As the world snaps back from the pandemic, marketers are trying to figure out what their new normal has in store. Are they exploring using different KPIs to find success as the maturation of data collection methods continues? What channels are they using to communicate their messaging as an increasingly vaccinated society resumes its pre-pandemic activities?

Join us at the Digiday Media CMO Summit LIVE this summer where we will bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. Over two days, industry leaders will share tips — from how they’re navigating new trends such as a surge in OOH advertising to ever-evolving challenges in brand safety — and best practices.

Start the event with us in intimate working groups where we’ll have honest and candid conversations about the challenges facing marketers today before we take those talking points into bigger, robust conversations to the main stage in our full programming lineup. You’ll walk away with proven strategies and actionable tactics you need to navigate the next half of 2021.

Speakers

  • speaker
    Nadja Bellan-WhiteVICE MEDIA GROUPGLOBAL CMO
  • speaker
    Craig BrommersAMERICAN EAGLECMO
  • speaker
    Emily KetchenLENOVOCMO & VP, INTELLIGENT DEVICES GROUP
  • speaker
    Jay LivingstonSHAKE SHACKCMO
  • speaker
    Melissa AndersonPUBLIC GOODCO-FOUNDER & PRESIDENT
  • speaker
    Lee MaiconEDELMANGLOBAL CHIEF INNOVATION & STRATEGY OFFICER
  • speaker
    Marc ToulemondeL’OREAL USACMO & CDO
  • speaker
    Michael BurkeGOOGLEDIRECTOR OF BRANDED APPAREL & DURABLES
  • speaker
    Ericka Podesta McCoyRESONATECMO
  • speaker
    Gary BurtkaRTB HOUSEVP, US OPERATIONS
  • speaker
    Dena Kaye-PhillipsATTENTIVECLIENT STRATEGY DIRECTOR
  • speaker
    Audrey LeibovichSIO BEAUTYCEO
  • speaker
    Cheryl GuerinMASTERCARD NORTH AMERICAEVP, MARKETING
See all Speakers

Agenda

(Times are local: America/New York)
12:00 p.m.
CMO Working Groups

Welcome to the Digiday Media CMO Summit. To kick off this summit we will start with an open and honest discussion group to chat through the challenges and opportunities currently being faced in day-to-day marketing operations such as authentic purpose-driven marketing, the end of the third-party cookie, and other hot topics. This will be conducted under Chatham House Rules.

speaker

Melissa Anderson

CO-FOUNDER & PRESIDENT

PUBLIC GOOD

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY

speaker

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

(Times are local: America/New York)
12:00 p.m.
Opening Remarks

Join us as we open the event and go over key trends.

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY

12:10 p.m.
The Great Re-Set

In this session VICE Media, global CMO Nadja Bellan-White will discuss the ramifications of catalytic political, social, and behavioral shifts in society and how that impacts the state of consumer trust in media companies.

speaker

Nadja Bellan-White

GLOBAL CMO

VICE MEDIA GROUP

speaker
Moderator
Jim Cooper
12:30 p.m.
The Text Treatment: How SiO Beauty Drives Personalized Marketing with SMS

SiO Beauty, a skincare brand best known for their clinically-proven wrinkle smoothing patches, engages their SMS audience with educational content—from the first welcome message through post-purchase. In this session, you’ll learn how SiO Beauty uses triggered text messaging to personalize the customer journey and influence repeat purchases. Plus, hear how the brand created a segmentation strategy that aligns their email and SMS marketing channels and improves the customer experience.

speaker

Dena Kaye-Phillips

CLIENT STRATEGY DIRECTOR

ATTENTIVE

speaker

Audrey Leibovich

CEO

SIO BEAUTY

12:45 p.m.
Staying Relevant to Your Target Customer: How to Win with Gen Z in Retail

In this session, Craig Brommers, American Eagle CMO will discuss how American Eagle is continually thinking of innovative ways for Gen Z to experience its products. This is accomplished by leaning into technology to find new virtual platforms American Eagle knows its customers are passionate about to evolve the shopping experience and to show up in spaces that are new, fresh and engaging, including Snapchat and TikTok.

speaker

Craig Brommers

CMO

AMERICAN EAGLE

speaker
Moderator
Jill Manoff
1:05 p.m.
Adapting to Growing Privacy Needs

Privacy has become increasingly important to consumers and as a result, many players have increased data protection and limited many of the mechanisms previously used for modern-day targeting. Google’s cookie deprecation, while delayed, will only amplify these challenges. In this session, Gary Burtka, VP of US Operations at RTB House will discuss:

– What’s next beyond device IDs and cookies
– How retailers and brands can target using 1st party data
– Ways brands are engaging customers to capture more 1st party data

speaker

Gary Burtka

VP, US OPERATIONS

RTB HOUSE

1:20 p.m.
Taking Digital to the Next Level: Enhancing Consumer Experience

L’Oréal USA’s Chief Digital & Marketing Officer, Marc Toulemonde, discusses how to create an experience that’s dedicated and personalized to consumer’s needs through the seamless interaction of the physical & digital world.

speaker

Marc Toulemonde

CMO & CDO

L’OREAL USA

speaker
Moderator
Priya Rao
1:40 p.m.
Building for What’s Next

Last year, as consumer behaviors shifted, marketing leaders faced new, disruptive challenges to effectively reach and communicate with their customers. What did we learn from these shifts, and what changes do we expect will stick around for the long term? Join Michael Burke, Industry Director at Google, as he explores the trends shaping the future of marketing and how all leaders should be thinking about building for what’s next.

speaker

Michael Burke

DIRECTOR OF BRANDED APPAREL & DURABLES

GOOGLE

1:55 p.m.
What’s Next for Food Service Brands?

2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant building new marketing and distribution muscles, which are now a big part of the restaurant’s overall strategy going forward. In this session, CMO Jay Livingston will talk about how the company weathered all of the changes brought about over the last year — and how that has informed his plans for 2022.

speaker

Jay Livingston

CMO

SHAKE SHACK

speaker
Moderator
Cale Weissman
2:15 p.m.
CMO’s Imperative to Be Data Driven in a Privacy Safe World

Google cookies are sticking around longer than planned, but your customers are more tapped in to protecting their privacy than ever before. Resonate CMO Ericka Podesta McCoy shares how to leverage AI and machine learning to walk the line between respecting customer privacy and getting the data you need to deliver a personalized message that drives cross-channel engagement, builds connection, and gets results.

speaker

Ericka Podesta McCoy

CMO

RESONATE

2:30 p.m.
The Changing Face of Loyalty

How is Mastercard thinking about driving consumer connection by tapping into purpose-driven initiatives? This session will highlight Mastercard’s In Solidarity pledge to invest $500 in Black communities over the next 5 years and accompanying “Strivers campaign,” featuring Black female entrepreneurs. Cheryl Guerin, evp of marketing at Mastercard North America will discuss bringing together physical and digital consumer experiences, and how brands can help support the effort while also being patient and empathetic with a careful balance messages to a range of consumer audiences.

speaker

Cheryl Guerin

EVP, MARKETING

MASTERCARD NORTH AMERICA

speaker
Moderator
Cale Weissman
2:50 p.m.
Trust is the New Brand Equity

New data from Edelman’s 2021 Trust Barometer Special Report reveals an expanded domain for brand relevance – one that encompasses culture, society and purpose. In fact, 86% of consumers expect brands to act beyond their core product or business. Join Edelman’s Global Chief Innovation and Strategy Officer, Lee Maicon, for a deep dive on the new findings.

speaker

Lee Maicon

GLOBAL CHIEF INNOVATION & STRATEGY OFFICER

EDELMAN

3:05 p.m.
From B2B to B2C: How the Pandemic has Reshaped Enterprise Tech Marketing

The best marketing starts with understanding your customers’ insights, then leading and participating in the wave of digital transformation to ensure your marketing is data-informed and modernized. In this session, Emily Ketchen will discuss how Lenovo has shifted its marketing strategy during the pandemic and how the team upheld this strategy.

speaker

Emily Ketchen

CMO & VP, INTELLIGENT DEVICES GROUP

LENOVO

speaker
Moderator
Sara Jerde
3:25 p.m.
Closing Remarks

Tune in for the final round-up of the most important themes and trends of the event.

speaker

Sara Jerde

MANAGING EDITOR

DIGIDAY

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