Balancing Sustainable Growth

From building products around audiences, fine-tuning existing features and the changing relationships with advertisers, publishers are working towards a kind of flexibility that allows them to adapt what they know about audiences. At the Digiday Publishing Summit Europe, we'll look at how media owners across Europe are building products to monetize audiences, sifting through data and incorporating insights.

Join an influential group of publishers to go deep on how they're organizing to avoid the subscription churn spiral, working out their ad strategies without third-party cookies and building DTC businesses through commerce, licensing and affiliate.

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Speakers

  • Ana Bakalinova
    HEAD OF INTERNATIONAL PRODUCT
    HUFFPOST
  • Jessica Barrett
    GLOBAL HEAD OF PROGRAMMATIC
    FINANCIAL TIMES
  • Richard Furness
    MANAGING director, CONSUMER REVENUES & PUBLISHING
    THE GUARDIAN
  • Terry Hornsby
    DIGITAL SOLUTIONS director
    REACH
  • Alexander Lydecker
    CHIEF COMMERCIAL OFFICER
    BONNIER NEWS
  • Scott Messer
    SVP, MEDIA
    LEAF GROUP
  • Nat Poulter
    COO
    JUNGLE CREATIONS
    LinkedIn Icon
  • Zack Sullivan
    CRO
    FUTURE
  • Charles Ubaghs
    HEAD OF SOCIAL MEDIA
    GLOBAL, THE MEDIA & ENTERTAINMENT GROUP
    Twitter Icon LinkedIn Icon
  • Alex Vigebo
    SALES director
    JW PLAYER

Agenda

Monday, March 2

  • 1:30 p.m.
    Registration Desk Opens
  • 2:00 p.m.
    Opening Remarks & the State of the Industry
  • 2:15 p.m.
    Balancing Acquisition and Retention

    Publishers recognize that getting people through the door is only one side of the coin. Keeping existing customers happy, while reaching new audiences is a balancing act. Understanding the structures, technology systems and products to develop to keep people wanting to pay each month takes constant experimentation, something that all publishers are trying to work out.   

    • Richard Furness

      MANAGING DIRECTOR, CONSUMER REVENUES & PUBLISHING

      THE GUARDIAN

  • 2:45 p.m.
    Sponsor Session
  • 3:00 p.m.
    A New Age of Platform Realities

    Publishers have come to terms with what platforms can and cannot do for their business models. Whether it’s reaching a specific cohort on an emerging platform, or teaming up with rivals to combat common enemies, reality has set in and publishers are taking a more considered approach to the bets made on platforms. But there are still gains to be made for early adopters and new monetization strategies. 

  • 3:25 p.m.
    Networking Break
  • 3:40 p.m.
    Driving Onsite Monetization

    For most publishers, ad revenue still makes up a large chunk of the bottom line. With the GDPR’s enforcement over a year ago, and privacy bills on the horizon in the U.S., ways of targeting ads which don’t rely on personal data, are on the up. Like contextual targeting. Meanwhile programmatic guaranteed deals are also providing a growth boon for publishers 

  • 4:00 p.m.
    Utilizing User Revenue

    Hear from one publisher about the structures, technology systems and products it has developed to keep people subscribing while retaining existing ones. Learn how it’s coping with existing challenges, like working with platforms, and its views for the future.

  • 4:30 p.m.
    Focus Group Sessions

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

  • 5:30 p.m.
    Town Hall

    Publishers only. 

    Let’s talk challenges. Attendees break into tracks for the Digiday challenge board and town hall session.

  • 6:00 p.m.
    Sandbox Presentations
  • 6:30 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:30 p.m.
    Drinks Reception

    Continue networking with casual drinks.

  • 8:00 p.m.
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for one more drink at the hotel bar. Costs are at your own expense.

Tuesday, March 3

  • 8:00 a.m.
    Breakfast Served
  • 8:45 a.m.
    Welcome Back
  • 9:00 a.m.
    Podcasting is the New Black

    How do you leverage a mobile app environment to drive consumer engagement and loyalty while also building a funnel for subscription trials? Hear from one media exec in the audio world as they discusses how their audio brand has faced – and worked around – challenges as it builds a growing audience of podcast fans in a premium environment.

  • 9:30 a.m.
    Product Building

    Subscriptions, memberships, paywalls, oh my. Join a publishing executive as they make a case for their subscription product. They will walk us through a product overview, key challenges, metrics they're utilizing and lessons to take into future planning.

  • 9:55 a.m.
    Sponsor Session
  • 10:10 a.m.
    Brand Safety and Sensitivity

    Keyword blocklists are a bone of contention for publishers. Publishers have to contend with not being able to monetize traffic, because of blunt and broken methods of applying brand safety. Hear from REACH about how it's worked with IBM Watson to sharpen the points of brand safety with Mantis, a machine-learning tool that recognizes when article pages are safe and suitable to carry ads. Learn about recent challenges in tackling this industry-wide problem and hear about the latest data taken from integrating the tool.

    • Terry Hornsby

      DIGITAL SOLUTIONS DIRECTOR

      REACH

  • 10:35 a.m.
    Networking Break
  • 10:50 a.m.
    Balancing subscriptions with advertising in OTT

    Media companies building and managing streaming video apps have to be strategic in their revenue strategy -- and what the correct mix is between subscriptions and advertising on these platforms. In this session, we will break down how one publisher approaches a dual revenue stream on their popular OTT apps.

  • 11:15 a.m.
    Dialog with JW Player
    • Alex Vigebo

      SALES DIRECTOR

      JW PLAYER

  • 11:30 a.m.
    Publishers & Programmatic Analytics

    Programmatic advertisers have grown more comfortable buying publishers’ inventory on the open marketplace. That brings up questions about what role, if any, publishers’ private marketplaces, which enable publishers to maintain direct relationships with advertisers buying their inventory programmatically, now play. Join Scott Messer from Leaf Group as he walks us through what  they have built to analyze auctions and direct campaign performance, and how they can track their platforms in real time through data transfer files.

    • Scott Messer

      SVP, MEDIA

      LEAF GROUP

  • 11:50 a.m.
    Town Hall

    Publishers only. 

  • 12:20 p.m.
    Sandbox Presentations
  • 12:50 p.m.
    Focus Group Sessions

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

  • 1:30 p.m.
    Lunch Served
  • 2:00 p.m.
    Afternoon Activities

    Use this time to relax, catch up on emails or explore Dubrovnik with your new friends.

    First time in Dubrovnik? We recommend the Old Town walking tour  or maybe a wine tasting at one of the impressive wine bars in the Old Town.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Drinks Reception
  • 8:00 p.m.
    Dinner with Friends

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant! Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Spend your final night of the summit with a cocktail at the hotel bar. Costs are at your own expense.

Wednesday, March 4

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:45 a.m.
    Key Trends and Challenges in Programmatic

    The programmatic landscape is in constant flux. Newer challenges, like managing revenue opportunities in a privacy-first world, join the ongoing issues of ad fraud. Hear from one executive, about the challenges in the programmatic landscape, how this impacts conversations with clients and what solutions the publisher is exploring.

  • 10:10 a.m.
    Sponsor Session
  • 10:20 a.m.
    How to Maintain Healthy Partnerships

    When working with brands and agencies, publishers often get the short end of the stick. In this session, hear from one media exec as they explain what is needed to create and sustain successful partnerships with clients and branded content alike.

  • 10:45 a.m.
    The Future of Video

    Every few months it seems that there is a new streaming service or OTT platform popping up around every corner. How do you stay ahead of the curve? Let’s talk video strategy. From branded content to scripted shows, hear how one media company leads the pack.

  • 11:10 a.m.
    Key Takeaways

Activities

  • Monday
    8:00 p.m. Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Join fellow attendees for one more drink at the hotel bar. Costs are at your own expense.

  • Tuesday
    2:00 p.m. Afternoon Activities

    Use this time to relax, catch up on emails or explore Dubrovnik with your new friends.

    First time in Dubrovnik? We recommend the Old Town walking tour  or maybe a wine tasting at one of the impressive wine bars in the Old Town.

    8:00 p.m. Dinner with Friends

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant! Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 p.m. After-Hours Hangout

    Spend your final night of the summit with a cocktail at the hotel bar. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Very good event. It's fantastic to hear from other publishers and compare strategies on topics facing our industry.

— Ad Ops Manager, ESPN

I learned so much about what the other publishers are doing and what is fueling their success. It was also a great place to meet with like minded people and vendors whom you want to work with.

— Head of Operations, Mail Online

This event is a great way to meet other publishers and learn about their challenges, opportunities and the innovations they are working on.

— Marketing Manager, Financial Times

Hotel Dubrovnik Palace
Masarykov put 20, 20000
Dubrovnik, Croatia

To book your stay at the Hotel Dubrovnik Palace, please use this link.

Special note for participants: City tax EUR 1,50 p.p. per day is calculated separately than on the web page calculation and will have to be settled in the hotel at checkout.

The cut-off date for this room rate is Sunday, Feb. 2 or when the room block fills.

Contact Us

More Information

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