2020 has been a year of rapid change. Publishers have had to turn on a dime, recreate revenues models as programmatic advertising revenue plummeted and events ground to a halt. With programmatic ad rates clawing back, publishers are leaning into areas that drive recurring revenue and deliver profit, while speedily responding to a changing ad market and cautious advertisers.

At the Digiday Publishing Summit Worldwide LIVE, we’ll discuss live online how publishers from around the world have emerged from the last six months -- of multiple crises -- leaner, more agile and laser focused on profit-driving business lines. We’ll offer insight into what lies ahead for publishers, including tackling retention, to redesigning the office space and driving up addressable audiences.

Speakers

  • Alexandra Balashoyu
    HEAD OF PUBLISHER OPERATIONS
    The MediaGrid
  • Luke Barnes
    CDO & CRO, EMEA
    VICE MEDIA
  • Rachel Baumgarten
    CSO
    GROUP NINE
  • Cally Baute
    VP, GM
    POLITICO
  • Amanda Binns
    REGIONAL VP, WEST
    PUBMATIC
  • Steve Bradley
    VP OF PRODUCT & TECHNOLOGY
    POLITICO EU
  • James Capo
    CHIEF OPERATING OFFICER
    OMEDA
  • Greg Castro
    SVP SALES & BUSINESS DEVELOPMENT
    CELTRA
  • Chris Chatziioannou
    director OF BRAND EXPERIENCE
    24MEDIA
  • Benjamin Cohen
    CEO
    PINKNEWS
    Twitter Icon LinkedIn Icon
  • Stephen Colvin
    CHIEF COMMERCIAL OFFICER
    BLOOMBERG
  • Zara Erismann
    MD PUBLISHER EU
    LIVERAMP
  • Frank Ernst
    VP North America, SUBSCRIBED STRATEGY GROUP
    ZUORA
  • Izzy Farmiloe
    SENIOR CREATIVE STRATEGIST
    DAZED MEDIA
  • Nikki Gerner
    SENIOR PRODUCT MARKETING MANAGER
    CELTRA
  • Clemens Hammacher
    GENERAL MANAGER DACH
    PIANO
  • Sasha Heroy
    SENIOR director, AD PLATFORMS
    THE NEW YORK TIMES
  • Matt Hoy
    VICE PRESIDENT, BUSINESS DEVELOPMENT
    REVCONTENT
  • Babs Kehinde
    SENIOR director, PUBLISHER DEVELOPMENT, EMEA
    PUBMATIC
  • John Levy
    FOUNDER & CEO
    THESCORE
  • Miki King
    CMO
    WASHINGTON POST
  • Bjorn Robert Knudsen
    director OF TECHNOLOGY
    AGDERPOSTEN
  • Tony Napoleone
    VP, CLIENT EXPERIENCE
    OMEDA
  • Peo Persson
    CO-FOUNDER & EVP SALES
    DANADS
  • René Plug
    CHIEF BUSINESS DEVELOPMENT OFFICER
    1PLUSX
  • Alex Ritchie
    PRODUCT MANAGER, PRIVACY & DATA
    ADCOLONY
  • Darren Sher
    director OF PRODUCT & INNOVATION
    REACH PLC
  • Michael Silberman
    SVP, STRATEGY
    PIANO
    LinkedIn Icon
  • Caleb Silver
    EDITOR-IN-CHIEF
    INVESTOPEDIA
  • Karin Soderlund
    PRESIDENT & GENERAL MANAGER CONTENT PRODUCTS
    NAVIGA
  • Josh Stinchcomb
    CRO
    THE WALL STREET JOURNAL
  • Ahmad Swaid
    HEAD OF CONTENT
    DAZED MEDIA
  • Stephan Thurm
    CDO, FUNKE MEDIENGRUPPE, CEO FUNKE DIGITAL
    FUNKE MEDIENGRUPPE

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Agenda

Monday, October 26 (Times are local: GMT-0500)

  • U.K. & Europe Track
  • 9:00 a.m.
    Opening Remarks and Key Trends in Europe

    Join us for an overview of the current state of the industry in Europe.

  • 9:15 a.m.
    Charting the Telegraph's First-party Data Journey

    Join Telegraph Media Group's Karen Eccles and Camilla Child as they discuss how the company's commercial team reduced its reliance on third-party data to build out a multi-faceted first-party data strategy. Learn how advertisers are benefiting from this strategy, from audience targeting through to the metrics that matter.

    • Camilla Child

      HEAD OF COMMERCIAL DATA STRATEGY

      THE TELEGRAPH

    • Karen Eccles

      SENIOR DIRECTOR, COMMERCIAL INNOVATION

      THE TELEGRAPH

  • 9:35 a.m.
    5 Creative Trends for EMEA Publishers in 2021

    The times may be turbulent but there’s one thing publishers can count on to drive business going into 2021: a stand-out creative offering. From the e-commerce explosion to prepping ad products for the post-Cookie world, we will discuss the movements shaping the way publishers will build and develop their ad offering. Being the leader in creative technology for publishers, Celtra will bring insights from its vast customer base that includes the likes of CNN, NBCU, Vice, Hearst, and hundreds more.

    • Nikki Gerner

      SENIOR PRODUCT MARKETING MANAGER

      CELTRA

  • 9:50 a.m.
    Attracting Gen Z Audiences

    Dazed Media published an in-depth report which forecasts the influential forces shaping youth culture and shares a guide for how brands need to adapt in this current moment. The report, entitled The Era of Monomass, presents a comprehensive view on the seismic shifts that are taking place at brands, in the media, and within people. The extensive study shows how the world is changing, offers a reflection on what was, and shares insight into what's next in a fluctuating landscape for brands and media. In this session, hear how these trends are ultimately shifting the way in which publishers should think about and cater to the Gen Z audience.

    • Izzy Farmiloe

      SENIOR CREATIVE STRATEGIST

      DAZED MEDIA

    • Ahmad Swaid

      HEAD OF CONTENT

      DAZED MEDIA

  • 10:10 a.m.
    Automating the Print Manufacturing Workflow

    Learn how Agderposten, a daily Norwegian newspaper, migrated from a siloed content channel strategy to a "Content-First Newsroom" by automating a majority of their print manufacturing workflows through a unified and neutral CMS platform. Karin Soderlund, President and GM from Naviga and Bjorn Robert Knudsen will speak to the challenges in today's print industry and how automating print workflows can further drive a newsroom's digital transformation.

    • Karin Soderlund

      PRESIDENT & GENERAL MANAGER CONTENT PRODUCTS

      NAVIGA

    • Bjorn Robert Knudsen

      DIRECTOR OF TECHNOLOGY

      AGDERPOSTEN

  • 10:25 a.m.
    Contextual Targeting At Work
    • Scott Messer

      SVP, MEDIA

      LEAF GROUP

  • 10:45 a.m.
    Get Past The Paywall: How Funke Mediengruppe's End-to-end Subscription Strategy Increases the Customer Lifetime Value

    In the past 12 months, Funke Mediengruppe has almost tripled its digital subscribers. And while growing your subscriber base is great, it’s nurturing subscriber relationships that turns readers into loyal advocates. From pricing and onboarding to ongoing targeted communication and feedback, Funke is taking an end-to-end subscription approach that cultivates a community of loyal users and delivers 11 times more revenue per reader compared to free, ad-driven content. Watch this session to learn how Funke goes past just implementing a paywall to test, react, and optimize — all in the name of achieving a thriving subscription business.

    • Clemens Hammacher

      GENERAL MANAGER DACH

      PIANO

    • Stephan Thurm

      CDO, FUNKE MEDIENGRUPPE, CEO FUNKE DIGITAL

      FUNKE MEDIENGRUPPE

  • 11:00 a.m.
    Town Hall

    Having some challenges? Join us for our joint Europe and United States Digiday Publishing Summit Town Hall. Bring your challenges to the conversation as we dive into best practices to continue to move forward.

  • U.S. Track
  • 12:00 p.m.
    Opening Remarks and Key Trends in the States

    Join us for an overview of the current state of the industry in the Unites States.

  • 12:15 p.m.
    Tracking Financial Anxiety Through the Pandemic

    Join Caleb Silver as he walks us through how Investopedia saw reader behavior and activity amid the fastest bear and bull markets in history. In this session, Silver will outline the data they collected and how they effectively managed strategies around this behavior, and where it all stands now.

    • Caleb Silver

      EDITOR-IN-CHIEF

      INVESTOPEDIA

  • 12:35 p.m.
    Session with Omeda

    Tony Napoleone and James Capo of Omeda discuss key trends in the industry

    • Tony Napoleone

      VP, CLIENT EXPERIENCE

      OMEDA

    • James Capo

      CHIEF OPERATING OFFICER

      OMEDA

  • 12:50 p.m.
    Content is King with Commerce the New Queen

    With an unprecedented number of American consumers stuck home and shopping online, publishers' commerce business is key in ensuring their revenue and advertising solutions stay fresh and diversified. From dropping merch, to launching direct-to-consumer initiatives to building new mobile-first commerce solutions for brand partners, we'll hear how Group Nine leaned heavier into mobile commerce in 2020 and created top to bottom content strategies with commerce at the forefront.

    • Rachel Baumgarten

      CSO

      GROUP NINE

  • 1:10 p.m.
    Tuning Up for Holiday Revenue

    The upcoming holiday season may be the most unprecedented in recent memory, and publishers are still looking for ways to pump up revenue as the year winds to a close. What are the simple optimizations that can be implemented right now to drive yield and monetization? What strategies are smart creators using to make content even more appealing to ever-changing consumer desires? In this session, Amanda Binns, PubMatic Regional VP/West will share best practices and new approaches to help publishers tune up to their meet their 2020 revenue goals.

    • Amanda Binns

      REGIONAL VP, WEST

      PUBMATIC

  • 1:25 p.m.
    In Memoriam: The Third-Party Cookie

    Google has made it clear it has no intention to delay its plan to phase out third-party cookies on Chrome within two years. From March, Apple's Safari began blocking all third-party cookies by default. How are publishers preparing for life after the third-party cookie and better define their online audiences. What groundwork can they do now and where is the industry leaning toward as to what may replace third-party cookies?

    • Sasha Heroy

      SENIOR DIRECTOR, AD PLATFORMS

      THE NEW YORK TIMES

  • 1:45 p.m.
    Not the Year for Guesswork: The Importance of Data & Insights

    While 2020 was a tumultuous year, it was also transformative. The industry had to take a more reactive role, adapting to world events and rapidly shifting consumer behaviors and priorities. One constant throughout this chaotic time was the importance of data & insights.

    Join Taboola as they share how a real-time view into readership trends and consumer interest across the open web empowered their publisher and brand partners to navigate their strategies with greater confidence.

    • Tim Ruder

      HEAD OF AUDIENCE DEVELOPMENT

      TABOOLA

Tuesday, October 27 (Times are local: GMT-0500)

  • U.K. & Europe Track
  • 9:00 a.m.
    Welcome Back
  • 9:05 a.m.
    The Live Event Arena

    While virtual events have become the new normal, Zoom fatigue is setting in. Hear from one publisher as they outline their tentative plans to bring back small, in-person events and how they will still tie in virtual elements. As we move through this pandemic, will hybrid events be here to stay?

    • Chris Chatziioannou

      DIRECTOR OF BRAND EXPERIENCE

      24MEDIA

  • 9:25 a.m.
    How to Maintain Addressability in Cookieless Environments

    What does life after cookies look like for publishers? As the cookie continues its demise, publishers need to innovate to build revenue models that work for their businesses. This session explores the authentication strategies that publishers can employ to maintain addressability of their inventory, even after the cookie has gone.

    • Zara Erismann

      MD PUBLISHER EU

      LIVERAMP

  • 9:40 a.m.
    Post-COVID Digital Media Landscape: Working Together for a Sustainable Future

    An exploration of the challenges and opportunities for platforms, clients and agencies in a post-COVID era - and how publishers can work as a collective to tackle some of the challenges impacting the industry.

    • Luke Barnes

      CDO & CRO, EMEA

      VICE MEDIA

  • 10:00 a.m.
    What is New with Header-Bidding

    The challenges of the marketplace have led smart publishers to look to agile, efficient solutions to grow monetisation and future-proof for what’s to come. Header bidding has become a critical resource for publishers in this time, helping to scale demand, adding incremental revenue and maintaining quality control. In this session, Babs Kehinde, Senior Director, Publisher Development EMEA at PubMatic, will uncover what’s new and notable with header bidding – unlocking mobile and CTV, identity solutions and many more.

    • Babs Kehinde

      SENIOR DIRECTOR, PUBLISHER DEVELOPMENT, EMEA

      PUBMATIC

  • 10:15 a.m.
    Expanding the Revenue Mix

    Benjamin Cohen, CEO of LGBT+ publisher PinkNews, lifts the hood on how the company is expanding its revenue mix. From a complete overhaul of its events business, forging innovative new ad partnerships, maintaining strong relationships with platforms and experimenting with reader revenue, find out how PinkNews is setting itself up for 2021 and beyond.

    • Benjamin Cohen

      CEO

      PINKNEWS

  • 10:35 a.m.
    Revenue Opportunities as Ad Tech Companies Expand in Newer Markets
    • Matt Hoy

      VICE PRESIDENT, BUSINESS DEVELOPMENT

      REVCONTENT

  • 11:00 a.m.
    Revenue Working Group

    Join us on Zoom for this working group focused on revenue. Please bring any challenges or opportunities around advertising, commerce, subscriptions/memberships, brand experience and any other revenue streams.

  • U.S. Track
  • 12:00 p.m.
    Welcome Back
  • 12:05 p.m.
    How Strategic Bets and a Diverse Revenue Model Enabled POLITICO to Thrive

    As publishers across the industry grapple with the economic turbulence of 2020, POLITICO leveraged its diverse revenue model to deliver on a record pace. Hear from POLITICO's Vice President, General Manager Cally Baute, on how strategic bets from years past allow POLITICO to deliver for their audience and meet the advertiser needs during this critical time.

    • Cally Baute

      VP, GM

      POLITICO

  • 12:30 a.m.
    Get Past The Paywall: Using Piano Benchmark Data To Drive Subscription Success

    There’s much more to subscription success than just putting up a paywall. It takes data, the right technology, and the expertise to test, learn, and go beyond the conversion to evolve your approach. Join Michael Silberman, SVP, Strategy at Piano for a discussion about using benchmark data, best practices, and the most experienced team in the media industry to drive success in subscriptions.

    • Michael Silberman

      SVP, STRATEGY

      PIANO

  • 12:45 p.m.
    What's Up with Sports Media?

    With the future of live sporting events seemingly in flux, how are sports-focused publishers fairing? Hear from a few media executives as they walk us through their current content calendars, how they’re keeping their audience engaged and what the plan is for sports betting.

    • John Levy

      FOUNDER & CEO

      THESCORE

  • 1:05 p.m.
    iOS 14 Privacy Check-in for Publishers

    Apple has given publishers in their various ecosystems a little more time to comply with their new privacy requirements, but that doesn't mean they can rest easy - change is still coming, get the details - and the details on how to preserve your monetization in the new age of privacy.

    • Alex Ritchie

      PRODUCT MANAGER, PRIVACY & DATA

      ADCOLONY

    Moderator
    James O’Brien
  • 1:25 p.m.
    Investing -- and Inventing -- Towards Growth

    In this session, Bloomberg Media’s Chief Commercial Officer Stephen Colvin will discuss how the company has continued to drive the business forward in these unprecedented times. By doubling down on core areas of strength, identifying unique avenues of innovation and launching new opportunities for growth and engagement, Bloomberg Media has emerged as a critical resource for brands, partners, and audiences as they navigate their way through this tumultuous year and beyond.

    • Stephen Colvin

      CHIEF COMMERCIAL OFFICER

      BLOOMBERG

  • 1:45 p.m.
    5 Creative Trends for US Publishers in 2021

    The times may be turbulent but there’s one thing publishers can count on to drive business going into 2021: a stand-out creative offering. From the e-commerce explosion to prepping ad products for the post-Cookie world, we will discuss the movements shaping the way publishers will build and develop their ad offering. Being the leader in creative technology for publishers, Celtra will bring insights from its vast customer base that includes the likes of CNN, NBCU, Vice, Hearst, and hundreds more.

    • Greg Castro

      SVP SALES & BUSINESS DEVELOPMENT

      CELTRA

Wednesday, October 28 (Times are local: GMT-0500)

  • U.K. & Europe Track
  • 9:00 a.m.
    Welcome Back
  • 9:05 a.m.
    From Insights to Action

    In this session, we will hear how the fusion of in depth journalism with data connections represents a major evolution for intelligence gathering, and the cultural changes needed to make it happen. Steve Bradley will walk us through how to keep this transparency in the forefront of reporting.

    • Steve Bradley

      VP OF PRODUCT & TECHNOLOGY

      POLITICO EU

  • 9:25 a.m.
    Session with 1PlusX

    Change is the new normal in 2020. There is no exception for the Marketing industry. Advertisers and media owners rely on an interconnected marketing technology ecosystem to stay ahead, and tech vendors must provide best-in-class solutions to satisfy today’s market needs. The increasing focus on privacy has given rise to a whole new generation of data management platforms. The old DMP is dead, long live the new DMP.

    But what is truly the difference between the two? Why should you choose a ‘next-generation’ DMP? And how will that choice affect your bottom line? After visiting our short keynote, you will have the answers.

    • René Plug

      CHIEF BUSINESS DEVELOPMENT OFFICER

      1PLUSX

  • 9:40 a.m.
    Memory Lane and the Reach Labs Customer Journey

    Let's talk product. Hear from Darren Sher of Reach Plc as he outlines their new product strategy that is keeping their audience front and center. 

    • Darren Sher

      DIRECTOR OF PRODUCT & INNOVATION

      REACH PLC

  • 10:00 a.m.
    5 Metrics to Assess the Health of Your Header Setup

    Adopted by more than ¾ of all premium publishers, header bidding has become an essential component of most publishers’ ad monetization strategy. But how can a publisher be sure their header set-up is optimized to drive maximum yield? What are the key metrics they should be keeping an eye on that have the greatest impact on header performance? In this session, we’ll look at the top 5 metrics publishers can use to evaluate the health of and get more revenue from their header setup.

    • Alexandra Balashoyu

      HEAD OF PUBLISHER OPERATIONS

      The MediaGrid

  • 10:15 a.m.
    Key Takeaways

    Join us as we recap the top takeaways from the U.K. and European track of the summit.

  • U.S. Track
  • 11:00 a.m.
    Welcome Back
  • 11:05 a.m.
    Tactics for Driving Global Subscriptions

    Washington Post CMO Miki King has overseen the incredible growth of The Post’s digital subscription business, with an eye on increasing the number of global subscribers. King will talk through the tactics and strategies that have contributed to growing global subscriber revenue and how this success will inform the 2021 roadmap.

    • Miki King

      CMO

      WASHINGTON POST

  • 11:35 a.m.
    Is OTT header bidding ready for the big screen?

    Nearly one-third of TV and streaming viewership now takes place through OTT platforms. As OTT continues to gain popularity, the industry will need to develop and execute a road map of improvements before advertisers and publishers can truly capitalize on the programmatic opportunity. In this session, Xandr’s Tom Levesque and Lauren Wiseman will discuss the steps TV programmers and distributors must take to achieve long-term success in this new OTT-driven landscape.

    • Lauren Wiseman

      DIRECTOR, OTT AND PROGRAMMER PARTNERSHIPS

      XANDR

    • Tom Levesque

      DIRECTOR OF PRODUCT MANAGEMENT, DIGITAL PLATFORMS, AND PUBLISHER PRODUCTS

      XANDR

  • 11:50 a.m.
    Looking Ahead

    As 2020 draws to a close, what are publishers expecting to see in 2021? As diversified revenue lines grow and as audience data becomes clearer, what products are hitting center stage? In this session, we’ll take a walk through the future of media as we know it.

    • Josh Stinchcomb

      CRO

      THE WALL STREET JOURNAL

  • 12:10 p.m.
    Why Self-Serve is here to stay

    Peo Persson, Co-founder of DanAds, the industry leading provider of Self-Serve Advertising Platforms, shares the latest news within Self-Serve Advertising. Why is it booming right now, what role it plays in the future of marketing, and why it should be a part of any publisher's business model. 

    • Peo Persson

      CO-FOUNDER & EVP SALES

      DANADS

  • 12:25 p.m.
    Key Takeaways

    Join us as we discuss the top takeaways from the Unites States track of the summit.

Attendees

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