaZEROPARKMANAGING DIRECTOR
  • speaker
    Jeremy FainCOGNITIVCEO & CO-FOUNDER
  • speaker
    Jennifer FaraciDIGITASCHIEF DATA OFFICER
  • speaker
    Sara GothMY CODEVP OF CLIENT DEVELOPMENT
  • speaker
    Gogi GuptaGUPTA MEDIAFOUNDER & CEO
  • speaker
    Michelle HarnessWILANDDIVISION VICE PRESIDENT, AGENCY & PLATFORM SALES
  • speaker
    Rachel KlausnerCAPTIFYVP, SALES – US WEST & CENTRAL
  • speaker
    Egbavwe PelaCMI MEDIA GROUPSVP, GROUP MEDIA LEAD
  • speaker
    Brent PoerPUBLICIS IMAGINE GLOBAL CLIENT LEAD & PRESIDENT
  • speaker
    Rohan RameshKNOWNVP OF DATA & MEDIA SCIENCE
  • speaker
    James RutherfordPANTHEONDIRECTOR, PARTNERSHIPS
  • speaker
    Stacey StewartUMWWUS CHIEF MARKETPLACE OFFICER
  • speaker
    Matthew WeisbeckerMY CODECRO
  • speaker
    Jillian TateBOUTEOUSSVP, MEDIA
  • speaker
    Adam SimonIPG MEDIA LABSVP, EXECUTIVE DIRECTOR, STRATEGY
  • speaker
    Geoffrey LitwerTINUITIVP OF PROGRAMMATIC & DISPLAY MEDIA
  • speaker
    Tom GrantHAVAS MEDIA GROUPSVP, PROGRAMMATIC PLATFORMS & OPERATIONS
  • speaker
    Sargi MannHAVAS MEDIAEVP, HEAD OF DIGITAL STRATEGY & INVESTMENTS
See all Speakers

Agenda

2:00 p.m. PT
Registration Opens
2:30 p.m. PT
Opening Remarks & State of the Industry

Join us as we open the event and go over key trends.

2:40 p.m. PT
The Great Re-Evaluation: How the Pandemic Era Has Impacted American Attitudes, Values, and Behaviors

The Covid-19 pandemic was an unexpected turning point in American lives from mandates, restrictions, and forced isolation. Publicis Media sought to explore the lasting impact of this pivotal experience to better understand how American attitudes and behaviors have changed as a result. Through both quantitative and qualitative research methods, Publicis Media set out to capture the fundamental mindset shifts that have occurred in the US and which will continue to shape the consumer landscape for years to come. Brands can utilize these findings to better understand how decision-making in their category has evolved, how the habits and values of their consumer have shifted, and how to empathically speak to the consumer in a way that’s relevant to them now. While audiences of all kinds have been forever impacted, this research can be continually referenced to help inform, inspire, and navigate the American consumer of today.

speaker

Brent Poer

GLOBAL CLIENT LEAD & PRESIDENT

PUBLICIS IMAGINE

3:05 p.m. PT
Beyond 2022: Embracing Entropy

Although the pandemic shifted Americans’ attitudes, values, and behaviors, can we expect those changes to be permanent? With a lot of uncertainty about the future, what can people be certain of and how are agencies to navigate the entropic future? Join this session to hear Adam Simon, svp, executive director of strategy at IPG Media Lab, UM’s innovation division, share the Lab’s research and outlooks about what to expect from the next 10 years.

speaker

Adam Simon

SVP, EXECUTIVE DIRECTOR, STRATEGY

IPG MEDIA LAB

3:30 p.m. PT
Amobee Workshop

Join us for a session with our partner, Amobee, for a dialogue on the industry’s most pressing issues.

3:45 p.m. PT
Impressions vs. Attention

Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from Jennifer Faraci, chief data officer at Digitas as she outlines the agency’s path forward to attention-based metrics.

speaker

Jennifer Faraci

CHIEF DATA OFFICER

DIGITAS

4:05 p.m. PT
Sponsor Dialogue

Join us for a session with our partner for a dialogue on the industry’s most pressing issues.

4:15 p.m. PT
Programmatic Buying Is Driving DE&I Efforts

In this session, we will hear from Geoffrey Litwer, vp of programmatic & display media at Tinuiti share how the agency is utilizing programmatic media buying to drive DE&I efforts.

speaker

Geoffrey Litwer

VP OF PROGRAMMATIC & DISPLAY MEDIA

TINUITI

4:35 p.m. PT
Channel Factory Workshop

Join us for a session with our partner, Channel Factory, for a dialogue on the industry’s most pressing issues.

4:50 p.m. PT
Coffee & Networking Break
5:00 p.m. PT
Challenge Board & Town Hall

Exclusive to agencies – Sponsored by IAS

Join this open and honest discussion group to chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules. The Town Hall will go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

Cognitiv: 5:30 p.m

Wiland: 5:40 p.m: Challenge Board & Town Hall

Kerv: 5:50 p.m

speaker

Jeremy Fain

CEO & CO-FOUNDER

COGNITIV

speaker

Michelle Harness

DIVISION VICE PRESIDENT, AGENCY & PLATFORM SALES

WILAND

5:45 p.m. PT
VIP Welcome Reception

By invitation only.

6:00 p.m. PT
8-Minute Meetings

By invitation only

The 8-minute business meetings connect VIP agency executives with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

7:00 p.m. PT
Cocktail Reception

Cocktails provided by AdDaptive

Join us for a cocktail to wrap up day one of the summit. 

Open to all.

8:00 p.m. PT
Dinner with Strangers

No dinner plans? No problem. Join fellow attendees at a closely located restaurant. Costs are at your own expense.

9:30 p.m. PT
After Hours Hangout

Close day one of the summit by grabbing a drink with fellow attendees. Costs are at your own expense.

7:30 a.m. PT
Morning Yoga

Sign up at the registration desk.

8:30 a.m. PT
Breakfast & Registration Re-opens

While registration re- opens, breakfast will be served courtesy of Digiday.

9:00 a.m. PT
Welcome Back
9:05 a.m. PT
Town Hall Recap: IAS

Join IAS as they recap challenges and solutions from yesterday’s Town Hall. 

9:10 a.m. PT
The Past, Present & Future of Programmatic in the Media Buying Ecosystem

Programmatic marketing has been revolutionary for the advertising ecosystem to put it lightly. Although programmatic marketing needed some time to become accessible and reliable after its 2009 emergence, programmatic buying is at an inflection since it often dominates media buyers strategy. Join this session to hear Andrew Goode, evp, managing director of investment and Tom Grant, svp, group director of investment operations at Havas Media Group share their thoughts on how far programmatic buying has evolved and what they believe is in store for the future.

speaker

Tom Grant

SVP, PROGRAMMATIC PLATFORMS & OPERATIONS

HAVAS MEDIA GROUP

9:30 a.m. PT
State of the Industry: Podsights

Join our partner, Podsights, as they share the state of the industry.

9:45 a.m. PT
Leveraging First Party Data to Drive Success Across Social Platforms

In a time when advertisers and media buyers grow more and more beholden to the “black box algorithm” of social media, how can we continue to optimize campaigns and not just “trust the platforms”? In this session, hear from Rohan Ramesh, vice president of data science at Known, as he dives into the changing social media landscape and what this means for media planning today, and where there is opportunity to leverage first party data to more accurately measure and drive success across social platforms.

speaker

Rohan Ramesh

VP OF DATA & MEDIA SCIENCE

KNOWN

10:05 a.m. PT
Partner Workshop

Join us for a session with our partner for a dialogue on the industry’s most pressing issues.

10:20 a.m. PT
Programmatic Commerce Analytics

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, has created a tool designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. Join this session to hear Dru Sil, retail data analytics lead, US, for the Omnicom Media Group Center of Excellence to hear how this tool is allowing for more competitive programmatic campaigns.

10:40 a.m. PT
The Right Audience: Achieving Authenticity With Scale

Authenticity is a key component when reaching audiences and how brands leverage data can play a big part. Join this session to learn more about how brands can more effectively target their audiences with scale and speak to consumers with authenticity.

speaker

Sara Goth

VP OF CLIENT DEVELOPMENT

MY CODE

speaker

Matthew Weisbecker

CRO

MY CODE

10:50 a.m. PT
Is the Metaverse the Path to Inclusion?

Web3, which includes the metaverse, offers a lot of potential for getting things right in terms of diversity, equity & inclusion. It’s in its infancy – and this is the best time for marketers to be getting involved. Understanding the customer journey, particularly how that journey is different among the BIPOC community, is critical for preparing a marketing approach in the long term. Web3 offers unique opportunities to ensure inclusion and better targeting across diverse audiences. Join this session to hear Egbavwe Pela, svp, group media lead with CMI Media Group and Kerel Cooper, president of advertising at Group Black for an understanding of what the future of marketing in the metaverse looks like for BIPOC audiences and why getting involved now can benefit brands in the future.

speaker

Egbavwe Pela

SVP, GROUP MEDIA LEAD

CMI MEDIA GROUP

speaker

Kerel Cooper

PRESIDENT OF ADVERTISING

GROUP BLACK

11:10 a.m. PT
Coffee & Networking Break
11:20 a.m. PT
Town Hall

Exclusive to agencies – Sponsored by DISH

We’ll split into groups and come up with solutions to some of the key challenges discussed during the earlier Town Hall.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

IronSource: 11:45 a.m

Zeropark: 11:55 a.m: Creating shoppable moments with every click

Captify: 12:05 a.m

speaker

Mateusz Drela

MANAGING DIRECTOR

ZEROPARK

speaker

Rachel Klausner

VP, SALES – US WEST & CENTRAL

CAPTIFY

12:35 p.m. PT
Lunch

Lunch will be served courtesy of Digiday.

12:35 p.m. PT
360 Workshop With Bidtellect

Invite Only.

Lunch will be served courtesy of Bidtellect.

1:05 p.m. PT
Afternoon Break
6:00 p.m. PT
8-Minute Meetings

By invitation only.

The 8-minute business meetings connect VIP agency executives with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

7:00 p.m. PT
Cocktail Reception

Cocktails provided by Trusted Media Brands

Join us for a cocktail to wrap up day two of the summit. 

Open to all.

8:00 p.m. PT
Dinner with Friends

No dinner plans? No problem. Join fellow attendees for a meal at a closely located restaurant. Costs are at your own expense.

9:30 p.m. PT
After Hours Hangout

Join fellow attendees for a drink to wrap up day two of the summit. Costs are at your own expense.

8:30 a.m. PT
Breakfast

Breakfast will be served courtesy of Digiday.

9:00 a.m. PT
Welcome Back
9:05 a.m. PT
Panel: Data Clean Rooms

Given ongoing data privacy concerns, it may feel like everyone in advertising believes in using a data clean room these days. But, in actuality, they’re not that popular, at least not yet. So long as privacy and decentralization of data continue to fuel the industry, the market may be awash with solutions preaching different takes on the same goal: scaling the use of identity in a privacy-compliant way. In this session, join Mike Bregman, chief data officer of Havas Media Group and Jillian Tate, svp of media at Bounteous share their predications on if data clean rooms will be the holy grail solution once third-party cookies become obsolete.

speaker

Mike Bregman

CHIEF DATA OFFICER

HAVAS MEDIA GROUP

speaker

Jillian Tate

SVP, MEDIA

BOUTEOUS

9:25 a.m. PT
Amazon Workshop

Join us for a session with our partner, Amazon, for a dialogue on the industry’s most pressing issues.

9:40 a.m. PT
Future-proofing Brands in a Cookieless World: The Key to Contextual Relevance

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can future-proof their businesses in a cookieless future with Stacey Stewart, US Chief Marketplace Officer, UM Worldwide.

speaker

Stacey Stewart

US CHIEF MARKETPLACE OFFICER

UMWW

10:00 a.m. PT
How to Talk About and Tackle Marketers’ Biggest Website Challenges

Today’s marketers face a long list of all-too-common roadblocks to generating results with their websites, like internal siloes, slow-moving technology and collaboration challenges. We know they need agility to drive pipeline, but how can we help them get it? Join James Rutherford, Pantheon Director, Partnerships, as he digs into messages that resonate with these important buyers, as well as the powerful combination of people, process, and platform that can solve their biggest challenges.

speaker

James Rutherford

DIRECTOR, PARTNERSHIPS

PANTHEON

10:15 a.m. PT
Evaluating and Selling Post-ATT Success in a Recession

Join this session to hear Gogi Gupta, founder and chief executive officer of Gupta Media discuss app tracking transparency in today’s climate. How do agencies translate success to the C-suite in a post-ATT world? What tests do marketers need to be thinking about as alternatives? What metrics really matter when selling outcomes to C-suite? Most importantly, how does the current economic volatility change the way that marketers should communicate the value of performance media?

speaker

Gogi Gupta

FOUNDER & CEO

GUPTA MEDIA

10:35 a.m. PT
Teads Dialogue

Join us for a session with our partner, Teads, for a dialogue on the industry’s most pressing issues.

10:45 a.m. PT
Closing Remarks & Key Takeaways

Hear a summary and key takeaways from all of our sessions.

See Full Day

Attendees

Who Attends?
  • 81%
    Director-level and above
  • 88%
    Expect to do business with a connection made
See all Attendees

Sponsors

Venue

Miramonte Indian Wells Resort & Spa

45000 Indian Wells Ln Indian Wells
CA 92210
Due to limited availability at the venue hotel, we have booked a room block at the Hyatt Regency, across the street from where the conference is taking place. Reserve your room here. The room block will remain open until September 22 or when it sells out.

Digiday Media Buying Summit April 2022 Photos

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