Digiday Publishing Summit Europe

The power of audience and products of the future

With unparalleled understanding of their audiences through an abundance of data, publishers are becoming more sophisticated in how they incorporate audience insights into their product offerings - commercial and editorial. From building products around audiences, fine-tuning existing products and changing the way they work with advertisers, publishers are working towards a kind of flexibility that allows them to adapt to what they know about the audiences.

In a battle against content overload, a world dominated by the Duopoly and persistent data privacy evolution, Digiday’s Publishing Summit will look at how media owners across Europe are building for audiences, sifting through data and incorporating insights.

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