Publishers are having to become adept at balancing an ever-increasing list of monetization strategies. Balancing advertising versus subscriptions, figuring out audience models, seeking out new revenue streams, while keeping employees happy, are all consistent pressures. All against an advertising landscape that continues to transform.

At the Digiday Publishing Summit Europe, we’ll discuss how publishers are keeping on top of these pressures, including how alliances are working out, new ways to drive subscription revenue and on-site monetization.

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Speakers

  • Luke Barnes
    CDO & CRO, EMEA
    VICE MEDIA
  • Adam Hansmann
    CO-FOUNDER & COO
    THE ATHLETIC
  • Mark Rogers
    GM, Europe
    BUZZFEED
  • Jeff Taylor
    FOUNDER
    COURIER
  • Kjersti Thorneus
    director, PRODUCT MANAGEMENT
    SCHIBSTED
  • Kate Ward
    PRESIDENT, INTERNATIONAL
    REFINERY29

Agenda

Monday, October 21

  • 1:30 p.m.
    Registration Desk Opens
  • 2:00 p.m.
    The State of Subscriptions
  • 2:15 p.m.
    A Look to the Future

    Hear from a publisher CEO about the current state of play for publishers. Where are the core threats and where are the commercial opportunities. What progress have publishers made in building revenue streams in a market still dominated by Google and Facebook.

  • 2:45 p.m.
    Balancing Acquisition and Retention

    Publishers recognise that getting people through the door is only one side of the coin. Keeping existing customers happy, while reaching new audiences is a balancing act. Understanding the structures, technology systems and products to develop to keep people wanting to pay each month takes constant experimentation, something that all publishers are trying to work out.   

  • 3:00 p.m.
    Dialog with AAX
  • 3:15 p.m.
    Metrics That Matter

    Successful subscription models are becoming more common place, but one recurring part of the narrative is to figure out the version that works for your audiences – some publishers use flexible models, some personalize with AI tools, some try metered paywalls. And how about the metrics that follow? Hear from one publisher as they outline and analyze their paywall and how they define success. 

  • 3:30 p.m.
    Dialog with JW Player
  • 3:45 p.m.
    Case Study: Subscriptions

    During this session, hear how one publisher has implemented a successful subscriptions strategy -- and what they learned along the way.

  • 4:15 p.m.
    Networking Break
  • 4:30 p.m.
    Focus Group Sessions

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

  • 5:30 p.m.
    Town Hall

    Publishers only.

  • 6:00 p.m.
    Sandboxes

    6:00 p.m. - Vizrt

  • 6:30 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:30 p.m.
    Drinks Reception
  • 8:00 p.m.
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for one more drink before you head off to bed. Costs are at your own expense.

Tuesday, October 22

  • 8:00 a.m.
    Registration Open & Breakfast Served
  • 9:00 a.m.
    Key Trends in Revenue Diversification
  • 9:15 a.m.
    Keynote Q&A
  • 9:45 a.m.
    A New Age of Platform Realities

    Publishers have come to terms with what platforms can and cannot do for their business models. Whether it’s reaching a specific cohort on an emerging platform, or teaming up with rivals to combat common enemies, reality has set in and publishers are taking a more considered approach to the bets made on platforms. But there are still gains to be made for early adopters and new monetization strategies. 

  • 10:00 a.m.
    The Podcast Opportunity

    How do you leverage a mobile app environment to drive consumer engagement and loyalty while also building a funnel for subscription trials? Hear how one publisher utilizes this content to face challenges as it builds a growing audience of podcast fans in a premium environment.

  • 10:15 a.m.
    Dialog with Wright's Media
  • 10:30 a.m.
    Advertising in a Post-GDPR World

    Compliance is everything, and in the advertising space, it’s considered high priority. Moving towards ensuring that they are transparent about compliance efforts, one publisher will walk us through their journey.

  • 10:45 a.m.
    Networking Break
  • 11:00 a.m.
    Case Study: Commerce

    Hear how one publisher has made commerce a successful part of their revenue mix -- and the lessons learned along the way

  • 11:30 a.m.
    Focus Group Meetings

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

  • 12:30 p.m.
    Town Hall

    Publishers only.

  • 1:00 p.m.
    Sandbox Presentations

    6:30 p.m. - The Media Trust

  • 1:30 p.m.
    Lunch Served
  • 2:30 p.m.
    Afternoon Activities
  • 6:00 p.m.
    8-Minute Meetings
  • 7:00 p.m.
    Drinks Reception
  • 8:00 p.m.
    Dinner with Friends

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for one more drink - perhaps a traditional palinka - before you head off to bed. Costs are at your own expense.

Wednesday, October 23

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Key Trends in Programmatic
  • 9:45 a.m.
    Keynote Q&A
  • 10:15 a.m.
    Life Beyond the Cookie

    For most publishers, ad revenue still makes up a large chunk of the bottom line. With the GDPR’s enforcement over a year ago, and privacy bills on the horizon in the U.S., ways of targeting ads which don’t rely on personal data, are on the up. Such as contextual targeting.

  • 10:45 a.m.
    Publishers Turn Platform

    Programmatic guaranteed deals are also providing a growth boom for publishers. From the rise of the PMP to first-party data and header bidding, large publishers are becoming increasingly like platforms. In this session, we’ll break down the trends and what’s needed to succeed in this new world and where the win is, as budgets shift over to more programmatic oriented channels.

  • 11:05 a.m.
    Sponsor Session
  • 11:20 a.m.
    Case Study: Programmatic

    Hear how one publisher has pivoted to programmatic without sacrificing the user experience or its direct sales business.

  • 11:40 a.m.
    Key Takeaways

Activities

  • Monday
    8:00 P.M. DINNER WITH STRANGERS

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink before you head off to bed. Costs are at your own expense.

  • Tuesday
    8:00 P.M. DINNER WITH FRIENDS

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink - perhaps a traditional palinka - before you head off to bed. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Great event. It was fantastic to hear from other publishers and compare strategies on dealing with challenges facing our industry.

— Ad Ops Manager, ESPN

A great way to meet other publishers across Europe and learn more about their challenges, opportunities and the innovations they are working on.

— Marketing Manager, Financial Times

It was great to be part of this event - I learned so much about what other likeminded publishers are doing and what is fueling their success.

— Head of Ad Operations, Mail Online

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