Balancing Sustainable Growth

From building products around audiences, fine-tuning existing features and the changing relationships with advertisers, publishers are working towards a kind of flexibility that allows them to adapt what they know about audiences. At the Digiday Publishing Summit Europe, we'll look at how media owners across Europe are building products to monetize audiences, sifting through data and incorporating insights.

Join an influential group of publishers to go deep on how they're organizing to avoid the subscription churn spiral, working out their ad strategies without third-party cookies and building DTC businesses through commerce, licensing and affiliate.

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Speakers

  • Ana Bakalinova
    HEAD OF INTERNATIONAL PRODUCT
    HUFFPOST
  • Jessica Barrett
    GLOBAL HEAD OF PROGRAMMATIC
    FINANCIAL TIMES
  • Simon Burges
    HEAD OF PUBLISHER STRATEGY
    LIVERAMP
  • Camilla Child
    HEAD OF COMMERCIAL DATA STRATEGY
    THE TELEGRAPH
  • Wayne Davison
    MANAGING director
    LITTLEDOT STUDIOS
  • Richard Furness
    MANAGING director, CONSUMER REVENUES & PUBLISHING
    THE GUARDIAN
  • Sebastian Gray
    CO-FOUNDER & SVP
    DUGOUT
  • Eric Hall
    COMMERCIAL LEAD DACH
    THE MEDIA TRUST
  • Terry Hornsby
    DIGITAL SOLUTIONS director
    REACH
  • Simon Jary
    SVP, CONSUMER WORLDWIDE
    IDG
  • Babs Kehinde
    SENIOR director, PUBLISHER DEVELOPMENT
    PUBMATIC
  • Alexander Lydecker
    CHIEF COMMERCIAL OFFICER
    BONNIER NEWS
  • Scott Messer
    SVP, MEDIA
    LEAF GROUP
  • Nat Poulter
    COO
    JUNGLE CREATIONS
    LinkedIn Icon
  • Devina Seth
    director OF INTERNATIONAL MEDIA STRATEGY & SOLUTIONS
    REFINERY29
  • Zack Sullivan
    CRO
    FUTURE
  • Adriana Tailor
    HEAD OF DATA AND INSIGHT
    TI MEDIA
  • Boris Trupcevic
    CEO
    24 SATA
  • Charles Ubaghs
    AUDIENCE DEVELOPMENT director
    GLOBAL, THE MEDIA & ENTERTAINMENT GROUP
    Twitter Icon LinkedIn Icon
  • Alex Vigebo
    SALES director
    JW PLAYER

Agenda

Monday, March 2

  • 1:30 p.m.
    Registration Desk Opens
    Mare Foyer
  • 2:00 p.m.
    Opening Remarks & the State of the Industry
    Mare 1
    • Lucinda Southern

      UK MEDIA EDITOR

      DIGIDAY

  • 2:15 p.m.
    Evolution of the Guardian's Reader Revenues

    Last year the Guardian announced it had achieved its break-even goal, delivering its first operating profit in many years. Now, 56% of its revenues come from its digital operations and the organization has gained 655,000 monthly paying supporters across subscribers, recurring contributors and members. Also, 300,000 one-off contributions have been made in the past 12 months. Richard Furness has worked at the company for 22 years and now directs its digital subscription strategy, e-commerce and events. Hear about the long evolution from a traditional newspaper model to one focused on the reader's income, based on four axes of change through a powerful message focused on his journalistic mission.

    • Richard Furness

      MANAGING DIRECTOR, CONSUMER REVENUES & PUBLISHING

      THE GUARDIAN

  • 2:45 p.m.
    State of the Industry with Dugout
  • 3:00 p.m.
    Building New Revenue Streams Audiences Want

    Every publisher is figuring out the art of balancing multiple revenue streams. Selling subscriptions beyond loyal readers take more patience and graft to get right. Setting up an e-commerce business has a different complex set of rules from media. Hear from Scandinavian publishing group Bonnier News about how it’s working with advertisers to include ad production, strategic brand building, ad performance and product home delivery. Learn about the structural, cultural and measurement decisions it has made.

    • Alexander Lydecker

      CHIEF COMMERCIAL OFFICER

      BONNIER NEWS

  • 3:25 p.m.
    Networking Break
    Mare Foyer
  • 3:40 p.m.
    Achieving Equilibrium

    Hear Future outline its path to equilibrium and success. Learn about the publisher's acquisition strategy and how it integrates new businesses into the fold, particularly taking the content creation process of other firms and working them into its management and monetization model. From commerce to subscriptions and acquisitions, this session will discuss the importance of maintaining a healthy balance against advertising ventures.

    • Zack Sullivan

      CRO

      FUTURE

  • 4:05 p.m.
    Reaching Audiences Across and Off Platforms

    Audiences need to be engaged consistently, now more than ever. Hear how Jungle Creations is setting the tone by making sure their audience is front and center in all initiatives -- from content across platforms, to building a direct-to-consumer brand model, even going through various offline channels.

    • Nat Poulter

      COO

      JUNGLE CREATIONS

    Moderator
    Lucinda Southern
  • 4:25 p.m.
    Focus Group Sessions

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

    How to monetize video.

    Life after the third-party cookie. 

    Building diversified revenue streams.

    • Wayne Davison

      MANAGING DIRECTOR

      LITTLEDOT STUDIOS

    • Adriana Tailor

      HEAD OF DATA AND INSIGHT

      TI MEDIA

    • Simon Jary

      SVP, CONSUMER WORLDWIDE

      IDG

  • 5:30 p.m.
    Town Hall
    Mare 2-4

    Publishers only. 

    Let’s talk challenges. Attendees break into tracks for the Digiday challenge board and town hall session.

  • 6:00 p.m.
    Sandbox Presentations

    6:00 p.m. - LiveRamp

  • 6:30 p.m.
    8-Minute Meetings
    Mare 1

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:30 p.m.
    Drinks Reception
    Elafiti Restaurant

    Continue networking with casual drinks.

    Open to all

  • 8:00 p.m.
    Dinner with Strangers
    Lean & Light

    Don't have dinner plans? Join fellow attendees for a casual meal at Lean & Light, located at the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Sunset Lounge

    Join fellow attendees for one more drink at the hotel bar. Costs are at your own expense.

Tuesday, March 3

  • 8:00 a.m.
    Breakfast Served
    Elafiti Restaurant

    Please note: breakfast is for hotel guests only

  • 9:00 a.m.
    Welcome Back
    Mare 1
    • Lara O’Reilly

      SENIOR CORRESPONDENT

      DIGIDAY

  • 9:05 a.m.
    Key Trends in Programmatic

    The programmatic landscape is in constant flux. Newer challenges, like managing revenue opportunities in a privacy-first world, join the ongoing issues of ad fraud.  Hear from Jessica Barrett from The Financial Times as she walks us through the challenges in the programmatic landscape, how this impacts conversations with clients and what solutions the publisher is exploring.

    • Jessica Barrett

      GLOBAL HEAD OF PROGRAMMATIC

      FINANCIAL TIMES

    Moderator
    Lara O’Reilly
  • 9:30 a.m.
    Under the Hood: Optimization and Analytics

    Programmatic advertisers have grown more comfortable buying publishers’ inventory on the open marketplace. That brings up questions about what role, if any, publishers’ private marketplaces, which enable publishers to maintain direct relationships with advertisers buying their inventory programmatically, now play. Join Scott Messer from Leaf Group as he walks us through what  they have built to analyze auctions and direct campaign performance, and how they can track their platforms in real time through data transfer files.

    • Scott Messer

      SVP, MEDIA

      LEAF GROUP

  • 9:55 a.m.
    Identity: Unlocking Opportunities In A Cookie-Less World

    As the industry shifts away from third-party cookies, much have been made of the challenge and threat posed to campaign targeting and ROI as advertisers and publishers lose visibility into their audiences. However, what does the future hold for audience addressability and targeting -- can this be the turning point where a better identity solution is developed, one that works cross-platform, cross-device, and in emerging media formats? Join XXX at PubMatic as he leads a discussion on how programmatic advertising can evolve to solve for consumer and data privacy, the policy changes by browsers, by creating a solution that will ensure ‘the right person, the right message, at the right time’ into the foreseeable future.

    • Babs Kehinde

      SENIOR DIRECTOR, PUBLISHER DEVELOPMENT

      PUBMATIC

  • 10:05 a.m.
    Brand Safety and Sensitivity

    Keyword blocklists are a bone of contention for publishers. Publishers have to contend with not being able to monetize traffic, because of blunt and broken methods of applying brand safety. Hear from REACH about how it's worked with IBM Watson to sharpen the points of brand safety with Mantis, a machine-learning tool that recognizes when article pages are safe and suitable to carry ads. Learn about recent challenges in tackling this industry-wide problem and hear about the latest data taken from integrating the tool.

    • Terry Hornsby

      DIGITAL SOLUTIONS DIRECTOR

      REACH

  • 10:30 a.m.
    Networking Break
    Mare Foyer
  • 10:45 a.m.
    Monetizing Audiences Through a Subscriptions-First Lens

    Subscription publishers have rich data and a regular reader revenue line on a smaller cohort, but that's just one side of the coin. Hear how The Telegraph is creating smart opportunities to commercialize its 5.5 million registered users and millions of unknown users, in line with its subscription-first strategy. Learn how it maximizes the value it gets from audience segments, plus the pros and cautions with building second-party data partnerships and the questions it asks to find the right partner, through the lens of privacy first.

    • Camilla Child

      HEAD OF COMMERCIAL DATA STRATEGY

      THE TELEGRAPH

    Moderator
    Lucinda Southern
  • 11:10 a.m.
    Dialog with JW Player
    • Alex Vigebo

      SALES DIRECTOR

      JW PLAYER

  • 11:25 a.m.
    Town Hall
    Mare 2-4

    Publishers only. 

  • 12:15 p.m.
    Sandbox Presentations

    12:15 p.m. - The Media Trust

    • Eric Hall

      COMMERCIAL LEAD DACH

      THE MEDIA TRUST

  • 12:50 p.m.
    Focus Group Sessions

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

    How to monetize video.

    Life after the third-party cookie. 

    Building diversified revenue streams. 

    • Wayne Davison

      MANAGING DIRECTOR

      LITTLEDOT STUDIOS

    • Adriana Tailor

      HEAD OF DATA AND INSIGHT

      TI MEDIA

    • Simon Jary

      SVP, CONSUMER WORLDWIDE

      IDG

  • 1:30 p.m.
    Lunch Served
    Elafiti Restaurant
  • 2:00 p.m.
    Afternoon Activities

    Use this time to relax, catch up on emails or explore Dubrovnik with your new friends.

    First time in Dubrovnik? We recommend the Old Town walking tour  or maybe a wine tasting at one of the impressive wine bars in the Old Town.

  • 6:00 p.m.
    8-Minute Meetings
    Mare 1

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    BridTV Drinks Reception
    Lenga Restaurant

    Continue networking with cocktails provided by Brid.

    Open to all 

  • 8:00 p.m.
    Dinner with Friends
    Maslina

    Don't have dinner plans? Join fellow attendees for a casual meal at Maslina, located in the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Sunset Lounge

    Spend your final night of the summit with a cocktail at the hotel bar. Costs are at your own expense.

Wednesday, March 4

  • 8:30 a.m.
    Breakfast Served
    Elafiti Restaurant

    Please note: breakfast is for hotel guests only

  • 9:15 a.m.
    Welcome Back
    Mare 1
  • 9:20 a.m.
    Surviving Disruption and Platform Politics in Croatia

    Hear from Croatia’s leading media brand about how the global market is impacting local players. Learn about how falling TV viewership led to innovations in video across 24sata’s half a dozen brands and overcoming the mistakes and failures it took to get there. Also, now the seat of the Presidency of the Council of the European Union for the next six months, Big Tech has its eyes on the small market, hear about how platform politics are playing out on a more domestic stage.

    • Boris Trupcevic

      CEO

      24 SATA

  • 9:45 a.m.
    Content is Still King

    Content still drives everything an editorial product has to offer, but how does that shift as you need to start monetizing? Hear from Ana Bakalinova as she explores how this legacy brand has used content to make sure all 12 of their international brands stay on top as revenue diversification integrates itself into the mix.

    • Ana Bakalinova

      HEAD OF INTERNATIONAL PRODUCT

      HUFFPOST

  • 10:10 a.m.
    Audience Comes First

    Facebook, Snapchat, TikTok, oh my. Hear from Charles Ubaghs as he walks us through what Global's digital journey, what it's tackling when it comes to social platform programs, and how the audience ties in.

    • Charles Ubaghs

      AUDIENCE DEVELOPMENT DIRECTOR

      GLOBAL, THE MEDIA & ENTERTAINMENT GROUP

  • 10:35 a.m.
    Building Partnerships with Purpose

    Brands today are not expected to just sell products. Modern, savvy consumers want more from the companies they buy from and brands are responding by stepping out of their comfort zone. This is a brief that Refinery29 is familiar with. Hear from the women’s media company about how brands can shift their consciousness without compromising on results, exploring examples of how smart ideas -- mixed with smart media choices -- can exact change.

    • Devina Seth

      DIRECTOR OF INTERNATIONAL MEDIA STRATEGY & SOLUTIONS

      REFINERY29

  • 11:00 a.m.
    Key Takeaways
    • Lara O’Reilly

      SENIOR CORRESPONDENT

      DIGIDAY

Activities

  • Monday
    8:00 p.m. Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at Lean & Light, located in the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink at Sunset Lounge. Costs are at your own expense.

  • Tuesday
    2:00 p.m. Afternoon Activities

    Use this time to relax, catch up on emails or explore Dubrovnik with your new friends.

    First time in Dubrovnik? We recommend the Old Town walking tour  or maybe a wine tasting at one of the impressive wine bars in the Old Town.

    8:00 p.m. Dinner with Friends

    Don't have dinner plans? Join fellow attendees for a casual meal at Maslina located in the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Spend your final night of the summit with a cocktail at Sunset Lounge. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Very good event. It's fantastic to hear from other publishers and compare strategies on topics facing our industry.

— Ad Ops Manager, ESPN

I learned so much about what the other publishers are doing and what is fueling their success. It was also a great place to meet with like minded people and vendors whom you want to work with.

— Head of Operations, Mail Online

This event is a great way to meet other publishers and learn about their challenges, opportunities and the innovations they are working on.

— Marketing Manager, Financial Times

Hotel Dubrovnik Palace
Masarykov put 20, 20000
Dubrovnik, Croatia

To book your stay at the Hotel Dubrovnik Palace, please use this link.

Special note for participants: City tax EUR 1,50 p.p. per day is calculated separately than on the web page calculation and will have to be settled in the hotel at checkout.

The cut-off date for this room rate is Sunday, Feb. 2 or when the room block fills.

Contact Us

More Information

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