As we enter the final quarter of 2022, agencies are adapting to a tougher business environment than where they started the year: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound.
But it’s also a time of tremendous opportunity, particularly in the realm of programmatic buying, which continues to wend its way into more of the investment process with each year. Meanwhile, e-commerce and next-generation innovations from the world of Web3 open up new horizons, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.
Join us at Digiday’s Media Buying Summit: The Programmatic Buyer as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.
Please note: We’re no longer requiring proof of vaccination prior to the event. We encourage masks to be worn indoors, distancing when possible and for attendees to stay home if they have a fever, are feeling sick or are experiencing any COVID-19 symptoms. You can find more about our Covid protocols here.
Speakers
- Kerel CooperGROUP BLACK PRESIDENT OF ADVERTISING
- Mateusz DrelaZEROPARKMANAGING DIRECTOR
- Matt DrenglerPODSIGHTSDIRECTOR OF PARTNERSHIPS
- Jeremy FainCOGNITIVCEO & CO-FOUNDER
- Andrew GoodeHAVAS MEDIA GROUPEVP, MANAGING DIRECTOR, INVESTMENT
- Sara GothMY CODEVP OF CLIENT DEVELOPMENT
- Tom GrantHAVAS MEDIA GROUPSVP, PROGRAMMATIC PLATFORMS & OPERATIONS
- Gogi GuptaGUPTA MEDIAFOUNDER & CEO
- Arthur HainlineBIDTELLECTVICE PRESIDENT OF PRODUCT
- Michelle HarnessWILANDDIVISION VICE PRESIDENT, AGENCY & PLATFORM SALES
- Chelsea JacobsenCHANNEL FACTORYVICE PRESIDENT, SALES, CENTRAL US & CANADA
- Rachel KlausnerCAPTIFYVP, SALES – US WEST & CENTRAL
- Jenn LockhartTEADSVP, SALES
- Sargi MannGROUPM NEXUSEVP, HEAD OF DIGITAL STRATEGY & INVESTMENTS
- Ted McNultyADDAPTIVEVP, SALES
- Egbavwe PelaCMI MEDIA GROUPSVP, GROUP MEDIA LEAD
- Laura PetersonSPARK FOUNDRYSVP, PRECISION MARKETING
- Brent PoerPUBLICIS IMAGINE GLOBAL CLIENT LEAD & PRESIDENT
- Rohan RameshKNOWNVP OF DATA & MEDIA SCIENCE
- James RutherfordPANTHEONDIRECTOR, PARTNERSHIPS
- Mike SchoelchIRONSOURCEVP, SALES
- Ryan SchoenfeldKERVVP OF DIGITAL STRATEGY
- Dru SilOMNICOM MEDIA GROUPRETAIL DATA ANALYTICS LEAD, US
- Adam SimonIPG MEDIA LABSVP, EXECUTIVE DIRECTOR, STRATEGY
- Stacey StewartUMWWUS CHIEF MARKETPLACE OFFICER
- Jillian TateBOUNTEOUSSVP, MEDIA
- Matthew WeisbeckerMY CODECRO
Agenda
Join us as we open the event and go over key trends.
The Covid-19 pandemic was an unexpected turning point in American lives from mandates, restrictions, and forced isolation. Publicis Media sought to explore the lasting impact of this pivotal experience to better understand how American attitudes and behaviors have changed as a result. Through both quantitative and qualitative research methods, Publicis Media set out to capture the fundamental mindset shifts that have occurred in the US and which will continue to shape the consumer landscape for years to come. Brands can utilize these findings to better understand how decision-making in their category has evolved, how the habits and values of their consumer have shifted, and how to empathically speak to the consumer in a way that’s relevant to them now. While audiences of all kinds have been forever impacted, hear Brent Poer, global client lead & president of Publicis Imagine as he shares this research that can be continually referenced to help inform, inspire, and navigate the American consumer of today.

Brent Poer
GLOBAL CLIENT LEAD & PRESIDENT
PUBLICIS IMAGINE

Although the pandemic shifted Americans’ attitudes, values, and behaviors, can we expect those changes to be permanent? With a lot of uncertainty about the future, what can people be certain of and how are agencies to navigate the entropic future? Join this session to hear Adam Simon, svp, executive director of strategy at IPG Media Lab, UM’s innovation division, share the Lab’s research and outlooks about what to expect from the next 10 years.

Adam Simon
SVP, EXECUTIVE DIRECTOR, STRATEGY
IPG MEDIA LAB

Marketers are faced with more disruptions to their businesses than ever before, and need sophisticated agency partners to help them navigate those rougher waters. But as much as there’s disruption to business norms, the fundamentals of what marketers need to focus on remains the same: how can they get more value out of their marketing investments? GroupM Nexus was formed to address these concerns by bringing together a potent mixture of addressable content & TV, AI, commerce, programmatic advertising, search and social expertise to deliver on the business outcomes that lie under the surface of those whitecaps. Join this session to hear how Sargi Mann, evp, head of digital strategy & investments for GroupM Nexus discuss how to harness the tools to get to these answers.

Sargi Mann
EVP, HEAD OF DIGITAL STRATEGY & INVESTMENTS
GROUPM NEXUS

Finding the right audience for your brand can be tricky. Contextual targeting is key, but in a world where consumers are mixing it up, brands and agencies have to be thoughtful about ad placement now more than ever.

Chelsea Jacobsen
VICE PRESIDENT, SALES, CENTRAL US & CANADA
CHANNEL FACTORY

Laura Peterson
SVP, PRECISION MARKETING
SPARK FOUNDRY
Exclusive to agencies – Sponsored by IAS
Join this open and honest discussion group to chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules. The Town Hall will go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.
The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:
Addaptive: 5:10 p.m
Cognitiv: 5:20 p.m
Wiland: 5:30 p.m

Ted McNulty
VP, SALES
ADDAPTIVE

Jeremy Fain
CEO & CO-FOUNDER
COGNITIV

Michelle Harness
DIVISION VICE PRESIDENT, AGENCY & PLATFORM SALES
WILAND
By invitation only.
By invitation only.
The 8-minute business meetings connect VIP agency executives with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.
Cocktails provided by AdDaptive
Join us for a cocktail to wrap up day one of the summit.
Open to all.
No dinner plans? No problem. Join fellow attendees at a closely located restaurant. Costs are at your own expense.
Close day one of the summit by grabbing a drink with fellow attendees. Costs are at your own expense.
Sign up at the registration desk.
While registration re- opens, breakfast will be served courtesy of Digiday.

Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
In this wide-ranging discussion, Andrew Goode, evp, managing director of investment and Tom Grant, svp, group director of investment operations with Havas Media Group tackle the agency network’s approach to solving problems and seeking out new opportunities across the media buying ecosystem. Discussion topics include the continued lack of transparency despite promises otherwise, the ability of DSPs and SSPs to co-exist, the importance of sustainability as means to efficiency, and unpacking a complex video landscape.

Tom Grant
SVP, PROGRAMMATIC PLATFORMS & OPERATIONS
HAVAS MEDIA GROUP

Andrew Goode
EVP, MANAGING DIRECTOR, INVESTMENT
HAVAS MEDIA GROUP

A major challenge that advertisers cited when it comes to podcast advertising is being able to measure the success of their campaigns. Not only are podcast ads measurable but through Podsights’ pixel-based attribution, advertisers are able to validate and scale their podcast advertising efforts.

Matt Drengler
DIRECTOR OF PARTNERSHIPS
PODSIGHTS
In a time when advertisers and media buyers grow more and more beholden to the “black box algorithm” of social media, how can we continue to optimize campaigns and not just “trust the platforms”? In this session, hear from Rohan Ramesh, vice president of data science at Known, as he dives into the changing social media landscape and what this means for media planning today, and where there is opportunity to leverage first party data to more accurately measure and drive success across social platforms.

Rohan Ramesh
VP OF DATA & MEDIA SCIENCE
KNOWN

Moving Video from Passive Awareness to Active Engagement with the First Shoppable/Interactive DSP

Ryan Schoenfeld
VP OF DIGITAL STRATEGY
KERV
As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, has created a tool designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. Join this session to hear Dru Sil, retail data analytics lead, US with Omnicom Media Group to hear how this tool is allowing for more competitive programmatic campaigns.

Dru Sil
RETAIL DATA ANALYTICS LEAD, US
OMNICOM MEDIA GROUP

Authenticity is a key component when reaching audiences and how brands leverage data can play a big part. Join this session to learn more about how brands can more effectively target their audiences with scale and speak to consumers with authenticity.

Sara Goth
VP OF CLIENT DEVELOPMENT
MY CODE

Matthew Weisbecker
CRO
MY CODE
Web3, which includes the metaverse, offers a lot of potential for getting things right in terms of diversity, equity & inclusion. It’s in its infancy – and this is the best time for marketers to be getting involved. Understanding the customer journey, particularly how that journey is different among the BIPOC community, is critical for preparing a marketing approach in the long term. Web3 offers unique opportunities to ensure inclusion and better targeting across diverse audiences. Join this session to hear Egbavwe Pela, svp, group media lead with CMI Media Group and Kerel Cooper, president of advertising at Group Black for an understanding of what the future of marketing in the metaverse looks like for BIPOC audiences and why getting involved now can benefit brands in the future.

Egbavwe Pela
SVP, GROUP MEDIA LEAD
CMI MEDIA GROUP

Kerel Cooper
PRESIDENT OF ADVERTISING
GROUP BLACK

Exclusive to agencies – Sponsored by DISH
We’ll split into groups and come up with solutions to some of the key challenges discussed during the earlier Town Hall.
The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:
IronSource: 11:55 a.m: In-App Insiders
Zeropark: 12:05 a.m: Creating shoppable moments with every click
Captify: 12:15 a.m

Mateusz Drela
MANAGING DIRECTOR
ZEROPARK

Rachel Klausner
VP, SALES – US WEST & CENTRAL
CAPTIFY

Mike Schoelch
VP, SALES
IRONSOURCE
Lunch will be served courtesy of Digiday.
By invitation only.
The biggest open secret in the adtech world is waste. But change is coming…along with a more green, sustainable marketplace. The newest tools to the market will track the carbon cost of your media and offer transparency into where your media and dollars are going. Bidtellect VP of Product Arthur Hainline breaks down the future of sustainability in advertising – and how you can begin to manage your carbon footprint in advertising.
Led by: Arthur Hainline, Vice President of Product at Bidtellect
Lunch will be served courtesy of Bidtellect.

Arthur Hainline
VICE PRESIDENT OF PRODUCT
BIDTELLECT
By invitation only.
The 8-minute business meetings connect VIP agency executives with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.
Open to all.
Join us for a cocktail to wrap up day two of the summit.
Cocktails provided by Trusted Media Brands
No dinner plans? No problem. Join fellow attendees for a meal at a closely located restaurant. Costs are at your own expense.
Join fellow attendees for a drink to wrap up day two of the summit. Costs are at your own expense.
Breakfast will be served courtesy of Digiday.

Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY
Given ongoing data privacy concerns, it may feel like everyone in advertising believes in using a data clean room these days. But, in actuality, they’re not that popular, at least not yet. So long as privacy and decentralization of data continue to fuel the industry, the market may be awash with solutions preaching different takes on the same goal: scaling the use of identity in a privacy-compliant way. In this session, join Jillian Tate, svp of media at Bounteous as they share their predictions on if data clean rooms will be the holy grail solution once third-party cookies become obsolete.

Jillian Tate
SVP, MEDIA
BOUNTEOUS

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can future-proof their businesses in a cookieless future with Stacey Stewart, US chief marketplace officer, UM Worldwide.

Stacey Stewart
US CHIEF MARKETPLACE OFFICER
UMWW

Today’s marketers face a long list of all-too-common roadblocks to generating results with their websites, like internal siloes, slow-moving technology and collaboration challenges. We know they need agility to drive pipeline, but how can we help them get it? Join James Rutherford, Pantheon Director, Partnerships, as he digs into messages that resonate with these important buyers, as well as the powerful combination of people, process, and platform that can solve their biggest challenges.

James Rutherford
DIRECTOR, PARTNERSHIPS
PANTHEON
Join this session to hear Gogi Gupta, founder and chief executive officer of Gupta Media discuss app tracking transparency in today’s climate. How do agencies translate success to the C-suite in a post-ATT world? What tests do marketers need to be thinking about as alternatives? What metrics really matter when selling outcomes to C-suite? Most importantly, how does the current economic volatility change the way that marketers should communicate the value of performance media?

Gogi Gupta
FOUNDER & CEO
GUPTA MEDIA

As economic uncertainty continues, reaching new and existing consumers in the right place at the right time is more valuable than ever. We have seen consumer behavior shift drastically over the last 3 years which means that the way we engage and measure brand outcomes is also shifting. Join Teads for a discussion on how starting with Attention will help you to drive sustainable growth for your brand by improving your ad effectiveness and reducing wastage during this changing economy

Jenn Lockhart
VP, SALES
TEADS
Hear a summary and key takeaways learned over the course of the summit.

Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
DIGIDAY

Jim Cooper
EDITOR-IN-CHIEF
DIGIDAY/WORKLIFE

Antoinette Siu
MEDIA AGENCY REPORTER
DIGIDAY
Attendees
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81%Director-level and above
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88%Expect to do business with a connection made
Sponsors

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Venue

Miramonte Indian Wells Resort & Spa
CA 92210
Digiday Media Buying Summit April 2022 Photos
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