2020 has been a year of rapid change. Publishers have had to turn on a dime, recreate revenues models as programmatic advertising revenue plummeted and events ground to a halt. With programmatic ad rates clawing back, publishers are leaning into areas that drive recurring revenue and deliver profit, while speedily responding to a changing ad market and cautious advertisers.

At the Digiday Publishing Summit Worldwide LIVE, we’ll discuss live online how publishers from around the world have emerged from the last six months -- of multiple crises -- leaner, more agile and laser focused on profit-driving business lines. We’ll offer insight into what lies ahead for publishers, including tackling retention, to redesigning the office space and driving up addressable audiences.

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Agenda

Monday, October 26 (schedule localized to America/New York )

  • U.K. & Europe Track
  • 9:00 a.m.
    Opening Remarks and Key Trends in Europe

    Join us for an overview of the current state of the industry in Europe.

  • 9:15 a.m.
    Emerging from the Crisis

    The media industry has had to adapt on all levels over the last six months. As businesses across the globe settle into new realities -- from management expectations to driving revenues and responding to changing consumer behavior. Join us as one media exec walks us through the media trends that will stick from the last six months and how to effectively organize in an environment that keeps shifting.

  • 9:45 a.m.
    Partner Perspective
  • 10:00 a.m.
    Registration Walls and Retention Tactics: Making Sure Subscribers Stick

    As soon as publishers felt the bump in subscriptions, efforts turned to retention. Early data shows that audiences who signed up during the pandemic are sticking around. Hear from one media exec about the work they are doing to retain subscribers and acquiring more while keeping lifetime customer value high.

  • 10:20 a.m.
    Partner Perspective
  • 10:35 a.m.
    Blended Reality: Striking a Hybrid Virtual, Physical Event

    The disappearance of physical events revenue was a body blow to most publishers that had successfully diversified their revenue streams. Now, some publishers reporting events revenue doubling in 2020 despite the economic model of physical to virtual radically changing. Hear a media exec outline the future of blended physical and virtual events.

  • 11:00 a.m.
    Town Hall

    Having some challenges? Join us for our joint Europe and United States Digiday Publishing Summit Town Hall. Bring your challenges to the conversation as we dive into best practices to continue to move forward.

  • U.S. Track
  • 12:00 p.m.
    Opening Remarks and Key Trends in the States

    Join us for an overview of the current state of the industry in the Unites States.

  • 12:15 p.m.
    Managing Remotely

    The media industry was quick to react this past March as businesses across the globe began to shift in response to the coronavirus. Most of this time was spent discussing management expectations across the board. Things have changed, again, as companies begin leaning into these new normalcies and prepare for managing out of a crisis. Join us as we talk to one media exec walks us through how to effectively organize in an environment that keeps shifting and how to maintain an entrepreneurial spirit while doing so.

  • 12:35 p.m.
    Partner Perspective
  • 12:50 p.m.
    Commerce is King

    With an unprecedented number of American consumers stuck home and shopping online, publishers' commerce business is key in ensuring their revenue stays diversified. From dropping merch, to launching direct-to-consumer businesses, we'll hear how one publisher was able to keep commerce at the forefront of their revenue and advertising strategy.

  • 1:10 p.m.
    Partner Perspective
  • 1:25 p.m.
    In Memoriam: The Third-Party Cookie

    Google has made it clear it has no intention to delay its plan to phase out third-party cookies on Chrome within two years. From March, Apple's Safari began blocking all third-party cookies by default. How are publishers preparing for life after the third-party cookie and better define their online audiences. What groundwork can they do now and where is the industry leaning toward as to what may replace third-party cookies?

Tuesday, October 27 (schedule localized to America/New York )

  • U.K. & Europe Track
  • 9:00 a.m.
    Welcome Back
  • 9:05 a.m.
    A New Age of Identity: Where are We Going Now

    A new age is dawning where publishers create products and run campaigns with privacy baked in from the beginning, also urged by regulators and browsers. With Google Chrome axing third-party cookies and Apple quashing ad tracking in-app environments, publishers have a seat at the table when it comes to redesigning the digital ad ecosystem. Hear from one publishing executive about the latest from W3C, Google’s Privacy Sandbox and what publishers can do to make a difference.

  • 9:25 a.m.
    Partner Perspective
  • 9:40 a.m.
    Maxing First-Party Data

    The ineffectiveness of third-party data is widely known. And publishers are seeing better results using their own audience data. Hear from one media exec about how it’s making its first-party data sweat, from recouping previously unseen audiences to expanding lookalike unknown audiences to target subscriptions. Also, hear about the state of second-party data partnerships as publishers aim to reach audiences outside their properties. 

  • 10:00 a.m.
    Partner Perspective
  • 10:15 a.m.
    Adapting to E-Commerce Opportunities

    With millions of people globally consumers stuck home and shopping online, publishers’ commerce businesses are poised for significant growth, provided they can react quickly to changing consumer needs and marketer challenges. In this session, we'll hear how one publisher was able to keep commerce ahead while supply chains seemed to crumble under the pressure.

  • U.S. Track
  • 11:00 a.m.
    Welcome Back
  • 11:05 a.m.
    What's Up with Sports Media?

    With the future of live sporting events seemingly in flux, how are sports-focused publishers fairing? Hear from a few media executives as they walk us through their current content calendars, how they’re keeping their audience engaged and what the plan is for sports betting.

  • 11:35 a.m.
    Partner Perspective
  • 11:50 a.m.
    Managing Your Subscriptions

    Many publishers saw a spike in subscriptions as the news of coronavirus and its lasting business impacts became a necessary vertical. That's fantastic for a company's bottom line, but how are they keeping those subscribers once it's time to renew? How has the volatile news cycle impacted overall audience segmentation? Hear from one publisher as they walk us through their churn-proof strategy. 

  • 12:10 p.m.
    Partner Perspective
  • 12:25 p.m.
    Betting on Video and How Production is Evolving

    As soon as the virus hit we saw media companies immediately pivoting to producing content from home. Now that more safety regulations are in place and as employees grow more comfortable, what’s the production plan moving forward? In this session, we’ll discuss the shift from at-home content back to regularly scheduled programming and all of the challenges producers are now faced with. 

Wednesday, October 28 (schedule localized to America/New York )

  • U.K. & Europe Track
  • 9:00 a.m.
    Welcome Back
  • 9:05 a.m.
    Rethinking the Office Environment

    Join us as one media exec describes how they are reimagining the role of the office, how they’re organizing to get people back safely, and the work processes and communications tools to maintain an effective working environment that keeps shifting.

  • 9:25 a.m.
    Partner Perspective
  • 9:40 a.m.
    How Diversified Revenue Saved the Media Industry

    If your revenue isn't already diverse, you're too late. In this session, hear from one media exec as they walk us through the importance of having diversified revenue and how it helped throughout this crisis. We'll learn how to leverage partnerships during this time, what becomes important to sell, and how advertising and programmatic are key.

  • 10:00 a.m.
    Partner Perspective
  • 10:15 a.m.
    Key Takeaways

    Join us as we recap the top takeaways from the U.K. and European track of the summit.

  • U.S. Track
  • 11:00 a.m.
    Welcome Back
  • 11:05 a.m.
    The Live Event Arena

    While virtual events have become the new normal, Zoom fatigue is setting in. Hear from one publisher as they outline their tentative plans to bring back small, in-person events and how they will still tie in virtual elements. As we move through this pandemic, will hybrid events be here to stay?

  • 11:35 a.m.
    Partner Perspective
  • 11:50 a.m.
    Looking Ahead

    As 2020 draws to a close, what are publishers expecting to see in 2021? As diversified revenue lines grow and as audience data becomes clearer, what products are hitting center stage? In this session, we’ll take a walk through the future of media as we know it.

  • 12:10 p.m.
    Partner Perspective
  • 12:25 p.m.
    Key Takeaways

    Join us as we discuss the top takeaways from the Unites States track of the summit.

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