Digiday Media Buying Summit

The Chief Marketing Officer role has undergone a dramatic shift in recent years. No longer solely focused on brand storytelling and messaging, today’s CMO is a tech-savvy leader who must navigate a complex landscape of digital tools, data analytics, and emerging technologies. In this session, we’ll get an agency’s perspective on the increasingly complicated role of CMO.

The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.

Sandbox Sessions:

Cognitiv –

MIQ – The Advertiser’s Guide to the CTV and Commerce Convergence

AdDaptive –

By invitation only

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Unlock the secrets to building a thriving presence within the creator economy. Explore how creators leverage their talent, personality, and the right technology stack to build followings and drive engagement. Learn how to integrate these creators into your media buys for an authentic and impactful approach.

Join Kristi Argyilan, Senior Vice President of Albertsons Media Collective, for a deep dive into the latest trends and innovations in retail media. As a leading retail media network, Albertsons Media Collective offers unique insights into the opportunities and challenges facing advertisers and brands.

In today’s competitive landscape, agencies must balance driving performance and maintaining a strong brand identity. This panel discussion will explore strategies and best practices for effectively balancing these two crucial elements.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

Tatari –

Quizlet –

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Join Remy Stiles, CEO of Kempler, for a thought-provoking discussion on the transformative impact of commerce on the marketing landscape. As a leading agency, [Agency Name] has witnessed the rapid growth and evolution of commerce, from e-commerce to social commerce.

Join a panel of industry experts for a thought-provoking discussion on the importance of Diversity, Equity, and Inclusion (DEI) in the media buying landscape. Our esteemed panelists, Janis Middleton, Chief Inclusion Officer at Guided by Good, and Reshma Karnik, Chief Media Officer at Barkley OKRP, will share their insights and experiences on the impact of DEI on agency culture, client relationships, and overall business success.

Understanding how media mix modeling can help optimize media spend, improve campaign performance, and drive business results.

Hear a summary and key takeaways from 3 days of content.