The era of smarter retail

Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle, and word-of-mouth drives sales. What’s changed is the resources needed for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.

At the Digiday Retail Summit, we’ll hear from industry executives who are using customer data and technology to modernize their approach and improve experiences across the board.

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Speakers

  • Emily Boschwitz
    VP OF MARKETING, ACQUISITION
    HIMS
  • Travis Boyce
    HEAD OF GLOBAL RETAIL OPERATIONS
    ALLBIRDS
  • Danica Calderhead
    director OF BRAND STRATEGY
    DASH HUDSON
  • Louisa Chen
    CFO
    SOLE SOCIETY
  • Erica Esper
    SENIOR SOCIAL MEDIA SPECIALIST
    NORDSTROM RACK
  • Todd Gallet
    director, CLIENT PARTNERSHIPS
    SOCIAL NATIVE
  • Jaysen Gillespie
    VP, HEAD OF ANALYTICS AND DATA SCIENCE
    CRITEO
    LinkedIn Icon
  • Jake Hall
    VP, SOLUTIONS CONSULTING
    QUICKPIVOT
  • Philip Inghelbrecht
    CEO
    TATARI
    Twitter Icon LinkedIn Icon
  • Brad Klingenberg
    VP OF DATA SCIENCE
    STITCH FIX
  • Megan Kohout
    VP of ECOMMERCE & CUSTOMER ANALYTICS
    KENDRA SCOTT
  • Erin Korchin
    MARKETING director, CRM
    MACK WELDON
  • Jeremiah McElwee
    SVP MERCHANDISING AND PRODUCT DEVELOPMENT
    THRIVE MARKET
  • Nancy Neumann
    VP, SALES
    VISA ADVERTISING SOLUTIONS
  • Zak Normandin
    FOUNDER & CEO
    IRIS NOVA
  • Noah Palmer
    GENERAL MANAGER
    HILL CITY
  • Mazdak Rezvani
    FOUNDER & CEO
    CHATKIT
    LinkedIn Icon
  • Larry Shaw
    CMO
    MACKENZIE-CHILDS
  • Jonathan Shokrian
    CEO & FOUNDER
    MEUNDIES
  • Diana Takach
    SVP, DIGITAL
    DAVID'S BRIDAL
  • Jacqueline Tatelman
    CO-FOUNDER
    STATE BAGS
  • Scot Tatelman
    CO-FOUNDER
    STATE BAGS
  • Matt Zisow
    HEAD OF PRODUCT
    WAYFAIR

Agenda

Monday, April 29

  • 1:30 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall: Digiday+ Research

    Brands only.

    We've gathered research from participants on key issues around retail. In this session, we'll have an honest discussion about these findings.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 2:30 p.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP retail executives to technology providers.

    2:00 p.m. - Custora

    2:10 p.m. - Tatari

    2:20 p.m. - Social Native

    • Megan Kohout

      VP OF E- COMMERCE & CUSTOMER ANALYTICS

      KENDRA SCOTT

    • Philip Inghelbrecht

      CEO

      TATARI

    • Todd Gallet

      DIRECTOR, CLIENT PARTNERSHIPS

      SOCIAL NATIVE

  • 3:00 p.m.
    Networking Break
  • 3:10 p.m.
    Opening Remarks & State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 3:20 p.m.
    Retail Isn't Dead, It's Getting Smarter

    Facing store closures and last-chance survival strategies, the retail industry is on tumultuous ground. But only bad retailers are dying off. The ones who adapt will emerge with more efficient online and offline strategies, a better handle on who their customers are and how to cater to them, and better overall businesses. Hear a retail executive speak about this era of smarter retail.

    Moderator
    Hilary Milnes
  • 3:40 p.m.
    Using Online to Drive In-store Customers in the Bridal World

    Navigating the bridal industry. Join us as we discuss how David's Bridal is able to thrive in an ever-changing bridal market and how they are able to use online to drive customers in-store.  Hear from Diana Takach of David's Bridal as she walks us through their current strategies and the future of bridal retailers.

    • Diana Takach

      SVP, DIGITAL

      DAVID'S BRIDAL

  • 4:00 p.m.
    Teaming Up: How to Pick the Right Retail Partnerships

    Cutting out the middlemen has been a pointed strategy for retail’s up-and-comers, but many brands are finding there’s still a lot of power in partnerships. Like everything else in retail today, they just have to be smarter. In this session, a retailer speaks about how they've navigated the world of partnerships to grow their brand.

    • Scot Tatelman

      CO-FOUNDER

      STATE BAGS

    • Jacqueline Tatelman

      CO-FOUNDER

      STATE BAGS

  • 4:20 p.m.
    Stay Ahead of Retail Trends with Visa Advertising Solutions

    It is more important than ever to be in-tune with your customers and be able to read market signals ahead of the curve. We'll look at Visa’s spend-based data solutions to help you better understand consumers and competitors, take action on these insights by creating precise audience targets, and measure your performance. Join Visa Advertising Solutions to learn more about what is top-of-mind for retailers in this session.

    • Nancy Neumann

      VP, SALES

      VISA ADVERTISING SOLUTIONS

  • 4:30 p.m.
    The AI Roadmap: Inside Retail's Next Driving Force

    AI has been long held up as the next coming in retail, but few tremors have actually been felt. Hear one retail executive speak about the opportunities, implementations and limitations to new tech.

    • Zak Normandin

      FOUNDER & CEO

      IRIS NOVA

    Moderator
    Hilary Milnes
  • 5:00 p.m.
    Working Groups

    Attendees will split off into groups focusing on one of three key challenges in retail. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    1. Marketing mix / customer acquisition 
    2. Personalization
    3. Store of the future
  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    S4M Cocktail Reception

    Continue networking with cocktails provided by S4M. 

    Open to all.

  • 8:00 p.m.
    Dinner With Strangers

    Don't have dinner plans? End the day with fellow attendees for a casual meal at Austin Taco Project, located 5-minutes from the hotel. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink at The Dizzy Rooster, located 2-minutes from the hotel. Costs at your own expense.

Tuesday, April 30

  • 7:00 a.m.
    Morning Yoga

    Have a zen start to your day with morning yoga. Open to all. Equipment provided. Please sign up at the registration desk.

  • 8:00 a.m.
    Registration Reopens & Breakfast Served
  • 8:30 a.m.
    Town Hall

    Brands only.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations

    Brands only.

    These rapid-fire sessions introduce VIP retail executives to technology providers.

    9:00 a.m. - Chatkit

    • Mazdak Rezvani

      FOUNDER & CEO

      CHATKIT

  • 9:30 a.m.
    Welcome Back
    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:35 a.m.
    Leveraging New Tech to Create a Unique Shopping Experience

    How do you elevate the online shopping experience for customers? That’s what Matt Zisow, Wayfair’s head of product, is focused on. In this session, hear about the tech that powers Wayfair, from personalized product recommendations based on customers’ home décor styles, to helping customers figure out how a piece of furniture will look and fit in their homes.

    • Matt Zisow

      HEAD OF PRODUCT

      WAYFAIR

    Moderator
    Anna Hensel
  • 9:55 a.m.
    Dialog with Criteo
    • Jaysen Gillespie

      VP, HEAD OF ANALYTICS AND DATA SCIENCE

      CRITEO

    • Louisa Chen

      CFO

      SOLE SOCIETY

  • 10:05 a.m.
    Power of Personalization: Inside Retail's Next Driving Force

    Personalization is the new frontier for the retail industry as shoppers look for a more effortless, curated shopping experience. AI and data science are driving forces behind this paradigm shift, with retailers barely scratching the surface on their potential. In this session, Stitch Fix vp of data science Brad Klingenberg will talk about how data science and artificial intelligence are completely upending the retail industry, reshaping everything from the way people buy clothes and curate their wardrobe to predicting future style trends.

    • Brad Klingenberg

      VP OF DATA SCIENCE

      STITCH FIX

    Moderator
    Hilary Milnes
  • 10:25 a.m.
    Networking Break
  • 10:40 a.m.
    Curating an Online Community
    Since launching in 2011, MeUndies has established a devoted, vocal online community that's obsessed with the brand’s reimagined take on undies. This community has become the cornerstone of MeUndies’ brand identity—and helped the company embody its values around diversity, inclusivity, and self-expression. By creating deeper, more authentic relationships with customers, MeUndies has transitioned into a thriving lifestyle brand while other industry stalwarts in the category crumbled. In this session, MeUndies' senior brand manager and second employee, Greg Fass will discuss the importance of creating a strong online community in modern-day brand-building.
    • Greg Fass

      SENIOR BRAND MANAGER

      MeUndies

  • 11:00 a.m.
    Point/Counterpoint: To Sell or Not to Sell on Amazon

    Direct-to-consumer retail, built on Shopify sites and powered by Facebook campaigns, is trying to carve out business models that can drive meaningful growth without partnering with retail’s most powerful player. Is that smart strategy or short-sighted planning? We’ll hear from both sides of the Amazon argument.

    • Jameson Valone

      AVP OF MARKETIN

      MACERICH

    Moderator
    Hilary Milnes
  • 11:20 a.m.
    An Instagram Evolution: Using AI and Influencers to Refine Social Strategy

    Retail is an ever-evolving industry that requires nimble, yet strategic reaction to change to remain relevant and grow. Join Nordstrom Rack and Dash Hudson for a discussion on how the department store embraces the power of emerging technology and influencer marketing to achieve immense growth on Instagram that positively impacts the business as a whole.

    • Danica Calderhead

      DIRECTOR OF BRAND STRATEGY

      DASH HUDSON

    • Erica Esper

      SENIOR SOCIAL MEDIA SPECIALIST

      NORDSTROM RACK

  • 11:35 a.m.
    The Feedback Loop: Building a Brand with the Customer

    The customer is at the center of everything for a brand. Gone are the days where brands are created in isolation. Today, brands must be relevant, responsive and evolve with the needs of the customer. But how do you truly partner with your customers and why is this important to retailers? Hear from the Head of Hill City, a high-performance men's brand from Gap Inc., who has redefined the traditional influencer program to infuse real men’s feedback in every stage of the brand's lifecycle – from launch to product creation/iteration to building an authentic community.

    • Noah Palmer

      GENERAL MANAGER

      HILL CITY

    Moderator
    Hilary Milnes
  • 11:55 a.m.
    Back to Basics: Building a Store Strategy

    Offline retail still plays a pivotal role in growing a consumer company, but the role of the store and the strategy behind opening them has changed dramatically. Hear from a retailer innovating in this space

    • Stenn Parton

      CHIEF RETAIL OFFICER

      DJM CAPITAL

    Moderator
    Anna Hensel
  • 12:15 p.m.
    Session with Kendra Scott
    • Megan Kohout

      VP of ECOMMERCE & CUSTOMER ANALYTICS

      KENDRA SCOTT

    Moderator
    Hilary Milnes
  • 12:35 p.m.
    Lunch Served
  • 1:00 p.m.
    Afternoon Free Time

    Use this time to catch up on emails, rest or get some sun! Feeling adventurous? Take an excursion! Cost and transportation at your own expense.

    Barton Springs Pool, located 10-minutes from the hotel is a recreational outdoor swimming pool that is filled entirely with water from nearby natural springs. It is located on the grounds of Zilker Park in Austin.

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in retail. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    1. Marketing mix / customer acquisition 
    2. Personalization
    3. Store of the future
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at South Congress Cafe located 10 minutes from the hotel. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the final night of the event, so come meet up with your new friends over drinks at Key Bar, located 5-minutes from the hotel. Costs at your own expense.

Wednesday, May 1

  • 8:30 a.m.
    Breakfast Served
  • 9:00 a.m.
    Welcome Back
    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:05 a.m.
    Navigating Being Niche

    Retail’s middle ground is disappearing as companies either strive to be everything to everybody, or to be the go-to brand for fill-in-the-blank. But when you sell a specific product to a specific person, how do you scale? Hear from a company who's done it.

    • Travis Boyce

      HEAD OF GLOBAL RETAIL OPERATIONS

      ALLBIRDS

    Moderator
    Hilary Milnes
  • 9:25 a.m.
    Hacking Customer Loyalty

    Subscriptions, memberships and VIP perks are all strategies cloaked with the same mission: Build reliable retention rates. When you’re paying to get customers to notice you, convincing them to stay is critical. In this session, a retailer breaks down their loyalty strategy.

    • Erin Korchin

      MARKETING DIRECTOR, CRM

      MACK WELDON

  • 9:45 a.m.
    Accelerating Marketing Innovation Using Customer Data

    Traditional retailers struggle to leverage the massive amounts of customer behavioral data, making it difficult to get ahead of the innovation curve and move marketing strategy from program management to customer lifecycle management. When Larry Shaw was hired as CMO at MacKenzie-Childs, this was priority #1. Join MacKenzie-Childs and QuickPivot for a discussion on how the brand used new technology to truly understand its customers and transform its marketing strategy.

    • Jake Hall

      VP, SOLUTIONS CONSULTING

      QUICKPIVOT

    • Larry Shaw

      CMO

      MACKENZIE-CHILDS

  • 9:55 a.m.
    Targeting the New Consumer

    Do today’s customers want experiences? Or efficiency? Hear from a retailer in catering to the modern consumer by figuring out where their company fits in people’s lives, and how they stand out from the competition.

    • Emily Boschwitz

      VP OF MARKETING, ACQUISITION

      HIMS

    Moderator
    Anna Hensel
  • 10:15 a.m.
    Retail's Return to Normalcy

    Despite an influx of disruptors, retail’s most core principles remain true: Profitability matters. Stores drive traffic. Retail partners have a purpose. Now that the Facebook-built-brand heyday is ending, where does that leave modern retail brands? Hear from a retail executive who is figuring out their traditional retail strategies in a smarter way.

    • Jeremiah McElwee

      SVP MERCHANDISING AND PRODUCT DEVELOPMENT

      THRIVE MARKET

  • 10:35 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 10:50 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    8:00PM Dinner with Strangers

    Don't have dinner plans? End the day with fellow attendees for a casual meal at Austin Taco Project, located 5 minutes from the hotel. Sign up at the registration desk. Costs are at your own expense.

    10:00PM After-Hours Hangout

    Join fellow attendees for an after dinner drink at The Dizzy Rooster, located 2 minutes from the hotel. Costs at your own expense.

  • Tuesday
    7:00AM Morning Yoga

    Have a zen start to your day with morning yoga. Open to all. Equipment provided. Please sign up at the registration desk.

    1:30PM Afternoon Activity

    Use this time to catch up on emails, rest or get some sun! Feeling adventurous? Take an excursion! Cost and transportation at your own expense.

    Barton Springs Pool, located 10-minutes from the hotel, is a recreational outdoor swimming pool that is filled entirely with water from nearby natural springs. It is located on the grounds of Zilker Park in Austin.

    8:00PM Dinner With Friends

    Looking for dinner plans? Digiday has made a group reservation at South Congress Cafe, located 10 minutes from the hotel. Costs at your own expense.

    9:30PM After-Hours Hangout

    It's the final night of the event, so come meet up with your new friends over drinks at Key Bar, located 5 minutes from the hotel. Costs at your own expense.

Attendees

Premier Partner

Major Partner

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

I really enjoyed the Digiday Retail Summit and learning about the challenges facing other brands and how they're working creatively to solve them.

— Director of Brand Management, Brooks Brothers

I made so many fantastic connections at the Digiday Retail Summit. The mix of thoughtful programming and downtime to mingle was perfection. I'll definitely be back.

— Senior Content Strategist, Boxed

I love the structure of this event. The sessions are always very informative but the networking is the best part. This was my second time attending and each time I was able to look around the room and feel as if I'd found my tribe.

— Senior Social Media Manager, Torrid

Omni Austin Hotel Downtown
700 San Jacinto at, E 8th St
Austin, Texas 78701

Please contact Elaine Wong of the Digiday Events Team at ewong@digiday.com to book you room at the Omni Austin Downtown.

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