The power of audience and products of the future

With unparalleled understanding of their audiences through an abundance of data, publishers are becoming more sophisticated in how they incorporate audience insights into their product offerings - commercial and editorial. From building products around audiences, fine-tuning existing products and changing the way they work with advertisers, publishers are working towards a kind of flexibility that allows them to adapt to what they know about the audiences.

In a battle against content overload, a world dominated by the Duopoly and persistent data privacy evolution, Digiday’s Publishing Summit Europe will look at how media owners across Europe are building products to monetize audiences, sifting through data and incorporating insights.

  • LinkedIn Icon

INTERESTED?

Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.

Digiday Connect

Digiday summits are about connections. That's why we created Digiday connect, our new online platform designed to help get the most value out of your summit experience by connecting you with the perfect prospective clients.

Learn More

Speakers

  • Anna Arvidsson
    HEAD, BONNIER NEWS BRAND STUDIO
    BONNIER NEWS
    LinkedIn Icon
  • Jessica Bulthé
    DATA SCIENTIST DIGITAL ADVERTISING
    MEDIAHUIS
    Twitter Icon LinkedIn Icon
  • Ciara Byrne
    director OF BUSINESS DEVELOPMENT
    CONDÉ NAST INTERNATIONAL
    LinkedIn Icon
  • Dominic Carter
    GROUP CHIEF COMMERCIAL OFFICER
    NEWS UK
    Twitter Icon
  • Julian Childs
    MANAGING director, EMEA
    BUSINESS INSIDER
    Twitter Icon
  • Kunal Dutta
    CHIEF EDITOR OF DIGITAL CHANNELS
    SHELL
    LinkedIn Icon
  • Ella Dolphin
    CEO
    THE STYLIST GROUP
    Twitter Icon LinkedIn Icon
  • Emma Elford
    director OF CREATIVE SOLUTIONS - SPARK
    THE TELEGRAPH
    LinkedIn Icon
  • Mike Fox
    CMO
    CULTURE TRIP
    Twitter Icon LinkedIn Icon
  • Tamara Howe
    CHIEF CONTENT OFFICER, Europe
    VICE
    LinkedIn Icon
  • Federico Lusi
    SENIOR ACCOUNT EXECUTIVE
    JW PLAYER
  • Andrea Scotti Calderini
    FOUNDER & CEO
    FREEDA MEDIA
    LinkedIn Icon
  • Ane Sharma
    UX RESEARCHER
    SCHIBSTED
    LinkedIn Icon
  • Michael Silberman
    SVP, STRATEGY
    PIANO
    LinkedIn Icon
  • Birger Søiland
    GM NORTHAM & EMEA
    CXENSE
    Twitter Icon LinkedIn Icon
  • Ellen Stewart
    HEAD OF PLATFORMS
    PINKNEWS
    Twitter Icon LinkedIn Icon
  • Johan Wilberg
    HEAD OF ANALYTICS, BONNIER NEWS BRAND STUDIO
    BONNIER
    LinkedIn Icon
  • Emma Winchurch-Beale
    INTERNATIONAL SALES director
    WASHINGTON POST
    LinkedIn Icon

Agenda

Tuesday, March 5

  • 1:30 p.m.
    Registration
  • 2:00 p.m.
    Trend Focus & Challenge Board

    Welcome address by Digiday president and editor-in-chief Brian Morrissey, a look at the trends that we will focus on for the summit and the infamous Digiday Challenge Board.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 2:15 p.m.
    Culture Trip on the Real Power of Audience

    This case study will focus on how Culture Trip has harnessed the power of audience data to inform their approach to content and content formats. CMO Mike Fox will discuss their move towards more original content, the decision to launch a print magazine, and how they plan to offer contextual commerce and travel transactions on the site.

    • Mike Fox

      CMO

      CULTURE TRIP

  • 2:40 p.m.
    How Business Insider Monetizes International Audiences

    Business Insider has successfully created a loyal international audience. In order to monetize they are working to unify international audiences into one tech product and create a single view of users from around the world. This session will reflect on the journey of how they done this in a compliant world, the successes and the learnings.

    • Julian Childs

      MANAGING DIRECTOR, EMEA

      BUSINESS INSIDER

  • 3:05 p.m.
    How to Embed Data into Your Audience Strategy

    Most publishers have understood that there is lot of untapped potential in data and many are looking at how to use data more strategically. However, putting data into action in a meaningful way and use it to drive revenue is not something easily achieved. It often requires a complete overhaul of your internal mechanics and organizational mindset.

    In this session, Mediahuis' Jessica Bulthé and Cxense's Birger Soiland will discuss how sales and analytics teams can unlock the power of data to drive revenue and how data can be used to become more relevant to both ad customers and readers.

    They will consider what data is meaningful in which context, how to embed this knowledge into the product strategy and how to use it to impact the bottom line.

    • Jessica Bulthé

      DATA SCIENTIST DIGITAL ADVERTISING

      MEDIAHUIS

    • Birger Søiland

      GM NORTHAM & EMEA

      CXENSE

  • 3:15 p.m.
    Conquering Europe: Geographical Expansion in Nuanced, Independent Media Ecosystems

    Europe is a notoriously difficult nut to crack for publishers as each country is nuanced with it's own language requirements and generally for the size of these markets, some publishers are wondering if the pay off is actually worth the risk.

    This session will consider how to go about regional expansion, managing the risk associated with the investment and where to focus efforts.

    • Andrea Scotti Calderini

      FOUNDER & CEO

      FREEDA MEDIA

  • 3:35 p.m.
    Monetizing Video: The Devil is in the Detail

    Monetizing video is still in its very early stages. Whilst most focus on content and format, there are important technical elements to consider in order to maximise the value of your inventory. This session will consider how you can streamline your tech stack, run engagement analysis, and improve content recommendations in order to make every play count.

    • Federico Lusi

      SENIOR ACCOUNT EXECUTIVE

      JW PLAYER

  • 3:45 p.m.
    Networking Break
  • 3:55 p.m.
    Focus Group Sessions

    Pick a group that represents your interest and join a discussion on some of the hot topics in media.

    Topics for the focus groups are:
    - Snapchat: The bigger picture
    - Getting the best out of your programmatic offering
    - Branded content – what's next?
    - Knowing what products to give your audience
    - Is audio overhyped?
    - E-commerce, whilst still focused
    - Paywalls and subscriptions: transitioning users through the funnel

    • Emma Winchurch-Beale

      INTERNATIONAL SALES DIRECTOR

      WASHINGTON POST

    • Ellen Stewart

      HEAD OF PLATFORMS

      PINKNEWS

    • Emma Elford

      DIRECTOR OF CREATIVE SOLUTIONS - SPARK

      THE TELEGRAPH

  • 4:35 p.m.
    Publisher Townhall

    For publishers only, this townhall will address the challenges raised on the Digiday Challenge Board. Led by Digiday editorial, this is an opportunity to discuss your challenges alongside your peers and not only to listen, but also to participate.

    Moderator
    Brian Morrissey
  • 5:20 p.m.
    Sandbox Presentations

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    5:20 p.m. - Piano

    5:30 p.m. - Vizrt

    5:40 p.m. - Tubular Labs

    • Michael Silberman

      SVP, STRATEGY

      PIANO

    • Helen Blackburn

      VP OF PRODUCT MANAGEMENT, ONLINE

      VIZRT + SPECIAL GUEST

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 7:30 p.m.
    Dinner with Cxense

    Cxense will host a small group of publishers for a memorable dinner in Milan. By invitation only. Transportation provided. Bus departs the hotel lobby at 7:30 p.m.

  • 8:00 p.m.
    Dinner with Strangers

    Just a short walk from the hotel, join fellow attendees for delicious artisanal pizza at Berberè Isola. The Milan hotspot is known for revolutionary, award-winning pizzas featuring extravagant and unusual toppings. Digiday has made a group reservation. Sign up at the Digiday registration desk. Costs at your own expense.

  • 10:00 p.m.
    After-Hours Hangout

    Have one last drink with fellow attendees at the Gallia Lounge & Bar, located inside the hotel. Costs at your own expense.

Wednesday, March 6

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 9:00 a.m.
    Overheard

    Catch up on the themes and trends discussed on Day 1 of the summit.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 9:10 a.m.
    Unpacking the Path to Sustainable Media

    The collapse of display, data privacy and the never-ending duopoly saga – there have been many recent challenges to the modern media ecosystem with results at both ends of the spectrum.

    With media companies in a constant state of evolution, is there a path to sustainable media? Looking at News UK’s varied portfolio of media brands, hear what Dominic Carter thinks about the state of media and where we should be focusing efforts in order to be sustainable in the long run.

    • Dominic Carter

      GROUP CHIEF COMMERCIAL OFFICER

      NEWS UK

    Moderator
    Brian Morrissey
  • 9:40 a.m.
    Maximizing Ad Revenues: Industry Developments, Techniques and Pitfalls

    In this session Andrew Bartlam, MD EMEA for Instart will lend his experiences from working with the majority of the Comscore 100 Publishers. The brief session will focus on how publishers are seeking to maximise revenue lost due to Ad Blockers, Ad Latency and invalid traffic.

    • Andrew Bartlam

      VP EMEA

      INSTART LOGIC

  • 9:50 a.m.
    Making Engagement Count

    The Internet has changed everything; it’s never been easier to communicate with consumers. But do we, really? Today, incredible sums of money are spent on creating engaging content, but then what? Content is released as if it were a balloon, keeping our thumbs crossed that it will fly. But what do we do if the audience actually likes the balloon?

    This session will consider how you act on these insights and in an environment that is driven by campaign budgets, how can you act on engagement?

    • Anna Arvidsson

      HEAD, BONNIER NEWS BRAND STUDIO

      BONNIER NEWS

    • Nicklas Hermansson

      HEAD OF STORY TELLING, BONNIER BRAND STUDIO

      BONNIER NEWS

  • 10:20 a.m.
    Keeping Up With a Constantly Evolving Video Model

    VICE Media is a publisher which is constantly switching it up and experimenting with new formats. When it comes to video, they’ve done it all, often breaking with convention to set new standards in content and format. But having a 'pioneer' attitude has it challenges with the industry learning quickly from your successes and failures. Chief content officer of Vice EMEA, Tamara Howe will share her thoughts on their quest to stay ahead of the game whilst still keeping their audiences on their toes.

    • Tamara Howe

      CHIEF CONTENT OFFICER, EUROPE

      VICE

  • 10:40 a.m.
    Networking Break
  • 11:00 a.m.
    Focus Groups

    Join a different group from the day before on a topic that interests you most - what could be the next big thing?

    Topics for the focus groups are:
    - Snapchat: The bigger picture
    - Getting the best out of your programmatic offering
    - Branded content – what's next?
    - Knowing what products to give your audience
    - Is audio overhyped?
    - E-commerce, whilst still focused
    - Paywalls and subscriptions: transitioning users through the funnel

    • Emma Winchurch-Beale

      INTERNATIONAL SALES DIRECTOR

      WASHINGTON POST

    • Ellen Stewart

      HEAD OF PLATFORMS

      PINKNEWS

    • Emma Elford

      DIRECTOR OF CREATIVE SOLUTIONS - SPARK

      THE TELEGRAPH

  • 12:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 1:00 p.m.
    Lunch
  • 1:00 p.m.
    (Lunch Workshop) How To Get a Clear View of Your Audience to Diversify Revenue - by invitation only

    Publishers are connecting with their audiences cross-platform more than ever before, allowing unparalleled insights into user behavior. But this data is often siloed by product or business unit, creating barriers to bringing your data into a single customer view, and limiting the potential to monetize bigger and better products.

    This Permutive workshop will look at the challenges of unifying your data into a single customer view and offer key advice to give you the ability to cross-sell users via new revenue channels. The session will also reveal new research to ensure you will come away with actionable insights into how you can diversify revenue by making better use of your data.

    Lunch will be served. By invitation only.

  • 1:30 p.m.
    Afternoon Activities

    Take the afternoon to catch-up on emails or enjoy the sights of Milan.

    Taboola is hosting an invitation-only event for a small group of publishers. Bus will depart from the hotel lobby at 1:15pm.

  • 5:30 p.m.
    Digiday Think Tank

    This brand new format will present a few unique perspectives and provide an intimate environment where you can get all your questions in.

    Moderator
    Brian Morrissey
  • 5:30 p.m.
    Ask Me Anything: Katie Vanneck-Smith of Tortoise Media

    Formerly of the Wall Street Journal/Dow Jones, Katie Vanneck-Smith has partnered with the former executive editor of BBC News to form Tortoise Media. Amongst much media attention, Katie will join us in this candid session to discuss a new take on news journalism which turns traditional reporting on its head and which is driven by and for members.

    • Katie Vanneck-Smith

      CO-FOUNDER & PUBLISHER

      TORTOISE MEDIA

    Moderator
    Lucinda Southern
  • 6:00 p.m.
    When Brands Stand Their Ground

    For multinational oil and gas corporation Shell, social media can be problematic and with social justice warriors turning aggressively against their core product, we asked the obvious question: why even bother? This session will consider the broader purpose of journalism and for a brand like Shell, why they dedicate resource to acting as a publisher. For publishers in today's climate, should we be taking a stand?

    • Kunal Dutta

      CHIEF EDITOR OF DIGITAL CHANNELS

      SHELL

  • 6:30 p.m.
    Sandbox Presentations

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    6:30 p.m. - Adjesty

    6:40 p.m. - The Media Trust

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Friends

    Looking for dinner plans? Digiday has made a group reservation at Miscusi - Stazione Centrale. Enjoy one of their incredible past dishes in the relaxed, warm atmosphere of this local favorite. Sign up at the registration desk. Costs at your own expense.

  • 10:00 p.m.
    After-Hours Hangout

    Have one last drink with fellow attendees at the Gallia Lounge & Bar, located inside the hotel. Costs at your own expense.

Thursday, March 7

  • 9:30 a.m.
    Digiday Round Up

    Hear about some of the learnings and themes from the Digiday focus groups.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 9:45 a.m.
    Strengthening The Link Between Brand, Audience & Commercial

    This summit has been all about the power of audience, but in a lot of ways this starts with the power of your brand to keep those audiences engaged and loyal. This session will consider how the power of brand, while still retaining core audiences and evolving your relationships with them.

  • 10:05 a.m.
    Being Bold & Learning to Prioritize

    The Stylist Group is a rare breed of publisher operating digital, print and events at scale. Having recently made bold decisions about the business in a relatively short period of time, this session will look at what you need to take into consideration in order to give your audiences what they want, as well as building revenue for the long term.

    • Ella Dolphin

      CEO

      THE STYLIST GROUP

  • 10:25 a.m.
    (Case Study) Bringing Vogue Business to Life

    In a traditional publisher with strong audience relationships, knowing how and where to innovate can be tricky. Earlier this year, Condé Nast International launched Vogue business in a fashion unlike any other new business before it.

    Director of business development, Ciara Byrne will walk you through how Vogue Business came to life, the thinking behind it and how they evaluated the initial idea through their innovation framework. This session will show you how to evaluate the risks, learn from your audiences and expose you to the thought process that is propelling this new brand forward.

    • Ciara Byrne

      DIRECTOR OF BUSINESS DEVELOPMENT

      CONDÉ NAST INTERNATIONAL

  • 10:45 a.m.
    (Case Study) How Schibsted Created a News App for Younger Audiences

    Younger generations are notoriously hard to reach and connect with for traditional media houses. This case study illustrates the process of how Schibsted identified and shaped a new digital news product for exactly this audience.

    User researcher, Ane Sharma will discuss how they identified the specific needs of this target group through iterative research and insights gathering, including how iteratively testing was done on the content, which was a crucial step to ensure that the presentation of the news is engaging to the correct extent. This led to the design and creation of the app Peil, a news destination for younger Norwegians.

    • Ane Sharma

      UX RESEARCHER

      SCHIBSTED

  • 11:05 a.m.
    5 Things We've Learned
    • Lucinda Southern

      UK SENIOR REPORTER

      DIGIDAY

Activities

  • Tuesday
    8:00 PM Dinner with Strangers

    Just a short walk from the hotel, join fellow attendees for delicious artisanal pizza at Berberè Isola. The Milan hotspot is known for revolutionary, award-winning pizzas featuring extravagant and unusual toppings. Digiday has made a group reservation. Sign up at the Digiday registration desk. Costs at your own expense.

    10:00 PM After-Hours Hangout

    Have one last drink with fellow attendees at the Gallia Lounge & Bar, located inside the hotel. Costs at your own expense.

  • Wednesday
    8:00 PM Dinner with Friends

    Looking for dinner plans? Digiday has made a group reservation at Miscusi - Stazione Centrale. Enjoy one of their incredible past dishes in the relaxed, warm atmosphere of this local favorite. Sign up at the registration desk. Costs at your own expense.

    10:00 PM After-Hours Hangout

    Have one last drink with fellow attendees at the Gallia Lounge & Bar, located inside the hotel. Costs at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Great event to take a pulse for the publishing industry and the ad tech ecosystem.

— Creative Strategy Director, The New York Times

The Digiday Publishing Summit Europe was a great networking opportunity and chance to share all publisher's common anxieties and challenges.

— SVP Strategy and Marketing, The Economist

A single place where global media brands can discuss and debate the future of the industry and look for a solution to the challenges faced by us all.

— Associate Director, The Atlantic

Excelsior Hotel Gallia
Piazza Duca d'Aosta 9
Milano, Italy 20124

Digiday has a special room rate of €308 per night. Please call +39 02 67851 and mention "Digiday" to book or use the link below.

Book your room

Contact Us

More Information

For Speaking Opportunities:

Apply here

VIP Opportunities

Are you a publishing executive? You could be eligible for a complimentary VIP pass.

Apply here

Digiday is committed to facilitating a welcoming and respectful environment for all. Please take a moment to review the Digiday Code of Conduct