The era of smarter retail

Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle, and word-of-mouth drives sales. What’s changed is the resources needed for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.

At the Digiday Retail Summit, we’ll hear from industry executives who are using customer data and technology to drive innovation and improve experiences across the board.

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Agenda

Monday, April 29

  • 1:00 p.m.
    Registration Opens
  • 1:30 p.m.
    Town Hall: Digiday+ Research

    Brands only.

    We've gathered research from participants on key issues around retail. In this session, we'll have an honest discussion about these findings.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 2:00 p.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP retail executives to technology providers.

    2:00 p.m. - Custora

    2:10 p.m. - Tatari

    2:20 p.m. - Social Native

  • 2:30 p.m.
    Town Hall: A Deeper Dive

    Brands only.

    It's time to have an honest conversation -- we'll take an even closer look into the state of retail, drawing from our Digiday+ research.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 3:15 p.m.
    Networking Break
  • 3:30 p.m.
    Opening Remarks & State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 3:40 p.m.
    Retail Isn't Dead, It's Getting Smarter

    Facing store closures and last-chance survival strategies, the retail industry is on tumultuous ground. But only bad retailers are dying off. The ones who adapt will emerge with more efficient online and offline strategies, a better handle on who their customers are and how to cater to them, and better overall businesses. Hear a retail executive speak about this era of smarter retail.

  • 4:10 p.m.
    Back to Basics: Building a Store Strategy

    JLL projects that in the next five years, digital brands will open 850 physical stores. Offline retail still plays a pivotal role in growing a consumer company, but the role of the store and the strategy behind opening them has changed dramatically. Hear from a retailer innovating in this space.

  • 4:30 p.m.
    Sponsor Workshop
  • 4:45 p.m.
    Point/Counterpoint: To Sell or Not to Sell on Amazon

    Direct-to-consumer retail, built on Shopify sites and powered by Facebook campaigns, is trying to carve out business models that can drive meaningful growth without partnering with retail’s most powerful player. Is that smart strategy or short-sighted planning? We’ll hear from both sides of the Amazon argument.

  • 5:05 p.m.
    Dialog with Visa Advertising Solutions
  • 5:15 p.m.
    Targeting the New Consumer

    Do today’s customers want experiences? Or efficiency? Hear from a retailer is catering to the modern consumer by figuring out where their company fits in people’s lives, and how they stand out from the competition.

  • 5:50 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    S4M Cocktail Reception

    Continue networking with cocktails provided by S4M. 

    Open to all.

  • 8:00 p.m.
    Dinner With Strangers

    End the day with fellow attendees for a casual meal at a nearby restaurant. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink at a nearby bar. Costs at your own expense.

Tuesday, April 30

  • 7:00 a.m.
    Morning Yoga
  • 8:00 a.m.
    Registration Reopens & Breakfast Served
  • 8:30 a.m.
    Town Hall

    Brands only.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP retail executives to technology providers.

    9:00 a.m. - Chatkit

  • 9:30 a.m.
    Welcome Back
    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:35 a.m.
    The AI Roadmap: Inside Retail's Next Driving Force

    AI has been long held up as the next coming in retail, but few tremors have actually been felt. Hear one retail executive speak about the opportunities, implementations and limitations to new tech.

  • 9:55 a.m.
    Competing in an Amazon Category

    What happens when Amazon steps into your turf? Business has to evolve. Companies dealing with a newfound competitor in Amazon are figuring out how to keep up and push forward. Hear from a retailer who's figuring this out.

  • 10:15 a.m.
    Dialog with Criteo
  • 10:30 a.m.
    Teaming Up: How to Pick the Right Retail Partnerships

    Cutting out the middlemen has been a pointed strategy for retail’s up-and-comers, but many brands are finding there’s still a lot of power in partnerships. Like everything else in retail today, they just have to be smarter. In this session, a retailer speaks about how they've navigated the world of partnerships to grow their brand.

  • 10:50 a.m.
    Networking Break
  • 11:05 a.m.
    What's Your Story?

    A content-and-commerce strategy is a long-beaten drum for retailers. But when competition is fierce, brand story matters more than ever before. Figuring out how to capture the attention of customers and potential buyers is critical, and making it seem like a natural extension of your brand is more difficult than ever before. Hear from a retailer who's reaping the benefits of their brand story.

  • 11:35 a.m.
    If You Build It, They (Probably) Won't Come

    Launching a retail brand has, arguably, never been easier. Growing a healthy customer base is an increasingly difficult challenge. Successful targeting, retargeting, managing customer acquisition costs and measuring lifetime value of those customers is what differentiates the new retail haves from the have-nots. Hear a digitally-native brand speak about how they're navigating through the noise.

  • 11:55 a.m.
    Workshop with Dash Hudson
  • 12:10 p.m.
    Hacking Customer Loyalty

    Subscriptions, memberships and VIP perks are all strategies cloaked with the same mission: Build reliable retention rates. When you’re paying to get customers to notice you, convincing them to stay is critical. In this session, a retailer breaks down their loyalty strategy.

  • 12:30 p.m.
    Lunch Served
  • 1:30 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in retail. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 7:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at a nearby restaurant. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the final night of the event, so come meet up with your new friends over drinks. Costs at your own expense.

Wednesday, May 1

  • 8:00 a.m.
    Breakfast Served
  • 8:30 a.m.
    Working Group Meetings

    This is it: all working groups get one last chance to finalize their presentations for today's reports.

  • 9:30 a.m.
    Welcome Back
    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:35 a.m.
    Wheel of Truth

    We'll have a candid conversation with a retail executive on the biggest buzzwords and trends in retail.

  • 10:05 a.m.
    Redefining Legacy

    Don’t put the traditional players out to pasture just yet. Pressure on the bottom line, falling foot traffic and online competition has turned some of retail’s long-standing companies into the most creative survival stories today. But overhauling a business built on retail’s past is a long, hard process.

  • 10:25 a.m.
    Defining What it Means to Be "Direct"

    Direct retail strategies are industry playing cards. But what does it really mean to build a direct-to-consumer business, or carve out a direct strategy, and what are the limitations? Direct-to-consumer brands now sell through retailers and have other stores, while wholesale brands are figuring out how to sell e-commerce. We’ll unpack how to understand and navigate retail’s most defining modern trend.

  • 10:45 a.m.
    Navigating Being Niche

    Retail’s middle ground is disappearing as companies either strive to be everything to everybody, or to be the go-to brand for fill-in-the-blank. But when you sell a specific product to a specific person, how do you scale? Hear from a company who's done it.

  • 11:05 a.m.
    Retail's Return to Normalcy

    Despite an influx of disruptors, retail’s most core principles remain true: Profitability matters. Stores drive traffic. Retail partners have a purpose. Now that the Facebook-built-brand heyday is ending, where does that leave modern retail brands? Hear from a retail executive who is figuring out their traditional retail strategies in a smarter way.

  • 11:25 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 11:40 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

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I really enjoyed the Digiday Retail Summit and learning about the challenges facing other brands and how they're working creatively to solve them.

— Director of Brand Management, Brooks Brothers

I made so many fantastic connections at the Digiday Retail Summit. The mix of thoughtful programming and downtime to mingle was perfection. I'll definitely be back.

— Senior Content Strategist, Boxed

I love the structure of this event. The sessions are always very informative but the networking is the best part. This was my second time attending and each time I was able to look around the room and feel as if I'd found my tribe.

— Senior Social Media Manager, Torrid

Omni Austin Hotel Downtown
700 San Jacinto at, E 8th St
Austin, Texas 78701

To book your stay at the Omni Austin Hotel Downtown, please use this link. Mention Digiday Retail Summit to receive a special room rate of $229.00 per night, plus tax.

Please note: The cut-off date for that room rate is March 29 by 12 a.m. EST or whenever the room block fills.

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