As publishers continue to diversify their revenue streams, and as consumers continue to shop online more than ever, media companies have found solace in one important, blooming area: commerce. Once considered taboo by legacy publishers, the era of digital media is taking commerce strategies in stride. Affiliate commerce, brand partnerships and even proprietary merchandise and marketplaces are growing in popularity amongst publishers as a way to expand revenue, marketing and product strategies across their businesses.
The shift has left publishers in a new race to solidify what these business models look like as they account for a variety of factors that include fierce competition from other publishers, stances on intellectual property when it comes to spinning off its newsroom content as well as new contractual language to establish sound licensing agreements. Join us at Digiday’s Commerce for Publishers virtual forum where we will hear how senior executives are tackling these wide-ranging issues as they outline their current commerce strategies and what lays ahead for the rest of 2022.
Part of Digiday Media Presents: Commerce Week. For more information on the week and other connected events, visit the page here. As an attendee of Digiday’s Commerce for Publishers Forum, you’ll also have access to our Commerce Week virtual town hall, taking place May 17.
Welcome to the Digiday Virtual Forum: Commerce for Publishers. We’ll open the event by giving a high-level overview of the current state of commerce in the media industry.
With the launch of the new Hunker House on Abbot Kinney Blvd., home and design publisher Hunker is evolving its commerce, affiliate, and branded content strategies to reflect changes in the way consumers experience brands and their products across the funnel. Offering shoppable experiences and custom activations on one of the most coveted retail corridors in the world, the Hunker House functions as an IRL extension of Hunker’s editorial platform and creators (literal) space for editors to curate products they love — and hose innovative brand partnerships.
SVP & GM, HUNKER
In this session, hear from Samantha Baker from VICE Media Group as she walks us through how Refinery29’s commerce strategy has rubbed off on VICE who has just kicked off their own commerce and affiliate initiatives. While VICE may be taking a varied approach, we’ll dive deep into their content strategy and how editorial voices play a strong role in conversions.
VP, COMMERCE & PARTNERSHIPS
VICE MEDIA GROUP
The right influences and brand partnerships can deliver insights, distribute content, develop your brand and drive sales. In this session we’ll take a look at Vox Media’s content and partnership strategies, with a focus on how the company is investing in commerce following the recent merger with Group Nine.
Adding affiliate links or a prefab storefront is one thing; integrating commerce directly into one’s CMS is another. From live-stream shopping to dedicated shopping pages, we’ll take a look at BuzzFeed’s commerce product play.
Learn more about lead generation, thought leadership and branding opportunities for this event.