The new face of media buying

How brands and agencies buy media is undergoing a shift. The number of channels is increasing, and the rise of new players in retail media has meant more complications, more choice and more questions. Agencies are also facing increasing competition, from consultancies to brands choosing to build their own media buying operations internally.

At the Digiday Media Buying Summit, we’ll explore what goes into building a smarter media buying operation. Through a series of smart, honest discussions, you'll learn how media buyers are approaching everything from spending more efficiently across programmatic, video, social and advanced TV to implementing new technologies like blockchain and AI.

Reserve your spot to join a group of media buying executives responsible for more than $40 billion in spending power.

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Speakers

  • Joe Barone
    MANAGING PARTNER, BRAND SAFETY AMERICAS
    GROUPM
  • Rachel Glasser
    CHIEF PRIVACY OFFICER
    WUNDERMAN
  • Scott Grenz
    VP, GLOBAL HEAD OF MEDIA
    GSK
  • Jenny Lang
    SVP, MANAGING PARTNER, INTEGRATED INVESTMENT
    UMWW
  • Deirdre McGlashan
    GLOBAL CHIEF DIGITAL OFFICER
    MEDIACOM
  • Shannon Moorman
    VP TALENT
    GSD&M
  • Ali Plonchak
    MANAGING director OF DIGITAL STRATEGY & INTEGRATION
    CROSSMEDIA
  • Jeff Ratner
    CHIEF MEDIA OFFICER
    ICROSSING
  • Phil Schraeder
    PRESIDENT & CHIEF OPERATING OFFICER
    GumGum
  • Dooley Tombras
    PRESIDENT
    THE TOMBRAS GROUP
    LinkedIn Icon
  • Kevin Van Valkenburgh
    CHIEF CONNECTIONS OFFICER
    THE TOMBRAS GROUP
  • Brian Wiechowski
    VP OF SALES
    BAZAARVOICE
  • Steve Williams
    CEO
    ESSENCE NORTH AMERICA
  • Louisa Wong
    CHIEF TRANSFORMATION OFFICER
    CARAT USA
  • Kwan Yim
    SVP, HEAD OF GLOBAL AGENCY MANAGEMENT
    CITI

Agenda

Wednesday, February 20

  • 1:00 p.m.
    Registration Opens
  • 1:30 p.m.
    Town Hall: Digiday+ Research

    Agencies only.

    We've gathered research from participants on key issues around ad buying. In this session, we'll have an honest discussion about these findings.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 2:00 p.m.
    Sandbox Presentations

    Agencies only.

    These rapid-fire sessions introduce VIP media buying executives to technology providers and publishers.

     

    2:00 p.m. - 2:10 p.m. - AdDaptive Intelligence

  • 2:30 p.m.
    Town Hall: A Deeper Dive

    Agencies only.

    It's time to have an honest conversation -- we'll take an even closer look into the state of media, drawing from our Digiday+ research.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 3:15 p.m.
    Networking Break
  • 3:30 p.m.
    Opening Remarks and State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 3:40 p.m.
    Wheel of Truth

    We’ll kick-off the summit by cutting straight to the truth and lies in ad buying. Hear one media exec’s honest take on what’s real and what’s just an empty buzzword.

    • Scott Grenz

      VP, GLOBAL HEAD OF MEDIA

      GSK

  • 4:10 p.m.
    Data Analysis Paralysis: Cutting Through the Noise

    In the era of big data, it’s more difficult than ever to separate the wheat from the chaff, especially when sifting through terabytes of information being generated across multiple platforms. Pernod Ricard and 360i discuss how marketers can cut through the noise to find meaningful insights, and share actionable tips on how to ensure that your measurement tools are being deployed effectively.

    • Chris Chobanian

      SENIOR DIRECTOR, ADVANCED ANALYTICS

      360I

    • Kate Whitney

      DIRECTOR OF DIGITAL

      PERNOD RICARD USA

  • 4:30 p.m.
    Dialog with GumGum
    • Phil Schraeder

      PRESIDENT & CHIEF OPERATING OFFICER

      GumGum

  • 4:40 p.m.
    What Does Transparency Actually Look Like?

    With all the buzz about transparency, and the erosion of trust in the ad buying space, it’s easy to talk about this at a higher level. But how can brands and agencies actually implement this day to day? In this session, hear Ali Plonchak, Managing Director of Digital Strategy and Integration at Crossmedia, speak about how her agency approaches transparency and neutrality in tactical decisions, and how they promise 100% transparency.

    • Ali Plonchak

      MANAGING DIRECTOR OF DIGITAL STRATEGY & INTEGRATION

      CROSSMEDIA

    Moderator
    Shareen Pathak
  • 5:00 p.m.
    Dialog with Facebook
  • 5:10 p.m.
    So Much Regulation, So Little Time

    As media buyers find themselves amid the GDPR shakeout and regulatory eyeballs are turned their way (hello, FBI), what does this mean for trust and transparency in the ad buying space? Hear Rachel Glasser, chief privacy officer at Wunderman, speak about what this means for the industry as a whole and how brands, agencies and ad tech companies can work together to regain trust.

    • Rachel Glasser

      CHIEF PRIVACY OFFICER

      WUNDERMAN

    Moderator
    Shareen Pathak
  • 5:50 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Strangers

    Head into Downtown to have dinner at B.B. King's Blues Club located on 2nd Avenue. Digiday has made a group reservation for your new colleagues that you've met here at the summit. Enjoy the live music and great food this historic restaurant has to offer. Sign up at the Digiday registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Keep the fun going at Whiskey Bent Saloon for a night cap. Right on Broadway, you can enjoy their traditional drinks and live music. They have two floors of live music, be sure to check them both out. Costs at your own expense.

Thursday, February 21

  • 7:00 a.m.
    Morning Yoga

    Open to all. Equipment provided.

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 8:30 a.m.
    Town Hall
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations

    Agencies only.

    These rapid-fire sessions introduce VIP media buying executives to technology providers and publishers.

     

    9:00 a.m. - Bazaarvoice

    • Brian Wiechowski

      VP OF SALES

      BAZAARVOICE

  • 9:30 a.m.
    Welcome Back
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:35 a.m.
    What's in the New Tech Pipeline?

    Artificial intelligence, cognitive technology, voice, blockchain -- it all sounds like the next big thing, but what technology will yield actual results? And what will alter the advertising landscape? In this session, Carat's chief transformation officer, Louisa Wong discusses the potential and challenges of the most buzzed-about tech stacks, and what these innovations mean for the future of media and brands alike.

    • Louisa Wong

      CHIEF TRANSFORMATION OFFICER

      CARAT USA

    Moderator
    Shareen Pathak
  • 9:55 a.m.
    Demystifying the Blockchain

    Building on the blockchain: everyone’s talking about it, but what does it look like in practice? The general idea of accountability excites some players in advertising, like clients looking to keep their agencies on track. So what is actually being done with the technology right now? Hear from one blockchain expert on how brands can use the blockchain to improve transparency and optimize ad spend.

  • 10:15 a.m.
    Dialog with PubMatic
  • 10:25 a.m.
    The Future of AI in Media Buying

    I is turning media buying on its head. It’s informing more rapid decision-making and being used to forecast ad spend decisions, so what does this mean for the future of media buying? Hear from Dooley Tombras, president of The Tombras Group and Kevin Van Valkenburgh, chief connections officer at The Tombras Group, speak about how their team is using AI to add value to its place in the marketing mix, and how AI can coexist in tandem with the agency.

    • Dooley Tombras

      PRESIDENT

      THE TOMBRAS GROUP

    • Kevin Van Valkenburgh

      CHIEF CONNECTIONS OFFICER

      THE TOMBRAS GROUP

  • 10:45 a.m.
    Networking Break
  • 11:00 a.m.
    In & Out: Live

    Digiday has used its collective experience in the industry to chart what's in and what's out in the industry. Now, we bring in and out live to our Media Buying Summit. Join us as we go through a rapid-fire round of some of the most wired and tired concepts, phrases and trends in media.

    • Kwan Yim

      SVP, HEAD OF GLOBAL AGENCY MANAGEMENT

      CITI

    • Louisa Wong

      CHIEF TRANSFORMATION OFFICER

      CARAT USA

    Moderator
    Shareen Pathak
  • 11:30 a.m.
    A Playbook for Acquiring and Nurturing Talent

    With the rise of consultancies and in-housing, competition for talent is more fierce than ever. Hear one agency exec speak about how they hire, how they retain talent (especially younger employees), and how their leadership has decreased their turnover rate through establishing a stronger culture.

    • Shannon Moorman

      VP TALENT

      GSD&M

  • 11:50 a.m.
    Sponsor Workshop
  • 12:10 p.m.
    Agencies in the Age of In-Housing

    If more brands are bringing media buying in-house, what ramifications will this have on agencies? Hear one agency exec speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced

    • Steve Williams

      CEO

      ESSENCE NORTH AMERICA

    Moderator
    Shareen Pathak
  • 12:30 p.m.
    Lunch Served
  • 2:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in media buying. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at Puckett's Grocery on 5th & Church for you to enjoy some traditional barbecue dishes and live music. Puckett's is a favorite hot spot in Nashville that you won't want to miss with your new colleagues. Sign up at the registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the last night of the event, come meet up with your new colleagues at Tootsie's Orchid Lounge, a historic spot for live music and drinks. Every floor has their own live band and you can check out the great music scene while enjoying a drink. Costs at your own expense.

Friday, February 22

  • 8:00 a.m.
    Breakfast Served
  • 8:30 a.m.
    Working Group Meetings

    This is it: all working groups get one last chance to finalize their presentations for today's reports.

  • 9:30 a.m.
    Welcome Back
    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 9:35 a.m.
    Spotlight on Brand Safety

    Everyone is trying to be brand-safe but it’s a lot easier said than done. Learn how one brand safety leader is reigning in the platforms, the measures they’re taking to avoid snafus and how they decide whether particular ad exchanges, networks and large platforms are worth the risk.

    • Joe Barone

      MANAGING PARTNER, BRAND SAFETY AMERICAS

      GROUPM

    Moderator
    Shareen Pathak
  • 10:05 a.m.
    A New Frontier For Programmatic

    Programmatic has gone mainstream and it’s only evolving from here. Hear from one agency exec about the new possibilities of programmatic and the experiments they’ve done with AI technology. They’ll share how brands can use new tech to drive profitable ads and how the term’s meaning has changed over time.

    • Jeff Ratner

      CHIEF MEDIA OFFICER

      ICROSSING

    Moderator
    Shareen Pathak
  • 10:25 a.m.
    Confessions of a Media Executive

    Hear an incognito media exec speak honestly and candidly about the state of the industry.

    • Media Executive

    Moderator
    Shareen Pathak
  • 10:45 a.m.
    Adapting to Change on the Platforms

    For media buyers, existing in a landscape riddled with seemingly endless shifts and changes, it can often feel like their performance is at the mercy of forces out of their control. Hear how one agency exec is leading their team to adapt to these relentless changes, including navigating the GDPR minefield and ever-changing algorithms.

    • Jenny Lang

      SVP, MANAGING PARTNER, INTEGRATED INVESTMENT

      UMWW

    Moderator
    Shareen Pathak
  • 11:05 a.m.
    Partnerships and Cooperation

    There’s a lot of talk about consultancies taking away business from media agencies and brands putting agencies on a tighter leash. But the fact remains: everyone is entering a new era of media buying together. Hear one exec from a consultancy speak about how agencies, brands and consultancies can help each other.

  • 11:25 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 11:40 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

Activities

  • Wednesday
    8:00 PM Dinner with Strangers

    Head into Downtown to have dinner at B.B. King's Blues Club located on 2nd Avenue. Digiday has made a group reservation for your new colleagues that you've met here at the summit. Enjoy the live music and great food this historic restaurant has to offer. Sign up at the Digiday registration desk. Costs at your own expense.

    9:30 PM After Hours Hangout

    Keep the fun going at Whiskey Bent Saloon for a night cap. Right on Broadway, you can enjoy their traditional drinks and live music. They have two floors of live music, be sure to check them both out. Costs at your own expense.

  • Thursday
    7:00 AM Morning Yoga

    Refresh your mind, body and soul and start your day off with an energizing yoga class. Open to all. Equipment provided. Sign up at the registration desk.

    8:00 PM Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at Puckett's Grocery on 5th & Church for you to enjoy some traditional barbecue dishes and live music. Puckett's is a favorite hot spot in Nashville that you won't want to miss with your new colleagues. Sign up at the registration desk. Costs at your own expense.

    9:30 PM After Hours Hangout

    It's the last night of the event, come meet up with your new colleagues at Tootsie's Orchid Lounge, a historic spot for live music and drinks. Every floor has their own live band and you can check out the great music scene while enjoying a drink. Costs at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The speaker list was well curated and the content was thoughtful in providing different perspectives - from agency, client side to vendor/partnerships.

— SVP, Strategy Director, Publicis

The Digiday Media Buying Summit was a fantastic opportunity to refine and expand knowledge of the industry.

— Account Manager, Social Code

Great content, awesome speakers. I learned a lot about the future of media buying.

— Associate Director, Starcom

Renaissance Nashville Hotel
611 Commerce St
Nashville, TN 37203

Our room block at the Renaissance Nashville is sold out. Recommended accommodations nearby:

Homewood Suites by Hilton Nashville-Downtown, three minute walk from venue

Sheraton Grand Nashville, five minute walk from venue

The Capitol Hotel Downtown, six minute walk from venue

Contact Us

More Information

For Speaking Opportunities:

Apply here

VIP Opportunities

Are you an agency executive? You could be eligible for a complimentary VIP pass.

Apply here

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