Join us at the Digiday Media CMO Summit this January where we will bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. Over two days, industry leaders will share tips — from how they’re navigating new trends such as a surge in OOH advertising to ever-evolving challenges in brand safety — and best practices.

Speakers

  • speaker
    Ashley DeibertPIANO CMO
  • speaker
    Emily EssnerSAKSCMO
  • speaker
    Ali HaeriMNTNVP, MARKETING
  • speaker
    Cory HaikVICE MEDIA CHIEF DIGITAL OFFICER
  • speaker
    Alison HiattSALT & STRAWCMO
  • speaker
    Jason KwongREDBOXCHIEF DIGITAL AND STRATEGY OFFICER
  • speaker
    Kory MarchisottoE.L.F. BEAUTYCMO
  • speaker
    Kristin PatrickCLAIRE’SCMO
See all Speakers

Agenda

12:00 p.m. EDT
Town Hall

Welcome to the Digiday Media CMO Summit. To kick off this summit we will start with an open and honest discussion group to chat through the challenges and opportunities currently being faced in day to day marketing operations. This will be conducted under Chatham House Rules.

speaker

Jolene Abbott

SVP, HEAD OF GLOBAL MARKETING & E-COMMERCE

EMBER

speaker

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

speaker

Ali Haeri

VP, MARKETING

MNTN

speaker

Meghan Hurley

VP, MARKETING

FARMER’S FRIDGE

speaker

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

12:00 p.m. EDT
Opening Remarks

Join us as we open the event and go over key trends.

speaker

Jill Manoff

EDITOR-IN-CHIEF

GLOSSY

12:10 p.m. EDT
Marketing Luxury Fashion to the Modern Consumer
speaker

Emily Essner

CMO

SAKS

speaker
Moderator
Jill Manoff
12:30 p.m. EDT
Less is More: Finding the Right Data to Inform Your Marketing Decisions

Companies today have no shortage of data at their disposal. But what is your team doing with those numbers to create a truly data-driven operation? Join Vice Media Chief Digital Officer Cory Haik and Piano CMO Ashley Deibert to hear how they’ve designed their marketing tech stacks to collect the data that actually impacts their businesses — and empowered their teams to act on it.

speaker

Ashley Deibert

CMO

PIANO

speaker

Cory Haik

CHIEF DIGITAL OFFICER

VICE MEDIA

12:45 p.m. EDT
How Redbox is Setting Itself Up to be an Advertiser Across Consumer Touchpoints

In this conversation, we’ll discuss how Redbox has transformed its company and how it’s using that transformation to a notable foray into advertising. Redbox CDO, Jason Kwong, how the company has evolved from its beginnings, how the brand has shaped its consumer relationship, as well as what the next three years of priorities look like for Redbox.

speaker

Jason Kwong

CHIEF DIGITAL AND STRATEGY OFFICER

REDBOX

speaker
Moderator
Sara Jerde
1:10 p.m. EDT
Self Sufficiency in the CTV Space: Speed to Market, Control — and Risks — in 2022

There has never been a TV opportunity like that of the connected TV moment. And yet, speed to market and control are new and pressing challenges for the CTV advertiser. In this session, Ali Haeri, vice president of marketing at MNTN, dives into the concept of self sufficiency and why it’s top of mind for CTV marketers in 2022.

speaker

Ali Haeri

VP, MARKETING

MNTN

speaker
Moderator
James O’Brien
1:25 p.m. EDT
Bravely Conquering New Marketing Frontiers
speaker

Kory Marchisotto

CMO

E.L.F. BEAUTY

speaker
Moderator
Jill Manoff
1:55 p.m. EDT
A Marketer Roadmap for Repositioning a Brand
speaker

Kristin Patrick

CMO

CLAIRE’S

speaker
Moderator
Jill Manoff
2:25 p.m. EDT
Keeping Cult Status While Growing Nationally
speaker

Alison Hiatt

CMO

SALT & STRAW

speaker
Moderator
Cale Weissman
2:45 p.m. EDT
Key Takeaways

Hear a summary and key takeaways from all of our sessions.

speaker

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL



Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue


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