Brands have been repeatedly tested to pivot faster, message more accurately and embody purpose.

As they navigate the next stages of what their identities look like under those challenges, how are they reaffirming their commitments to consumers? What channels are they using to reach consumers and where are they seeing opportunity?

At Digiday’s Brand Summit LIVE, leading experts will share how they are strategizing for the year to reconnect and re-establish key relationships with consumers as they reaffirm their new and improved identities.

 

SPEAKERS

  • speaker
    Sheryl ConnellyFORD MOTOR COMPANYCHIEF FUTURIST
  • speaker
    Benjamin DiesbachGOODWAY GROUPDIRECTOR, ANALYTICS & INSIGHTS
  • speaker
    Theresa DoGLADLYSR. SOLUTION CONSULTANT
  • speaker
    Liz DolinskiLUNYACHIEF GROWTH OFFICER
  • speaker
    John ForakerONCE UPON A FARMCO-FOUNDER & CEO
  • speaker
    Adam HermanGOODWAY GROUPSVP, BUSINESS STRATEGY & DEVELOPMENT
  • speaker
    Brad HiranagaGENERAL MILLSCHIEF BRAND OFFICER
  • speaker
    Kyle HoffFLOYDCO-FOUNDER & CEO
  • speaker
    Michelle HorowitzBLINK FITNESSCMO
  • speaker
    Tim HyzduRESONATEEXECUTIVE DIRECTOR – INSIGHTS & ANALYTICS
  • speaker
    Dylan JacobBRUMATEFOUNDER & CEO
  • speaker
    Aparna KhurjekarVERIZONCHIEF CUSTOMER OFFICER
  • speaker
    Marie La FranceDASH HUDSONVP, STRATEGY
  • speaker
    Gian LaVecchiaDOUBLEVERIFYSVP, BRAND & AGENCY PARTNERSHIPS, AMERICAS
  • speaker
    Sonika PatelDANONEVP, MARKETING
  • speaker
    Kati RizziSHARK NINJAMANAGER, DIGITAL DEMAND CREATION
  • speaker
    Jonathan StringfieldACTIVISION BLIZZARD – MEDIA & ESPORTSVP, GLOBAL MARKETING, MEASUREMENT, & INSIGHTS
  • speaker
    Faby TorresPEPSICOSVP, ENERGY
See all Speakers

Agenda

(Times are local: GMT-0500)
12:00 p.m.
Working Sessions

During the working sessions, we will discuss current challenges in the industry in breakout groups to network and talk about possible solutions. Join us via Zoom to connect with other attendees and join the discussion.

Platforms Working Group

Let’s talk about platforms. In this working group, we’ll be talking about challenges and coming up with actionable solutions.

speaker

Michelle Horowitz

CMO

BLINK FITNESS

Moderator
Kristina Monllos
Agency Relationships Working Group

Let’s talk about a brand’s relationship with its agency. In this working group, we’ll be talking about challenges and coming up with actionable solutions.

speaker

Liz Dolinski

CHIEF GROWTH OFFICER

LUNYA

Moderator
Seb Joseph
(Times are local: GMT-0500)
12:00 p.m.
Opening Remarks

Let’s kick off the event with opening remarks and a state of the industry.

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY

12:10 p.m.
Transforming the Customer Experience from Every Touchpoint

2020 has taught marketers that transforming the customer experience is not just supplementary, it’s essential. In this session, hear from Verizon Chief Customer Officer, Aparna Khurjekar as she discusses how Verizon has approached omnichannel and the perfect blend of digital and physical retail.

speaker

Aparna Khurjekar

CHIEF CUSTOMER OFFICER

VERIZON

Moderator
Seb Joseph
12:40 p.m.
Power Media Performance in the Age of Privacy

Given the industry’s stricter data privacy regulations and the decision by most web browsers to sunset the use of third-party cookies, it’s vital for advertisers to understand the solutions available today to effectively capture the attention of their audience. In this session, DV will discuss new, privacy-friendly solutions that avoid third-party audience targeting and enable advertisers to drive media performance.

speaker

Gian LaVecchia

SVP, BRAND & AGENCY PARTNERSHIPS, AMERICAS

DOUBLEVERIFY

12:55 p.m.
The Future of DTC

2020 expedited trends that were already accelerating in the DTC space. So, what does 2021 hold for the industry? In this session, hear from co-founder and CEO of Brumate, Dylan Jacob, as he discusses the future of direct-to-consumer and what brand executives should prepare for in the years to come.

speaker

Dylan Jacob

FOUNDER & CEO

BRUMATE

Moderator
Kristina Monllos
1:20 p.m.
Three Ways Fresh Data Will Make or Break Your 2021

Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Tim Hyzdu, Resonate Executive Director, Insights and Analytics shares how in times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.

speaker

Tim Hyzdu

EXECUTIVE DIRECTOR – INSIGHTS & ANALYTICS

RESONATE

1:35 p.m.
Maintaining Brand Identity

Identity is the DNA of a brand; it’s often the reason consumers keep coming back for more. It’s important to maintain that even when the brand is going through a refresh, much like Once Upon a Farm. In this session the brand’s CEO, John Foraker will discuss how they have kept their purpose at the forefront even through a refresh.

speaker

John Foraker

CO-FOUNDER & CEO

ONCE UPON A FARM

Moderator
Sara Jerde

Featured Sessions

12:10 p.m.
Transforming the Customer Experience from Every Touchpoint
12:55 p.m.
The Future of DTC
1:35 p.m.
Maintaining Brand Identity
(Times are local: GMT-0500)
12:00 p.m.
Welcome Back
12:05 p.m.
Solving Problems and Sparking Joy Through Partnerships

The best partnerships create value to solve real human problems and spark joy. There has to be a shared purpose between both parties and with that shared purpose growth will come naturally. In this session, General Mills’ chief brand officer, Brad Hiranaga will take us through what makes for a successful brand partnership.

speaker

Brad Hiranaga

CHIEF BRAND OFFICER

GENERAL MILLS

Moderator
Seb Joseph
12:25 p.m.
Why Community and Content Are Business-Critical

While there are many strategic factors for brands to consider in 2021, success in this digital-first landscape can ultimately come down to getting two elements right: community and content. Social media has taken center stage as a fundamental avenue for connecting with consumers, and how it is integrated into a company’s e-commerce strategy is now a business-critical consideration. In this session, Marie La France, Vice President of Strategy at Dash Hudson will discuss the tactics and technology that will help brands endure this year, and in the long-term.

speaker

Marie La France

VP, STRATEGY

DASH HUDSON

12:40 p.m.
The Evolution of a Brand

A great brand is many things. For one company, this means starting off with one idea, building a vast audience, and then making a pivot. Hear from VP of Marketing at Danone, Sonika Patel as she outlines the initiatives that have been implemented for the brand to grow into a multi-touchpoint brand while maintaining its overall identity and community-first attitude.

speaker

Sonika Patel

VP, MARKETING

DANONE

Moderator
Kristina Monllos
1:00 p.m.
The Changing Face of Gamers

In 2020 gaming found itself firmly in the spotlight, as more people looked for ways to stay connected and entertained in a virtual world. But while gaming has never been bigger, the gaming audience remains misunderstood, clouded by stereotypes of gamers as young, headset-wearing males. This session will explore new research on gamers’ motivations and behaviors to help brands understand how to engage with this important audience.

speaker

Jonathan Stringfield

VP, GLOBAL MARKETING, MEASUREMENT, & INSIGHTS

ACTIVISION BLIZZARD – MEDIA & ESPORTS

1:15 p.m.
What Does 2021 Look Like?

For many brands, 2021 remains a mystery after the anomaly that was 2020. In this session, Ford Motor’s chief futurist, Sheryl Connelly will take us through the brand’s projections for 2021 shopping habits and consumer trends.

speaker

Sheryl Connelly

CHIEF FUTURIST

FORD MOTOR COMPANY

Moderator
Sara Jerde
1:35 p.m.
Customer Loyalty: Building Relationships and Loyalty with Digital as Your New Storefront

Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We’ll discuss the ways that innovative brands like Crate and Barrel and Warby Parker are transforming their service operations to thrive in this new era.

speaker

Theresa Do

SR. SOLUTION CONSULTANT

GLADLY

1:50 p.m.
Inside the Customer Feedback Loop

Every brand is eager for customer feedback in order to deliver on things that consumers actually want. In this session hear how home furnishing and design brand, FLOYD uses customer surveys to inform product development and the design process to ultimately create best-selling, cult products, and things people actually want.

speaker

Kyle Hoff

CO-FOUNDER & CEO

FLOYD

Moderator
Kristina Monllos
2:10 p.m.
Harness the Power of Data to Create Custom Audience Segmentation

Interested in ways to better use data to uncover and reach your ideal customer profile? Goodway Group will walk through how to analyze your data to pull out insights and which sources can help produce the outputs you need to drive your business forward.

 

speaker

Adam Herman

SVP, BUSINESS STRATEGY & DEVELOPMENT

GOODWAY GROUP

speaker

Benjamin Diesbach

DIRECTOR, ANALYTICS & INSIGHTS

GOODWAY GROUP

speaker

Kati Rizzi

MANAGER, DIGITAL DEMAND CREATION

SHARK NINJA

2:25 p.m.
Re-Energizing a Brand: Staying True to Your DNA While Evolving Alongside Consumers

With consumer needs changing at the speed of culture, identifying untapped potential is the only constant for brands that want to remain relevant. Building on its rich history, Rockstar is revamping its vision in 2021 to fuel the hustle of the “Everyday Rockstar.” In this session, hear from Faby Torres, SVP of Energy at PepsiCo, about how the brand is putting down new roots through its rebrand, while using new partnerships and channels to reach the next generation of energy drinkers.

speaker

Faby Torres

SVP, ENERGY

PEPSICO

Moderator
Sara Jerde
2:45 p.m.
Key Takeaways

Hear the key takeaway points from all three days of the summit.

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY

Featured Sessions

12:05 p.m.
Solving Problems and Sparking Joy Through Partnerships
12:40 p.m.
The Evolution of a Brand
1:15 p.m.
What Does 2021 Look Like?
1:50 p.m.
Inside the Customer Feedback Loop
2:25 p.m.
Re-Energizing a Brand: Staying True to Your DNA While Evolving Alongside Consumers
See Full Day
The Digiday Brand Summit LIVE is DICE certified and recommended for our commitment to diversity and inclusion in events.

Attendees

Who Attends?
  • 70%
    Director-level and above
  • 77%
    Brand & retail leaders
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