Publishers are having to become adept at balancing an ever-increasing list of monetization strategies. Balancing advertising versus subscriptions, figuring out audience models, seeking out new revenue streams, while keeping employees happy, are all consistent pressures. All against an advertising landscape that continues to transform.

At the Digiday Publishing Summit Europe, we’ll discuss how publishers are keeping on top of these pressures, including how alliances are working out, new ways to drive subscription revenue and on-site monetization.

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Speakers

  • Tom Betts
    CHIEF DATA OFFICER
    FINANCIAL TIMES
  • Luke Barnes
    CDO & CRO, EMEA
    VICE MEDIA
  • Alex Chapko
    VP, SALES, EASTERN Europe &APAC
    PIANO
  • Tim Cronin
    VP, SALES
    AAX
  • Jarrod Dicker
    VP OF INNOVATION & COMMERCIAL
    WASHINGTON POST
  • Nick Flood
    MANAGING director, DIGITAL
    DENNIS
  • Adam Hansmann
    CO-FOUNDER & COO
    THE ATHLETIC
  • James Henderson
    CEO
    ZEPHR
  • Tobias Henning
    GM PREMIUM, BILD & WELT
    AXEL SPRINGER
  • Chris Hogg
    MANAGING director, EMEA
    LOTAME
  • Brian Lavery
    EuropeAN MANAGING director
    ACCUWEATHER
    LinkedIn Icon
  • Matt McKenzie
    SVP CONSUMER & COMMERCIAL DATA TECHNOLOGY
    NEWS CORP
  • Stuart Miles
    FOUNDER & CEO
    POCKET-LINT
  • Matt O’Neill
    GENERAL MANAGER, Europe
    THE MEDIA TRUST
    Twitter Icon LinkedIn Icon
  • Tom Pickworth
    HEAD OF TECHNICAL OPERATIONS, COMMERCIAL
    MAILONLINE
  • Tamar Riley
    VP OF AUDIENCE
    REFINERY29
  • Emily Roberts
    PROGRAMMATIC TRADING director
    BBC GLOBAL
  • Mark Rogers
    GM, Europe
    BUZZFEED
  • Adriana Tailor
    HEAD OF DATA AND INSIGHT
    TI MEDIA
  • Jeff Taylor
    FOUNDER
    COURIER
  • Kjersti Thorneus
    director, PRODUCT MANAGEMENT
    SCHIBSTED
  • Alex Vigebo
    SALES director
    JW PLAYER
  • Daniel Wong-Chi-Man
    GLOBAL director, AD INNOVATION & INSIGHTS
    THE NEW YORK TIMES
  • Eddie Woodward
    director OF BUSINESS DEVELOPMENT
    WRIGHT'S MEDIA

Agenda

Monday, October 21

  • 1:30 p.m.
    Registration Desk Opens
    InterContinental Ballroom Foyer
  • 2:00 p.m.
    Opening Remarks and the State of the Industry
    InterContinental Ballroom 2 & 3
    • Lucinda Southern

      UK SENIOR REPORTER

      DIGIDAY

  • 2:15 p.m.
    Embracing a paid content future

    German media giant Axel Springer has over half a million digital subscribers across its two German news brands, BILD and WELT. But the titles have two very different strategies. Hear from Tobias Henning, general manager, premium content, about what connects them, how it’s driving retention, balancing other revenue streams and the changing paywall landscape.

    • Tobias Henning

      GM PREMIUM, BILD & WELT

      AXEL SPRINGER

  • 2:40 p.m.
    How Schibsted Has Turned User Revenue Into a Growth Engine

    Hear from Nordic giant Schibsted about the structures, technology systems and products it has developed to keep people subscribing while retaining existing ones. Learn how it’s coping with existing challenges, like working with platforms, and its views for the future.

    • Kjersti Thorneus

      DIRECTOR, PRODUCT MANAGEMENT

      SCHIBSTED

  • 3:00 p.m.
    Ad Blocking is Dead: How to Restore the Value Exchange Between Publishers and Ad Blockers

    Ad blocking used to be on everyone’s lips, but all’s quiet on this front in 2019. It hasn't disappeared, just transformed - into ad filtering. How does that work? More importantly, how do you make sure you’re unlocking this coveted audience of 200 million people? Frederick Leuschner of AAX will explain why the name’s now “Ad Filtering née Blocking” and present solutions to restore the value exchange between publishers and (former) ad blockers.

    • Tim Cronin

      VP, SALES

      AAX

  • 3:10 p.m.
    The State of Hungarian Media

    Join Kinga Incze of Whitereport as she walks us through the current state of Hungarian Media. With the current climate change in the cross-media market that publishers have to cope with, Kinga outline publishers might increase their competitiveness in 2020 and beyond. Then, hear from Zoltan Varga as he chats about digital transformation and how it can build value both for consumers and brands.

    • Kinga Incze

      FOUNDER & CEO

      WHITEREPORT

    • Zoltan Varga

      CEO

      CENTRAL MEDIA

  • 3:35 p.m.
    Networking Break
  • 3:50 p.m.
    Betting on Print

    Join Jeff Taylor from Courier Media as he walks us through their bet on print. In recent years, Courier has shunned size for profitability and has instead, built a smaller (but very profitable) media brand that allows for monetization across multiple channels, which they are now scaling for a larger reach.

    • Jeff Taylor

      FOUNDER

      COURIER

  • 4:10 p.m.
    An Introduction to Video Monetization

    Join Alex Vigebo from JW Player as he reviews the state of digital publishing across EMEA, and shares best practices for maximizing viewer engagement and ad revenue.

    • Alex Vigebo

      SALES DIRECTOR

      JW PLAYER

  • 4:25 p.m.
    Focus Group Sessions

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

    How to sustainably diversify revenues

    How to thrive in a post-cookie world

    How to build scalable subscription businesses

    How to efficiently publish to platforms

    • Daniel Wong-Chi-Man

      GLOBAL DIRECTOR, AD INNOVATION & INSIGHTS

      THE NEW YORK TIMES

    • Brian Lavery

      EUROPEAN MANAGING DIRECTOR

      ACCUWEATHER

    • Nick Flood

      MANAGING DIRECTOR, DIGITAL

      DENNIS

    • Giulia Rozza

      ACQUISITION MARKETING EXECUTIVE

      FINANCIAL TIMES

  • 5:30 p.m.
    Town Hall
    InterContinental Ballroom 1

    Publishers only.

    • Lucinda Southern

      UK SENIOR REPORTER

      DIGIDAY

  • 6:00 p.m.
    Sandboxes

    6:00 p.m. - Lotame

    6:10 p.m. - Piano

    • Chris Hogg

      MANAGING DIRECTOR, EMEA

      LOTAME

    • Alex Chapko

      VP, SALES, EASTERN EUROPE &APAC

      PIANO

  • 6:30 p.m.
    8-Minute Meetings
    InterContinental Ballroom 2 & 3

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:30 p.m.
    Drinks Reception
    Corso Restaurant

    Continue networking with casual drinks.

  • 8:00 p.m.
    Dinner with Strangers
    Zeller Bistro, Hercegprímás u. 18, 1051 Hungary

    Don't have dinner plans? Join fellow attendees for a Hungarian meal at the lovely Zeller Bistro, just a 10 minute walk from the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Corso Bar & Terrace (at the hotel)

    Join fellow attendees for one more drink before you head off to bed at Corso Bar & Terrace, within the hotel. Costs are at your own expense.

Tuesday, October 22

  • 8:00 a.m.
    Registration Open & Breakfast Served
    Corso Restaurant

    Note - breakfast is for hotel guests only

  • 8:45 a.m.
    Key Trends in Revenue Diversification
    InterContinental Ballroom 2 & 3
    • Lucinda Southern

      UK SENIOR REPORTER

      DIGIDAY

  • 9:00 a.m.
    Buzzfeed's New Media Model

    Learn from Mark Rogers, BuzzFeed’s general manager for Europe, about how BuzzFeed U.K. focus and new structure over the year and the lessons it learned along the way. Hear how the U.S. publisher adapted its model for a U.K. market, what success looks like, and how the digital native fits into “legacy” media, while the publisher’s continues on its mission to un-break the internet.

    • Mark Rogers

      GM, EUROPE

      BUZZFEED

  • 9:30 a.m.
    Find Your North Star

    A conversation with Tom Betts, the Financial Times Chief Data Officer, about the journey to 1M paying subscribers. What data strategies, technology and ways of working were critical and how finding a North Star metric galvanized the organization towards a single goal.

    • Tom Betts

      CHIEF DATA OFFICER

      FINANCIAL TIMES

  • 9:55 a.m.
    Dialogue with Zephr
    • James Henderson

      CEO

      ZEPHR

    • Matt McKenzie

      SVP CONSUMER & COMMERCIAL DATA TECHNOLOGY

      NEWS CORP

  • 10:05 a.m.
    Going Global: Sustainable European expansion

    This session will dive into Refinery29's approach to international content creation and distribution, which has delivered audience and revenue growth whilst staying true to its company mission. Hear from Tamar Riley, VP of audience, about the new technology and processes it's implemented, and how the business has fused data, insights and the company's powerful mission to scale its reach, revenue and relevance.

    • Tamar Riley

      VP OF AUDIENCE

      REFINERY29

  • 10:30 a.m.
    Networking Break
  • 10:45 a.m.
    Reimagining the Future Ad Ecosystem

    The global ad industry is in the midst of massive change. With GDPR’s introduction over a year ago, and privacy bills on the horizon in the U.S., publishers are rethinking their reliance on cookies and understanding how to build an ecosystem for the future. Jarrod Dicker, VP of Commercial Technology and Development at The Washington Post, argues it’s time to reimagine the ad ecosystem at large and ask ourselves: how can this do more for my business?

    • Jarrod Dicker

      VP OF INNOVATION & COMMERCIAL

      WASHINGTON POST

  • 11:10 a.m.
    The Power Of Licensing: Impacting Your Brand Beyond the Bottom Line

    Hear from the CEO of PocketLint, a global authority in consumer tech reviews, on how they’ve shifted their existing content model into a full-fledged licensing operation, impacting brand value beyond revenue.  This will be a fast-paced question/answer session that will leave you wanting more information on how to turn your existing content into a revenue engine.

    • Eddie Woodward

      DIRECTOR OF BUSINESS DEVELOPMENT

      WRIGHT'S MEDIA

    • Stuart Miles

      FOUNDER & CEO

      POCKET-LINT

  • 11:20 a.m.
    Publishing in the Post ‘O&O’ Era While Driving Growth Through Diversification

    ‘We no longer own our audience’ is a statement that the more astute, usually younger, employees at a lot of publishers have uttered to their bosses over the past year. As audience consumption patterns become totally fluid, point-of-view and tone are consumed more outside of publisher owned & operated platforms. Publishers have to build and evolve their business models to survive in this post-attention, platform era. Understand how, in an ever-changing digital media landscape, Vice has re-organized under five lines of business evolving and diversifying its business model for long term sustainability and growth.

    • Luke Barnes

      CDO & CRO, EMEA

      VICE MEDIA

  • 11:45 p.m.
    Town Hall
    InterContinental Ballroom 1

    Publishers only.

    • Lucinda Southern

      UK SENIOR REPORTER

      DIGIDAY

  • 12:15 p.m.
    Sandbox Presentations

    12:15 p.m. - The Media Trust

    • Matt O’Neill

      GENERAL MANAGER, EUROPE

      THE MEDIA TRUST

  • 12:30 a.m.
    Focus Group Meetings

    Attendees will split off into groups focusing on one of challenges that publishers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

    How to sustainably diversify revenues

    How to thrive in a post-cookie world

    How to build scalable subscription businesses

    How to efficiently publish to platforms

    • Daniel Wong-Chi-Man

      GLOBAL DIRECTOR, AD INNOVATION & INSIGHTS

      THE NEW YORK TIMES

    • Brian Lavery

      EUROPEAN MANAGING DIRECTOR

      ACCUWEATHER

    • Nick Flood

      MANAGING DIRECTOR, DIGITAL

      DENNIS

    • Giulia Rozza

      ACQUISITION MARKETING EXECUTIVE

      FINANCIAL TIMES

  • 1:30 p.m.
    Lunch Served
    Corso Restaurant
  • 1:30 p.m.
    360 Workshop: Third-party Cookies are in Decline -- So What?
    InterContinental Ballroom 1

    Over the past 6 months the advertising world has changed dramatically. Over 40% of third-party cookies have totally disappeared from the programmatic ecosystem leaving publishers and their customers with new challenges. Permutive and Digiday set out to interview leaders from agencies and publishers to understand their thoughts, concerns and strategies for dealing with the decline in third-party cookies.In this interactive workshop Amit Kotecha, marketing director at Permutive, will present the findings and facilitate a discussion to highlight how these industry challenges can be turned into a business-changing opportunity for all publishers.

    Lunch will be served.

    • Amit Kotecha

      MARKETING DIRECTOR

      PERMUTIVE

  • 2:30 p.m.
    Afternoon Activities
  • 6:00 p.m.
    8-Minute Meetings
    InterContinental Ballroom 2 & 3
  • 7:00 p.m.
    Drinks Reception
    Corso Restaurant

    Continue networking with casual drinks.

  • 8:00 p.m.
    Dinner with Friends
    Konyv Bar & Restaurant, Dob u. 45, 1074 Hungary

    Don't have dinner plans? Join new friends at Konyv Bar & Restaurant for our last night in Budapest. Take a taxi 10 minutes from the hotel. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Corso Bar & Terrace (at the hotel)

    Join fellow attendees for one more drink - perhaps a traditional palinka - at Corso Bar & Terrace. Costs are at your own expense.

Wednesday, October 23

  • 8:30 a.m.
    Breakfast Served
    Corso Restaurant

    Note - breakfast is for hotel guests only

  • 9:30 a.m.
    Key Trends in Programmatic
    InterContinental Ballroom 2 & 3
    • Lucinda Southern

      UK SENIOR REPORTER

      DIGIDAY

  • 9:45 a.m.
    Key Trends and Challenges in Programmatic

    The programmatic landscape is in constant flux. Newer challenges, like managing revenue opportunities in a privacy-first world, join the ongoing issues of ad fraud. Hear from Emily Roberts, BBC Global News, about the challenges in the programmatic landscape, how this impacts conversations with clients and what solutions the publisher is exploring.

    • Emily Roberts

      PROGRAMMATIC TRADING DIRECTOR

      BBC GLOBAL

  • 10:15 a.m.
    Life Beyond the Cookie

    As browsers become more privacy focussed, clamping down on the third-party cookie, publishers need to work out solutions that allow them to continue finding their audiences, as well as elevating their first-party data. In this session, hear from Tom Pickworth, head of technical operations, commercial, at MailOnline, about the differing ID solutions, how they differ and how to implement them, plus the latest updates on vendor adoption of these identifiers.

    • Tom Pickworth

      HEAD OF TECHNICAL OPERATIONS, COMMERCIAL

      MAILONLINE

  • 10:45 a.m.
    Life after GDPR

    With the pivot to privacy sending the ad industry in a spin, smart publishers are working out new ways to leverage their first-party data. Hear from Adriana Tailor, head of data and insight at TI Media, about how the publisher’s data strategy has evolved over the last year. And, 18 months on since the introduction of GDPR, learn the latest updates in publishers' relationships with the data regulators.

    • Adriana Tailor

      HEAD OF DATA AND INSIGHT

      TI MEDIA

  • 11:05 a.m.
    Key Takeaways

Activities

  • Monday
    8:00 P.M. DINNER WITH STRANGERS

    Don't have dinner plans? Join fellow attendees for a Hungarian meal at the lovely Zeller Bistro, just a 10 minute walk from the hotel. Sign up at the summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink before you head off to bed at Corso Bar & Terrace at the hotel. Costs are at your own expense.

  • Tuesday
    8:00 P.M. DINNER WITH FRIENDS

    Don't have dinner plans? Join new friends at Konyv Bar & Restaurant for our last night in Budapest. Take a taxi 10 minutes from the hotel. Sign up at the summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for a night cap at Corso Bar & Terrace. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Great event. It was fantastic to hear from other publishers and compare strategies on dealing with challenges facing our industry.

— Ad Ops Manager, ESPN

A great way to meet other publishers across Europe and learn more about their challenges, opportunities and the innovations they are working on.

— Marketing Manager, Financial Times

It was great to be part of this event - I learned so much about what other likeminded publishers are doing and what is fueling their success.

— Head of Ad Operations, Mail Online

InterContinental Budapest
Apáczai Csere János u.
Budapest, Hungary 1052

Our room block at the Intercontinental Budapest is now sold out. Recommended accommodations nearby:

Budapest Marriott, 5 minute walk

Prestige Hotel Budapest, 6 minute walk

Iberostar grand Hotel Budapest, 9 minute walk

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