Sustainability  

As the advertising landscape continues to transform, publishers are being forced to find other ways to make money. While the display ad still exists and as programmatic media becomes a force to be reckoned with; e-commerce, subscriptions, memberships and beyond are taking center stage.

At the Digiday Publishing Summit, we’ll discuss how publishers are keeping up with these changes and how they’re diversifying their revenue. We’ll be covering everything from measurement and data, to consumer revenue and even how publishers are transforming into platforms.

The Digiday Publishing Summit is now sold out. Join the waiting list below.

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Speakers

  • Nick Ascheim
    SVP, NBC NEWS DIGITAL
    NBC NEWS
    LinkedIn Icon
  • Paul Bannister
    EVP, STRATEGY
    CAFEMEDIA
  • Gil Bar-Tur
    CEO
    PUBPLUS
  • Jacqueline Bertozzi
    SALES director, PUBLISHERS
    DATORAMA
  • Ken Bond
    ADRIZER
    CEO
  • Jill Braff
    PRESIDENT
    BRIT + CO
  • Becky Breen
    VP, MARKETING
    CONNATIX
  • Danica Calderhead
    director OF BRAND STRATEGY
    DASH HUDSON
  • Cristian Carnevale
    CEO
    BUCKSENSE
  • Amanda Dean
    LEAD PROGRAMMATIC STRATEGIST
    IBM WATSON ADVERTISING
  • Heather Dietrick
    CEO
    THE DAILY BEAST
    LinkedIn Icon
  • Michael Finnegan
    PRESIDENT
    ATLANTIC MEDIA
  • Seth Forman
    HEAD OF SALES, Q FOR PUBLISHERS
    QUANTCAST
  • Annie Granatstein
    HEAD OF WP BRANDSTUDIO
    THE WASHINGTON POST
  • Anna Heatherly
    director, PUBLISHER DEVELOPMENT
    CAFEMEDIA
  • Daniel Hallac
    CHIEF PRODUCT OFFICER
    NEW YORK MEDIA
  • Miki King
    CMO
    WASHINGTON POST
  • Josh Kreitzman
    SVP, PUBLISHING & PROGRAMMING
    JUKIN MEDIA
  • Amit Kotecha
    MARKETING director
    PERMUTIVE
  • Deirdre Lester
    CRO
    BARSTOOL SPORTS
  • Louis-David Mangin
    CEO & CO- FOUNDER
    CONFIANT
  • Katie Millington
    director OF PLATFORM & AUDIENCE STRATEGY
    VOX MEDIA
  • Brian Murphy
    HEAD OF PRODUCT, MEDIA
    INSTART
  • Aly Nurmohamed
    VP, GLOBAL PUBLISHER PARTNERSHIPS
    CRITEO
  • Catherine Orlandi
    director OF CUSTOMER SUCCESS
    SAILTHRU
  • Grace Ouma-Cabezas
    VP, DIGITAL MARKETING
    FOOD52
  • Stefanie Rapp
    SVP, REVENUE STRATEGY
    BLEACHER REPORT
  • Geoff Schiller
    CRO, GLOBAL
    POPSUGAR
  • Keith Sibson
    VP PRODUCT & MARKETING
    POSTUP
  • Geoff Spence
    RVP, BUSINESS DEVELOPMENT
    SPOTX
  • Chris Sumner
    SVP, BUSINESS DEVELOPMENT & STRATEGY
    REFINERY29
  • Neil Vogel
    CEO
    DOTDASH
    Twitter Icon
  • Justin Wohl
    director OF PRODUCT AND OPERATIONS
    SALON MEDIA
  • Jen Wong
    COO
    REDDIT

Agenda

Wednesday, March 27

  • 1:30 p.m.
    Registration Open
    Grand Ballroom Foyer
  • 2:15 p.m.
    Opening Remarks and State of the Industry
    Grand Ballroom

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now with research from Digiday+.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 2:20 p.m.
    Beyond Advertising

    The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of PopSugar as he discusses how publishers are going beyond advertising. 

    • Geoff Schiller

      CRO, GLOBAL

      POPSUGAR

    Moderator
    Brian Morrissey
  • 2:40 p.m.
    The Rise of the Digital Linear Programmer

    It’s no secret that digital publishers and linear broadcasters are competing more closely than ever and redefining the future of TV. In this discussion join Geoff Spence, regional VP of Business Development at SpotX and Josh Kreitzman, SVP of Publishing and Programming at Jukin Media in a dialog that uncovers how a new TV ecosystem is emerging as the industry is experiencing a convergence of digital and linear.

    • Geoff Spence

      RVP, BUSINESS DEVELOPMENT

      SPOTX

    • Josh Kreitzman

      SVP, PUBLISHING & PROGRAMMING

      JUKIN MEDIA

  • 2:50 p.m.
    Deep Thoughts

    Time for a Twitter moment. Join us as we dissect Neil Vogel's tweets about the media and publishing industry. From here, we'll take these thoughts and discuss actionable steps forward as the publishing industry grows.

    • Neil Vogel

      CEO

      DOTDASH

    Moderator
    Brian Morrissey
  • 3:10 p.m.
    Networking Break
  • 3:20 p.m.
    The Paywall

    More and more publishers are realizing that they can capture revenue by installing paywalls on sites, limiting the number of free articles a reader has access to. While this seems like a foolproof plan to increase earnings, how do you balance that with the customer journey and satisfaction? Hear from Daniel Hallac as he walks us through what it was like to implement New York Magazine's paywall.

    • Daniel Hallac

      CHIEF PRODUCT OFFICER

      NEW YORK MEDIA

    Moderator
    Max Willens
  • 3:40 p.m.
    The Opportunity of the Open Internet

    As the open web looks back on its 30th birthday, Aly Nurmohamed will explain how we got here and the opportunities that publishers and advertisers have in front of them within the open internet

    • Aly Nurmohamed

      VP, GLOBAL PUBLISHER PARTNERSHIPS

      CRITEO

    • Amanda Dean

      LEAD PROGRAMMATIC STRATEGIST

      IBM WATSON ADVERTISING

  • 3:55 p.m.
    Gold Status

    Barstool Sports is the holy grail of sports and entertainment content and news. It's about time they started to monetize off of their huge success and fanbase. Hear from Barstool's CRO, Deirdre Lester as she outlines their decision to launch Barstool Gold and how they leverage pay-per-view partnerships to transform their revenue goals.

    • Deirdre Lester

      CRO

      BARSTOOL SPORTS

    Moderator
    Sahil Patel
  • 4:15 p.m.
    Beyond The Player

    Video is on the rise, and more and more publishers are making video a core part of their content strategy. But today's publisher needs more than a player to effectively monetize. Connatix and Salon Media will dive into what an "OVP" means today, and how publishers can make the most of their video content.

    • Becky Breen

      VP, MARKETING

      CONNATIX

    • Justin Wohl

      DIRECTOR OF PRODUCT AND OPERATIONS

      SALON MEDIA

  • 4:25 p.m.
    Where Diversification is Heading

    Throughout the summit various publishers will discuss their new tactics and products that enable them to diversify their revenue past advertising alone. As publishers take on this brave new world, let's discuss some predictions and trends as we head into 2019.

    • Miki King

      CMO

      WASHINGTON POST

  • 4:45 p.m.
    Town Hall
    Blue Sky Room

    Publishers only.

    It's time to have an honest conversation -- we'll take an even closer look into the state of publishing, drawing from our Digiday+ research and insights from Moguls.

  • 5:15 p.m.
    Sandbox Presentations
    Blue Sky Room

    Publishers only.

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    5:15 p.m. - Adrizer

    5:25 p.m. - PostUp

    5:35 p.m. - Quantcast

    • Ken Bond

      ADRIZER

      CEO

    • Keith Sibson

      VP PRODUCT & MARKETING

      POSTUP

    • Seth Forman

      HEAD OF SALES, Q FOR PUBLISHERS

      QUANTCAST

  • 5:45 p.m.
    VIP Welcome Reception
    Grand Ballroom Foyer

    Publishers only.

  • 6:00 p.m.
    8-Minute Meetings
    Grand Ballroom

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    SpotX Cocktail Reception
    Colorado Ballroom

    Open to all.

    Continue networking with cocktails provided by SpotX.

  • 8:00 p.m.
    Dinner with Strangers

    Take a quick walk to Lionshead village to Vail Chophouse where Digiday has made a group reservation. You'll be able to enjoy mountainside dining accompanied by live music with new connections on the first night of the summit. Sign up at the Digiday registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Keep the fun going at Red Lion, a Vail staple. Attendees can meet to enjoy tasty cocktails and live music. Costs are at your own expense.

Thursday, March 28

  • 7:15 a.m.
    Morning Yoga
    Mountain View Room

    Enjoy a zen start to your day with an energizing yoga session. Open to all. Equipment provided. Sign up at the registration desk.

  • 8:30 a.m.
    Breakfast and Registration Reopens
    Grand Ballroom Foyer
  • 9:00 a.m.
    Town Hall
    Blue Sky Room

    Publishers only. 

    Let's reconnect after hearing all of the content from Day 1.

  • 9:30 a.m.
    Sandbox Presentations
    Blue Sky Room

    Publishers only.

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    9:30 a.m. - Confiant

    9:40 a.m. - Bucksense

    9:50 a.m. - Datorama

    • Louis-David Mangin

      CEO & CO- FOUNDER

      CONFIANT

    • Cristian Carnevale

      CEO

      BUCKSENSE

    • Jacqueline Bertozzi

      SALES DIRECTOR, PUBLISHERS

      DATORAMA

  • 10:00 a.m.
    Welcome Back
    Grand Ballroom
    • Sahil Patel

      MEDIA EDITOR

      DIGIDAY

  • 10:05 a.m.
    Carving a Space for OTT

    As NBC News continues to grow, carving out new steams of revenue can be a huge undertaking. Hear from Nick Ascheim as he walks us through his process for launching NBC News OTT platform and what his goals are for this ambitious undertaking.

    • Nick Ascheim

      SVP, NBC NEWS DIGITAL

      NBC NEWS

    Moderator
    Sahil Patel
  • 10:35 a.m.
    The Future of Platforms

    As far as revenue diversification is concerned, Reddit is joining the pack. After recently launching programmatic display ads, Reddit COO, Jen Wong, will discuss the platforms' ad and revenue plan for 2019.

    • Jen Wong

      COO

      REDDIT

    Moderator
    Sahil Patel
  • 10:55 a.m.
    You Don't Control Your Ad Experience

    Half or more of the requests on your website are probably coming from third-parties. This means that the experience a visitor has when they visit your website is highly dependent on how well your first-party content, third-party tags, and ads all come together in their browser. It also means that the effectiveness of your ads is dependent on this as well. Technology can help publishers wrest back control, improving user experience and yield.

    • Brian Murphy

      HEAD OF PRODUCT, MEDIA

      INSTART

  • 11:05 p.m.
    Product Building

    Subscriptions, memberships, paywalls, oh my. Join Heather Dietrick as she presents a case for The Daily Beast's subscription product. She will walk us through a product overview, key challenges, metrics they're utilizing and lessons to take into future planning.

    • Heather Dietrick

      CEO

      THE DAILY BEAST

    Moderator
    Max Willens
  • 11:30 a.m.
    Networking Break
  • 11:45 a.m.
    Keeping Up with Sustainability

    Let's talk revenue diversification. Join Michael Finnegan, President of Atlantic Media, Inc as he discusses the ongoing evolution of the media business. Starting with looking at how its portfolio of legacy brands including The Atlantic and National Journal continue to innovate and diversify revenue sources to include a juggernaut events business, fast growing digital consultancy and other advisory services and pioneering branded content studios.

    • Michael Finnegan

      PRESIDENT

      ATLANTIC MEDIA

    Moderator
    Max Willens
  • 12:05 a.m.
    Content and Commerce

    Apps are nothing new, but when you have an enormous fanbase, correct monetization is key. In this session, Stefanie Rapp of Bleacher Report discusses how they see revenue growth from their app as well as other areas of their business model including a massive overhaul into the e-commerce space.

    • Stefanie Rapp

      SVP, REVENUE STRATEGY

      BLEACHER REPORT

    Moderator
    Sahil Patel
  • 12:25 a.m.
    Pivot to Reality is the New Sustainability Model

    While publishers are being forced to find new ways of making money, they have overlooked a major opportunity within reach. Join Gil as he introduces the pivot-to-reality -the next phase for forward-thinking publishers.

    • Gil Bar-Tur

      CEO

      PUBPLUS

  • 12:40 p.m.
    The Brand Studio Evolution

    The WP BrandStudio, Washington Post's in-house creative agency, has been gaining momentum. Hear from Annie Granatstein as she walks us through her goal of running the studio much like an editorial operation, and what that means from a revenue standpoint.

    • Annie Granatstein

      HEAD OF WP BRANDSTUDIO

      THE WASHINGTON POST

    Moderator
    Max Willens
  • 1:00 p.m.
    Lunch Served
    Grand Ballroom
  • 1:00 p.m.
    Lunch with Permutive: How To Get a Clear View of Your Audience to Diversify Revenue
    Blue Sky Room

    Lunch will be served - By invite only 

    Publishers are connecting with their audiences cross-platform more than ever before, allowing unparalleled insights into user behavior. But this data is often siloed by product or business unit, creating barriers to bringing your data into a single customer view, and limiting the potential to monetize bigger and better products.

    This Permutive workshop will look at the challenges of unifying your data into a single customer view and offer key advice to give you the ability to cross-sell users via new revenue channels. The session will also reveal new research to ensure you will come away with actionable insights into how you can diversify revenue by making better use of your data.

    • Amit Kotecha

      MARKETING DIRECTOR

      PERMUTIVE

  • 1:00 p.m.
    Lunch with CafeMedia: Fall Lines and Fall Aways: Key Learnings From Over 400 A/B Tested Programmatic Ad Experiments
    Sun Down Room

    Lunch will be served - By invite only 

    Join Anna Heatherly and Paul Bannister from CafeMedia who will reveal key learnings from the 400+ programmatic ad experiments they ran last year. They’ll share which A/B tests were most successful - and which ones were the biggest flops.

    Participants will come away with tips and tricks to try on their own and be invited to ask questions.

    • Anna Heatherly

      DIRECTOR, PUBLISHER DEVELOPMENT

      CAFEMEDIA

    • Paul Bannister

      EVP, STRATEGY

      CAFEMEDIA

  • 1:45 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Want to go skiing or snowboarding? Take advantage of a 25% ski rental discount from the Marriott's on-property ski rental company, Vail Sports. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Digiday Meetups
    Sun Up, Sun Down, and Blue Sky Rooms

    This brand new format will present a few unique perspectives and provide an intimate environment where you can get all your questions in. Meet with one of the following groups to network and discuss one of the three key challenges or trends across the publishing industry.

    Programmatic Advertising

    Video

    Consumer Revenue Models

  • 6:00 p.m.
    8-Minute Meetings
    Grand Ballroom

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    JW Player Cocktail Reception
    Colorado Ballroom

    Open to all.

    Continue networking with cocktails provided by JW Player.

  • 8:00 p.m.
    Dinner with Friends

    Head over to White Bison with new connections to enjoy local Colorado cuisine in Vail Village. The restaurant overlooks Gore Creek and is known for their craft cocktails. Digiday has made a group reservation. Please sign up at the registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the last night of the event, so meet up with new connections and keep the drinks flowing at Red Lion. Costs are at your own expense.

Friday, March 29

  • 8:30 a.m.
    Breakfast
    Grand Ballroom Foyer
  • 9:00 a.m.
    Welcome Back
    Grand Ballroom
    • Max Willens

      REPORTER

      DIGIDAY

  • 9:05 a.m.
    Town Hall Review

    Town hall review with Teads

    • Simon Klein

      VP, BUSINESS DEVELOPMENT

      TEADS

  • 9:15 a.m.
    Making Partnerships Work

    After launching a curated online holiday shop with the e-commerce retailer, Etsy, Brit + Co has been at the forefront of branded partnerships. Brit + Co's President Jill Braff will speak to the media company's revenue diversification tactics that attract its target audience, and how it has been able to generate revenue, beyond advertising, through brand partnerships

    • Jill Braff

      PRESIDENT

      BRIT + CO

    Moderator
    Max Willens
  • 9:35 a.m.
    Monetizing Content + Commerce with Email

    Food52 has become the poster child for successfully building a content + commerce business model. The brand attracts more than 13 million monthly active users and offers a product catalogue of more than 2,000 items that drives 66% of annual revenue. Email is a critical channel with investments in personalization and predictive analytics Food52 can deliver the right experience to the right customer and reader while also delivering increased value to advertisers. Find out how your email marketing can be working smarter as a revenue channel to support your content + commerce model.

    • Grace Ouma-Cabezas

      VP, DIGITAL MARKETING

      FOOD52

    • Catherine Orlandi

      DIRECTOR OF CUSTOMER SUCCESS

      SAILTHRU

  • 9:50 a.m.
    The Live Experience

    Events can be messy -- but it seems that Refinery29 has figured out a model that works. 29Rooms, Refinery's live immersive experience has taken the marketing and social media world by storm. Join Chris Sumner as he shows us where this idea originated and how it's future is panning out.

    • Chris Sumner

      SVP, BUSINESS DEVELOPMENT & STRATEGY

      REFINERY29

  • 10:10 a.m.
    Instagram is the New Homepage

    With over 1 billion active users on Instagram, it presents a prime opportunity for publishers to drive brand value, traffic and revenue from the channel. It is now commonplace for consumers to treat a company’s Instagram like a homepage. Danica Calderhead will explain how publishers can fully leverage this potential.

    • Danica Calderhead

      DIRECTOR OF BRAND STRATEGY

      DASH HUDSON

  • 10:20 a.m.
    Content, Context, Audience: The Next Phase of Programmatic

    For publishers, programmatic should be a creative brand-building tool that’s informed by your engaged audiences. Let’s reimagine it as the high-quality asset it is.

    • Katie Millington

      DIRECTOR OF PLATFORM & AUDIENCE STRATEGY

      VOX MEDIA

  • 10:40 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Wednesday
    8PM - Dinner with Strangers

    Take a quick walk to Lionshead village to Vail Chophouse where Digiday has made a group reservation. You'll be able to enjoy mountainside dining accompanied by live music with new connections on the first night of the summit. Sign up at the Digiday registration desk. Costs at your own expense.

    9:30PM - After Hours Hangout

    Keep the fun going at Red Lion, a Vail staple. Attendees can meet to enjoy tasty cocktails and live music. Costs are at your own expense.

  • Thursday
    7:15AM Morning Yoga

    Enjoy a zen start to your day with an energizing yoga session in the Mountain View room. Open to all. Equipment provided. Sign up at the registration desk.

    1:45PM Ski Vail Mountain

    Take advantage of a 25% ski rental discount from the Marriott's on-property ski rental company, Vail Sports. Book here.

    Additionally, Digiday has secured a block of discounted lift coupons. Please pick up a coupon at the registration desk. Limited supply. First come, first served. Visit the registration desk for more information.

    8PM - Dinner with Friends

    Head over to White Bison with new connections to enjoy local Colorado cuisine in Vail Village. The restaurant overlooks Gore Creek and is known for their craft cocktails. Digiday has made a group reservation. Please sign up at the registration desk. Costs at your own expense.

    9:30PM - After Hours Hangout

    It's the last night of the event, come meet up with new connections and keep the drinks flowing at Red Lion. It's the last night of the event, so stop by for one last night cap. Costs are at your own expense.

Attendees

Premier Partner

Major Partners

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

I have found that the Digiday Publishing Summit has allowed me to become someone that provides industry-wide perspective to our team.

— Business Development, Cox Media Group

There is a nice balance of meeting with new potential vendors and networking with colleagues in the publishing arena.

— Director of Programmatic Partnerships, Meredith Corporation

The Digiday Publishing Summit provided a great program with inspiring speakers, thoughtful programming and interesting people.

— Vice President, Forbes

Vail Marriott Mountain Resort
715 West Lionshead Circle
Vail, Colorado 81657

Please book your room at Lion Square Lodge of Vail. Guests can call 970-748-3219 and reference code "Digiday" when booking.

 

When booking your transportation to/from the airport, use this link to receive a discounted rate with Epic Mountain Express. 

 

 

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