As agencies roll into 2022, two years after the onslaught of COVID-19, a new era of change is in full swing. Social channels are teeming with life and humor, ad budgets are seeing an increase across the board, and agency culture seems to be changing for the better. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry.

While business and revenues may be returning to normal — how are agencies ensuring that their DE&I initiatives are staying strong and keeping an authentic voice? How are they supporting their teams on hybrid workforces? How does the metaverse fit in? Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these very important challenges.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about our Covid protocols here.

Agenda

2:00 p.m. PST
Registration Opens

Welcome to Digiday’s Media Buying Summit! Upon arrival, head to the Digiday registration table to check in and receive resources on the days ahead.

2:30 p.m. PST
Opening Remarks

Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

2:35 p.m. PST
Building for the Future

Building a modern media buying operation is crucial to staying ahead of today’s constantly shifting landscape, but do you have what it takes to pull it off? After these unprecedented years, hear an agency executive give a play by play on the talent, tech, and tools needed to assemble and keep a winning team afloat.

2:55 p.m. PST
Social Media Showdown

In a time when advertisers are still reliant on Facebook, while simultaneously trying to understand how best to utilize TikTok, is this the start of a new shift? Hear from one brand marketer as they dive into the changing social media landscape and how it is affecting their messaging and audience.

3:15 p.m. PST
Sponsor Session
3:30 p.m. PST
Privacy is Everything

It’s time for a check in. Between GDPR and CCPA, how are agencies ensuring privacy and transparency with the data they are collecting? What first-party data strategies are in place? Hear from one exec as they walk us through their future-proof privacy and data plan.

3:50 p.m. PST
Sponsor Session
4:05 p.m. PST
Data Analysis Paralysis: Cutting Through the Noise

In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. This agency executive will discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

4:25 p.m. PST
Coffee and Networking Break

Enjoy some refreshments with fellow attendees.

4:40 p.m. PST
Town Hall

Exclusive to VIPs

Join this Town Hall to go even deeper on key topics as we kick off these conversations with Digiday research and the infamous challenge board. This open and honest discussion group will chat through the challenges and opportunities currently being faced in the industry. This will be conducted under Chatham House Rules.

5:40 p.m. PST
VIP Welcome Reception

By invitation only.

6:00 p.m. PST
8 Minute Meetings

Round 1!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. PST
Cocktail Reception

Join us for a cocktail to wrap day one of the summit. Open to all.

8:00 p.m. PST
Dinner With Strangers

Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.

8:30 a.m. PST
Breakfast & Registration Re- Opens

While registration re-opens, breakfast will be served courtesy of Digiday.

9:00 a.m. PST
Town Hall

Exclusive to VIPs

We’ll split into groups and come up with solutions to some of the key challenges discussed during the earlier Town Hall.

10:00 a.m. PST
Coffee & Networking Break

Enjoy some refreshments with fellow attendees.

10:15 a.m. PST
Keeping Diversity and Inclusion Collaborative

The ongoing discussion surrounding DEI got new momentum after a summer of social unrest. Brands and agencies, alike, were forced to reckon with a new lens on brand safety: how can you appear genuine and honest when your teams are mostly white? Tune into this session to hear how buyers are authentically communicating in this space and showing up for an industry that has long ignored this overdue shift toward diversity and inclusion.

10:35 a.m. PST
Sponsor Session
10:45 a.m. PST
Smarter Ads On The Dumb Box

The streaming wars, and the slew of competitors, have put a new emphasis on how we measure audiences on the TV screen. In this session, hear how the learnings of data-driven messaging are informing ads elsewhere on the TV as we explore how changing consumer habits amid the pandemic have accelerated TV viewing and, along with it, a new opportunity to capture audiences based on hard, measurable data.

11:05 a.m. PST
Sponsor Session
11:20 a.m. PST
Navigating Key Trends in Commerce

The state of retail as we know it is still undergoing a major shift, as e-commerce is more important than ever. In this session, hear from one exec as they discuss how this will continue to impact media buying, even as in-store shopping returns, and how to overcome some of the challenges it poses.

11:40 a.m. PST
Sponsor Session

Enjoy some refreshments with fellow attendees.

11:55 a.m. PST
What Happened to In-Housing?

Two years ago, brands took a huge risk in beginning to bring a lot of advertising solutions in-house, but what happened? As we continue to navigate through this pandemic, many brands have had to cut corners, requiring them to shift back to agency partners. Is this the end of in-housing? In this session hear from one executive as they outline how their agency relationships have changed.

12:15 p.m. PST
Lunch

Lunch will be served courtesy of Digiday.

12:45 p.m. PST
Afternoon Activities

Use this time to get some fresh air, catch up on emails or take a quick nap. We’ll see you back at the conference at 6pm.

6:00 p.m. PST
8 Minute Meetings

Round 2!

The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

7:00 p.m. PST
Cocktail Reception

Join us for a cocktail to wrap day two of the summit. Open to all.

8:00 p.m. PST
Dinner with Friends

Don’t have dinner plans? Digiday has you covered! Join fellow attendees for a lively dinner and drinks. Sign up at the registration desk. Note – costs are at your own discretion.

8:30 a.m. PST
Breakfast

Breakfast will be served courtesy of Digiday.

9:00 a.m. PST
Impressions vs. Attention

Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from a brand exec as they outline their path forward to attention-based metrics.

9:25 a.m. PST
Sponsor Session
9:40 a.m. PST
Investments in Gaming

With advertising spend on gaming and Esports on the rise, this session will focus on the latest moves in the industry. Join us for this session as we address the embrace of augmented reality, the rise of competitive gaming, and the increase in audiences and engagement.

10:00 a.m. PST
Sponsor Session
10:10 a.m. PST
Looking Ahead

With COVID-19 still unending, what does the future of media buying look like? In this session we’ll look into the crystal ball and discuss how strategies implemented in a time of need will become primary tactics as we get further into 2022.

10:30 a.m. PST
Key Takeaways

Hear a summary and key takeaways from all of our sessions.

See Full Day

Speakers

  • speaker
    Raphael RivillaMARCUS THOMASPARTNER, SVP OF MEDIA
  • speaker
    Stefanie SmithDENTSU INTERNATIONAL HEAD OF PAID SOCIAL
  • speaker
    Swapnil PatelMCKINNEYEXECUTIVE DIRECTOR, MEDIA
  • speaker
    Carrie DinoMEKANISMHEAD OF MEDIA
  • speaker
    Tony WellsVERIZON SVP & CHIEF MEDIA OFFICER
See all Speakers



Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


Past Attendees

Who Attends?
  • 81%
    Director-level and above
  • 88%
    Expect to do business with a connection made
See all Attendees

Sponsors

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VIP Opportunities

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