The creative strategy brands and agencies bring to their campaign work has never looked like this. From generative AI upending the very nature of the brief and strategic responses to the acceleration of omnichannel, connected TV and retail media networks as not only viable but essential approaches to audiences, 2023 is a threshold moment for the teams tasked with making products and services marketing truly resonate for people they reach.
In this sponsored virtual forum on June 7 at 1 p.m. ET, Digiday and MNTN present a host of brand and agency experts who can tell us what the state of creative strategy looks like in a time of burgeoning options and opportunities but also cautionary macroeconomic predictions and the ever-evolving demands of younger consumers who not only want to see themselves reflected in every campaign, but also people from all walks of life and circumstances. There has never been a time like it for advertising; in this set of conversations, we talk to the creative strategists navigating it.
With so many brands vying for attention, it can be a challenge to ensure your content is getting the views you want. To truly make an impact, you need to go beyond the basics and develop creative video marketing campaigns that capture your audience’s attention and leave a lasting impression. In this session, we’ll discuss how to leverage new video formats and technologies, such as interactive videos, 360-degree videos, and virtual and augmented reality, to create immersive and engaging experiences for your audience.
GLOBAL PRESIDENT, BRANDED CONTENT & INFLUENCER
MEDIABRANDS CONTENT STUDIO
CREATIVE DIRECTOR & CO-FOUNDER
In slower-moving days of early video campaigns, creative strategists tasked their teams with developing 15- and 30-second videos for platforms and owned-and-operated sites. Now the brief needs multiple lengths, numerous (and ever-expanding) formats and a bevy of creative detail swaps across every instance. The TikTok video is different from the Instagram reel, and the YouTube instance is a separate beast from what the CTV and streaming channel audience expect to see. In this sponsored session with the experts at MNTN, we unpack the nature of purpose-built, performance-driven creative for connected TV — precisely the kind made with a mindset of business and artistry across creative and revenue-focused teams. What it takes, how it’s conceptualized and how successful teams execute the campaigns that drive eyeballs to products and services — and conversions.
SENIOR CUSTOMER SUCCESS MANAGER
In today’s diverse and multicultural society, brands that fail to address the unique needs and preferences of different communities risk losing relevance and market share. This is especially true when it comes to marketing and advertising, where a one-size-fits-all approach is unlikely to resonate with audiences from different backgrounds. In this session we’ll discuss how to leverage the power of inclusion to drive engagement, build brand awareness, and create meaningful connections with your customers.
HEAD OF BRAND MARKETING, STARRY
Join us for an enlightening session on the future of engaging communities and experiences through AI and emerging platforms. Discover how AI is revolutionizing the way brands operate, engage with customers, and plan video advertising campaigns. Explore the transformative power of AI in enabling marketers to create personalized and relevant content, optimize campaigns for better performance, and obtain accurate analytics.
EVP, HEAD OF DESIGN & INNOVATION
DIGITAS NORTH AMERICA
In the ever-evolving landscape of advertising, the intersection of data-driven insights and artistic expression is crucial for creating impactful campaigns. This session will explore how marketers can effectively leverage data to inform their creative strategies while maintaining the artistic integrity of their work.
Stephanie Sotelo Perdue
VP OF MARKETING
CHIPOTLE MEXICAN GRILL
We’ll wrap up the day by recapping the key takeaway points.
Learn more about lead generation, thought leadership and branding opportunities for other Digiday events.
- Access to the Digiday Creative Strategy Forum on June 7 at 1 p.m. ET