Digiday Media Buying Summit

Media agencies are facing unprecedented challenges in today’s rapidly evolving digital landscape. To stay relevant and competitive, it’s imperative to address key areas of dysfunction and implement transformative solutions. This session will dive deep into the five most pressing issues facing media agencies and offer practical strategies for improvement.

Political advertising has become increasingly complex and controversial in recent years, with concerns over brand safety, misinformation, and the impact on news journalism. This session will delve into the current state of political advertising, exploring key trends, challenges, and opportunities.

The Chief Marketing Officer role has undergone a dramatic shift in recent years. No longer solely focused on brand storytelling and messaging, today’s CMO is a tech-savvy leader who must navigate a complex landscape of digital tools, data analytics, and emerging technologies. In this session, we’ll get an agency’s perspective on the increasingly complicated role of CMO.

This session challenges conventional wisdom around data for audience targeting, demystifying the debate between first- and third-party data, deterministic and modeled audiences, and the balance of scale and quality, highlighting that each plays a role in a comprehensive data strategy. As brands demand more from their agency partners, understanding these nuances is key to informed execution—for effective targeting and transforming your client relationship from transactional vendor to irreplaceable strategic partner.

The media landscape is changing rapidly, fueled by innovation and driven by an ever-increasing focus on privacy and ethical practices. In this session, we’ll explore the critical intersection of responsible media, privacy, and regulations.

Publishers Only 

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

Sandbox Sessions:

Cognitiv –

MIQ – The Advertiser’s Guide to the CTV and Commerce Convergence

AdDaptive –

By invitation only

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap day one of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

This session explores the crucial roles of both talent and technology in building a thriving presence within the creator economy. We’ll delve into how creators use their skills and personalities to build a following and how the right technology stack can fuel their success.

Join Kristi Argyilan, Senior Vice President of Albertsons Media Collective, and Aisha Khan, Executive Director of Global Commerce Client Acceleration, GroupM, for a deep dive into the latest trends and innovations in retail media.

Join a panel of industry experts for a thought-provoking discussion on the importance of Diversity, Equity, and Inclusion (DEI) in the media buying landscape. Our esteemed panelists, Janis Middleton, Chief Inclusion Officer at Guided by Good, and Reshma Karnik, Chief Media Officer at Barkley OKRP, will share their insights and experiences on the impact of DEI on agency culture, client relationships, and overall business success.

Join this open and honest discussion to delve into the industry’s challenges and opportunities. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its infamous Challenge Board.

We’ll devise solutions to some key challenges discussed on Day 1.

Sandboxes:

Tatari –

Quizlet –

Use this time to get fresh air, catch up on emails, or take a quick nap. We’ll see you back at the conference at 5:30 pm.

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

Join us for a cocktail to wrap up day two of the summit. Open to all.

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your discretion.

Join us for an exclusive fireside chat with Kevin Rettig, Senior Director of Marketing Platforms & Privacy at the world’s largest hospitality company. Kevin will share his insights on how data, content, email, and paid media can work together to create personalized and valuable customer experiences.

Understanding how media mix modeling can help optimize media spend, improve campaign performance, and drive business results.

Hear a summary and key takeaways from 3 days of content.