The new face of media buying

How brands and agencies buy media is undergoing a shift. The number of channels is increasing, and the rise of new players in retail media has meant more complications, more choice and more questions. Agencies are also facing increasing competition, from consultancies to brands choosing to build their own media buying operations internally.

At the Digiday Media Buying Summit, we’ll explore what goes into building a smarter media buying operation. Through a series of smart, honest discussions, you'll learn how media buyers are approaching everything from spending more efficiently across programmatic, video, social and advanced TV to implementing new technologies like blockchain and AI.

Reserve your spot to join a group of media buying executives responsible for more than $40 billion in spending power.

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Speakers

  • Joe Barone
    MANAGING PARTNER, BRAND SAFETY AMERICAS
    GROUPM
  • Amanda Betsold
    VP, HEAD OF PROGRAMMATIC
    ICROSSING
  • Lori Cassorla
    VP, ASSOCIATE director, VIDEO INVESTMENTS
    MULLENLOWE MEDIAHUB
  • Chris Chobanian
    SENIOR director, ADVANCED ANALYTICS
    360I
  • Marcus Cumby
    PRODUCT MARKETING MANAGER
    FACEBOOK
  • Kevin Fitzgerald
    HEAD OF BRAND STRATEGY, US
    OGURY
  • Charles Gabriel
    CHIEF REVENUE OFFICER
    FIRST MEDIA
  • Rachel Glasser
    CHIEF PRIVACY OFFICER
    WUNDERMAN
  • Jason Gole
    SVP, MANAGING PARTNER, INTEGRATED INVESTMENT
    UM
  • Scott Grenz
    VP, GLOBAL HEAD OF MEDIA
    GSK
  • Arrod La Roque
    ACCOUNT EXECUTIVE
    DATORAMA
  • Jordan Linville
    director, ADVERTISER SOLUTIONS
    PUBMATIC
  • Amanda Martin
    VP, ENTERPRISE PARTNERSHIPS
    GOODWAY GROUP
  • Deirdre McGlashan
    GLOBAL CHIEF DIGITAL OFFICER
    MEDIACOM
  • Patrick McInerney
    PRODUCT MARKETING MANAGER
    FACEBOOK
  • Ted McNulty
    VICE PRESIDENT OF SALES
    ADDAPTIVE
  • Cameron Peebles
    CMO
    INMARKET
  • Ali Plonchak
    MANAGING director OF DIGITAL STRATEGY & INTEGRATION
    CROSSMEDIA
  • Joseph Pych
    CEO
    BIONIC ADS
  • Jen Russell
    VICE PRESIDENT, SALES EAST
    GAMUT
  • Phil Schraeder
    PRESIDENT & CHIEF OPERATING OFFICER
    GUMGUM
  • Dooley Tombras
    PRESIDENT
    THE TOMBRAS GROUP
    LinkedIn Icon
  • Kevin Van Valkenburgh
    CHIEF CONNECTIONS OFFICER
    THE TOMBRAS GROUP
  • Will Warren
    EVP DIGITAL INVESTMENTS
    ZENITH MEDIA
  • Kate Whitney
    director OF DIGITAL
    PERNOD RICARD USA
  • Brian Wiechowski
    VP OF SALES
    BAZAARVOICE
  • Steve Williams
    CEO
    ESSENCE NORTH AMERICA
  • Louisa Wong
    CHIEF TRANSFORMATION OFFICER
    CARAT USA

Agenda

Wednesday, February 20

  • 1:00 p.m.
    Registration Opens
    Broadway Ballroom Foyer
  • 1:30 p.m.
    Town Hall: Digiday+ Research
    Broadway Ballroom 3

     Brands and agencies only.

    We've gathered research from participants on key issues around ad buying. In this session, we'll have an honest discussion about these findings.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

    • Jack Marshall

      MANAGING DIRECTOR

      DIGIDAY+

  • 2:00 p.m.
    Sandbox Presentations
    Broadway Ballroom 3

    Agencies only.

    These rapid-fire sessions introduce VIP media buying executives to technology providers and publishers.

    2:00 p.m. - AdDaptive Intelligence

    2:10 p.m. - InMarket

    2:20 p.m. - Ogury

    • Ted McNulty

      VICE PRESIDENT OF SALES

      ADDAPTIVE

    • Cameron Peebles

      CMO

      INMARKET

    • Kevin Fitzgerald

      HEAD OF BRAND STRATEGY, US

      OGURY

  • 2:30 p.m.
    Town Hall: A Deeper Dive
    Broadway Ballroom 3

    Brands and agencies only.

    It's time to have an honest conversation -- we'll take an even closer look into the state of media, drawing from our Digiday+ research.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

    • Jack Marshall

      MANAGING DIRECTOR

      DIGIDAY+

  • 3:00 p.m.
    Networking Break
    Broadway Ballroom Foyer
  • 3:15 p.m.
    Opening Remarks and State of the Industry
    Broadway Ballroom 1

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 3:25 p.m.
    Emerging Technologies and Scalable Growth
    Broadway Ballroom 1

    Technology continues to advance at pace, giving us new tools and ways to help brands reach consumers. In this session, Deirdre McGlashan, global chief digital officer at MediaCom, will share how brands are harnessing the power of emerging technologies to move beyond digital marketing into technology-enabled marketing.

    • Deirdre McGlashan

      GLOBAL CHIEF DIGITAL OFFICER

      MEDIACOM

  • 3:55 p.m.
    Data Analysis Paralysis: Cutting Through the Noise
    Broadway Ballroom 1

    In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. Pernod Ricard and 360i discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

    • Chris Chobanian

      SENIOR DIRECTOR, ADVANCED ANALYTICS

      360I

    • Kate Whitney

      DIRECTOR OF DIGITAL

      PERNOD RICARD USA

    • Jessica Sanfilippo

      VP, GROUP MEDIA DIRECTOR

      360I

  • 4:15 p.m.
    BrandRx 2.0: The Brand Safety Crisis One Year Later
    Broadway Ballroom 1

    After an epic, industry-wide meltdown in 2017, we surveyed 274 industry pros from brands, agencies and publishers about brand safety in the world of digital marketing. We checked in again in 2018 and found the industry in a dramatically different state. But what exactly changed over the year and what still needs to change?

    In this presentation Phil Schraeder, COO and president of GumGum, reveals the current state of brand safety epidemic and why 30% fewer brands view brand safety as a serious problem.

    • Phil Schraeder

      PRESIDENT & CHIEF OPERATING OFFICER

      GUMGUM

  • 4:25 p.m.
    What Does Transparency Actually Look Like?
    Broadway Ballroom 1

    With all the buzz about transparency, and the erosion of trust in the ad buying space, it’s easy to talk about this at a higher level. But how can brands and agencies actually implement this day to day? In this session, hear Ali Plonchak, managing director of digital strategy and integration at Crossmedia, speak about how her agency approaches transparency and neutrality in tactical decisions, and how they promise 100% transparency.

    • Ali Plonchak

      MANAGING DIRECTOR OF DIGITAL STRATEGY & INTEGRATION

      CROSSMEDIA

    Moderator
    Shareen Pathak
  • 4:45 p.m.
    The Rise of Stories
    Broadway Ballroom 1

    Storytelling has been an art for the ages. Consumers and marketers alike now have the power to create powerful stories with just a mobile device. In this session, Marcus Cumby, product marketing manager, will discuss evolution of sharing and how to harness the power of stories to drive business results.

    • Marcus Cumby

      PRODUCT MARKETING MANAGER

      FACEBOOK

  • 5:00 p.m.
    So Much Regulation, So Little Time
    Broadway Ballroom 1

    As media buyers find themselves amid the GDPR shakeout and regulatory eyeballs are turned their way (hello, FBI), what does this mean for trust and transparency in the ad buying space? Hear Rachel Glasser, chief privacy officer at Wunderman, speak about what this means for the industry as a whole and how brands, agencies and ad tech companies can work together to regain trust.

    • Rachel Glasser

      CHIEF PRIVACY OFFICER

      WUNDERMAN

    Moderator
    Shareen Pathak
  • 5:20 p.m.
    20/20 Vision: Looking Into the Future
    Broadway Ballroom 1

    As advertisers recognize the need to be more accountable for media investment, they're looking seriously at in-housing work.  In this session, Scott Grenz, vp global head of media for GSK, will discuss the rise of in-housing, and the fundamental changes required for media agencies and advertiser partnerships to survive and thrive.

    • Scott Grenz

      VP, GLOBAL HEAD OF MEDIA

      GSK

  • 5:50 p.m.
    VIP Welcome Reception
    Broadway Ballroom 2
  • 6:00 p.m.
    8-Minute Meetings
    Broadway Ballroom 2

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    S4M Cocktail Reception
    Event Hub Level 1

    Open to all.

     

    Continue networking with cocktails provided by S4M.

  • 8:00 p.m.
    Dinner With Strangers
    B.B. King's Blues Club

    Head downtown for dinner at B.B. King's Blues Club located on 2nd Avenue. Digiday has made a group reservation in order for you to enjoy the live music and great food this historic restaurant has to offer with new connections. Sign up at the Digiday registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Whiskey Bent Saloon

    Keep the fun going at Whiskey Bent Saloon for a nightcap. Right on Broadway, you can enjoy their traditional drinks and live music. Be sure to check out both floors of live music. Costs at your own expense.

Thursday, February 21

  • 7:00 a.m.
    Morning Yoga
    Bluegrass

    Open to all. Equipment provided.

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
    Grand Ballroom 3
  • 8:30 a.m.
    Town Hall: Culture
    Broadway Ballroom 3

    Brands and agencies only.

    Let's have a candid conversation about agency culture. Drawing from our Digiday+ research, we'll discuss the biggest problems facing agencies internally.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

    • Jack Marshall

      MANAGING DIRECTOR

      DIGIDAY+

  • 9:00 a.m.
    Sandbox Presentations
    Broadway Ballroom 3

    Agencies only.

    These rapid-fire sessions introduce VIP media buying executives to technology providers and publishers.

     

    9:00 a.m. - Bionic Ads

    9:10 a.m. - Bazaarvoice

    9:20 a.m. - Gamut

    • Joseph Pych

      CEO

      BIONIC ADS

    • Brian Wiechowski

      VP OF SALES

      BAZAARVOICE

    • Jen Russell

      VICE PRESIDENT, SALES EAST

      GAMUT

  • 9:30 a.m.
    Welcome Back
    Broadway Ballroom 1
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:35 a.m.
    What's in the New Tech Pipeline?
    Broadway Ballroom 1

    Artificial intelligence, cognitive technology, voice, blockchain -- it all sounds like the next big thing, but what technology will yield actual results? And what will alter the advertising landscape? In this session, Carat's chief transformation officer, Louisa Wong discusses the potential and challenges of the most buzzed-about tech stacks, and what these innovations mean for the future of media and brands alike.

    • Louisa Wong

      CHIEF TRANSFORMATION OFFICER

      CARAT USA

    Moderator
    Shareen Pathak
  • 9:55 a.m.
    A New Frontier For Programmatic
    Broadway Ballroom 1

    Programmatic is modernizing traditional ad formats through smarter data and measurement capabilities — and the possibilities are only evolving from here. By using technology for the menial tasks that humans have historically handled, programmatic can provide greater efficiency, increased transparency, and better targeting, while also creating opportunity for those with smart, nimble strategies (no fat wallets necessary). Hear from iCrossing’s vp, head of programmatic Amanda Betsold on how they’re changing the way ad buyers think about programmatic and how they're finding the right balance of data, technology and human touch to drive business results.

    • Amanda Betsold

      VP, HEAD OF PROGRAMMATIC

      ICROSSING

    Moderator
    Jack Marshall
  • 10:15 a.m.
    Ensuring Your Supply Chain Is Working For You
    Broadway Ballroom 1

    Join Jordan Linville, Senior Director, Advertiser Solutions at PubMatic and Amanda Martin, VP, Enterprise Partnerships at Goodway Group, in a fireside chat to discuss supply path optimization and how advertisers can ensure their supply chain is working for their benefit by reducing fragmentation. Learn what leading buyers are doing and how you can make your supply chain be a differentiator for you too.

    • Jordan Linville

      DIRECTOR, ADVERTISER SOLUTIONS

      PUBMATIC

    • Amanda Martin

      VP, ENTERPRISE PARTNERSHIPS

      GOODWAY GROUP

  • 10:25 a.m.
    The Future of AI in Media Buying
    Broadway Ballroom 1

    From television to AI, the way we plan and buy media is changing so fast that it isn’t about just keeping up with it anymore. In this session, Dooley Tombras, president of the Tombras Group and Kevin VanValkenburgh, chief connections officer explain how they're using advanced TV and AI to deliver more for their clients.

    • Dooley Tombras

      PRESIDENT

      THE TOMBRAS GROUP

    • Kevin Van Valkenburgh

      CHIEF CONNECTIONS OFFICER

      THE TOMBRAS GROUP

  • 10:45 a.m.
    Networking Break
    Broadway Ballroom Foyer
  • 11:00 a.m.
    In & Out: Live
    Broadway Ballroom 1

    Digiday has used its collective experience in the industry to chart what's in and what's out in the industry. Now, we bring in and out live to our Media Buying Summit. Join us as we go through a rapid-fire round of some of the most wired and tired concepts, phrases and trends in media.

    • Steve Williams

      CEO

      ESSENCE NORTH AMERICA

    • Louisa Wong

      CHIEF TRANSFORMATION OFFICER

      CARAT USA

    Moderator
    Shareen Pathak
  • 11:20 a.m.
    Town Hall Review with Datorama
    • Arrod La Roque

      ACCOUNT EXECUTIVE

      DATORAMA

  • 11:25 a.m.
    The Holy Grail: TV-Guaranteed Sales Lifts
    Broadway Ballroom 1

    Business outcomes serving as the basis for the primary pledge of a television advertising campaign is an enormous change for an industry that has been transacting almost solely on age and gender metrics for more than a half-century. In this session, Mediahub’s Lori Cassorla will discuss the importance of creativity in an antiquated space, the role that data can play in traditional media, and how clients and agencies are creating opportunities for innovation.

    • Lori Cassorla

      VP, ASSOCIATE DIRECTOR, VIDEO INVESTMENTS

      MULLENLOWE MEDIAHUB

    Moderator
    Shareen Pathak
  • 11:45 a.m.
    Content to Commerce: How Engagement in Social Media Can Help Drive Consumer Actions
    Broadway Ballroom 1

    Engagement with content drives the social platform algorithms designed to promote and distribute content to consumers. In this session we will hear from First Media, one of the best publishers in the world at driving organic consumer engagement and the impact it has on advertising. You will get some tips and best practices to consider for your own content strategy.

    • Charles Gabriel

      CHIEF REVENUE OFFICER

      FIRST MEDIA

  • 11:55 a.m.
    A Land Without Silos
    Broadway Ballroom 1

    Most CMOs don’t care about the names of agency departments or specific elements on a given media plan; they care most about the cumulative outcome of those ingredients and whether they are advancing business growth. The agency of the future seeks to view investments marked by agency nomenclature as valuable assets in a single portfolio. Hear Will Warren, evp digital investments at Zenith USA, speak about why we need to connect and collapse elements of our investment apparatus around our client needs and how we can connect specialist talent.

    • Will Warren

      EVP DIGITAL INVESTMENTS

      ZENITH MEDIA

    Moderator
    Jack Marshall
  • 12:15 p.m.
    Agencies in the Age of In-Housing
    Broadway Ballroom 1

    If more brands are bringing media buying in-house, what ramifications will this have on agencies? Hear Steve Williams, CEO of Essence North America, speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced

    • Steve Williams

      CEO

      ESSENCE NORTH AMERICA

    Moderator
    Shareen Pathak
  • 12:35 p.m.
    360 Workshop with Facebook
    Broadway Ballroom 3

    By invitation only.

    • Marcus Cumby

      PRODUCT MARKETING MANAGER

      FACEBOOK

    • Patrick McInerney

      PRODUCT MARKETING MANAGER

      FACEBOOK

  • 12:35 p.m.
    Lunch Served
    Grand Ballroom 3
  • 2:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings
    12 South 1, 12 South 2 & Belle Meade

    Attendees will split off into groups focusing on one of three key challenges in media buying. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    New technologies
    Platforms
    In-housing

    • Melissa Bonnick

      SVP, PROGRAMMATIC STRATEGY

      HAVAS MEDIA

    • Cassandra Bodytko

      GROUP DIRECTOR / PERFORMANCE LEAD

      RESOLUTION MEDIA

    • Vincent Bourzeix

      FOUNDER & CEO

      SGS AGENCY

  • 6:00 p.m.
    8-Minute Meetings
    Broadway Ballroom 2

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    First Media Cocktail Reception
    Bridge Lounge

    Open to all.

     

    Continue networking with cocktails provided by First Media.

  • 8:00 p.m.
    Dinner With Friends
    5th & Church

    Looking for dinner plans? Digiday has made a group reservation at Puckett's Grocery on 5th & Church for you to enjoy some traditional barbecue dishes and live music. Puckett's is a favorite hot spot in Nashville that you won't want to miss. Sign up at the registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Tootsie's Orchid Lounge

    It's the last night of the event, so come meet up with your new connections at Tootsie's Orchid Lounge, a historic spot for live music and drinks. Each floor has its own live band for you to enjoy while sipping on a drink. Costs at your own expense.

Friday, February 22

  • 8:00 a.m.
    Breakfast Served
    Broadway Ballroom 3
  • 8:30 a.m.
    Working Group Meetings
    12 South 1, 12 South 2 & Belle Meade

    This is it: all working groups get one last chance to finalize their presentations for today's reports.

    New technologies
    Platforms
    In-housing

    • Melissa Bonnick

      SVP, PROGRAMMATIC STRATEGY

      HAVAS MEDIA

    • Cassandra Bodytko

      GROUP DIRECTOR / PERFORMANCE LEAD

      RESOLUTION MEDIA

    • Vincent Bourzeix

      FOUNDER & CEO

      SGS AGENCY

  • 9:30 a.m.
    Welcome Back
    Broadway Ballroom 1
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:35 a.m.
    Spotlight on Brand Safety
    Broadway Ballroom 1

    Everyone is trying to be brand-safe but it’s a lot easier said than done. Learn how one brand safety leader is reigning in the platforms, the measures they’re taking to avoid snafus and how they decide whether particular ad exchanges, networks and large platforms are worth the risk.

    • Joe Barone

      MANAGING PARTNER, BRAND SAFETY AMERICAS

      GROUPM

    Moderator
    Jack Marshall
  • 10:05 a.m.
    Confessions of a Media Executive
    Broadway Ballroom 1

    Hear an incognito media exec speak honestly and candidly about the state of the industry.

    • Media Executive

    Moderator
    Shareen Pathak
  • 10:25 a.m.
    The Path Forward For Agencies
    Broadway Ballroom 1

    Here's some good news: it's not all doom and gloom for agencies. In this session, hear from Jason Gole, svp, managing partner, integrated investment at UMWW, speak about how their agency is proving their worth to brands, how they’re navigating changing client relationships and why cynicism around the future of media agencies is misplaced.

    • Jason Gole

      SVP, MANAGING PARTNER, INTEGRATED INVESTMENT

      UM

    Moderator
    Shareen Pathak
  • 10:45 a.m.
    Working Group Reports
    Broadway Ballroom 1

    Working Group leaders will present their findings from the past days of discussion and deliberation.

    New technologies
    Platforms
    In-housing

    • Melissa Bonnick

      SVP, PROGRAMMATIC STRATEGY

      HAVAS MEDIA

    • Cassandra Bodytko

      GROUP DIRECTOR / PERFORMANCE LEAD

      RESOLUTION MEDIA

    • Vincent Bourzeix

      FOUNDER & CEO

      SGS AGENCY

  • 11:00 a.m.
    5 Things We've Learned
    Broadway Ballroom 1

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

Activities

  • Wednesday
    8:00 PM Dinner with Strangers

    Head downtown for dinner at B.B. King's Blues Club located on 2nd Avenue. Digiday has made a group reservation in order for you to enjoy the live music and great food this historic restaurant has to offer with new connections. Sign up at the Digiday registration desk. Costs at your own expense.

    9:30 PM After Hours Hangout

    Keep the fun going at Whiskey Bent Saloon for a nightcap. Right on Broadway, you can enjoy their traditional drinks and live music. Be sure to check out both floors of live music. Costs at your own expense.

  • Thursday
    7:00 AM Morning Yoga

    Refresh your mind, body and soul and start your day off with an energizing yoga class. Open to all. Equipment provided. Sign up at the registration desk.

    8:00 PM Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at Puckett's Grocery on 5th & Church for you to enjoy some traditional barbecue dishes and live music. Puckett's is a favorite hot spot in Nashville that you won't want to miss. Sign up at the registration desk. Costs at your own expense.

    9:30 PM After Hours Hangout

    It's the last night of the event, so come meet up with your new connections at Tootsie's Orchid Lounge, a historic spot for live music and drinks. Each floor has its own live band for you to enjoy while sipping on a drink. Costs at your own expense.

Attendees

Premier Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The speaker list was well curated and the content was thoughtful in providing different perspectives - from agency, client side to vendor/partnerships.

— SVP, Strategy Director, Publicis

The Digiday Media Buying Summit was a fantastic opportunity to refine and expand knowledge of the industry.

— Account Manager, Social Code

Great content, awesome speakers. I learned a lot about the future of media buying.

— Associate Director, Starcom

Renaissance Nashville Hotel
611 Commerce St
Nashville, TN 37203

Our room block at the Renaissance Nashville is now sold out. Recommended accommodations nearby:

Homewood Suites by Hilton Nashville-Downtown, three-minute walk from venue
Sheraton Grand Nashville, five-minute walk from venue
The Capitol Hotel Downtown, six-minute walk from venue

Contact Us

More Information

For Speaking Opportunities:

Apply here

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