CMO Summit

Join us at the Digiday Media CMO Summit this January where we will bring together a select group of marketing leaders in media, advertising and retail to discuss the behavioral trends that they are counting on to find opportunities. Over two days, industry leaders will share tips — from how they’re navigating new trends such as a surge in OOH advertising to ever-evolving challenges in brand safety — and best practices.

Speakers

Ashley DeibertPIANO CMO
Emily EssnerSAKSCMO
Ali HaeriMNTNVP, MARKETING
Cory HaikVICE MEDIA CHIEF DIGITAL OFFICER
Alison HiattSALT & STRAWCMO
Jason KwongREDBOXCHIEF DIGITAL AND STRATEGY OFFICER
Kory MarchisottoE.L.F. BEAUTYCMO
Kristin PatrickCLAIRE’SCMO

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Agenda

Day 1

12:00 p.m. EDT

Town Hall

Welcome to the Digiday Media CMO Summit. To kick off this summit we will start with an open and honest discussion group to chat through the challenges and opportunities currently being faced in day to day marketing operations. This will be conducted under Chatham House Rules.

Jolene Abbott

SVP, HEAD OF GLOBAL MARKETING & E-COMMERCE

EMBER

Jim Cooper

EDITOR-IN-CHIEF

DIGIDAY/WORKLIFE

Ali Haeri

VP, MARKETING

MNTN

Meghan Hurley

VP, MARKETING

FARMER’S FRIDGE

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

12:00 p.m. EDT

Opening Remarks

Join us as we open the event and go over key trends.

Jill Manoff

EDITOR-IN-CHIEF

GLOSSY

12:10 p.m. EDT

Marketing Luxury Fashion to the Modern Consumer

Over the last two years, consumers have drastically changed their definition of luxury and evolved their shopping behavior – and these shifts appear set to stick. In this session, Saks CMO Emily Essner will provide insight into how Saks is evolving its marketing approaches to align with changing shopping trends and bring new customers to online luxury retail. She’ll also discuss how Saks is prioritizing the customer experience through innovation while incorporating a purpose-driven approach.

Emily Essner

CMO

SAKS

Moderator

Jill Manoff

12:30 p.m. EDT

Less is More: Finding the Right Data to Inform Your Marketing Decisions

Companies today have no shortage of data at their disposal. But what is your team doing with those numbers to create a truly data-driven operation? Join Vice Media Chief Digital Officer Cory Haik and Piano CMO Ashley Deibert to hear how they’ve designed their marketing tech stacks to collect the data that actually impacts their businesses — and empowered their teams to act on it.

Ashley Deibert

CMO

PIANO

Cory Haik

CHIEF DIGITAL OFFICER

VICE MEDIA

12:45 p.m. EDT

How Redbox is Setting Itself Up to be an Advertiser Across Consumer Touchpoints

In this conversation, we’ll discuss how Redbox has transformed its company and how it’s using that transformation to a notable foray into advertising. Redbox CDO, Jason Kwong, how the company has evolved from its beginnings, how the brand has shaped its consumer relationship, as well as what the next three years of priorities look like for Redbox.

Jason Kwong

CHIEF DIGITAL AND STRATEGY OFFICER

REDBOX

Moderator

Sara Jerde

1:10 p.m. EDT

Self Sufficiency in the CTV Space: Speed to Market, Control — and Risks — in 2022

There has never been a TV opportunity like that of the connected TV moment. And yet, speed to market and control are new and pressing challenges for the CTV advertiser. In this session, Ali Haeri, vice president of marketing at MNTN, dives into the concept of self sufficiency and why it’s top of mind for CTV marketers in 2022.

Ali Haeri

VP, MARKETING

MNTN

Moderator

James O’Brien

1:25 p.m. EDT

Bravely Conquering New Marketing Frontiers

Beauty continues to evolve at an unprecedented pace, which has worked to shine a light on the true industry leaders. The brands that have managed to thrive in the past two years have prioritized taking bold moves, remaining fearless and jumping into new opportunities headfirst. In this session, e.l.f. Beauty CMO Kory Marchisotto will explain how she’s baked a pioneering spirit into the company culture, navigated uncharted territory and rewritten the beauty marketing playbook for a new era. Why has E.l.f. felt empowered to go where other brands haven’t, and how has moving fast worked to its advantage?

Kory Marchisotto

CMO

E.L.F. BEAUTY

Moderator

Jill Manoff

1:55 p.m. EDT

A Marketer Roadmap for Repositioning a Brand

The role of a company change agent comes with its fair share of challenges – especially for marketers at large, established brands. In this session, newly appointed Claire’s CMO Kristin Patrick will share how she’s currently leveraging learnings from her past, vast experience at turning companies around. She’ll break down the first steps she’s taken, which have included defining the white space in the market, from a trend perspective, developing a vision and mapping out a marketing plan. She’ll also discuss what mistakes she’s made when driving change in prior roles and how she plans to avoid them.

Kristin Patrick

CMO

CLAIRE’S

Moderator

Jill Manoff

2:25 p.m. EDT

Keeping Cult Status While Growing Nationally

Salt & Straw has grown nationally, but its biggest fans still consider it a local ice cream favorite. This is thanks to the company’s finely crafted marketing and expansion plan, which takes great pains not to dilute the brand. In this session, CMO Alison Hiatt will talk about how Salt & Straw has plodded its growth while making sure to maintain its local and often out-of-the-box brand voice.

Alison Hiatt

CMO

SALT & STRAW

Moderator

Cale Weissman

2:45 p.m. EDT

Key Takeaways

Hear a summary and key takeaways from all of our sessions.

Cale Weissman

EDITOR-IN-CHIEF

MODERN RETAIL

Digiday conferences are invaluable for finding quality, forward-thinking technology partners to add product and ad revenue to our business.

This Old House Ventures

GM, Digital Video

Digiday offers an excellent forum to learn about industry challenges and developments from an array of professionals, providing support to directionally proven ideas while helping stay on the leading edge of innovation.

Havas Media

Director

I always walk away from Digiday events with both new clients and new prospects that are excited about our services. Always great events!

Wright’s Media

Director of Business Development

Digiday will follow strict protocols to ensure the safety of everyone in attendance.
Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Digiday will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue

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