The New Video Economy

Reality has begun to set in among video makers: there is no guaranteed jackpot at the end of the video rainbow. What does the digital video market look like in 2018 and beyond when the big content buyers increasingly prefer TV-quality fare? How should video makers approach Facebook when it still hasn’t developed a sustainable ad product that benefits its video partners? What are the different models successful video publishers are employing to ensure growing returns on their investments? And where do the TV guys, after spending another year seeing dramatic losses in subscribers and ratings, fit in the evolving video landscape?

At the Digiday Video Summit, join top executives in digital video, TV and publishing as we seek to answer these questions and more.

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Speakers

  • Evan Bregman
    director OF PROGRAMMING
    ROOSTER TEETH
  • Kelly Day
    PRESIDENT, VIACOM DIGITAL STUDIOS
    VIACOM
    LinkedIn Icon
  • Henry Embleton
    HEAD OF AD PRODUCTS & REVENUE
    ELLATION
  • Robert Green
    CHIEF CREATIVE OFFICER
    RIPPLE COLLECTIVE
    LinkedIn Icon
  • Robert Hayes
    EVP, DIGITAL
    NBC ENTERTAINMENT
    LinkedIn Icon
  • Neil Katz
    EDITOR-IN-CHIEF/ SVP OF CONTENT
    THE WEATHER CHANNEL
  • Karen Leever
    VP & GM DIGITAL MEDIA
    DISCOVERY
    LinkedIn Icon
  • Chris Linn
    PRESIDENT
    TRUTV
    LinkedIn Icon
  • Brian Madden
    SVP, DEVELOPMENT
    HEARST DIGITAL MEDIA
    LinkedIn Icon
  • Chad Mumm
    VP
    VOX ENTERTAINMENT
    Twitter Icon LinkedIn Icon
  • Michael Mraz
    VP OF STRATEGIC PARTNERSHIPS
    HEARST DIGITAL MEDIA
    LinkedIn Icon
  • Erika Nardini
    CEO
    BARSTOOL SPORTS
    LinkedIn Icon
  • Mike Park
    VP OF EMERGING CONTENT PRODUCTS
    TWITTER
    Twitter Icon
  • Fred Seibert
    FOUNDER & CEO
    FREDERATOR STUDIOS
  • Caroline Smith
    CHIEF CONTENT OFFICER
    SEEKER
    LinkedIn Icon
  • Sameer Sondhi
    VP & GM BUSINESS DEVELOPMENT, NA/EU
    INMOBI
    LinkedIn Icon
  • Jonathan Stern
    SVP, STRATEGIC DEVELOPMENT
    BUNIM/MURRAY PRODUCTIONS
    LinkedIn Icon
  • Michael Wayne
    CEO
    KIN COMMUNITY
  • Lauren Wiseman
    director, VIDEO NEW BUSINESS
    APPNEXUS
    LinkedIn Icon

Agenda

Monday, May 21

  • 1:30 p.m.
    Registration Opens
  • 2:15 p.m.
    Welcome Remarks & The State of Video

    We will welcome attendees and provide an outline of the biggest trends in the video industry right now.

     

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 2:30 p.m.
    10 years In: The Digital Video Business is Still in Flux

    Digital video is no longer the new kid on the block, but as it’s being proven out time and again, the business is anything but stable. Digital video hasn’t completely disrupted TV, but the TV business isn’t exactly the same, either. From his time as the first creative director for MTV, to selling the first MCN to YouTube, to his current role running Frederator Networks, Fred Seibert has seen and done it all. In this session, he will break down where the industry is, why he’s kept his feet in both the digital and TV camps, and what might come next.

    • Fred Seibert

      FOUNDER & CEO

      FREDERATOR STUDIOS

  • 2:50 p.m.
    Dialogue with Telaria
  • 3:00 p.m.
    How TruTV Grew Ratings and Revenue by Reducing its TV Ad Load

    A few years ago, Turner’s TruTV made the pivot to producing more high-end comedy programming for younger audiences. In doing so, the network also made the decision to reduce its ad load on new programming -- something it plans to extend to its entire schedule over the next three years. TruTV’s president Chris Linn will share results from the network’s decision and how it plans to go all-in in this direction going forward.

    • Chris Linn

      PRESIDENT

      TRUTV

    Moderator
    Sahil Patel
  • 3:20 a.m.
    Coffee Break
  • 3:30 p.m.
    Why Weather Channel Left Facebook and You Should, Too

    Facebook’s decision to devalue media content within the news feed -- and difficulties in building a successful media monetization product -- had an immeasurable impact on the digital and social video industry. Hear from Weather Channel’s Neil Katz on why Facebook is not the answer for video publishers.

    • Neil Katz

      EDITOR-IN-CHIEF/ SVP OF CONTENT

      THE WEATHER CHANNEL

  • 3:45 p.m.
    Livestreaming Sports in an OTT World

    Live sporting events are a major draw for consumer audiences globally. According to Nielsen, 86 of the top 100 telecasts viewed live or on the same day were sports related in 2017.  Historically, video advertising for these events have been primarily or entirely sold directly.  But with the rise of consumer use of over-the-top (OTT) viewing across screens, large-scale infrastructure platforms, and programmatic advertising, the traditional model is being replaced with an entirely new approach.

    It’s now feasible to offer livestreaming sports inventory to programmatic advertisers, including opportunities to reach audiences directly in their living rooms via Connected TV. This is a terrific advance for advertisers who seek a broad audience engaged with the excitement of a live event.

    This panel, moderated by AppNexus, will include major providers of livestreaming sports OTT services. We’ll review the challenges and the opportunities in building this large new marketplace for sports fans.

    • Lauren Wiseman

      DIRECTOR, VIDEO NEW BUSINESS

      APPNEXUS

  • 3:55 p.m.
    TV and Beyond: How NBCU is Taking its Franchises to Multiple Platforms

    TV shows such as 'Saturday Night Live' and 'The Tonight Show' are institutions. But in recent years, NBCUniversal has made a concerted effort to bring these franchises, as well as others, to digital platforms. Armed with a 100+ person team that oversees everything from digital business development and strategy with major social platforms to content productions, marketing and merchandising, hear how NBCUniversal is going beyond the biggest screen in the house.

    • Robert Hayes

      EVP, DIGITAL

      NBC ENTERTAINMENT

    Moderator
    Sahil Patel
  • 4:15 p.m.
    Town Hall

    Publishers only

  • 4:45 p.m.
    Sandbox Presenations

    These rapid- fire presentations introduce publisher participants to tech providers.

    4:45 p.m. - Inmobi

    4:55 p.m. - video intelligence

     

    • Sameer Sondhi

      VP & GM BUSINESS DEVELOPMENT, NA/EU

      INMOBI

  • 5:15 p.m.
    Working Group Meetings

    Here’s your first chance of the summit to work on your group’s challenge.

    Creating IP & Selling Shows

    In this working group, attendees will discuss the market for original programming -- everything from short-form digital series produced for social and digital platforms, to longer form projects for streaming and linear TV. Where are the opportunities? What are the challenges? How important is owning intellectual property/assets versus being a producer-for-hire? All these topics and more will be covered in this working group.

     

    Social Video Programming

    Platforms are constantly undergoing changes in terms of what they are prioritizing, what is the right approach to programming and distributing content on the major social platforms? Which formats, genres and styles work? What should the publishing cadence be? This working group will break down the right strategies to grow a loyal and engaged audience on social platforms -- and how that can translate into more direct connections and, ultimately, revenue.

     

    Branded Content

    What’s the current state of branded content for video? Has demand grown? Has increased competition made it harder to win RFPs? How have platform algorithm changes affected pricing and profits? What are brands even looking for, and which metrics are they (rightfully or wrongfully) prioritizing? Join this working group for a deep dive into the world of branded video.

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only

  • 6:00 p.m.
    8-Meeting Meetings

    By invitation only

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all

  • 8:00 p.m.
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at Nellie Cashman's, located at Westin Kierland. Nellie Cashman's is known for having a true Arizona menu, and you'll be sure to want to try one of their prime USDA grade cut of beef. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Head on over to Waltz & Weiser Whiskey Bar and Cantina and enjoy a western saloon experience. This bar specializes in fine tequilas and whiskeys and a number of other delicious drinks. It's located at the hotel and costs are at your own expense.

Tuesday, May 22

  • 7:00 a.m.
    Morning Yoga

    Start your day with a zen morning yoga session out on the beautiful lawns of the Westin Kierland. Equipment is provided and open to all. Sign up at the registration desk.

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Town Hall

    Video executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 9:40 a.m.
    Sandbox Presentations

    These rapid- fire presentations introduce publisher participants to tech providers.

  • 10:15 a.m.
    From Social Videos to Premium TV: Inside Vox Entertainment

    Vox Media has made an investment in producing premium shows for Netflix, TV networks and other big content buyers. Vox Entertainment founder Chad Mumm will discuss how he has built this part of Vox Media’s business and how he’s approaching the future of video from the smallest screens to the biggest.

    • Chad Mumm

      VP

      VOX ENTERTAINMENT

    Moderator
    Sahil Patel
  • 10:35 a.m.
    Getting 'Rough N Rowdy' with Barstool Sports

    Video companies are seeking ways to build direct relationships with customers, and when possible, convince them to pay for content. Today, a third of Barstool Sports' revenue comes from merchandising, and now the publisher is building out a pay-per-view video events business that charges fans for live amateur boxing matches. Hear how Barstool Sports gets its fans t pay for content and how it's using that data to drive other revenue initiatives at the company.

    • Erika Nardini

      CEO

      BARSTOOL SPORTS

    Moderator
    Sahil Patel
  • 10:50 a.m.
    Balancing Subscriptions with Advertising in OTT

    Media companies building and managing streaming video apps have to be strategic in their revenue strategy -- and what the correct mix is between subscriptions and advertising on these platforms. In this session, Henry Embleton of Ellation, which manages services such as Crunchyroll and VRV, will break down how they approach a dual revenue stream on their popular OTT apps.

    • Henry Embleton

      HEAD OF AD PRODUCTS & REVENUE

      ELLATION

  • 11:05 a.m.
    Networking Break
  • 11:20 a.m.
    The Twitter Press Conference

    At a time when publishers are losing faith in Facebook, Twitter has made a push to develop relationships and products that benefit publishers producing live and on-demand digital video. This session will go deep on how Twitter is approaching its own video strategy going forward, and what role publishers will play in that.

    • Mike Park

      VP OF EMERGING CONTENT PRODUCTS

      TWITTER

    Moderator
    Sahil Patel
  • 11:40 a.m.
    A Conversation with Discovery

    Outside of Group Nine Media, Discovery Inc. has made a lot of investments in growing its in-house digital business, which now also includes Scripps Networks Interactive assets following the merger. This conversation will dive deep on the opportunities Discovery sees with streaming platforms, TV Everywhere, and even with distribution on social platforms.

    • Karen Leever

      VP & GM DIGITAL MEDIA

      DISCOVERY

    Moderator
    Sahil Patel
  • 12:00 p.m.
    Monetizing Shows and IP Across Different Platforms

    What’s the proper approach to windowing one of your original series across all of your distribution channels? What brings the highest return in both audience and revenue? In this session, Evan Bregman will break down how Rooster Teeth -- which has a membership program, a network on YouTube and distribution relationships with Netflix and other platforms -- approaches programming and windowing across different video platforms.

    • Evan Bregman

      DIRECTOR OF PROGRAMMING

      ROOSTER TEETH

  • 12:15 p.m.
    Why the Pivot to TV Will be Hard

    It’s easy to say you want to make TV shows; it’s another thing entirely to do it successfully. In this presentation, veteran TV and film producer Robert Green will break down how hard it is to actually make money in TV and what media companies should know before deciding to make such a pivot.

    • Robert Green

      CHIEF CREATIVE OFFICER

      RIPPLE COLLECTIVE

  • 12:00 a.m.
    Live Digiday Podcast: Viacom's New Digital Push

    In this live podcast recording, Kelly Day, the president of Viacom's new digital studios division will go in-depth on how the major media giant is rethinking how it approaches digital and social platforms, which required bringing together more than 300 employees across Viacom's different networks.

    • Kelly Day

      PRESIDENT, VIACOM DIGITAL STUDIOS

      VIACOM

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 1:00 p.m.
    Lunch
  • 2:00 p.m.
    Afternoon Activities

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Or participate in the activity we have planned below:

    2 P.M. Volleyball Tournament - Get your work out gear ready and sign up for the Digiday Volleyball Tournament! It's a great way to take in the Arizona sun while competing against your fellow attendees. We'll break you up into teams and the court is located right at the hotel. Stop by the registration desk to find out more details on location and to sign up.

  • 5:00 p.m.
    Working Group Meeting

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

    Creating IP & Selling Shows

    Social Video Programming

    Branded Content

  • 6:00 p.m.
    8-Minute Meetings

    In case you missed any 8-Minute Meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Friends

    Take a step outside the hotel and head over to Tommy Bahama Restaurant, located across the street from the hotel. Known for its light, casual environment, this restaurant has a menu you won't want to miss. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Spend the last night of the event with new connections at a local Scottsdale favorite, Rooster Tavern. Just down the road from the hotel, stop by and receive a warm neighborhood welcome. Costs are at your own expense.

Wednesday, May 23

  • 8:30 a.m.
    Breakfast
  • 9:30 a.m.
    Final Working Group Meetings

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

    Creating IP & Selling Shows

    Social Video Programming

    Branded Content

  • 10:00 a.m.
    Welcome Back & The Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 10:05 a.m.
    YouTube TV and the Opportunity in Streaming TV Bundles

    Video companies are seeking ways to build direct relationships with customers, and when possible, convince them to pay for content. Today, a third of Barstool Sport's revenue comes from merchandising, and now the publisher is building out a pay-per-view video events business that charges fans for live amateur boxing matches. Hear how Barstool Sports gets its fans to pay for content and how it's using data to drive other revenue initiatives at the company.

    • Steven Oh

      CHIEF BUSINESS OFFICER

      THE YOUNG TURKS NETWORK

    Moderator
    Sahil Patel
  • 10:20 a.m.
    The Opportunities and Challenges in OTT Partnerships

    Video producers have a ton of options to produce premium content for OTT platforms: but how are those relationships evolving? In this conversation, we'll discuss the opportunities and challenges in producing high-profile programming for distributors ranging from Netflix to Facebook

    • Jonathan Stern

      SVP, STRATEGIC DEVELOPMENT

      BUNIM/MURRAY PRODUCTIONS

    Moderator
    Sahil Patel
  • 10:35 a.m.
    Building a Team to Take Advantage of the Right Content Partnerships

    There are plenty of opportunities to create original programming for social platforms, but the right programming requires the right team. Hear how Hearst is approaching the new social distribution landscape and how it built out a team to ensure successful platform partnerships.

    • Brian Madden

      SVP, DEVELOPMENT

      HEARST DIGITAL MEDIA

    • Michael Mraz

      VP OF STRATEGIC PARTNERSHIPS

      HEARST DIGITAL MEDIA

  • 10:50 a.m.
    Coffee & Networking Break
  • 11:05 a.m.
    Sponsored Session
  • 11:15 a.m.
    Programming Snapchat the Right Way

    Food Network was one of the first publishers to launch on Snapchat Discover. Now, the company is also producing original video shows for the platform, which underwent a major redesign earlier this year. With two distinct media products, what is the right way to program successfully for Snapchat, ensuring continued audience growth and revenue? Hear from a longtime Snapchat Discover on what works -- and what doesn't -- for Snapchat.

    • Deb Puchalla

      vp, original programming and content marketing

      Scripps Networks Interactive

  • 11:05 a.m.
    How to Grow Audience and Engagement on YouTube

    Many digital media companies are looking to YouTube to build significant audiences -- and grow revenue on the platform. But YouTube has its own rules that video creators need to abide by. Hear from Seeker on how it grows not only subscribers and viewers, but watch time and other engagement, on the platform.

    • Caroline Smith

      CHIEF CONTENT OFFICER

      SEEKER

  • 11:20 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Creating IP & Selling Shows

    Social Video Programming

    Branded Content

    Moderator
    Sahil Patel
  • 11:35 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

Attendees

Activities

  • Monday
    8 P.M. - Dinner With Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at Nellie Cashman's, located at Westin Kierland. Nellie Cashman's is known for having a true Arizona menu, and you'll be sure to want to try one of their prime USDA grade cut of beef. Sign up at the summit registration desk. Costs are at your own expense.

    9:30 P.M. - After Hours Hangout

    Head on over to Waltz & Weiser Whiskey Bar and Cantina, where you can enjoy a Western saloon experience. This bar specializes in fine tequilas and whiskeys, and a number of delicious drinks. It's located at the hotel and costs are at your own expense.

  • Tuesday
    7 A.M. - Morning Yoga

    Start your day with a zen morning yoga session out on the beautiful lawns of the Westin Kierland. Equipment is provided and open to all. Sign up at the registration desk.

    2 P.M. - Volleyball Tournament

    Get your work out gear ready and sign up for the Digiday Volleyball Tournament! It's a great way to take in the Arizona sun while competing against your fellow attendees. We'll break you up into teams and the court is located right at the hotel. Stop by the registration desk to find out more details on location and to sign up.

    8 P.M. - Dinner with Friends

    Take a step outside the hotel and head over to Tommy Bahama Restaurant, located across the street from the hotel. Known for its light, casual environment, this restaurant has a menu you won't want to miss. Sign up at the summit registration desk. Costs are at your own expense.

    9:30 P.M. - After Hours Hangout

    Spend the last night of the event with new connections at a local Scottsdale favorite, Rooster Tavern. Just down the road from the hotel, stop by and receive a warm neighborhood welcome. Costs are at your own expense.

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

If you want to get a status update of the video industry, this event is the place to do it. Honest conversation about what is really happening in video, not just spin and hype.

— GM of video, Billboard & The Hollywood Reporter

The Digiday Video Summit is a highly-focused, purpose-driven experience, with huge opportunities to learn, network, and influence some change in our industry.

— VP of programming, Comcast

The Digiday Video Summit provided a great opportunity to take the pulse of other digital content publishers and learn about new products and services that are addressing the challenges of this constantly evolving industry.

— managing editor, video, The Wall Street Journal

The Westin Kierland
6902 E. Greenway Parkway
Scottsdale, AZ 85254
480-624-1000
Book your room

To book your stay at The Westin Kierland, please use this link. Mention Digiday Video Summit to receive a special room rate of $289.00 per night, plus tax.

Please Note: the cut-off date for that room rate is April 30 by 12am EST.

Contact Us

More Information

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Apply here

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