Sustainability  

As the advertising landscape continues to transform, publishers are being forced to find other ways to make money. While the display ad still exists and as programmatic media becomes a force to be reckoned with; e-commerce, subscriptions, memberships and beyond are taking center stage.

At the Digiday Publishing Summit, we’ll discuss how publishers are keeping up with these changes and how they’re diversifying their revenue. We’ll be covering everything from measurement and data, to consumer revenue and even how publishers are transforming into platforms.

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Speakers

  • Nick Ascheim
    SVP, NBC NEWS DIGITAL
    NBC NEWS
    LinkedIn Icon
  • Jill Braff
    PRESIDENT
    BRIT + CO
  • Danica Calderhead
    director OF BRAND STRATEGY
    DASH HUDSON
  • Heather Dietrick
    CEO
    THE DAILY BEAST
    LinkedIn Icon
  • Michael Finnegan
    PRESIDENT
    ATLANTIC MEDIA
  • David Fischer
    FOUNDER
    HIGHSNOBIETY
  • Daniel Hallac
    CHIEF PRODUCT OFFICER
    NEW YORK MEDIA
  • Miki King
    CMO
    WASHINGTON POST
  • Katie Millington
    director OF PLATFORM & AUDIENCE STRATEGY
    VOX MEDIA
  • Aly Nurohamed
    VP, GLOBAL PUBLISHER PARTNERSHIPS
    CRITEO
  • Geoff Schiller
    CRO, GLOBAL
    POPSUGAR
  • Nick Rockwell
    CTO
    The New York Times
  • Chris Sumner
    SVP, BUSINESS DEVELOPMENT & STRATEGY
    REFINERY29
  • Neil Vogel
    CEO
    DOTDASH
    Twitter Icon
  • Jen Wong
    COO
    REDDIT

Agenda

Wednesday, March 27

  • 1:30 p.m.
    Registration Open
  • 2:15 p.m.
    Opening Remarks and State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now with research from Digiday+.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 2:20 p.m.
    Beyond Advertising

    The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. 

    • Geoff Schiller

      CRO, GLOBAL

      POPSUGAR

  • 2:40 p.m.
    Dialog with SpotX
  • 2:50 p.m.
    Deep Thoughts

    Time for a Twitter moment. Join us as we dissect Neil Vogel's tweets about the media and publishing industry. From here, we'll take these thoughts and discuss actionable steps forward as the publishing industry grows.

    • Neil Vogel

      CEO

      DOTDASH

    Moderator
    Brian Morrissey
  • 3:10 p.m.
    Networking Break
  • 3:20 p.m.
    The Paywall

    More and more publishers are realizing that they can capture revenue by installing paywalls on sites, limiting the number of free articles a reader has access to. While this seems like a foolproof plan to increase earnings, how do you balance that with the customer journey and satisfaction? Hear from Daniel Hallac as he walks us through what it was like to implement New York Magazine's paywall.

    • Daniel Hallac

      CHIEF PRODUCT OFFICER

      NEW YORK MEDIA

    Moderator
    Max Willens
  • 3:40 p.m.
    Workshop with Criteo
    • Aly Nurohamed

      VP, GLOBAL PUBLISHER PARTNERSHIPS

      CRITEO

  • 3:55 p.m.
    Gold Status

    Barstool Sports is the holy grail of sports and entertainment content and news. It's about time they started to monetize off of their huge success and fanbase. Hear from Barstool's CRO, Deirdre Lester as she outlines their decision to launch Barstool Gold and how they leverage pay-per-view partnerships to transform their revenue goals.

  • 4:15 p.m.
    Dialog with Connatix
  • 4:25 p.m.
    Where Diversification is Heading

    Throughout the summit various publishers will discuss their new tactics and products that enable them to diversify their revenue past advertising alone. As publishers take on this brave new world, let's discuss some predictions and trends as we head into 2019.

    • Miki King

      CMO

      WASHINGTON POST

  • 4:45 p.m.
    Town Hall

    It's time to have an honest conversation -- we'll take an even closer look into the state of publishing, drawing from our Digiday+ research and insights from Moguls.

  • 5:15 a.m.
    Sanbox Presentations

    Publishers only.

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    5:15 p.m. - Adrizer

    5:25 p.m. - PostUp

    5:35 p.m. - Powr

  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    SpotX Cocktail Reception

    Open to all.

    Continue networking with cocktails provided by SpotX.

  • 8:00 p.m.
    Dinner with Strangers

    Take a quick walk to Lionshead village to Vail Chophouse where Digiday has made a group reservation. You'll be able to enjoy mountainside dining accompanied by live music with new connections on the first night of the summit. Sign up at the Digiday registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Keep the fun going at Red Lion, a Vail staple. Attendees can meet to enjoy tasty cocktails and live music. Costs are at your own expense.

Thursday, March 28

  • 8:15 a.m.
    Breakfast and Registration Reopens
  • 9:00 a.m.
    Town Hall

    Publishers only. 

    Let's reconnect after hearing all of the content from Day 1.

  • 9:30 a.m.
    Sandbox Presentations

    Publishers only.

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    9:30 a.m. - Cafe Media

    9:40 a.m. - Bucksense

    9:50 a.m. - Datorama

    10:00 a.m. - Quantcast

  • 10:10 a.m.
    Welcome Back
  • 10:15 a.m.
    Carving a Space for OTT

    As NBC Universal continues to grow, carving out new steams of revenue can be a huge undertaking. Hear from Nick Ascheim as he walks us through his process for launching NBC's OTT platform and what lessons were learned along the way.

    • Nick Ascheim

      SVP, NBC NEWS DIGITAL

      NBC NEWS

  • 10:35 a.m.
    The Live Experience

    Events can be messy -- but it seems that Refinery29 has figured out a model that works. 29Rooms, Refinery's live immersive experience has taken the marketing and social media world by storm. Join Chris Sumner as he shows us where this idea originated and how it's future is panning out.

    • Chris Sumner

      SVP, BUSINESS DEVELOPMENT & STRATEGY

      REFINERY29

  • 10:55 a.m.
    Dialog with Instart Logic
  • 11:05 a.m.
    Networking Break
  • 11:20 a.m.
    Content and Commerce

    Apps are nothing new, but when you have an enormous fanbase, correct monetization is key. In this session, Stephanie Rapp of Bleacher Report discusses how they see revenue growth from their app as well as other areas of their business model including a massive overhaul into the e-commerce space.

  • 11:40 a.m.
    Workshop with PubPlus
  • 11:55 a.m.
    Expansion Plans

    Global expansion is on the mind of every media outlet regardless of regulations and red tape. As The Atlantic looks to spread their products into new territories, what does that preparation look like? Join Michael Finnegan, president of Atlantic Media, as he outlines their plans to expand global revenue.

    • Michael Finnegan

      PRESIDENT

      ATLANTIC MEDIA

  • 12:15 p.m.
    Telemundo and the Live Sports Boom

    Between the FIFA 2018 World Cup and the upcoming Women’s World Cup, Telemundo is in a whirlwind of live sports coverage. Join Peter Blacker as he walks us through the larger implications when it comes to revenue and monetization.

  • 12:30 p.m.
    Content Block: Product Building

    In the age of revenue diversification, building and maintaining a successful product can require a lot of time, energy and money. Hear from Rebecca Poynton-Murray as she walks us through her role and strategies at CNN and T1, as the Head of Commercial Product.


    Subscriptions, memberships, paywalls, oh my. Join Heather Dietrick as she presents a case for The Daily Beast's subscription product. She will walk us through a product overview, key challenges, metrics they're utilizing and lessons to take into future planning.

    • Rebecca Poynton-Murray

      HEAD OF COMMERCIAL PRODUCTS

      CNN, T1

    • Heather Dietrick

      CEO

      THE DAILY BEAST

  • 1:15 p.m.
    Lunch Served
  • 1:15 p.m.
    360 Workshop with Permutive

    By invite only

  • 1:15 p.m.
    360 Workshop with Cafe Media

    By invite only

  • 1:45 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Want to go skiing or snowboarding? Take advantage of a 25% ski rental discount from the Marriott's on-property ski rental company, Vail Sports. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Digiday Think Tank

    This brand new format will present a few unique perspectives and provide an intimate environment where you can get all your questions in.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    JW Player Cocktail Reception

    Open to all.

    Continue networking with cocktails provided by JW Player.

  • 8:00 p.m.
    Dinner with Friends

    Head over to White Bison with new connections to enjoy local Colorado cuisine in Vail Village. The restaurant overlooks Gore Creek and is known for their craft cocktails. Digiday has made a group reservation. Please sign up at the registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the last night of the event, so meet up with new connections and keep the drinks flowing at Red Lion. Costs are at your own expense.

Friday, March 29

  • 8:30 a.m.
    Breakfast
  • 9:00 a.m.
    Welcome Back
  • 9:05 a.m.
    Making Partnerships Work

    After launching an online holiday shop with online retailer, Etsy, Brit + Co has been at the forefront of branded partnerships. Hear how this revenue diversifcation tactic attracts their target audience and what the plans are for the future of monetization.

    • Jill Braff

      PRESIDENT

      BRIT + CO

  • 9:25 a.m.
    Where Programmatic Fits

    PMPs, Ad.txt, data compliance - oh my. Join us as we walk through the future of programmatic advertising and why the banner ad continues to hold steady.

    • Katie Millington

      DIRECTOR OF PLATFORM & AUDIENCE STRATEGY

      VOX MEDIA

  • 9:45 a.m.
    Workshop with Sailthru
  • 10:00 a.m.
    The E-commerce Revolution

    E-commerce is everywhere, especially when you are the mega-popular lifestyle and culture site, Highsnobiety. Hear how founder and CEO David Fischer utilizes these partnerships in order to maximize revenue and how some of these collaborations are born

    • David Fischer

      FOUNDER

      HIGHSNOBIETY

  • 10:20 a.m.
    Dialog with Dash Hudson
    • Danica Calderhead

      DIRECTOR OF BRAND STRATEGY

      DASH HUDSON

  • 10:30 a.m.
    The Future of Platforms

    As far as revenue diversification is concerned, Reddit is joining the pack. After recently launching programmatic display ads, Reddit COO, Jen Wong, will discuss the platforms' ad and revenue plan for 2019.

    • Jen Wong

      COO

      REDDIT

  • 11:10 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 10:50 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Wednesday
    8PM - Dinner with Strangers

    Take a quick walk to Lionshead village to Vail Chophouse where Digiday has made a group reservation. You'll be able to enjoy mountainside dining accompanied by live music with new connections on the first night of the summit. Sign up at the Digiday registration desk. Costs at your own expense.

    9:30pm - After Hours Hangout

    Keep the fun going at Red Lion, a Vail staple. Attendees can meet to enjoy tasty cocktails and live music. Costs are at your own expense.

  • Thursday
    1:45 PM Ski Vail Mountain

    Take advantage of a 25% ski rental discount from the Marriott's on-property ski rental company, Vail Sports. Book here: www.rentskis.com/digiday.

    8PM - Dinner with Friends

    Head over to White Bison with new connections to enjoy local Colorado cuisine in Vail Village. The restaurant overlooks Gore Creek and is known for their craft cocktails. Digiday has made a group reservation. Please sign up at the registration desk. Costs at your own expense.

    9:30PM - After Hours Hangout

    It's the last night of the event, come meet up with new connections and keep the drinks flowing at Red Lion. It's the last night of the event, so stop by for one last night cap. Costs are at your own expense.

Attendees

Premier Partner

Major Partners

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

I have found that the Digiday Publishing Summit has allowed me to become someone that provides industry-wide perspective to our team.

— Business Development, Cox Media Group

There is a nice balance of meeting with new potential vendors and networking with colleagues in the publishing arena.

— Director of Programmatic Partnerships, Meredith Corporation

The Digiday Publishing Summit provided a great program with inspiring speakers, thoughtful programming and interesting people.

— Vice President, Forbes

Vail Marriott Mountain Resort
715 West Lionshead Circle
Vail, Colorado 81657

Our block at the Vail Marriott is fully booked. Please book your room at Hotel Talisa. Guests can call in at 800-420-2424 and they can refer to the Digiday room block.

When booking your transportation to/from the airport, use this link to receive a discounted rate with Epic Mountain Express. 

 

 

Contact Us

More Information

For Speaking Opportunities:

Apply here

VIP Opportunities

Are you a publishing executive? You could be eligible for a VIP complimentary pass.

Apply here

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