The end-to-end diversification of publisher models

It's been a big year for publishers with GDPR further disrupting the way we do things and it has forced publishers to completely rethink the way that they do business. From diversifying their approach to platforms, to exploring non-traditional revenue streams and seeking better results in user-targeting, the DNA of the industry is evolving.

At the Digiday Publishing Summit Europe, we'll hear how publishers are building successful consumer revenue products, halting the attrition of (and growing) their ad revenue and rethinking the ways that they reach their audiences. Join us for the chance to learn from industry leaders through smart, honest discussion and develop meaningful connections with senior executives.

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Speakers

  • Anna Bateson
    CHIEF CUSTOMER OFFICER
    THE GUARDIAN
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  • Andrey Boborykin
    EDITORIAL director
    TRIBUNA DIGITAL
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  • Claire Blunt
    COO & CFO
    HEARST
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  • Julio Bruno
    CEO
    TIME OUT GROUP
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  • Benjamin Cohen
    CEO
    PINKNEWS
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  • Niall Coen
    CEO
    SNACK MEDIA
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  • Jess Davies
    UK EDITOR
    DIGIDAY
  • Jean-Christophe Demarta
    SVP, GLOBAL ADVERTISING
    THE NEW YORK TIMES
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  • Ulrika Ek
    CEO
    NYHETER24 GRUPPEN
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  • Nick Flood
    DEPUTY MANAGING director, DIGITAL
    DENNIS
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  • Richard Holden
    DEPUTY HEAD OF PRODUCT
    THE ECONOMIST
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  • Dr. Moritz Holzgraefe
    HEAD OF GOVERNMENTAL AFFAIRS
    AXEL SPRINGER
  • Simon Kilby
    GROUP COMMERCIAL director
    BAUER MEDIA
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  • Scott Messer
    VP & GM, MEDIA
    LEAF GROUP
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  • Nat Poulter
    COO
    JUNGLE CREATIONS
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  • Samuel Profumo
    CHIEF DATA OFFICER
    GROUPE FIGARO
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  • Brian Rifkin
    SVP, STRATEGIC PARTNERSHIPS
    JW PLAYER
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  • Josh Rucci
    ADVISOR TO CEO
    DOW JONES
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  • Christoph Schmitz
    PRODUCT DEVELOPER, SUBSCRIPTIONS
    ALLER MEDIA
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  • Ryan Skeggs
    GENERAL MANAGER
    GIVEMESPORT

Agenda

Monday, October 15

  • 1:00 p.m.
    Registration
  • 2:00 p.m.
    Opening Remarks & State of the Industry

    Reflecting on the industry since we last met, Jess Davies will recount the extraordinary year that the industry has had and what trends have taken hold.

    • Jess Davies

      UK EDITOR

      DIGIDAY

  • 2:15 p.m.
    How to be Brand Passionate & Brand Agnostic

    Hearst is the parent to some of the most influential titles in the world and has had to completely rework the way it operates to drive efficiency throughout the organisation. From diversifying revenue to launching products which resonate with individual brand audiences, Hearst has had to figure out how to be both brand agnostic and brand passionate.

    This session will look at how they are able to centralise systems to drive effectiveness and feed innovation at a company level, while not losing the passion for their individual audiences and allowing them to tailor individual brand strategies.

    • Claire Blunt

      COO & CFO

      HEARST

    Moderator
    Jess Davies
  • 2:35 p.m.
    Growing Commerce Revenue to Complement Your Content Strategy

    Selling more than your content to your audiences may not have previously been the role of publishers, however it’s proven a reliable revenue stream that can complement your content strategy and serve as a value-add for audiences.

    • Nat Poulter

      COO

      JUNGLE CREATIONS

  • 2:55 p.m.
    Building a Paywall That is About More Than Simply Charging for Your Content

    Tales of successful subscription models are becoming more common place, but one recurring part of the narrative is to figure out the version that works for your audiences – some publishers use flexible models, some personalise with AI tools, some try metered paywalls.

    Aller Media will discuss how they are building different subscription products around their various titles; each tailored to specific audiences and their engagement with the title.

    • Christoph Schmitz

      PRODUCT DEVELOPER, SUBSCRIPTIONS

      ALLER MEDIA

  • 3:10 p.m.
    Networking Break
  • 3:30 p.m.
    The Power of Audio: Is There a Future in Podcasts & Radio?

    Everyone has a podcast, but the value that they add to the bottom line is questionable – is this all reader value? As one of the largest audio publishers in the world, Bauer Media will discuss the commercial outlook for audio products after an incredible period of growth.

    • Simon Kilby

      GROUP COMMERCIAL DIRECTOR

      BAUER MEDIA

  • 3:50 p.m.
    The Sense in Snapchat

    The jury is still out on Snapchat as it requires a unique approach to content and has not yet established itself as reliable revenue stream. Enter PinkNews.

    Having launched on Snapchat in July, CEO Benjamin Cohen will share the rationale behind taking PinkNews to Snapchat, what they have learned, how clients have reacted and give some honest feedback on how much of a revenue opportunity this really is.

    • Benjamin Cohen

      CEO

      PINKNEWS

  • 4:05 p.m.
    Interpreting User Trends as the Road to Diversifying

    Snack Media is not afraid to experiment with new verticals and products, all of which is underpinned by a deep understanding of their user behaviour. This session will focus on how they interpret data to get a better understanding of where they should diversify, what products to focus on and where new monetization opportunities lie.

    • Niall Coen

      CEO

      SNACK MEDIA

  • 4:20 p.m.
    Working Groups

    These tried-and-tested interactive sessions will give you the opportunity to deep dive into one of the challenges facing your organization. The topics of the working groups are:
    - Data privacy
    - Platforms 2.0
    - User targeting

  • 5:00 p.m.
    Publisher Town Hall

    Publishers only.

    This is your opportunity to discuss some of the challenges submitted to the Digiday Challenge Board. Come prepared to interact with your peers and turn challenges into opportunities.

  • 5:30 p.m.
    Sandbox Presentations

    Hear directly from Digiday's partners on the latest innovations in tech.

  • 6:00 p.m.
    8-Minute Meetings

    Curated meetings between attendees.

  • 7:00 p.m.
    Happy Hour
  • 8:30 p.m.
    Dinner with Strangers

    Digiday will be making a group reservation for you to enjoy a great meal with your fellow attendees while you're in Barcelona. Sign up at the Digiday registration desk. Costs at your own expense, and more details coming soon.

  • 10:00 p.m.
    Digiday After-Hours

    You won't want to miss having one of these sophisticated cocktails at P41 Bar & Coctelarium. It's located with the Hotel Arts Barcelona, and a perfect setting for a night cap. So come relax with your colleagues after the first day of the event. Costs at your own expense.

Tuesday, October 16

  • 8:30 a.m.
    Breakfast
  • 9:30 a.m.
    Digiday+ Research & Opening Remarks

    Recap the themes of the summit and hear some of the latest insights from the Digiday+ research team.

    • Jess Davies

      UK EDITOR

      DIGIDAY

  • 9:40 a.m.
    Transforming an Iconic Brand into a Content Powerhouse With a Diverse Revenue Base

    Since 1968, Time Out has been known for inspiring people to make the most of the city with its high-quality content, curated by expert journalists. In recent years, this iconic brand has been transformed into a global content powerhouse and while much has changed one thing hasn't: content is still king. It is at the heart of everything Time Out does, its websites, magazines, advertising solutions, live events, e-commerce and Time Out Market, the world's first food and cultural market based on editorial curation. This successful diversification across digital and physical channels makes Time Out the only global brand you can read, eat, drink and enjoy.

    • Julio Bruno

      CEO

      TIME OUT GROUP

  • 10:00 a.m.
    Getting Closer to Brands: A Shift in Brand-Publisher Relationships

    The dynamics of publisher-agency-client relationships are evolving. Whilst agencies still play an important role to play in this dynamic, publishers are often working directly with clients to deliver campaigns. Balancing both client and agency relationships can be acutely challenging, but done correctly, it can deliver exceptional results. How does this change the way that publishers deliver campaigns and what's the best route for navigating this growing landscape?

    • Ryan Skeggs

      GENERAL MANAGER

      GIVEMESPORT

    Moderator
    Jess Davies
  • 10:20 a.m.
    Axel Springer’s Data Privacy Update

    Prior to GDPR, Axel Springer conducted extensive testing to maximise opt-in across their various digital properties. With ePrivacy now on the horizon, Dr. Moritz Holzgraefe of Axel Springer will provide an industry update on the research that Axel Springer is conducting to ensure that they are prepared for the next wave of data privacy directives.

    • Dr. Moritz Holzgraefe

      HEAD OF GOVERNMENTAL AFFAIRS

      AXEL SPRINGER

  • 10:40 a.m.
    The Long-Term Outlook of Data Protection for Publishers

    As far as data protection, GDPR is only the tip of the iceberg and is proving to present a multifaceted challenge to publishers. From a business/operational perspective, publishers are being pulled in different directions by their peers, their supply chain partners and industry trade bodies, and with murky interpretations and mostly perfunctory attempts at compliance, the industry is still figuring out what it all means.

    From the IAB framework, contextual targeting and evaluating the role of CMPs, this session will look at the prognosis for publishers post-GDPR.

    • Scott Messer

      VP & GM, MEDIA

      LEAF GROUP

    • Samuel Profumo

      CHIEF DATA OFFICER

      GROUPE FIGARO

  • 11:00 a.m.
    Networking Break
  • 11:15 a.m.
    Engagement: The Route to Programmatic Success

    Tribuna Digital is one of the wave of rising sports publishers which have embedded themselves alongside the game on a global scale. By encouraging user-generated content, keeping audiences on platforms and running a lean operation, the publisher is expanding entirely funded by programmatic. This session will look at how they measure engagement, and how they use that data to fuel both their growth and commercial strategy.

    • Andrey Boborykin

      EDITORIAL DIRECTOR

      TRIBUNA DIGITAL

  • 11:35 a.m.
    The New York Times on Ad Efficiency

    The New York Times has made headlines in the past few years due to the unprecedented success of their subscription proposition, however ad revenue is still an important part of their revenue base. In this focus session, you will hear how the Times is experimenting with new measurement techniques to calculate ROI on ad spend and to use this as a starting point for not only optimising their display offering, but also figuring out where they can diversify.

    • Jean-Christophe Demarta

      SVP, GLOBAL ADVERTISING

      THE NEW YORK TIMES

  • 11:55 p.m.
    Working Groups

    These tried-and-tested interactive sessions will give you the opportunity to deep dive into one of the challenges facing your organization. The topics of the working groups are:
    - Data privacy
    - Platforms 2.0
    - User targeting

  • 12:40 p.m.
    Publisher Town Hall

    Publishers only.

    This is your opportunity to discuss some of the challenges submitted to the Digiday Challenge Board. Come prepared to interact with your peers and turn challenges into opportunities.

  • 1:20 p.m.
    Lunch
  • 2:00 p.m.
    Afternoon Break

    Join our sponsors for afternoon activities or take this time to catch up on emails.

  • 5:00 p.m.
    Ask Me Anything: Dialogue with Josh Rucci

    This closed-door dialogue for publishers only features a leading industry thought-leader, and as the name suggests attendees can ask them anything.

    Josh Rucci is currently advisor to the CEO of Dow Jones and was previously general manager and global head of media distribution for Bloomberg Media. Knowledgable in global media markets, this is your opportunity to get some honest advice from a leading industry figure who has worked in some of the most respected world news media organizations.

    • Josh Rucci

      ADVISOR TO CEO

      DOW JONES

  • 5:30 p.m.
    Sandbox Presentations

    Hear directly from Digiday's partners on the latest innovations in tech.

  • 6:00 p.m.
    8-Minute Meetings

    Curated meetings between attendees.

  • 7:00 p.m.
    Happy Hour
  • 8:30 p.m.
    Dinner with Friends

    We're in the beautiful city of Barcelona, and Digiday will be making a group reservation at a local restaurant for you to enjoy. Sign up at the Digiday registration desk. Costs at your own expense and more details coming soon.

  • 10:00 p.m.
    Digiday After-Hours

    After dinner, we'll head to a local bar in the city for our last night of the event. There will be tasty cocktails with a trendy atmosphere. Costs at your own expense and more details to follow.

Wednesday, October 17

  • 8:30 a.m.
    Breakfast
  • 9:30 a.m.
    Digiday Mind Map
    • Jess Davies

      UK EDITOR

      DIGIDAY

  • 9:45 a.m.
    Inside The Guardian’s Reader-First Strategy - the How, the Why & the What

    The collapse of ad reliant revenue models has been difficult for almost all publishers, but for none as publicly as industry mainstay, The Guardian. Two years into their much-talked-about three-year plan, revenues are up. The Guardian’s chief customer officer, Anna Bateson will join UK Editor of Digiday, Jess Davies to discuss the evolving success of their membership model and partnership with the Duopoly.

    • Anna Bateson

      CHIEF CUSTOMER OFFICER

      THE GUARDIAN

    Moderator
    Jess Davies
  • 10:05 a.m.
    Tackling Subscriber Churn by Understanding Your Customers

    The Economist has long been the poster child for successful subscription models and has recently launched their new app to reduce churn in their subscriber pool. Hear from the mastermind behind the new app on how they developed this product with user feedback and how this has helped to reduce subscriber churn.

    • Richard Holden

      DEPUTY HEAD OF PRODUCT

      THE ECONOMIST

  • 10:25 a.m.
    Working Affiliate Revenue into Your Model

    For Swedish publisher Nyheter24-Gruppen the past two years have seen affiliate revenue grow to around 25% of their total revenue, with the expectation that it will continue to grow. This stable revenue stream is not without its challenges; this case study will consider this alternate revenue stream from an operational perspective.

    • Ulrika Ek

      CEO

      NYHETER24 GRUPPEN

  • 10:45 a.m.
    A Pivot to Car Dealer? Dennis’ Buyacar.co.uk Story

    When Dennis announced in 2016 that they would be owning the customer transaction, the industry had questions. It was one of the first major commerce moves made by a publisher. Now two years on, deputy managing director of digital Nick Flood will share their incredible story as well as an insight into how they work with Amazon as one of their biggest affiliate partners.

    • Nick Flood

      DEPUTY MANAGING DIRECTOR, DIGITAL

      DENNIS

  • 11:25 a.m.
    Working Group Session Reports

    Hear feedback from the working group session leaders - what were the key challenges raised, what were the opportunities discussed and how do you tackle these head-on.

    Moderator
    Jess Davies
  • 11:45 a.m.
    5 Things We've Learned
    • Jess Davies

      UK EDITOR

      DIGIDAY

Attendees

Activities

  • Monday
    8 PM - Dinner with Strangers

    Digiday will be making a group reservation for you to enjoy a great meal with your fellow attendees while you're in Barcelona. Sign up at the Digiday registration desk. Costs at your own expense, and more details coming soon.

    9:30 PM - After Hours Hangout

    You won't want to miss having one of these sophisticated cocktails at P41 Bar & Coctelarium. It's located with the Hotel Arts Barcelona, and a perfect setting for a night cap. So come relax with your colleagues after the first day of the event. Costs at your own expense.

  • Tuesday
    8 PM - Dinner with Friends

    We're in the beautiful city of Barcelona, and Digiday will be making a group reservation at a local restaurant for you to enjoy. Sign up at the Digiday registration desk. Costs at your own expense and more details coming soon.

    9:30 PM - After Hours Hangout

    After dinner, we'll head to a local bar in the city for our last night of the event. There will be tasty cocktails with a trendy atmosphere. Costs at your own expense and more details to follow.

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The Digiday Publishing Summit Europe remains the premier publisher event for education, networking and partner introduction.

— Publishing Director, IDG

The Digiday Publishing Summit Europe is a great event for networking and meeting new partners.

— Publishing Development Manager, The Economist Group

A single place where global media brands can discuss and debate the future of the industry and look for solutions to the challenges faced by us all.

— Associate Director, The Atlantic

Hotel Arts Barcelona
Carrer de la Marina, 19 - 21
Barcelona, Spain 08005

To book your stay at Hotel Arts Barcelona, please use this link. Mention Digiday Publishing Summit Europe to receive a special room rate of €299.00 per night, plus tax.

Please Note: the cut-off date for that room rate is September 14 by 12am EST.

Book your room

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More Information

For speaking opportunities:

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