The Pressures of an Appropriate Ad Spend

As more brands move their agency capabilities in-house, the pressure is on to be more creative, efficient and genuine than ever before. After a year of moving faster than ever before, media buyers are taking a step back and recalibrating. What does that mean for the future of a media spend?

At the Digiday Media Buying Summit LIVE, please join us to discuss how this space continues to shift amid different expectations to appropriately allocate media dollars to match the world around us. How are agencies grappling with DEI? What KPIs are top of mind? How are buyers braced for changing marketer sentiments surrounding the platforms? Join us to hear the issues, and subsequent solutions, for a successful 2021.

Speakers

  • speaker
    Yale CohenPUBLICIS MEDIAEVP GLOBAL DIGITAL STANDARDS
  • speaker
    Ned DimitrovSTACKADAPTVP, DATA SCIENCE
  • speaker
    Walter GeerVMLY&REXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN
  • speaker
    Gogi GuptaGUPTA MEDIAFOUNDER & CEO
  • speaker
    Michael MurrayWUNDERMAN THOMPSON DATAPRESIDENT OF DATA PRODUCTS & CHIEF PRODUCT OFFICER
  • speaker
    John NittiVERIZONSVP, CHIEF MEDIA OFFICER
  • speaker
    Tom RussellFOUNDERS ENTERTAINMENTFOUNDER & CEO
  • speaker
    Jill Smith84.51°DIRECTOR OF AGENCIES
See all Speakers

Agenda

(Times are local: GMT-0500)
11:00 a.m.
Working Session

Welcome to the Digiday Media Buying Summit LIVE. Please join us in our pre-event working session. This is an an open participatory discussion on the top challenges and opportunities currently facing media buyers.

12:00 p.m.
Welcome Key Trends

At the top of our session content, tune in to hear our key trends in media buying.

12:10 p.m.
Building for the Future

Building a modern media buying operation is crucial to staying ahead of today’s constantly shifting landscape, but do you have what it takes to pull it off? After this unprecedented year, hear an agency executive give a play-by-play on the talent, tech, and tolls needs to assemble and keep a winning team afloat.

12:35 p.m.
Session with Taboola
12:50 p.m.
Social Media Showdown

In a time when advertisers are still reliant on Facebook, while simultaneously trying to understand how best to utilize TikTok, is this the start of a new shift? Hear from one brand marketer as they dive into the changing social media landscape and how it is affecting their messaging and audience.

1:10 p.m.
Performance Marketing Goes Primetime

What happens when the largest U.S. grocery retailer shares data science with the largest OTT streaming service? Join Jill Smith, 84.51°’s Agency Collaboration Liaison, to discover how two unlikely companions – Kroger and Roku – created a powerful new way for CPGs to target households most likely to buy. Learn how this revolutionary partnership combines the best of brand and performance marketing to boost demand and produce measurable ROI.

speaker

Jill Smith

DIRECTOR OF AGENCIES

84.51°

1:25 p.m.
Privacy is Everything

It’s time for a check in. Between GDPR and CCPA, how are agencies ensuring privacy and transparency with the data they are collecting? What first-party data strategies are in place? Hear from one exec as they walk us through their future-proof privacy and data plan.

Today’s Highlight

12:10 p.m.
Building for the Future
12:50 p.m.
Social Media Showdown
(Times are local: GMT-0500)
12:00 p.m.
Welcome Back

Welcome to Day 2 of the Digiday Media Buying Summit LIVE.

12:05 p.m.
Data Analysis Paralysis: Cutting Through the Noise

In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This agency executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

12:25 p.m.
Tech in a Cookieless World

Phasing out third-party cookies is creating interesting challenges to effectively target users for advertisers. Coupled with the existing and emerging laws, like GDPR and CCPA, there is increasing pressure for innovative ways of targeting user activity. With the right technology, contextual advertising can serve as an effective targeting tool in a post-cookie world.

speaker

Ned Dimitrov

VP, DATA SCIENCE

STACKADAPT

12:40 p.m.
Keeping Diversity and Inclusion Collaborative

The ongoing discussion surrounding DEI got new momentum after a summer of social unrest. Brands and agencies, alike, were forced to reckon with a new lens on brand safety: how can you appear genuine and honest when your teams are mostly white? Tune into this session to hear how buyers are authentically communicating in this space and showing up for an industry that has long ignored this overdue shift toward diversity and inclusion.

1:00 p.m.
Session with Pixability
1:15 p.m.
New Media Buying and Creative Tactics

It’s no doubt that creative is important, but how does it affect the bottomline? In this session, hear from one agency creative director as they walk us through how to perfectly match modern media buying with creative. And how they tweak the tone of that messaging as expectations from consumers differ across social channels.

1:35 p.m.
Session with Nexstar
1:50 p.m.
Smarter Ads on the Dumb Box

The streaming wars, and the slew of competitors, have put a new emphasis on how we measure audiences on the TV screen. In this session, hear how the learnings of data-driven messaging are informing ads elsewhere on the TV as we explore how changing consumer habits amid the pandemic have accelerated TV viewing and, along with it, a new opportunity to capture audiences based on hard, measurable data.

Today’s Highlight

12:05 p.m.
Data Analysis Paralysis: Cutting Through the Noise
12:40 p.m.
Keeping Diversity and Inclusion Collaborative
(Times are local: GMT-0500)
12:00 p.m.
Welcome Back

Welcome back to Day 3 of the Digiday Media Buying Summit LIVE.

12:05 p.m.
Navigating Key Trends in Commerce

The state of retail as we know it is still undergoing a major shift, as e-commerce is more important than ever. In this session, hear from one exec as they discuss how this will continue to impact media buying, even as in-store shopping returns, and how to overcome some of the challenges it poses.

12:25 p.m.
Session with PubMatic
12:40 p.m.
What Happened to In-Housing?

Two years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate through this pandemic, many brands have had to cut corners, requiring them to shift back to agency partners. Is this the end of in-housing? In this session hear from one exec as they outline how their agency relationships have changed.

1:00 p.m.
Partner Perspective
1:15 p.m.
Impressions vs. Attention

Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from a brand exec as they outline their path forward to attention-based metrics.

1:35 p.m.
Partner Perspective
1:50 p.m.
Looking Ahead

With the election over, and COVID-19 still unending, what does the future of media buying look like? In this session we’ll look into the crystal ball and discuss how strategies implemented in a time of need will become primary tactics as we get further into 2021.

2:10 p.m.
Key Takeaways

To close out the Digiday Media Buying Summit LIVE, we will go over the key trends that emerged over 3 days of content.

Today’s Highlight

12:05 p.m.
Navigating Key Trends in Commerce
12:40 p.m.
What Happened to In-Housing?
See Full Day

Attendees

Who Attends?
  • 65%
    Director-level and above
  • 80%
    Agency & brand leaders
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Sponsors

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