Sustainability  

As the advertising landscape continues to transform, publishers are being forced to find other ways to make money. While the display ad still exists and as programmatic media becomes a force to be reckoned with; e-commerce, subscriptions, memberships and beyond are taking center stage.

At the Digiday Publishing Summit, we’ll discuss how publishers are keeping up with these changes and how they’re diversifying their revenue. We’ll be covering everything from measurement and data, to consumer revenue and even how publishers are transforming into platforms.

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Speakers

  • Nick Ascheim
    SVP, NBC NEWS DIGITAL
    NBC NEWS
    LinkedIn Icon
  • Jill Braff
    PRESIDENT
    BRIT+CO
  • Danica Calderhead
    director OF BRAND STRATEGY
    DASH HUDSON
  • David Fischer
    FOUNDER
    HIGHSNOBIETY
  • Daniel Hallac
    CHIEF PRODUCT OFFICER
    NEW YORK MEDIA
  • Miki King
    CMO
    WASHINGTON POST
  • Geoff Schiller
    CRO, GLOBAL
    POPSUGAR
  • Nick Rockwell
    CTO
    The New York Times
  • Chris Sumner
    SVP, BUSINESS DEVELOPMENT & STRATEGY
    REFINERY29
  • Neil Vogel
    CEO
    DOTDASH
    Twitter Icon

Agenda

Wednesday, March 27

  • 1:30 p.m.
    Registration Open
  • 2:00 p.m.
    Town Hall
  • 3:00 p.m.
    Sandbox Presentations

    Publishers only.

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

  • 3:30 p.m.
    Opening Remarks and State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now with research from Digiday+.

  • 3:40 p.m.
    Beyond Advertising

    The debate over paywalls and merchandise has turned to a more nuanced discussion over how to supplement advertising revenue with new income sources, ranging from membership opportunities to e-commerce. Join Geoff Schiller of Popsugar as he discusses how publishers are going beyond advertising. 

    • Geoff Schiller

      CRO, GLOBAL

      POPSUGAR

  • 4:00 p.m.
    Sponsor Session
  • 4:10 p.m.
    Deep Thoughts

    Time for a Twitter moment. Join us as we dissect Neil Vogel's tweets about the media and publishing industry. From here, we'll take these thoughts and discuss actionable steps forward as the publishing industry grows.

    • Neil Vogel

      CEO

      DOTDASH

  • 4:30 p.m.
    Networking Break
  • 4:40 p.m.
    Sponsor Session
  • 4:55 p.m.
    Capturing Revenue from Younger Audiences

    The hip pocket of the millennial crowd is in hot demand. Hear how one publisher has harnessed short-form and social video in a bid to attract younger audiences and provide mobile friendly content, as well as the nitty gritty of their success metrics and revenue generation.

  • 5:15 p.m.
    Sponsor Session
  • 5:25 p.m.
    The Future of Programmatic

    PMPs, Ad.txt, data compliance - oh my. Join us as we walk through the future of programmatic advertising and why the banner ad continues to hold steady.

  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner with Strangers

    Take a quick walk to Lionshead village to Vail Chophouse, where Digiday has made a group reservation for you. It's the perfect mountainside dining with live music playing as well. You'll be able to enjoy a great meal with fellow colleagues on the first night of the summit. Sign up at the Digiday registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Keep the fun going at Red Lion, a Vail bar staple. Attendees can meet here to enjoy tasty cocktails and live music playing. Costs are at your own expense.

Thursday, March 28

  • 8:15 a.m.
    Breakfast and Registration Reopens
  • 9:00 a.m.
    Welcome Back
  • 9:05 a.m.
    Opening Keynote
  • 9:25 a.m.
    Balancing Subscriptions with Advertising in OTT

    Media companies building and managing streaming video apps have to be strategic in their revenue strategy -- and what the correct mix is between subscriptions and advertising on these platforms. One publisher will will break down how they approach a dual revenue stream on their popular OTT apps.

  • 9:45 a.m.
    Sponsor Session
  • 10:00 a.m.
    Tackling Platforms

    Advertising-focused publishers have a complicated relationship with platforms including Facebook, Google, Instagram and YouTube. Commerce-focused publishers do too. But how is it different? Can platforms be more useful to publishers looking for conversions rather than RPMs?

  • 10:20 a.m.
    Networking Break
  • 10:35 a.m.
    The Kindness of Strangers

    What's the difference between a member and a subscriber? It's not a semantic difference. Instead, pursuing members, rather than subscribers, could radically alter the strategy a publisher uses to grow consumer revenue and evolve as a business. Join us as one publisher attacks this debate.

  • 10:55 a.m.
    Sponsor Session
  • 11:05 a.m.
    Content Block: Creating and Handling a Subscription Product

    Join us as three publishing executives present their business case for a subscription program. They will walk us through a product overview, key challenges, metrics they're utilizing and lessons to take into future planning.

  • 12:20 p.m.
    Working Groups

    Attendees will split off into groups focusing on one of three key challenges in the publishing industry. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 1:00 p.m.
    Lunch Served
  • 1:15 p.m.
    360 Workshop
  • 1:45 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Groups

    This is it: all working groups get one last chance to discuss and finalize their presentations for today's reports.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner with Friends

    Head over to White Bison with your new colleagues, to enjoy local Colorado cuisine in Vail Village. It overlooks Gore Creek and is known for their craft cocktails as well. Digiday has made a group reservation and please sign up at the registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the last night of the event, come meet up with your new colleagues and keep the drinks flowing. We're heading to Red Lion again, where the music keeps going. It's the last night of the event, so stop by for one last night cap. Costs are at your own expense.

Friday, March 29

  • 8:45 a.m.
    Breakfast
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Building a Successful Subscription Business Despite Many Mistakes

    Success is easy to talk about. What isn’t as easy is confronting our mistakes, even though all great companies are full of them. During this session, hear how one publisher has transformed itself into a business where the lion’s share of its revenue now comes from subscriptions, the stumbles they faced and all the lessons learned along the way.

  • 9:55 a.m.
    Products Not Worth the Hype

    Last year proved to be a lot of the same: growth in video and mobile as well as programmatic, more personalization and less print, the birth/death/growth of social platforms plus a few sparks of new innovations and adaptations in the publishing space (think AR/VR.) Join us as one publisher let’s us in on what they will invest in the coming year, and where they will take a pass.  

  • 10:15 a.m.
    Dialog with Dash Hudson
    • Danica Calderhead

      DIRECTOR OF BRAND STRATEGY

      DASH HUDSON

  • 10:30 a.m.
    House Ads

    Many advertisers would like to hear that ads on a publisher’s site can drive results for their business. When you use that inventory to try and sell your own product, you learn quickly what works and what doesn’t. And you can share that information with advertisers too.

  • 10:50 a.m.
    Where Diversification is Heading

    Throughout the summit various publishers have discussed their new tactics and products that enable them to diversify their revenue past advertising alone. As publishers take on this brave new world, let's discuss some predictions and trends as we head into 2019.

  • 11:10 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 11:30 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Wednesday
    8PM - Dinner with Strangers

    Take a quick walk to Lionshead village to Vail Chophouse, where Digiday has made a group reservation for you. It's the perfect mountainside dining with live music playing as well. You'll be able to enjoy a great meal with fellow colleagues on the first night of the summit. Sign up at the Digiday registration desk. Costs at your own expense.

    9:30pm - After Hours Hangout

    Keep the fun going at Red Lion, a Vail bar staple. Attendees can meet here to enjoy tasty cocktails and live music playing. Costs are at your own expense.

  • Thursday
    8PM - Dinner with Friends

    Head over to White Bison with your new colleagues, to enjoy local Colorado cuisine in Vail Village. It overlooks Gore Creek and is known for their craft cocktails as well. Digiday has made a group reservation and please sign up at the registration desk. Costs at your own expense.

    9:30PM - After Hours Hangout

    It's the last night of the event, come meet up with your new colleagues and keep the drinks flowing. We're heading to Red Lion again, where the music keeps going. It's the last night of the event, so stop by for one last night cap. Costs are at your own expense.

Attendees

Premier Partner

Partners

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I have found that the Digiday Publishing Summit has allowed me to become someone that provides industry-wide perspective to our team.

— Business Development, Cox Media Group

There is a nice balance of meeting with new potential vendors and networking with colleagues in the publishing arena.

— Director of Programmatic Partnerships, Meredith Corporation

The Digiday Publishing Summit provided a great program with inspiring speakers, thoughtful programming and interesting people.

— Vice President, Forbes

Vail Marriott Mountain Resort
715 West Lionshead Circle
Vail, Colorado 81657

Our block at the Vail Marriott is fully booked. Please book your room at Evergreen Lodge at Vail.

When booking your transportation to/from the airport, use this link to receive a discounted rate with Epic Mountain Express. 

 

 

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