The era of smarter retail

Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle, and word-of-mouth drives sales. What’s changed is the resources needed for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.

At the Digiday Retail Summit, we’ll hear from industry executives who are using customer data and technology to modernize their approach and improve experiences across the board.

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Speakers

  • Travis Boyce
    HEAD OF GLOBAL RETAIL OPERATIONS
    ALLBIRDS
  • Danica Calderhead
    director OF BRAND STRATEGY
    DASH HUDSON
  • Louisa Chen
    CFO
    SOLE SOCIETY
  • Erica Esper
    SENIOR SOCIAL MEDIA SPECIALIST
    NORDSTROM RACK
  • Katie Finnegan
    FOUNDING PRINCIPAL
    STORE NO. 8
  • Jaysen Gillespie
    VP, HEAD OF ANALYTICS AND DATA SCIENCE
    CRITEO
    LinkedIn Icon
  • Philip Inghelbrecht
    CEO
    TATARI
    Twitter Icon LinkedIn Icon
  • Brad Klingenberg
    VP OF DATA SCIENCE
    STITCH FIX
  • Megan Kohout
    VP OF E- COMMERCE & CUSTOMER ANALYTICS
    KENDRA SCOTT
  • Erin Korchin
    MARKETING director, CRM
    MACK WELDON
  • Jeremiah McElwee
    SVP MERCHANDISING AND PRODUCT DEVELOPMENT
    THRIVE MARKET
  • Nancy Neumann
    VP, SALES
    VISA ADVERTISING SOLUTIONS
  • Zak Normandin
    FOUNDER & CEO
    IRIS NOVA
  • Noah Palmer
    GENERAL MANAGER
    HILL CITY
  • Mazdak Rezvani
    FOUNDER & CEO
    CHATKIT
    LinkedIn Icon
  • Jonathan Shokrian
    CEO & FOUNDER
    MEUNDIES
  • Jacqueline Tatelman
    CO-FOUNDER
    STATE BAGS
  • Scot Tatelman
    CO-FOUNDER
    STATE BAGS
  • Matt Thompson
    VP OF DIGITAL
    KROGER
  • Matt Zisow
    HEAD OF PRODUCT
    WAYFAIR

Agenda

Monday, April 29

  • 1:30 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall: Digiday+ Research

    Brands only.

    We've gathered research from participants on key issues around retail. In this session, we'll have an honest discussion about these findings.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 2:30 p.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP retail executives to technology providers.

    2:00 p.m. - Custora

    2:10 p.m. - Tatari

    2:20 p.m. - Social Native

    • Megan Kohout

      VP OF E- COMMERCE & CUSTOMER ANALYTICS

      KENDRA SCOTT

    • Philip Inghelbrecht

      CEO

      TATARI

  • 3:00 p.m.
    Networking Break
  • 3:10 p.m.
    Opening Remarks & State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 3:20 p.m.
    Retail Isn't Dead, It's Getting Smarter

    Facing store closures and last-chance survival strategies, the retail industry is on tumultuous ground. But only bad retailers are dying off. The ones who adapt will emerge with more efficient online and offline strategies, a better handle on who their customers are and how to cater to them, and better overall businesses. Hear a retail executive speak about this era of smarter retail.

    • Katie Finnegan

      FOUNDING PRINCIPAL

      STORE NO. 8

    Moderator
    Hilary Milnes
  • 3:40 p.m.
    Using Online to Drive In-store Customers in the Bridal World

    Navigating the bridal industry. Join us as we discuss how David's Bridal is able to thrive in an ever-changing bridal market and how they are able to use online to drive customers in-store.  Hear from Diana Takach of David's Bridal as she walks us through their current strategies and the future of bridal retailers.

  • 4:00 p.m.
    Sponsor Workshop
  • 4:15 p.m.
    Teaming Up: How to Pick the Right Retail Partnerships

    Cutting out the middlemen has been a pointed strategy for retail’s up-and-comers, but many brands are finding there’s still a lot of power in partnerships. Like everything else in retail today, they just have to be smarter. In this session, a retailer speaks about how they've navigated the world of partnerships to grow their brand.

    • Scot Tatelman

      CO-FOUNDER

      STATE BAGS

    • Jacqueline Tatelman

      CO-FOUNDER

      STATE BAGS

  • 4:35 p.m.
    Stay Ahead of Retail Trends with Visa Advertising Solutions

    It is more important than ever to be in-tune with your customers and be able to read market signals ahead of the curve. We'll look at Visa’s spend-based data solutions to help you better understand consumers and competitors, take action on these insights by creating precise audience targets, and measure your performance. Join Visa Advertising Solutions to learn more about what is top-of-mind for retailers in this session.

    • Nancy Neumann

      VP, SALES

      VISA ADVERTISING SOLUTIONS

  • 4:45 p.m.
    The AI Roadmap: Inside Retail's Next Driving Force

    AI has been long held up as the next coming in retail, but few tremors have actually been felt. Hear one retail executive speak about the opportunities, implementations and limitations to new tech.

    • Zak Normandin

      FOUNDER & CEO

      IRIS NOVA

  • 5:05 p.m.
    Working Groups
  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    S4M Cocktail Reception

    Continue networking with cocktails provided by S4M. 

    Open to all.

  • 8:00 p.m.
    Dinner With Strangers

    Don't have dinner plans? End the day with fellow attendees for a casual meal at Austin Taco Project, located 5-minutes from the hotel. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink at The Dizzy Rooster, located 2-minutes from the hotel. Costs at your own expense.

Tuesday, April 30

  • 7:00 a.m.
    Morning Yoga

    Have a zen start to your day with morning yoga. Open to all. Equipment provided. Please sign up at the registration desk.

  • 8:00 a.m.
    Registration Reopens & Breakfast Served
  • 8:30 a.m.
    Town Hall

    Brands only.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP retail executives to technology providers.

    9:00 a.m. - Chatkit

    • Mazdak Rezvani

      FOUNDER & CEO

      CHATKIT

  • 9:30 a.m.
    Welcome Back
    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:35 a.m.
    Leveraging New Tech to Create a Unique Shopping Experience

    How do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes.

    • Matt Zisow

      HEAD OF PRODUCT

      WAYFAIR

  • 9:55 a.m.
    Dialog with Criteo
    • Jaysen Gillespie

      VP, HEAD OF ANALYTICS AND DATA SCIENCE

      CRITEO

    • Louisa Chen

      CFO

      SOLE SOCIETY

  • 10:05 a.m.
    Power of Personalization: Inside Retail's Next Driving Force

    Personalization is the new frontier for the retail industry as shoppers look for a more effortless, curated shopping experience. AI and data science are driving forces behind this paradigm shift, with retailers barely scratching the surface on their potential. In this session, Stitch Fix vp of data science Brad Klingenberg will talk about how data science and artificial intelligence are completely upending the retail industry, reshaping everything from the way people buy clothes and curate their wardrobe to predicting future style trends.

    • Brad Klingenberg

      VP OF DATA SCIENCE

      STITCH FIX

  • 10:25 a.m.
    Networking Break
  • 10:40 a.m.
    Defining What it Means to Be "Direct"

    Direct retail strategies are industry playing cards. But what does it really mean to build a direct-to-consumer business, or carve out a direct strategy, and what are the limitations? Direct-to-consumer brands now sell through retailers and have other stores, while wholesale brands are figuring out how to sell e-commerce. We’ll unpack how to understand and navigate retail’s most defining modern trend.

    • Jonathan Shokrian

      CEO & FOUNDER

      MEUNDIES

  • 11:00 a.m.
    Point/Counterpoint: To Sell or Not to Sell on Amazon

    Direct-to-consumer retail, built on Shopify sites and powered by Facebook campaigns, is trying to carve out business models that can drive meaningful growth without partnering with retail’s most powerful player. Is that smart strategy or short-sighted planning? We’ll hear from both sides of the Amazon argument.

  • 11:20 a.m.
    An Instagram Evolution: Using AI and Influencers to Refine Social Strategy

    Retail is an ever-evolving industry that requires nimble, yet strategic reaction to change to remain relevant and grow. Join Nordstrom Rack and Dash Hudson for a discussion on how the department store embraces the power of emerging technology and influencer marketing to achieve immense growth on Instagram that positively impacts the business as a whole.

    • Danica Calderhead

      DIRECTOR OF BRAND STRATEGY

      DASH HUDSON

    • Erica Esper

      SENIOR SOCIAL MEDIA SPECIALIST

      NORDSTROM RACK

  • 11:35 a.m.
    Session with Hill City
    • Noah Palmer

      GENERAL MANAGER

      HILL CITY

  • 11:55 a.m.
    Back to Basics: Building a Store Strategy

    Offline retail still plays a pivotal role in growing a consumer company, but the role of the store and the strategy behind opening them has changed dramatically. Hear from a retailer innovating in this space

    • Stenn Parton

      CHIEF RETAIL OFFICER

      DJM CAPITAL

  • 12:15 p.m.
    Lunch Served
  • 1:00 p.m.
    Afternoon Free Time

    Use this time to catch up on emails, rest or get some sun! Feeling adventurous? Take an excursion! Cost and transportation at your own expense.

    Barton Springs Pool, located 10-minutes from the hotel is a recreational outdoor swimming pool that is filled entirely with water from nearby natural springs. It is located on the grounds of Zilker Park in Austin.

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in retail. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at South Congress Cafe located 10 minutes from the hotel. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the final night of the event, so come meet up with your new friends over drinks at Key Bar, located 5-minutes from the hotel. Costs at your own expense.

Wednesday, May 1

  • 8:30 a.m.
    Breakfast Served
  • 9:00 a.m.
    Welcome Back
    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:05 a.m.
    Navigating Being Niche

    Retail’s middle ground is disappearing as companies either strive to be everything to everybody, or to be the go-to brand for fill-in-the-blank. But when you sell a specific product to a specific person, how do you scale? Hear from a company who's done it.

    • Travis Boyce

      HEAD OF GLOBAL RETAIL OPERATIONS

      ALLBIRDS

  • 9:25 a.m.
    Hacking Customer Loyalty

    Subscriptions, memberships and VIP perks are all strategies cloaked with the same mission: Build reliable retention rates. When you’re paying to get customers to notice you, convincing them to stay is critical. In this session, a retailer breaks down their loyalty strategy.

    • Erin Korchin

      MARKETING DIRECTOR, CRM

      MACK WELDON

  • 9:45 a.m.
    Accelerating Marketing Innovation Using Customer Data
  • 9:55 a.m.
    Redefining Legacy

    Don’t put the traditional players out to pasture just yet. Pressure on the bottom line, falling foot traffic and online competition has turned some of retail’s long-standing companies into the most creative survival stories today. But overhauling a business built on retail’s past is a long, hard process.

  • 10:15 a.m.
    Retail's Return to Normalcy

    Despite an influx of disruptors, retail’s most core principles remain true: Profitability matters. Stores drive traffic. Retail partners have a purpose. Now that the Facebook-built-brand heyday is ending, where does that leave modern retail brands? Hear from a retail executive who is figuring out their traditional retail strategies in a smarter way.

    • Jeremiah McElwee

      SVP MERCHANDISING AND PRODUCT DEVELOPMENT

      THRIVE MARKET

  • 10:35 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 10:50 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    8:00PM Dinner with Strangers

    Don't have dinner plans? End the day with fellow attendees for a casual meal at Austin Taco Project, located 5 minutes from the hotel. Sign up at the registration desk. Costs are at your own expense.

    10:00PM After-Hours Hangout

    Join fellow attendees for an after dinner drink at The Dizzy Rooster, located 2 minutes from the hotel. Costs at your own expense.

  • Tuesday
    7:00AM Morning Yoga

    Have a zen start to your day with morning yoga. Open to all. Equipment provided. Please sign up at the registration desk.

    1:30PM Afternoon Activity

    Use this time to catch up on emails, rest or get some sun! Feeling adventurous? Take an excursion! Cost and transportation at your own expense.

    Barton Springs Pool, located 10-minutes from the hotel, is a recreational outdoor swimming pool that is filled entirely with water from nearby natural springs. It is located on the grounds of Zilker Park in Austin.

    8:00PM Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at South Congress Cafe, located 10 minutes from the hotel. Costs at your own expense.

    9:30PM After-Hours Hangout

    It's the final night of the event, so come meet up with your new friends over drinks at Key Bar, located 5 minutes from the hotel. Costs at your own expense.

Attendees

Premier Partner

Major Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

I really enjoyed the Digiday Retail Summit and learning about the challenges facing other brands and how they're working creatively to solve them.

— Director of Brand Management, Brooks Brothers

I made so many fantastic connections at the Digiday Retail Summit. The mix of thoughtful programming and downtime to mingle was perfection. I'll definitely be back.

— Senior Content Strategist, Boxed

I love the structure of this event. The sessions are always very informative but the networking is the best part. This was my second time attending and each time I was able to look around the room and feel as if I'd found my tribe.

— Senior Social Media Manager, Torrid

Omni Austin Hotel Downtown
700 San Jacinto at, E 8th St
Austin, Texas 78701

Please contact Elaine Wong of the Digiday Events Team at ewong@digiday.com to book you room at the Omni Austin Downtown.

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