As we enter 2023, agencies are adapting to a tougher business environment than where they started the year prior: client cutbacks in spending, as well as their own increased costs for talent and resources, data and measurement challenges as identifiers change, and privacy rules that foment uncertainty. Even the momentum of diversity, equity and inclusion progress appears to have stalled somewhat. Challenges abound.

But it’s also a time of tremendous opportunity. Social channels are teeming with life, humor and agency culture seems to be changing for the better. Commerce is taking center stage even as the recession is looming. Meanwhile, Web3 is still finding its footing, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.

Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.

Limited-time offer: Save $400 on premium passes with code “DMBS400”.

Speakers

  • speaker
    Kiser BarnesDIGITAS NORTH AMERICAHEAD OF DESIGN & INNOVATION
  • speaker
    Parks BlackwellPMGVP OF CLIENT DEVELOPMENT & MARKETING
  • speaker
    Quentin GeorgeMCKINSEY & COMPANYPARTNER & LEADER OF COMMERCE MEDIA PRACTICE
  • speaker
    Jose LozanoGRAVITY GLOBALUS CHIEF EXECUTIVE OFFICER
  • speaker
    Shelby SavillePUBLICIS MEDIA EXCHANGECHIEF INVESTMENT OFFICER
  • speaker
    Melissa WisehartMEDIA.MONKSGLOBAL HEAD OF MEDIA
See all Speakers

Agenda

2:00 p.m. CST
Registration Opens

Welcome to Digiday’s Media Buying Summit LIVE!

Please register for the event, grab a drink, and chat with fellow attendees all before Day 1’s MainStage content kicks off.

2:30 p.m. CST
Opening Remarks

Welcome to Day 1 of the Digiday Media Buying Summit LIVE. Join us as we open the event and go over key trends.

2:40 p.m. CST
Building for the Future

Building a modern media buying operation is crucial to staying ahead of today’s constantly shifting landscape, but do you have what it takes to pull it off? After these unprecedented years, hear an agency executive give a play by play on the talent, tech, and tools needed to assemble and keep a winning team afloat.

3:00 p.m. CST
Social Media Showdown

In a time when advertisers are still reliant on Facebook, while simultaneously trying to understand how best to utilize TikTok, is this the start of a new shift? Hear from one brand marketer as they dive into the changing social media landscape and how it is affecting their messaging and audience.

3:20 p.m. CST
Sponsor Session with Best Buy Ads

Join us for a session with our sponsor, Best Buy Ads, for a workshop on the industry’s most pressing issues.

3:35 p.m. CST
Privacy is Everything

It’s time for a check in. Between GDPR and CCPA, how are agencies ensuring privacy and transparency with the data they are collecting? What first-party data strategies are in place? Hear from one exec as they walk us through their future-proof privacy and data plan.

3:55 p.m. CST
Sponsor Session with Viooh

Join us for a session with our sponsor, Viooh, for a dialogue on the industry’s most pressing issues.

4:10 p.m. CST
Data Analysis Paralysis: Cutting Through the Noise

In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This agency executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

4:30 p.m. CST
Coffee and Networking Break

Enjoy some refreshments with fellow attendees.

4:45 p.m. CST
Town Hall Exclusive to Agencies

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board.

The last 30 minutes of the Town Hall will be dedicated to Sandbox Sessions from:

Addaptive: 

Cognitiv: 

5:45 p.m. CST
VIP Welcome Reception

By invitation only.

6:00 p.m. CST
8 Minute Meetings

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. CST
Cocktail Reception

Join us for a cocktail to wrap day one of the summit. Open to all.

8:00 p.m. CST
Dinner With Fellow Attendees

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

9:30 p.m. CST
After Hours Hangout

Enjoy some after hours cocktails with fellow attendees.

8:30 a.m. CST
Breakfast & Registration

Breakfast will be served courtesy of Digiday.

We ask all agency executives and VIP attendees take their breakfast into the Town Hall to have an intimate conversation about challenges and opportunities in the industry by 8:55am.

All other guests please enjoy breakfast, register for the event if you have not done so already, and chat with fellow attendees all before Day 2’s MainStage content kicks off.

9:00 a.m. CST
Town Hall Exclusive to Agencies

Join this open and honest discussion to delve into the challenges and opportunities in the industry. This discussion will be conducted under Chatham House Rules and will begin with Digiday’s exclusive research and its’ infamous Challenge Board. We’ll split into groups and come up with solutions to some of the key challenges discussed on Day 1.

Atmosphere TV:

10:30 a.m. CST
Coffee & Networking Break

Enjoy some refreshments with fellow attendees.

10:50 a.m. CST
Welcome Back

Welcome to Day 2 of the Digiday Media Buying Summit LIVE.

11:00 a.m. CST
Digiday’s Town Hall Recapped From a Partner’s POV

Join this session for insight from our partner to hear what challenges and opportunities there are in the media buying industry.

11:05 a.m. CST
Keeping Diversity and Inclusion Collaborative

The ongoing discussion surrounding DEI got new momentum after a summer of social unrest. Brands and agencies, alike, were forced to reckon with a new lens on brand safety: how can you appear genuine and honest when your teams are mostly white? Tune into this session to hear how buyers are authentically communicating in this space and showing up for an industry that has long ignored this overdue shift toward diversity and inclusion.

11:25 a.m. CST
Sponsor Session with Resonate

Join us for a session with our sponsor, Resonate, for a dialogue on the industry’s most pressing issues.

 

11:40 a.m. CST
Smarter Ads On The Dumb Box

The streaming wars, and the slew of competitors, have put a new emphasis on how we measure audiences on the TV screen. In this session, hear how the learnings of data-driven messaging are informing ads elsewhere on the TV as we explore how changing consumer habits amid the pandemic have accelerated TV viewing and, along with it, a new opportunity to capture audiences based on hard, measurable data.

12:00 p.m. CST
State of the Industry: Flowspace

Join our partner, Flowspace, as they share the state of the industry

12:15 p.m. CST
Navigating Key Trends in Commerce

The state of retail as we know it is still undergoing a major shift, as e-commerce is more important than ever. In this session, hear from one executive as they discuss how this will continue to impact media buying, even as in-store shopping returns, and how to overcome some of the challenges it poses.

12:35 p.m. CST
Sponsor Session

Join this session to hear from one of our partners.

12:45 p.m. CST
Lunch

Lunch will be served courtesy of Digiday.

12:45 p.m. CST
360 Workshop

Lunch will be served courtesy of a Digiday partner.

1:30 p.m. CST
Afternoon Activities

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. CST
8 Minute Meetings

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. CST
Cocktail Reception

Join us for a cocktail to wrap day two of the summit. Open to all.

8:00 p.m. CST
Dinner With Fellow Attendees

Don’t have dinner plans? Join other event attendees for a lively dinner + drinks. Digiday has made a reservation for the group. Please note that costs are at your own discretion.

9:30 p.m. CST
After Hours Hangout

Enjoy some after hours cocktails with fellow attendees.

8:30 a.m. CST
Breakfast

Breakfast will be served courtesy of Digiday.

9:00 a.m. CST
Welcome Back

Welcome to Day 3 of the Digiday Media Buying Summit LIVE.

9:05 a.m. CST
Digiday’s Town Hall Recapped From a Partner’s POV

Join this session for insight from our partner to hear what challenges and opportunities there are in the media buying industry.

9:10 a.m. CST
Impressions vs. Attention

Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from a brand exec as they outline their path forward to attention-based metrics.

9:35 a.m. CST
Sponsor Session

Join this session to hear from one of our partners.

9:50 a.m. CST
Investments in Gaming

With advertising spend on gaming and Esports on the rise, this session will focus on the latest moves in the industry. Join us for this session as we address the embrace of augmented reality, the rise of competitive gaming, and the increase in audiences and engagement.

10:10 a.m. CST
Sponsor Session

Join this session to hear from one of our partners.

10:20 a.m. CST
Looking Ahead

What does the future of media buying look like? In this session we’ll look into the crystal ball and discuss how strategies implemented in a time of need will become primary tactics as we get further into 2023.

10:45 a.m. CST
Key Takeaways

Hear a summary and key takeaways from all of our sessions.

See Full Day

Attendeees

See all Attendees

Sponsors

Venue

The Ritz-Carlton New Orleans

921 Canal Street New Orleans
LA 70112
The Ritz-Carlton New Orleans is a luxury hotel location within New Orleans’ French Quarter on Canal Street.

Rooms within our room block are strictly reserved for registered DMBS attendees. Anyone not registered for the summit will forfeit their rooms to registered attendees. After purchase, attendees will receive the booking link in the ticket confirmation email.

Contact us

Become a speaker

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VIP Opportunities

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