The Pressures of an Appropriate Ad Spend

As more brands move their agency capabilities in-house, the pressure is on to be more creative, efficient and genuine than ever before. After a year of moving faster than ever before, media buyers are taking a step back and recalibrating. What does that mean for the future of a media spend?

At the Digiday Media Buying Summit LIVE, please join us to discuss how this space continues to shift amid different expectations to appropriately allocate media dollars to match the world around us. How are agencies grappling with DEI? What KPIs are top of mind? How are buyers braced for changing marketer sentiments surrounding the platforms? Join us to hear the issues, and subsequent solutions, for a successful 2021.

Speakers

  • speaker
    Yale CohenPUBLICIS MEDIAEVP GLOBAL DIGITAL STANDARDS
  • speaker
    Ned DimitrovSTACKADAPTVP, DATA SCIENCE
  • speaker
    Matt DuffyPIXABILITYCMO
  • speaker
    Walter GeerVMLY&REXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN
  • speaker
    Gogi GuptaGUPTA MEDIAFOUNDER & CEO
  • speaker
    Michelle HarnessWILANDDIVISION VP, DIGITAL AGENCY SALES
  • speaker
    Matt IsaiaDISH MEDIASENIOR DISH MEDIA SALES ACCOUNT EXECUTIVE
  • speaker
    Chris GurciulloPUBMATICREGIONAL VP, ADVERTISER SOLUTIONS
  • speaker
    JiYoung KimCARAT USCHIEF DIGITAL OFFICER
  • speaker
    Michael MurrayWUNDERMAN THOMPSON DATAPRESIDENT OF DATA PRODUCTS & CHIEF PRODUCT OFFICER
  • speaker
    Emma NicolettiWILANDDIRECTOR OF PREDICTIVE CLIENT SOLUTIONS
  • speaker
    John NittiVERIZONSVP, CHIEF MEDIA OFFICER
  • speaker
    John SpringerEXTREME REACHDIGITAL MARKETING STRATEGIST
  • speaker
    Kayleen OhneckPUBLICIS MEDIAASSOCIATE DIRECTOR, VERIFIED TECHNOLOGY & CONTRACTS
  • speaker
    Tom RussellFOUNDERS ENTERTAINMENTFOUNDER & CEO
  • speaker
    Adam SingoldaTABOOLACEO
  • speaker
    Jill SmithKROGER PRECISION MARKETING DIRECTOR OF AGENCIES
  • speaker
    Sargi MannHAVAS MEDIAEVP, HEAD OF DIGITAL STRATEGY & INVESTMENTS
  • speaker
    Jason HartleyPMGHEAD OF SEARCH, SOCIAL AND SHOPPING
  • speaker
    Duane BrownTAKE SOME RISK INC.FOUNDER & HEAD OF STRATEGY
  • speaker
    Marla Kaplowitz4A’sPRESIDENT & CEO
See all Speakers

Agenda

(Times are local: America/New York)
11:00 a.m.
Working Session

Welcome to the Digiday Media Buying Summit LIVE. Please join us in our pre-event working session. This is an an open participatory discussion on the top challenges and opportunities currently facing media buyers.

speaker

Kristina Monllos

MARKETING EDITOR

DIGIDAY

12:00 p.m.
Welcome Key Trends

At the top of our session content, tune in to hear our key trends in media buying.

speaker

Kristina Monllos

MARKETING EDITOR

DIGIDAY

12:10 p.m.
Data Analysis Paralysis: Cutting Through the Noise

In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. Michael Murray of Wunderman Thompson will take us through how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

speaker

Michael Murray

PRESIDENT OF DATA PRODUCTS & CHIEF PRODUCT OFFICER

WUNDERMAN THOMPSON DATA

speaker
Moderator
Sara Jerde
12:35 p.m.
The Power of the Open Web

Join CEO of Taboola, Adam Singolda, and Chief Strategy Officer of Digiday, David Amrani, for a conversation on the open web and its value for advertisers.

speaker

Adam Singolda

CEO

TABOOLA

Moderator
David Amrani
12:50 p.m.
Navigating Key Trends in Commerce

The state of retail as we know it is still undergoing a major shift, as e-commerce is more important than ever. In this session, hear from Jason Hartley of PMG as he discusses how this will continue to impact media buying, even as in-store shopping returns, and how to overcome some of the challenges it poses.

speaker

Jason Hartley

HEAD OF SEARCH, SOCIAL AND SHOPPING

PMG

speaker
Moderator
Kimeko McCoy
1:10 p.m.
Performance Marketing Goes Primetime

What happens when the largest U.S. grocery retailer shares data science with the largest OTT streaming service? Join 84.51°’s Agency Collaboration Liaison, Jill Smith, to discover how two unlikely companions – Kroger and Roku – created a powerful new way for CPGs to target households most likely to buy. Learn how this revolutionary partnership combines the best of brand and performance marketing to boost demand and produce measurable ROI.

speaker

Jill Smith

DIRECTOR OF AGENCIES

KROGER PRECISION MARKETING

1:25 p.m.
Keeping DEI Top of Mind

The ongoing discussion surrounding DEI needs to keep momentum. Brands and agencies, alike, are forced to reckon with a new lens on brand safety: how can you appear genuine and honest when your teams are mostly white? Tune into this session to hear how buyers are authentically communicating in this space and showing up for an industry that has long ignored this overdue need for diversity, equity and inclusion.

speaker

Walter Geer

EXECUTIVE CREATIVE DIRECTOR, EXPERIENCE DESIGN

VMLY&R

speaker
Moderator
Jim Cooper

Today’s Highlight

12:10 p.m.
Data Analysis Paralysis: Cutting Through the Noise
12:50 p.m.
Navigating Key Trends in Commerce
(Times are local: America/New York)
12:00 p.m.
Welcome Back

Welcome to Day 2 of the Digiday Media Buying Summit LIVE.

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY

12:05 p.m.
How Havas Media’s Social Equity Marketplace is Committing to Underrepresented Businesses

2020 was a tumultuous year. While the United States faced social injustice and civil unrest, Havas Media recognized the need for equitable treatment of businesses that are traditionally underrepresented in the marketing industry. 

Join Havas Media’s EVP, Head of Digital Strategy & Investments, Sargi Mann as she discusses how brands can show up for underrepresented business and be a positive force for change.

speaker

Sargi Mann

EVP, HEAD OF DIGITAL STRATEGY & INVESTMENTS

HAVAS MEDIA

speaker
Moderator
Sara Jerde
12:25 p.m.
Tech in a Cookieless World

Phasing out third-party cookies is creating interesting challenges to effectively target users for advertisers. Coupled with the existing and emerging laws, like GDPR and CCPA, there is increasing pressure for innovative ways of targeting user activity. With the right technology, contextual advertising can serve as an effective targeting tool in a post-cookie world.

speaker

Ned Dimitrov

VP, DATA SCIENCE

STACKADAPT

12:40 p.m.
Platform Diversification

As DTC brands grow, they are starting to diversify marketing initiatives away from just Facebook. In this session, hear from Duane Brown as he walks us through where that platform money is going, TikTok, Pinterest, even Snapchat — and what we should expect moving forward.

speaker

Duane Brown

FOUNDER & HEAD OF STRATEGY

TAKE SOME RISK INC.

speaker
Moderator
Kristina Monllos
1:00 p.m.
5 Things You Should Know About YouTube & CTV for 2021

With the huge audience shift from linear TV to YouTube and CTV, brands are looking for ways to drive real value from streaming video advertising. Pixability, an industry leader in YouTube and CTV, will walk through 5 key things that every marketer should know about these platforms going into 2021.

speaker

Matt Duffy

CMO

PIXABILITY

1:15 p.m.
Performance Marketing as a Mindset

In this session, JiYoung Kim, chief digital officer at Carat US will walk us through how they continually drive measurable results with performance marketing at the helm.

speaker

JiYoung Kim

CHIEF DIGITAL OFFICER

CARAT US

speaker
Moderator
Michael Bürgi

Today’s Highlight

12:05 p.m.
How Havas Media’s Social Equity Marketplace is Committing to Underrepresented Businesses
12:40 p.m.
Platform Diversification
(Times are local: America/New York)
12:00 p.m.
Welcome Back

Welcome back to Day 3 of the Digiday Media Buying Summit LIVE.

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY

12:05 p.m.
How Next Generation Experiences and Content are Shaping the Future of Media

Hear from John Nitti, chief media officer at Verizon, discuss how Verizon is leveraging a diverse ecosystem of partners, next-gen tech and 5G to enable experiences and create unique content to shape the future of media.

speaker

John Nitti

SVP, CHIEF MEDIA OFFICER

VERIZON

speaker
Moderator
Sara Jerde
12:25 p.m.
The Advertisers’ Path to the Addressable Future

Cookies, IDFA, data and privacy. It’s a heady brew as we move further along 2021 and we know that there’s likely more disruption headed our way when it comes to identity and addressability. What can advertisers do to ensure they continue to build meaningful connections with consumers while optimizing ROI? What are the best approaches for partnering and testing privacy-centric ID solutions that add value to your advertising strategies? In this session, Chris Gurciullo, regional vice president of advertiser solutions at PubMatic, and Kayleen Ohneck, associate director, verified tech & contracts, data at Publicis Media, will discuss compelling strategies and concrete paths forward to help brands and agencies, prepare to thrive and optimize in the addressable future.

speaker

Chris Gurciullo

REGIONAL VP, ADVERTISER SOLUTIONS

PUBMATIC

speaker

Kayleen Ohneck

ASSOCIATE DIRECTOR, VERIFIED TECHNOLOGY & CONTRACTS

PUBLICIS MEDIA

12:40 p.m.
Beyond Brand Safety: Today’s Most Important Standard is Brand Integrity

Brand Safety and Suitability have been top of mind for advertisers for years. Now, there’s a new concept called Brand Integrity, for which brands need to establish new standards that allow them to invest and make decisions with confidence. Marketers have always been cautious about media placements and appearing alongside content that could negatively affect their brand, but often look to short-term fixes when issues arise. In proactively focusing on brand integrity and following a new set of standards, they can feel confident their values are maintained throughout the entire campaign process without interruption, while also beginning on a journey to enhance their inclusiveness with new partners.  

4A’s President and CEO Marla Kaplowitz and Publicis Media’s EVP of Global Digital Standards Yale Cohen discuss the difference between brand integrity, brand safety and brand suitability and how our industry can move forward to benchmark success in these core areas and new ones.

speaker

Yale Cohen

EVP GLOBAL DIGITAL STANDARDS

PUBLICIS MEDIA

speaker

Marla Kaplowitz

PRESIDENT & CEO

4A’s

speaker
Moderator
Jim Cooper
1:00 p.m.
The Critical Synergy Between Analytics and Audiences

Audiences are easy to find. But the right ones that produce successful marketing campaign results use a highly determinative combination of AI-driven response prediction and data science. In this session, you’ll learn how the Analytics and Sales teams at Wiland work together to create data-driven, custom marketing audiences that can target prospects with the highest likelihood of response and long-term value.

speaker

Michelle Harness

DIVISION VP, DIGITAL AGENCY SALES

WILAND

speaker

Emma Nicoletti

DIRECTOR OF PREDICTIVE CLIENT SOLUTIONS

WILAND

1:15 p.m.
How the Death of the Cookie Brings Supply Path Optimization to the Forefront
speaker
Moderator
Kristina Monllos
1:35 p.m.
Connecting Workflow for a Connected TV World

Ad serving is easy. It connects the creative with the media. But what comes before, after and in between that connection is not so simple. Join this session to learn how a connected workflow, purpose built for every team involved in launching a campaign, is a simple solution to the everyday problems of video advertising. And that means you and your team can focus on what you do best.

speaker

John Springer

DIGITAL MARKETING STRATEGIST

EXTREME REACH

1:50 p.m.
The Return of Live Events

As live events begin making their way back into society in 2021, how are these companies looking at targeting the right audience? Hear from Gupta Media’s Founder Gogi Gupta in conjunction with Tom Russell,founder of Founders Entertainment — the company that brings NYC’s largest music festival, The Governer’s Ball — in conversation around the media and marketing strategy for their upcoming fall festival.

speaker

Gogi Gupta

FOUNDER & CEO

GUPTA MEDIA

speaker

Tom Russell

FOUNDER & CEO

FOUNDERS ENTERTAINMENT

speaker
Moderator
Kimeko McCoy
2:10 p.m.
Key Takeaways

To close out the Digiday Media Buying Summit LIVE, we will go over the key trends that emerged over 3 days of content.

speaker

Kristina Monllos

MARKETING EDITOR

DIGIDAY

Today’s Highlight

12:05 p.m.
How Next Generation Experiences and Content are Shaping the Future of Media
12:40 p.m.
Beyond Brand Safety: Today’s Most Important Standard is Brand Integrity
See Full Day

Attendees

Who Attends?
  • 65%
    Director-level and above
  • 80%
    Agency & brand leaders
See all Attendees

Sponsors

See all Sponsors

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