Digiday Media Buying Summit

March 4-6, 2024 || Nashville, TN

As we enter 2024, agencies are adapting to a set of new and changing industry challenges. But it’s also a time of tremendous opportunity. Social channels are teeming with life, humor and agency culture seems to be changing for the better. Commerce is taking center stage and Retail Media Networks are expanding. Meanwhile, Web3 is still finding its footing, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.

Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.

Speakers

  • speaker
    Hanny AliMEDIA.MONKSHEAD OF CONSULTING AND MARKETING TRANSFORMATION
  • speaker
    Mike BagliebterMICROSOFT ADVERTISING DIRECTOR OF SALES
  • speaker
    Bartosz BieleckiZEROPARK CMO
  • speaker
    Romano BottiniTATARICLIENT DEVELOPMENT MANAGER
  • speaker
    Kenley BradstreetQUIZLETHEAD OF BRAND PARTNERSHIPS
  • speaker
    Neill BurtonZEROPARK DIRECTOR OF KEY ACCOUNTS
  • speaker
    Crystal FooteDigital Remedy Executive Director Sales and Head of Multicultural Solutions
  • speaker
    Alvin GlayRESPONSE MEDIACHIEF STRATEGY OFFICER
  • speaker
    Jim GraceZEROPARK VP OF BUSINESS DEVELOPMENT
  • speaker
    Amit GroverQUIZLETHEAD OF PROGRAMMATIC PARTNERSHIPS
  • speaker
    Dave KerseyGSD&MCHIEF MEDIA OFFICER
  • speaker
    Sean FaellaTATARI CLIENT DEVELOPMENT MANAGER
  • speaker
    Ryan HermanMARCUS THOMASMEDIA DIRECTOR
  • speaker
    Maggie HudecLOOPMESENIOR ACCOUNT EXECUTIVE
  • speaker
    Marie La FranceBILLION DOLLAR BOYVP OF GROWTH
  • speaker
    Noam KorinOVERWOLF VP OF BRAND PARTNERSHIPS
  • speaker
    Andrea KwiatekGOODWAY GROUP DIRECTOR, STRATEGIC PARTNERSHIPS
  • speaker
    Andy LittlewoodUMWWCHIEF PRODUCT OFFICER
  • speaker
    Desiree MarchettiTRADE SCHOOLDIRECTOR, INFLUENCER MARKETING PROGRAM STRATEGY
  • speaker
    Dennis MaxwellZENNI OPTICALSENIOR DIRECTOR, PERFORMANCE MARKETING
  • speaker
    Ted McNultyADDAPTIVEVP, SALES
  • speaker
    Amanda MooreiPROSPECTCHIEF GROWTH OFFICER
  • speaker
    Dave MorganSIMULMEDIAEXECUTIVE CHAIRMAN
  • speaker
    James NordFOHRCEO
  • speaker
    Sherine Patrick
  • speaker
    Eric PerkoAPOLLO PARTNERSFOUNDER & CEO
  • speaker
    Alexander PottsTOMBRASSVP, PROGRAMMATIC & MEDIA LEAD
  • speaker
    Dave RaggioINTUITVP, INTUIT SMB MEDIALABS
  • speaker
    Jonathon ReillyAKKIOCEO & CO-FOUNDER
  • speaker
    Leah SallenVMLY&R COMMERCESVP, MEDIA
  • speaker
    Brad SimmsGALE PARTNERSPRESIDENT & CEO
  • speaker
    Shahar SorekOVERWOLFCHIEF MARKETING OFFICER
  • speaker
    Meredith TehanCOGNITIVSVP, SALES
  • speaker
    Albert ThompsonWALTON ISAACSONMANAGING DIRECTOR DIGITAL INNOVATION
  • speaker
    Maria TullinHORIZONSVP, MANAGING DIRECTOR, AUDIO & PODCAST STRATEGY
  • speaker
    Kyle WaxmanSILVERPUSHEVP, NORTH AMERICA
  • speaker
    Patrick WilliamsCHANNEL FACTORY DIRECTOR OF SOUTHEAST SALES
  • speaker
    Yin Woon RaniMILKPEPCEO
See all Speakers

Agenda

1:30 p.m. CST
Registration Opens
Floor 2, Great Room Foyer
2:00 p.m. CST
Opening Remarks & Key Trends
Floor 2, Great Room

Join us as we open the event and go over key trends.

2:10 p.m. CST
Artificial Intelligence: Media and Buying Beyond the Hype

The ongoing AI race continues to expand from tech giants and startups to holding companies and independent agencies. But what’s it mean for the future of media buying? We’ll discuss working clients, partnering with external platforms and strategies for creating campaigns that are effective, efficient, innovative and responsible.

speaker

Amanda Moore

CHIEF GROWTH OFFICER

iPROSPECT

speaker
Moderator
Marty Swant
2:30 p.m. CST
Mastering SPO in the Digital Advertising Maze

Supply Path Optimization (SPO) turns complexity into efficiency and transparency in the advertising supply chain. We’ll explore strategies for selecting the right SSPs, maximizing ROI, and fostering strong partnerships, ensuring that every advertising dollar is spent wisely. This session promises insights into maintaining a competitive edge with SPO, setting the stage for a more efficient, transparent future in advertising. Join us to navigate the future of digital advertising with clarity and confidence.

speaker

Mike Bagliebter

DIRECTOR OF SALES

MICROSOFT ADVERTISING

speaker

Andrea Kwiatek

DIRECTOR, STRATEGIC PARTNERSHIPS

GOODWAY GROUP

2:40 p.m. CST
Corporate In-Housing vs Agency Resourcing

Three years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate this new world of consumers, brands have had to steer a course that encompasses these challenges on top of digital’s quickly shifting landscape. When brands need to turn back to agency partners, is this the end of in-housing?

speaker

Hanny Ali

HEAD OF CONSULTING AND MARKETING TRANSFORMATION

MEDIA.MONKS

speaker

Dennis Maxwell

SENIOR DIRECTOR, PERFORMANCE MARKETING

ZENNI OPTICAL

speaker
Moderator
Michael Bürgi
3:00 p.m. CST
TV Convergence: from Fragmentation to Fusion

Simulmedia Executive Chairman Dave Morgan urges industry leaders to embrace converged TV, highlighting its seamless integration from the consumer’s perspective. He addresses critical challenges: fragmentation, fit, and fluency, emphasizing over-frequency and audience targeting issues. Morgan offers a playbook approach, encouraging collaborative solutions. Attendees leave prepared to navigate converged TV’s evolving landscape, eager for innovative strategies that transcend cross-channel and cross-walled-garden.

speaker

Dave Morgan

EXECUTIVE CHAIRMAN

SIMULMEDIA

3:15 p.m. CST
What’s Driving the Rise of Influencer Agencies

Hear from a panel of agencies in the influencer marketing space. As social media channels continue to grow, influencer agencies often find themselves facing metric challenges, greater competition and a variety of platforms. Some of these agencies have recently expanded their U.S. operations as they scale to more global clients. How do they plan to keep growing?

speaker

Marie La France

VP OF GROWTH

BILLION DOLLAR BOY

speaker

Desiree Marchetti

DIRECTOR, INFLUENCER MARKETING PROGRAM STRATEGY

TRADE SCHOOL

speaker

James Nord

CEO

FOHR

speaker
Moderator
Antoinette Siu
3:35 p.m. CST
Exploring the Soft Rebundle

We explore the ways in which media and creative are coming back together in this conversation. For agencies, newer areas of focus, from attention metrics to retail media networks, are forcing them to think about both sides of advertising. A great ad that isn’t seen by the right people is just as useless as a fantastic media placement that showcases terrible advertising.

speaker

Dave Kersey

CHIEF MEDIA OFFICER

GSD&M

speaker
Moderator
Antoinette Siu
4:00 p.m. CST
Town Hall and Challenge Board

Agencies only.

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

 

Sandboxes:

4:35: Cognitiv – Breaking the Mold: AI’s Role in Driving Cookieless Advertising

4:45: Channel Factory: Providing Modern Media Solutions for Modern Media Challenges

4:55: Addaptive Intelligence: Leverage offline data for more accurate, scalable, and transparent campaigns

5:05: Quizlet: Foster Brand Love with the Next Generation

speaker

Meredith Tehan

SVP, SALES

COGNITIV

speaker

Ted McNulty

VP, SALES

ADDAPTIVE

speaker

Kenley Bradstreet

HEAD OF BRAND PARTNERSHIPS

QUIZLET

speaker

Amit Grover

HEAD OF PROGRAMMATIC PARTNERSHIPS

QUIZLET

speaker

Patrick Williams

DIRECTOR OF SOUTHEAST SALES

CHANNEL FACTORY

5:15 p.m. CST
VIP Welcome Reception

By invitation only.

5:30 p.m. CST
8 Minute Meetings
Great Room

Round 1!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m. CST
Cocktail Reception
Terrace

Join us for a cocktail to wrap day one of the summit. Open to all.

7:30 p.m. CST
Dinner with Strangers
Carne Mare inside the W

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

9:00 p.m. CST
After Hours Hangout
8:30 a.m. CST
Breakfast & Registration Open
Floor 2, Strategy Room
9:00 a.m. CST
Welcome Back
Floor 2, Great Room
9:05 a.m. CST
Eliminating Bias in Media Buying

While our industry has placed greater emphasis around investing in and supporting minority-owned, operated and targeted media companies, our advertising ecosystem is in need of a sustainable infrastructure chain – one that removes legacy barriers to equitable financial opportunity and fair representation of underserved and ethnically diverse suppliers. Brands who have the right tools, information, partners and technology to understand how best to align marketer values with the audiences they need to serve will win. In this session, hear a leading agency executive explore implicit bias that lives within the programmatic ecosystem and provide some best practices to ensure all stakeholders are accountable to ensuring the right media vendors are considered and not eliminated.

speaker

Alvin Glay

CHIEF STRATEGY OFFICER

RESPONSE MEDIA

speaker

Sherine Patrick

speaker

Albert Thompson

MANAGING DIRECTOR DIGITAL INNOVATION

WALTON ISAACSON

speaker
Moderator
Michael Bürgi
9:35 a.m. CST
LoopMe & Marcus Thomas Unpack Data, AI and Improved Customer Experience

Data and AI are at the forefront of every brand marketers’ mind. This fireside chat with leading AI technology company LoopMe and its agency client Marcus Thomas will unpack how AI is being applied to advertising to synthesize data more effectively, bring efficiency to the advertising ecosystem and ultimately improve customer experience.

speaker

Maggie Hudec

SENIOR ACCOUNT EXECUTIVE

LOOPME

speaker

Ryan Herman

MEDIA DIRECTOR

MARCUS THOMAS

9:50 a.m. CST
Clear Budgets for Blurred Lines

We’ll talk about developing strategies for testing and expanding ad spends across new formats across audio, mixed reality, gaming, generative search and new video formats. We’ll also talk about identifying new audiences and deepening existing one through contextual campaigns and new forms of addressable media across a fragmented ecosystem.

speaker

Maria Tullin

SVP, MANAGING DIRECTOR, AUDIO & PODCAST STRATEGY

HORIZON

speaker
Moderator
Marty Swant
10:10 a.m. CST
Niche No More: Gaming As A Primary Channel For Media Buyers in 2024

Once seen as a niche vertical to reach young male-focused audiences, gaming is now bigger than the music and film industries combined, spanning every age, gender, income, and occupation you could think of. In this session, Overwolf uncovers the work they do with brands like Dr. Pepper, P&G, Monster Energy and KFC to reach diverse audiences inside the world’s biggest games in a simple, cost-effective, and impactful way.

speaker

Noam Korin

VP OF BRAND PARTNERSHIPS

OVERWOLF

speaker

Shahar Sorek

CHIEF MARKETING OFFICER

OVERWOLF

10:25 a.m. CST
Smart Investment Moves: Making the Most of Retail Media

While the world was waking up to the power of retail media, Intuit, the global financial technology company that makes QuickBooks and Mailchimp, launched SMB MediaLabs. A new retail media network that focuses exclusively on the often overlooked small business community. Join Dave Raggio, Vice President, Intuit SMB MediaLabs, and CEO and Founder of Apollo Partners, Eric Perko, to unpack why integrating small businesses into the retail media ecosystem can drive results and reach specific and hard to reach audiences.

speaker

Eric Perko

FOUNDER & CEO

APOLLO PARTNERS

speaker

Dave Raggio

VP, INTUIT SMB MEDIALABS

INTUIT

speaker
Moderator
Michael Bürgi
10:45 a.m. CST
Prompting New Products

How are agencies navigating the pace of technological change? We’ll talk strategies for building, testing and pitching internal products related to AI, cookie alternatives and other types of tech.

speaker

Andy Littlewood

CHIEF PRODUCT OFFICER

UMWW

speaker
Moderator
Marty Swant
11:00 a.m. CST
Making More Effective Use of Media Dollars

This session brings agency- and client-side insights into how best to leverage working media dollars in a changed media environment. How are modern brands using media budgets to create experiences and entertainment, rather than just push boring ads no one cares about?

speaker

Yin Woon Rani

CEO

MILKPEP

speaker

Brad Simms

PRESIDENT & CEO

GALE PARTNERS

speaker
Moderator
Michael Bürgi
11:20 a.m. CST
Coffee & Networking Break
11:40 a.m. CST
Town Hall

Agencies only.
Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

We’ll come up with solutions to some of the key challenges discussed on Day 1.

Sandboxes:
12:05: Silverpush: 5 Things agencies need to know about how AI impacts video targeting

12:15: Akkio -How to Pull Ahead in the AI Data Arms Race

12:25: Digital Remedy – Connecting Linear and CTV: A Converged TV Love Story

12:35: Tatari: The Future is Convergent TV: Maximizing Impact with Tatari

speaker

Romano Bottini

CLIENT DEVELOPMENT MANAGER

TATARI

speaker

Sean Faella

CLIENT DEVELOPMENT MANAGER

TATARI

speaker

Crystal Foote

Executive Director Sales and Head of Multicultural Solutions

Digital Remedy

speaker

Jonathon Reilly

CEO & CO-FOUNDER

AKKIO

speaker

Kyle Waxman

EVP, NORTH AMERICA

SILVERPUSH

12:45 p.m. CST
Lunch
Floor 2, Strategy Room
12:45 p.m. CST
360 Workshop with Zeropark: How commerce media redefines the advertising industry in 2024
Studio 1

Invite only

speaker

Bartosz Bielecki

CMO

ZEROPARK

speaker

Neill Burton

DIRECTOR OF KEY ACCOUNTS

ZEROPARK

speaker

Jim Grace

VP OF BUSINESS DEVELOPMENT

ZEROPARK

1:15 p.m. CST
Afternoon Activities

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

5:30 p.m. CST
8 Minute Meetings
Great Room

Round 2!
The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

6:30 p.m. CST
Cocktail Reception
Terrace

Cocktails provided by Emerald. 

Join us for a cocktail to wrap day two of the summit. Open to all.

7:30 p.m. CST
Dinner with Friends
The Restaurant W Nashville

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

9:00 p.m. CST
After Hours Hangout
8:30 a.m. CST
Breakfast
Floor 2, Strategy Room

Breakfast will be served courtesy of Digdiay.

9:00 a.m. CST
Welcome Back
Floor 2, Great Room Foyer
9:05 a.m. CST
Programmatic Panel

In this session we’ll dive into all things programmatic, especially the death of the 3p cookie.

speaker

Alexander Potts

SVP, PROGRAMMATIC & MEDIA LEAD

TOMBRAS

9:35 a.m. CST
Partner Session
9:55 a.m. CST
Creativity is the Key to Unlocking Exponential Retail Media Growth

Retail media networks are just about the hottest sector of media investment at the moment. The wealth of first-party data that informs media choices is driving much of that growth. But with every hot new offering, the industry runs the risk of over-saturation, and some audience overlap. This conversation with a retail media leader explores the opportunities and challenges of the space.

speaker

Leah Sallen

SVP, MEDIA

VMLY&R COMMERCE

speaker
Moderator
Michael Bürgi
10:15 a.m. CST
Closing Remarks & Key Takeaways

Hear a summary and key takeaways from 3 days of content.

See Full Day

Attendees

See all Attendees

Sponsors

Venue

W Nashville

300 12th Avenue South Nashville
TN 37203

Pass Options

Connect Pass
$3,395
  • • Access to three days of key insights and honest discussion
  • Three one-on-one 8-Minute Meetings with executives of your choice
  • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now
Best Value
Premium Connect Pass
$5,195
  • • Access to three days of key insights and honest discussion
  • Five one-on-one 8-Minute Meetings with executives of your choice
  • • Early access to book the one-to-one meetings of your choice
  • • Networking functions including meals, cocktail receptions, attendee activities and more
  • • Access to our meeting scheduler to help you find the perfect prospects
  • Media buying execs: You may be eligible for a discounted Agency Pass. Contact us here to find out.
Buy Now

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