July 14 - 16, beginning at 4 p.m. BST / 11 a.m. EST

Now is the time to adapt. Publishers have traded on their ability to know their audience and customers intimately. With the advertising market in flux, executives have to be creative with where they place their revenue bets and resourceful where they deploy their assets. Those who are able to adapt to new corporate and consumer behaviors at pace will survive.

At the Digiday Publishing Summit Europe LIVE, we’ll discuss live online how publishers are navigating the uncertainty to chart their own paths and what characteristics of the new normal will stick. We’ll offer insight into what lies ahead for publishers, including mastering subscriptions, to making programmatic smarter, to forging alliances.

What’s included with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A survival guide packed with key takeaways from the week, practical tips,
on-demand sessions, full presentations and much more
• Connect Passes include two one-on-one meetings with publishing executives

Speakers

  • Aaron Asadi
    CCO
    FUTURE PLC
  • Bola Awoniyi
    CO-FOUNDER & PUBLISHER
    BLACK BALLAD
  • Camilla Cho
    SVP ECOMMERCE
    VOX MEDIA
    LinkedIn Icon
  • Adam Costello
    SENIOR SOLUTIONS ENGINEER
    AKAMAI
  • Corbin de Rubertis
    HEAD OF INNOVATION
    MEREDITH
  • Karen Eccles
    SENIOR director, COMMERCIAL INNOVATION
    THE TELEGRAPH
    LinkedIn Icon
  • Betsy Fast
    CHIEF CONTENT DEVELOPMENT OFFICER
    HEARST UK
  • Jürgen Galler
    CEO
    1PLUSX
  • Sasha Heroy
    SENIOR director, AD PLATFORMS
    THE NEW YORK TIMES
  • Ian Hocking
    VP DIGITAL
    SOUTH CHINA MORNING POST
  • Richard Marques
    CEO
    REVCONTENT
  • Joy Robins
    CRO
    THE WASHINGTON POST
  • Tom Webster
    GLOBAL VP, DEMAND & BUSINESS DEVELOPMENT
    MINUTE MEDIA
  • Mark Williams
    director EMEA - PUBMATIC CLOUD & AUDIENCE + DATA SOLUTIONS
    PUBMATIC
    LinkedIn Icon

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Agenda

Tuesday, July 14

  • 11:00 a.m.
    Opening Remarks and State of the Industry

    Join us as we walk through how publishers are being impacted by the new normal.

    • Lucinda Southern

      UK MEDIA EDITOR

      DIGIDAY

  • 11:10 a.m.
    Managing Out of a Crisis

    The media industry has had to adapt on all levels this past March -- as businesses across the globe began to shift in response to the coronavirus -- from management expectations to cost cutting and responding to changing consumer behavior. Things are shifting again, as companies lean into these new normalities and prepare for managing out of a crisis. Join us as one media exec walks us through how to effectively organize in an environment that keeps shifting and how to maintain an entrepreneurial spirit while doing so.

    • Aaron Asadi

      CCO

      FUTURE PLC

  • 11:40 a.m.
    Publisher Peace of Mind Using Technology

    Alongside leading technology-driven media brand, Minute Media, Revcontent discusses creating efficiencies that drive scale for publishers - from custom ad stack solutions to data visualizations, publishers need to ask provoking, granular questions about their technology and how it affects everything from internal workflow to onsite behavior and performance as they mitigate negative impact of 2020 and prepare for the future. 

    • Richard Marques

      CEO

      REVCONTENT

    • Tom Webster

      GLOBAL VP, DEMAND & BUSINESS DEVELOPMENT

      MINUTE MEDIA

  • 11:55 a.m.
    How Diversity and Diversification Will Save the Media Industry

    As the Black Live Matter movement, social unrest and the calls for racial equality have swelled, people are looking for more diverse news sources. Advertisers are looking to fund alternatives to Facebook. Media companies are looking to align with publications that cater to ethnic monitories. Harnessing this momentum to drive real change will take focus. Hear from Bola Awoniyi, co-founder and COO of Black Ballad about the publisher’s origin story, how the way it’s working with brands and publishers has changed, and how that change can be sustained.

    • Bola Awoniyi

      CO-FOUNDER & PUBLISHER

      BLACK BALLAD

  • 12:15 p.m.
    Site Speed for Digital Publishers

    Why is Site Speed important for Digital Publishers, How Does it Impact Ad Revenue, and What Can you Do To Get Ahead of the Curve?

    • Adam Costello

      SENIOR SOLUTIONS ENGINEER

      AKAMAI

  • 12:30 p.m.
    When Commerce is King

    With millions of people globally consumers stuck home and shopping online, publishers’ commerce businesses are poised for significant growth, provided they can react quickly to changing consumer needs and marketer challenges. In this session, we'll hear how one publisher was able to keep commerce ahead while supply chains seemed to crumble under the pressure. 

    • Camilla Cho

      SVP ECOMMERCE

      VOX MEDIA

  • 12:50 p.m.
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    • Lucinda Southern

      UK MEDIA EDITOR

      DIGIDAY

Wednesday, July 15

  • 11:00 a.m.
    Welcome Back
  • 11:00 a.m.
    Building While Flying: 2020 Commercial Product Strategy

    The word keeps turning through a pandemic and deep economic recession. Agile publishers have continued to create, build and iterate on commercial products that the market wants, driven by data, whether that’s new ad units to help advertisers sell products or build out robust first-party data strategies. Hear The Telegraph outline recent cases and how it's adapted its contextual ad tool, metrics framework and audience insights and targeting, and what it has in store.

    • Karen Eccles

      SENIOR DIRECTOR, COMMERCIAL INNOVATION

      THE TELEGRAPH

  • 11:20 a.m.
    Knowing Your Audience

    At a time when there’s almost  too much choice – more content, more models, more platforms, more devices, more of everything for audiences and brands to navigate is it possible that the one thing everyone wants – relevancy – is one of the ‘things’ that there isn’t enough of?  Another ‘thing’ that there is arguably not enough of is scale – especially when it comes to premium publishers.

    Combine the lack of scale with the removal of the cookie and therefore an addressable audience and one might wonder if there is any chance of brands and publishers of a) really knowing their audience and b) being able to engage with them in a relevant way?

    • Mark Williams

      DIRECTOR EMEA - PUBMATIC CLOUD & AUDIENCE + DATA SOLUTIONS

      PUBMATIC

  • 11:35 a.m.
    The Changing Commercial Floor

    Remote operations have led to stark changes in the art of selling. Closing deals in person has moved to simple and succinct digitally-designed pitches, taking planning teams out to breakfast has been swapped for croissants delivered to your door. More than ever, publisher sales teams have to move from short-term to longer-term incentives. Join us as a media executive discusses the changing skills needed for a successful commercial team, how they are making sense of measurement and the hunger for consumer and advertiser trends.  

    • Joy Robins

      CRO

      THE WASHINGTON POST

  • 11:55 a.m.
    Shifting to a First-party Data Strategy - Insights From a Successful Implementation.

    In this short interview, Jürgen Galler (CEO & Co-Founder of 1plusX) and Ian Hocking (VP Digital at South China Morning Post) discuss their collaboration behind the launch of Lighthouse, SCMP’s proprietary first-party-data platform and the unique benefits for publishers that derive from the shift to a first-party data strategy.

    • Jürgen Galler

      CEO

      1PLUSX

    • Ian Hocking

      VP DIGITAL

      SOUTH CHINA MORNING POST

  • 12:10 p.m.
    RIP Third-Party Cookie

    The Google-doomsday clock is still ticking, unabated by multiple global crises. By 2021, The New York Times will swear off using third-party data to target ads. The $19-billion industry that rides off the back of third-party data is getting a shake down, as publishers rely on their own first-party data, registration strategies and contextual targeting tools to maintain digital advertising revenues. Hear from one media exec as they talk through how they are adapting to this next normal.  

    • Sasha Heroy

      SENIOR DIRECTOR, AD PLATFORMS

      THE NEW YORK TIMES

  • 12:30 p.m.
    Working Group

    Join us in an honest discussion at the current state of the industry -- please bring questions and challenges as we will be talking all things strategy.

Thursday, July 16

  • 11:00 a.m.
    Welcome Back
  • 11:00 a.m.
    How to Innovate Revenue Streams

    If your revenue isn't already diverse, you're too late. In this session, hear from one media exec as they walk us through the importance of having diversified revenue and how it helped throughout this crisis. We'll learn how to leverage partnerships during this time, what becomes important to sell, and how advertising and programmatic are key.

    • Corbin de Rubertis

      HEAD OF INNOVATION

      MEREDITH

  • 11:20 a.m.
    How Lockdown Changed Video Bets

    From events moving virtual to content being made from the comfort of one's home -- how has the video production that many publishers relied on -- changed? In this session you'll hear how one company has adapted their strategy and production throughout the last few months.

    • Betsy Fast

      CHIEF CONTENT DEVELOPMENT OFFICER

      HEARST UK

  • 11:40 a.m.
    Key Trends

    To wrap up the end of the summit, we will run through the top trends we heard throughout three days of content.

Attendees

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Very good event. It's fantastic to hear from other publishers and compare strategies on topics facing our industry.

— Ad Ops Manager, ESPN

I learned so much about what the other publishers are doing and what is fueling their success. It was also a great place to meet with like minded people and vendors whom you want to work with.

— Head of Operations, Mail Online

This event is a great way to meet other publishers and learn about their challenges, opportunities and the innovations they are working on.

— Head of Operations, Financial Times

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