The Evolution of the Gaming Industry: From Hype to ROI
The gaming industry has come a long way since its early days of being dismissed as a niche hobby. With the rise of gaming culture and esports, the industry experienced a period of intense hype, attracting investments from both venture capitalists and advertisers seeking to tap into the growing market. However, the industry has since matured, and now faces scrutiny from investors and advertisers demanding impact and a return on their investment.
At the Digiday Gaming Advertising Forum, we will explore the evolution of the gaming industry, from its humble beginnings to its current state as a billion-dollar industry. We will examine the factors that contributed to its growth, such as the advent of new technologies and changing consumer preferences, and the challenges it faces in terms of monetization and player retention.
We will also discuss the role of advertisers in the gaming industry, and how they are adapting to the changing landscape. As gaming becomes more mainstream, advertisers are seeking ways to engage with gamers and measure the ROI of their campaigns. We will explore the strategies they are using, including in-game advertising and sponsorships, and the challenges they face in measuring the impact of their investments.
Join us for an engaging discussion on the past, present, and future of the gaming industry, and its relationship with advertisers seeking to tap into its vast potential.
As an attendee of Digiday’s Gaming Advertising Forum, you’ll also have access to our Future of TV Week Town Hall, taking place April 25.
The Gaming Advertising Forum is part of Digiday’s Future of TV Week. For more information on the week and other connected events, visit the page here.
Agenda
Welcome to Digiday’s Gaming Advertising Forum. We will kick off this virtual forum by going over the state of the industry.
Seb Joseph
BRANDS EDITOR, UK
DIGIDAY
Join this session to learn about esports’ relevance in the ever evolving gaming advertising industry.
What happens when a beloved fashion brand partners with a premium gaming partner – they [candy] crush it. Recently, Prada’s fragrance brand became the first beauty label to launch a mini-game in Candy Crush, tapping into an audience of 200 million monthly active users, yielding show stopping results. Join Activision Blizzard Media and L’oreal’s Nobles Crawford, Assistant Vice President, Consumer Activation – Couture Beauty as they dive into the genesis and results of the campaign, the value of playable ad formats, what’s next for the Prada Candy partnership, and some best practices and advice for brands looking to activate in mobile gaming.
Nobles Crawford
ASSISTANT VICE PRESIDENT, CONSUMER ACTIVATION
L’OREAL
Join this session to learn about brands relevance in the ever evolving gaming advertising industry.
Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.
Join this session to learn about creators relevance in the ever evolving gaming advertising industry.
Join us for a session with our sponsor for a workshop on the industry’s most pressing issues.
Join this session to learn about digital publishers relevance in the ever evolving gaming advertising industry.
Hear a summary and key takeaways from all of our sessions.
Seb Joseph
BRANDS EDITOR, UK
DIGIDAY
Past Attendees
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