Join us as we open the event and go over key trends.

The Covid-19 pandemic was an unexpected turning point in American lives from mandates, restrictions, and forced isolation. Publicis Media sought to explore the lasting impact of this pivotal experience to better understand how American attitudes and behaviors have changed as a result. Through both quantitative and qualitative research methods, Publicis Media set out to capture the fundamental mindset shifts that have occurred in the US and which will continue to shape the consumer landscape for years to come. Brands can utilize these findings to better understand how decision-making in their category has evolved, how the habits and values of their consumer have shifted, and how to empathically speak to the consumer in a way that’s relevant to them now. While audiences of all kinds have been forever impacted, hear Brent Poer, global client lead & president of Publicis Imagine as he shares this research that can be continually referenced to help inform, inspire, and navigate the American consumer of today.

Although the pandemic shifted Americans’ attitudes, values, and behaviors, can we expect those changes to be permanent? With a lot of uncertainty about the future, what can people be certain of and how are agencies to navigate the entropic future? Join this session to hear Adam Simon, svp, executive director of strategy at IPG Media Lab, UM’s innovation division, share the Lab’s research and outlooks about what to expect from the next 10 years.

Marketers are faced with more disruptions to their businesses than ever before, and need sophisticated agency partners to help them navigate those rougher waters. But as much as there’s disruption to business norms, the fundamentals of what marketers need to focus on remains the same: how can they get more value out of their marketing investments? GroupM Nexus was formed to address these concerns by bringing together a potent mixture of addressable content & TV, AI, commerce, programmatic advertising, search and social expertise to deliver on the business outcomes that lie under the surface of those whitecaps. Join this session to hear how Sargi Mann, evp, head of digital strategy & investments for GroupM Nexus discuss how to harness the tools to get to these answers.

Finding the right audience for your brand can be tricky. Contextual targeting is key, but in a world where consumers are mixing it up, brands and agencies have to be thoughtful about ad placement now more than ever.

Exclusive to agencies – Sponsored by IAS

Join this open and honest discussion group to chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules. The Town Hall will go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

Cognitiv: 5:20 p.m

Wiland: 5:30 p.m

By invitation only.

By invitation only.

The 8-minute business meetings connect VIP agency executives with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

Cocktails provided by AdDaptive

Join us for a cocktail to wrap up day one of the summit. 

Open to all.

No dinner plans? No problem. Join fellow attendees at a closely located restaurant. Costs are at your own expense.

Close day one of the summit by grabbing a drink with fellow attendees. Costs are at your own expense.

Sign up at the registration desk.

While registration re- opens, breakfast will be served courtesy of Digiday.

In this wide-ranging discussion, Andrew Goode, evp, managing director of investment and Tom Grant, svp, group director of investment operations with Havas Media Group tackle the agency network’s approach to solving problems and seeking out new opportunities across the media buying ecosystem. Discussion topics include the continued lack of transparency despite promises otherwise, the ability of DSPs and SSPs to co-exist, the importance of sustainability as means to efficiency, and unpacking a complex video landscape.

A major challenge that advertisers cited when it comes to podcast advertising is being able to measure the success of their campaigns. Not only are podcast ads measurable but through Podsights’ pixel-based attribution, advertisers are able to validate and scale their podcast advertising efforts.

In a time when advertisers and media buyers grow more and more beholden to the “black box algorithm” of social media, how can we continue to optimize campaigns and not just “trust the platforms”? In this session, hear from Rohan Ramesh, vice president of data science at Known, as he dives into the changing social media landscape and what this means for media planning today, and where there is opportunity to leverage first party data to more accurately measure and drive success across social platforms.

Moving Video from Passive Awareness to Active Engagement with the First  Shoppable/Interactive DSP 

As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, has created a tool designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch. Join this session to hear Dru Sil, retail data analytics lead, US with Omnicom Media Group to hear how this tool is allowing for more competitive programmatic campaigns.

Authenticity is a key component when reaching audiences and how brands leverage data can play a big part. Join this session to learn more about how brands can more effectively target their audiences with scale and speak to consumers with authenticity.

Web3, which includes the metaverse, offers a lot of potential for getting things right in terms of diversity, equity & inclusion. It’s in its infancy – and this is the best time for marketers to be getting involved. Understanding the customer journey, particularly how that journey is different among the BIPOC community, is critical for preparing a marketing approach in the long term. Web3 offers unique opportunities to ensure inclusion and better targeting across diverse audiences. Join this session to hear Egbavwe Pela, svp, group media lead with CMI Media Group and Kerel Cooper, president of advertising at Group Black for an understanding of what the future of marketing in the metaverse looks like for BIPOC audiences and why getting involved now can benefit brands in the future.

Exclusive to agencies – Sponsored by DISH

We’ll split into groups and come up with solutions to some of the key challenges discussed during the earlier Town Hall.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

IronSource: 11:55 a.m: In-App Insiders

Zeropark: 12:05 a.m: Creating shoppable moments with every click

Captify: 12:15 a.m

Lunch will be served courtesy of Digiday.

By invitation only.

The biggest open secret in the adtech world is waste. But change is coming…along with a more green, sustainable marketplace. The newest tools to the market will track the carbon cost of your media and offer transparency into where your media and dollars are going. Bidtellect VP of Product Arthur Hainline breaks down the future of sustainability in advertising – and how you can begin to manage your carbon footprint in advertising.

Led by: Arthur Hainline, Vice President of Product at Bidtellect

Lunch will be served courtesy of Bidtellect.

Open to all.

Join us for a cocktail to wrap up day two of the summit. 

Cocktails provided by Trusted Media Brands

No dinner plans? No problem. Join fellow attendees for a meal at a closely located restaurant. Costs are at your own expense.

Join fellow attendees for a drink to wrap up day two of the summit. Costs are at your own expense.

Breakfast will be served courtesy of Digiday.

Given ongoing data privacy concerns, it may feel like everyone in advertising believes in using a data clean room these days. But, in actuality, they’re not that popular, at least not yet. So long as privacy and decentralization of data continue to fuel the industry, the market may be awash with solutions preaching different takes on the same goal: scaling the use of identity in a privacy-compliant way. In this session, join Jillian Tate, svp of media at Bounteous as they share their predictions on if data clean rooms will be the holy grail solution once third-party cookies become obsolete.

In recent years, tech giants have committed to a series of changes in a bid to tighten user privacy, presenting advertisers with a conundrum on how to pivot and innovate to ensure they continue to reach audiences. As they search for solutions, a cookieless future presents an opportunity for marketers to be more intentional — and less creepy — with their advertising. With clicks, views and visits in the rearview mirror, can “contextual advertising” be an answer? How are buyers thinking about contextual targeting, particularly with the industry’s increasing emphasis on data? And how can we get more granular and creative than merely placing ads for running shoes on a news article about running? In this session, get a deep dive into these questions and best practices around how brands can future-proof their businesses in a cookieless future with Stacey Stewart, US chief marketplace officer, UM Worldwide.

Today’s marketers face a long list of all-too-common roadblocks to generating results with their websites, like internal siloes, slow-moving technology and collaboration challenges. We know they need agility to drive pipeline, but how can we help them get it? Join James Rutherford, Pantheon Director, Partnerships, as he digs into messages that resonate with these important buyers, as well as the powerful combination of people, process, and platform that can solve their biggest challenges.

Join this session to hear Gogi Gupta, founder and chief executive officer of Gupta Media discuss app tracking transparency in today’s climate. How do agencies translate success to the C-suite in a post-ATT world? What tests do marketers need to be thinking about as alternatives? What metrics really matter when selling outcomes to C-suite? Most importantly, how does the current economic volatility change the way that marketers should communicate the value of performance media?

As economic uncertainty continues, reaching new and existing consumers in the right place at the right time is more valuable than ever. We have seen consumer behavior shift drastically over the last 3 years which means that the way we engage and measure brand outcomes is also shifting. Join Teads for a discussion on how starting with Attention will help you to drive sustainable growth for your brand by improving your ad effectiveness and reducing wastage during this changing economy

Hear a summary and key takeaways learned over the course of the summit.