The power of audience and products of the future
With unparalleled understanding of their audiences through an abundance of data, publishers are becoming more sophisticated in how they incorporate audience insights into their product offerings - commercial and editorial. From building products around audiences, fine-tuning existing products and changing the way they work with advertisers, publishers are working towards a kind of flexibility that allows them to adapt to what they know about the audiences.
In a battle against content overload, a world dominated by the Duopoly and persistent data privacy evolution, Digiday’s Publishing Summit will look at how media owners across Europe are building for audiences, sifting through data and incorporating insights.
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Great event to take a pulse for the publishing industry and the ad tech ecosystem.
— Creative Strategy Director, The New York Times
The Digiday Publishing Summit Europe was a great networking opportunity and chance to share all publisher's common anxieties and challenges.
— SVP Strategy and Marketing, The Economist
A single place where global media brands can discuss and debate the future of the industry and look for a solution to the challenges faced by us all.
— Associate Director, The Atlantic
Milano, Italy 20124
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