The Digiday Retail Awards recognize the companies and campaigns modernizing retail in the digital age. The program will honor retailers who have best responded to changing consumer habits by tailoring experiences, producing standout campaigns and closing the gap between the physical and digital worlds.

Have what it takes this year? Sign up here to receive reminders about deadlines and more. For more on specific entry questions, word counts, supporting materials and general FAQ, download our entry kit.

Early Deadline: August 16, 2019 - $359 per entry
Regular Deadline: September 6, 2019 - $459 per entry
Last Chance Deadline: September 27, 2019 - $599 per entry
All deadlines end at 11:59PM PST


  • Campaign Categories:

  • Best Use of Video

    Awarding a video strategy that successfully increased engagement or awareness for a retailer.

  • Best Experiential Marketing Campaign

    Awarding an experiential marketing campaign that has successfully increased engagement and brand loyalty via an indoor and/or outdoor experience.

  • Best Email Campaign

    Awarding an original email campaign that has successfully increased engagement or awareness for a retailer.

  • Best New Product or Launch Campaign

    Awarding a marketing campaign that successfully generated buzz or increased awareness around a new product or initiative.

  • Best Use of Social

    Awarding a social media strategy that successfully increased customer engagement and/or retention.

  • Best Retailer/Agency Collaboration

    Honoring the retailer/agency collaboration that has successfully met goals using uniquely innovative and creative solutions.

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  • Reinvention Categories:

  • Best Digital Transformation

    Awarding the retailer whose transformation has allowed them to adhere to standards brought about by changing consumer habits.

  • Best DTC Pivot

    Awarding the most successful pivot to a DTC model by a brand.

  • Best Customer Insight Strategy

    Awarding the retailer who has most effectively used customer feedback in order to alter processes in a way that has improved favorability.

  • Most Innovative Retail Model

    Awarding the retailer who has most effectively changed the way customers shop and discover brands.

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  • Experience Categories:

  • Best E-Commerce Experience

    Awarding the retailer with the most seamless e-commerce experience, as made clear by customer feedback, purchase intent and favorability.

  • Best Mobile Strategy

    Awarding the retailer whose mobile strategy best engages customers and/or aids the buying process.

  • Best Personalization Strategy

    Awarding the retailer who, through the use of AI, customer data intelligence, etc. has been able to tailor each shopper’s experience.

  • Best Omnichannel Strategy

    Awarding the retailer whose in-store experience best supports their e-commerce experience.

  • Best In-Store Tech

    Awarding a retailer whose use of in-store technology has enhanced the customer experience and in turn, increased sales.

  • Grand Prix Categories:

  • Future Leader

    Honoring an individual at a retailer who is emerging as a leader in their organization, either on the commercial or product side, and throughout the industry.

  • Best In-House Innovation Team

    Awarding the innovation team who has effectively moved their company forward through new product development, processes and technology incorporation.

  • Best DTC Retailer

    Awarding the retailer who has most successfully streamlined their efforts to sell directly to consumers.

  • Best Legacy Retailer

    Awarding the legacy retailer who has experienced continued success during a time of seismic change.

  • Most Responsible Retailer

    Awarding the retailer who, as proven through initiatives, is the most socially/sustainably responsible.

  • Editorial Choice:

  • Retailer of the Year

    The nominees for this category will be chosen by the Digiday editorial staff. Once announced, the winner will be determined by public vote.

How to Enter

  • 1
    Select Category

    Choose category or categories you'd like to enter.

  • 2
    Add Description

    Enter platform details and answer a few short questions.

  • 3
    Upload Work

    Upload a case study showcasing your campaign.

  • 4

    Submit your entry fee payment online.

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation and clarity of each entry.

Each section of the entry will be scored based on the following criteria:

- Creativity

- Innovative thinking

- Consumer value

- Results related to KPIs

Entries should relate to business conducted from August 2018 - August 2019. Interested in being a judge? Submit your nomination here.

The Judging Process

1. Judges score each question within the entry form based on the outlined criteria.

2. These are then combined to create an overall score for each entry.

3. All judges' scores are totaled and the highest scoring entries will determine the shortlist.

4. Judges meet to discuss the highest scoring entries and then agree on the category winner.


All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. Judges are not allowed to judge any entries submitted on behalf of their company.

Contact Us

More Information

For more information:

Contact our awards team

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