The new face of media buying

How brands and agencies buy media is undergoing a shift. The number of channels is increasing, and the rise of new players in retail media has meant more complications, more choice and more questions. Agencies are also facing increasing competition, from consultancies to brands choosing to build their own media buying operations internally.

At the Digiday Media Buying Summit, we’ll discuss the makings of the modern media buying operation: We’ll cover everything from how consultancies are approaching the industry, to hiring the right talent for a smarter media buying strategy, to new technologies from artificial intelligence to blockchain that will transform the industry over the next decade.

  • LinkedIn Icon

INTERESTED?

Submit your information to be contacted about opportunities to sponsor, speak and attend this event and others like it.


  • We will not share this information with any other parties unless you explicitly provide consent for us to do so. For more information on how we use your data, visit our privacy policy.

Digiday Connect

Digiday summits are about connections. That's why we created Digiday connect, our new online platform designed to help get the most value out of your summit experience by connecting you with the perfect prospective clients.

Learn More

Agenda

Wednesday, February 20

  • 1:30 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall
  • 2:30 p.m.
    Sandbox Presentations

    Agencies only.

    These rapid-fire sessions introduce VIP media executives to technology providers.

  • 3:00 p.m.
    Opening Remarks and State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

  • 3:10 p.m.
    Wheel of Truth

    We’ll kick-off the summit by cutting straight to the truth and lies in ad buying. Hear one media exec’s honest take on what’s real and what’s just an empty buzzword.

  • 3:40 p.m.
    Sponsor Workshop
  • 3:55 p.m.
    Spotlight on Brand Safety

    Everyone is trying to be brand-safe but it’s a lot easier said than done. Learn how one brand safety leader is reigning in the platforms, the measures they’re taking to avoid snafus and how they decide whether particular ad exchanges, networks and large platforms are worth the risk.

  • 4:15 p.m.
    Networking Break
  • 4:30 p.m.
    Cutting Through Data Analysis Paralysis

    Media buyers have more tools than ever before to measure the efficacy of campaigns. But in the process of proving the value of each channel, it is easy to end up with a lot of data that isn’t actually usable. Hear how one agency exec is cutting through the noise and how they’re ensuring their measurement tools are used effectively and efficiently.

  • 4:50 p.m.
    Sponsor Workshop
  • 5:05 p.m.
    To In-House or Not to In-House?

    An increasing number of brands are shifting their media buying in-house in an effort to take ownership of their ad spend. Hear from one brand’s head of media as they share what it took to bring an entire media buying operation in-house, the benefits they’ve reaped from this and challenges they’ve faced since.

  • 5:25 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in media buying. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 6:05 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Strangers

    End the day with fellow attendees for a casual meal at a nearby restaurant. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, February 21

  • 7:00 a.m.
    Morning Yoga
  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 8:30 a.m.
    Town Hall
  • 9:00 a.m.
    Sandbox Presentations

    Agencies only.

    These rapid-fire sessions introduce VIP media executives to technology providers.

  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Enter, Consultancies

    Consultancies have entered the media-buying ring, adding to their existing repertoire of agency services. Their deep understanding of the client business model, and new ways of working with brands is making them a serious threat to agencies. Hear how they do it.

  • 9:55 a.m.
    Demystifying the Blockchain

    Building on the blockchain: everyone’s talking about it, but what does it look like in practice? The general idea of accountability excites some players in advertising, like clients looking to keep their agencies on track. So what is actually being done with the technology right now? Hear from one blockchain expert on how brands can use the blockchain to improve transparency and optimize ad spend.

  • 10:15 a.m.
    Sponsor Workshop
  • 10:30 a.m.
    Advertising on Amazon

    Amazon is a growing and more important ad platform that appeals to brands that love attribution. But it’s a notoriously difficult platform to advertise on. Hear how one brand’s strategies for making the most out of advertising on Amazon.

  • 10:50 a.m.
    Networking Break
  • 11:05 a.m.
    Confessions

    Hear an incognito exec speak honestly about the state of the media buying landscape.

  • 11:25 a.m.
    Sponsor Workshop
  • 11:45 a.m.
    What's in the New Tech Pipeline?

    Artificial intelligence, cognitive technology, voice, blockchain -- it all sounds very nice but what technology will yield actual results? And what will alter the advertising landscape? In this session, an innovation leader speaks about their trials and errors with the most buzzed-about tech stacks, and what these innovations mean for the future of media.

  • 12:05 p.m.
    Agencies in the Age of In-Housing

    If more brands are bringing media buying in-house, what ramifications will this have on agencies? Hear one agency exec speak about how they’re proving their worth to brands, how they’re navigating these changing client relationships and why cynicism around the future of media agencies is misplaced

  • 12:35 p.m.
    Lunch Served
  • 1:30 a.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    This is it: all working groups get one last chance to finalize their presentations for tomorrow's reports.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Come enjoy dinner with fellow summit attendees. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the last night of the event, so stay out and meet up with your new friends. Costs at your own expense.

Friday, February 22

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    A Playbook for Acquiring and Nurturing Talent

    With the rise of consultancies and in-housing, competition for talent is more fierce than ever. Hear one agency exec speak about how they hire, how they retain talent (especially younger employees), and how their leadership has decreased their turnover rate through establishing a stronger culture.

  • 10:05 a.m.
    A New Frontier For Programmatic

    Programmatic has gone mainstream and it’s only evolving from here. Hear from one agency exec about the new possibilities of programmatic and the experiments they’ve done with AI technology. They’ll share how brands can use new tech to drive profitable ads and how the term’s meaning has changed over time.

  • 10:25 a.m.
    So Much Regulation, So Little Time

    As media buyers find themselves amid the GDPR shakeout and regulatory eyeballs are turned their way (hello, FBI), what does this mean for trust and transparency in the ad buying space? Hear one senior agency exec speak about what this means for the industry as a whole and how brands, agencies and ad tech companies can work together to regain trust.

  • 10:45 a.m.
    Partnerships and Cooperation

    There’s a lot of talk about consultancies taking away business from media agencies and brands putting agencies on a tighter leash. But the fact remains: everyone is entering a new era of media buying together. Hear one exec from a consultancy speak about how agencies, brands and consultancies can help each other.

  • 11:05 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 11:20 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Past Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The speaker list was well curated and the content was thoughtful in providing different perspectives - from agency, client side to vendor/partnerships.

— SVP, Strategy Director, Publicis

The Digiday Media Buying Summit was a fantastic opportunity to refine and expand knowledge of the industry.

— Account Manager, Social Code

Great content, awesome speakers. I learned a lot about the future of media buying.

— Associate Director, Starcom

Renaissance Nashville Hotel
611 Commerce St
Nashville, TN 37203

To book your stay at the Renaissance Nashville Hotel, please use this link. Mention Digiday Media Buying Summit to receive a special room rate of $255.00 per night, plus tax.

Please Note: the cut-off date for that room rate is January 30 by 12 a.m. EST.

Contact Us

More Information

For Speaking Opportunities:

Apply here

VIP Opportunities

Are you an agency executive? You could be eligible for a complimentary VIP pass.

Apply here

Digiday is committed to facilitating a welcoming and respectful environment for all. Please take a moment to review the Digiday Code of Conduct