The New Video Economy

Reality has begun to set in among video makers: there is no guaranteed jackpot at the end of the video rainbow. What does the digital video market look like in 2018 and beyond when the big content buyers increasingly prefer TV-quality fare? How should video makers approach Facebook when it still hasn’t developed a sustainable ad product that benefits its video partners? What are the different models successful video publishers are employing to ensure growing returns on their investments? And where do the TV guys, after spending another year seeing dramatic losses in subscribers and ratings, fit in the evolving video landscape?

At the Digiday Video Summit Europe, join top executives in digital video, TV and publishing as we seek to answer these questions and more.

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Speakers

  • Jamie Bolding
    FOUNDER & CEO
    JUNGLE CREATIONS
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  • Derek Brown
    HEAD OF VIDEO
    NEWS UK
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  • Devran Karaca
    FOUNDER
    KYRA TV
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  • Michael Lang
    PRESIDENT, DNI DIGITAL & EUROSPORT DIGITAL, & CEO OF MOTORTREND
    DISCOVERY NETWORKS INTERNATIONAL
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  • Jessica Lever
    HEAD OF PRODUCTION
    THE HOOK
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  • Claire McArdle
    VP MULTIPLATFORM
    COMEDY CENTRAL INTERNATIONAL
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  • Rhys Noelke
    SVP STRATEGY
    RTL GROUP
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  • Andrew Saunders
    HEAD OF GLOBAL BRAND STRATEGY
    TASTEMADE
  • Iain Sawbridge
    CHIEF MARKETING & DIGITAL CONTENT OFFICER
    BEANO STUDIOS
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  • Christoph Schmitz
    PRODUCT DEVELOPER
    ALLER MEDIA
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  • Pippa Scaife
    COMMERCIAL director, EMERGING BRANDS
    CNN
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  • Tom Thirlwall
    CEO
    COPA90
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Attendees

Agenda

Tuesday, June 5

  • 1:00 p.m.
    Registration
  • 2:00 p.m.
    State of the Industry & Digiday Challenge Board

    Video is still one of the biggest opportunities in media - in this session, we will reflect on the state of video, how the industry landscape has evolved over the past year and what challenges are cropping up as media owners bring their video ambitions to life.

    • Jess Davies

      UK EDITOR

      DIGIDAY

  • 2:20 p.m.
    Authenticity and Brand Storytelling - Great Big Story's Curious Videos and Audience

    Great Big Story takes a different approach to video and storytelling, focused on the weird, wonderful and fascinating world full of incredible people doing amazing things. Pippa Scaife will discuss how Great Big Story creates inspirational and authentic brand storytelling, drawing on the success of international brand partnerships, along with insights into their consistent and engaged audience.

    • Pippa Scaife

      COMMERCIAL DIRECTOR, EMERGING BRANDS

      CNN

  • 2:40 p.m.
    Building a Dynamic Business Model Around Show Brands

    Kyra TV has propelled itself onto the video scene in 18 short months and has seen mega-success with building audiences through the non-traditional approach to advertising to a generation that hates advertising.

    Kyra will now share their roadmap for creating a dynamic business model that does not rely on traditional revenue streams and how they are monetizing around ‘show brands’.

    • Devran Karaca

      FOUNDER

      KYRA TV

  • 3:00 p.m.
    Networking Break
  • 3:15 p.m.
    International Expansion Through the Universal Language of Comedy
    • Claire McArdle

      VP MULTIPLATFORM

      COMEDY CENTRAL INTERNATIONAL

  • 3:40 p.m.
    You've Got the Audience, Now What?

    Jungle Creations has seen unprecedented growth since launching in 2014 and after building a huge presence with epic video across social platforms, they are now looking to build a sustainable foundation for long-term success. While staying true to their video roots, Jungle is setting it's sights on using non-typical methods to deepen relationships with their audiences on- and offline - new formats, new platforms, new revenue streams.

    • Jamie Bolding

      FOUNDER & CEO

      JUNGLE CREATIONS

  • 4:00 p.m.
    Working Groups

    Attendees will split off into groups focusing on one of three key challenges that publishers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    • Jessica Lever

      HEAD OF PRODUCTION

      THE HOOK

  • 4:30 p.m.
    Town Hall

    Broadcasters and publishers only.

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 5:00 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce participants to tech providers.

  • 5:30 p.m.
    Broadcaster & Publisher Reception
  • 6:00 p.m.
    8-Minute Meetings

    Invitation only.

    The 8-Minute Meetings are designed to help connect participants with innovative technology platforms, and build valuable business relationships.

  • 6:30 p.m.
    Cocktail Reception

    Open to all.

    Continue networking with casual cocktails.

  • 7:30 p.m.
    Dinner with Strangers

    Network and enjoy a delicious meal with your fellow attendees during the summit. We'll be making a group reservation at a local restaurant nearby, where you'll be able to continue making new connections. Stop by the Digiday registration desk to sign up. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Drinks

    Costs are at your own expense.

Wednesday, June 6

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Opening Remarks and Digiday+ Research

    Digiday has the research on the pulse of the publishing industry. Hear highlights from Digiday+ industry research.

    • Jess Davies

      UK EDITOR

      DIGIDAY

  • 9:20 a.m.
    How Discovery is Engaging New Audiences in a World of Distributed Video

    It is no secret that traditional broadcasters have struggled to stay relevant and maintain market share in a marketplace that is saturated with networks, digital and traditional alike – all competing for the same audiences.

    Through an aggressive digital pivot with a clear focus on delivering premium content across all screens, services and platforms, Discovery has managed to reach new and younger audiences, highlighted recently through a successful inaugural Olympic Games, delivering the first truly digital Games across Europe.

    • Michael Lang

      PRESIDENT, DNI DIGITAL & EUROSPORT DIGITAL, & CEO OF MOTORTREND

      DISCOVERY NETWORKS INTERNATIONAL

  • 9:50 a.m.
    Redefining TV as Total Video

    As one of the largest entertainment groups in the world, RTL have redefined their place in the video ecosystem as both traditional broadcaster and digital video heavyweight. Through providing exclusive local content for their broadcasters, and moving to direct-to-consumer offers with hybrid VOD models, they have managed to solidify their place in a distributed world of digital video.

    • Rhys Noelke

      SVP STRATEGY

      RTL GROUP

  • 10:20 a.m.
    Determined to Make Money: News UK's Video Model

    Through a clever commercial setup which prioritises commercial return on all video content, News UK are launching new products which strengthen existing brands and which bring direct revenue, including original content series on OTT platforms.

    Focusing on entertainment rather than news video, this session will give you an inside look at how their unique and successful model for video has led to commercial success where so many others have failed.

    • Derek Brown

      HEAD OF VIDEO

      NEWS UK

  • 10:40 a.m.
    Networking Break
  • 11:00 a.m.
    Reaching the Generation That Will Change Everything

    Beano Studios is the fastest growing children’s site in the UK and having launched just over a year ago as the digital arm of entertainment group DC Thompson, they have cross-generational appeal and are primarily brand funded.

    In this Q&A, Beano will share the challenges of operating in children’s entertainment, how they target in a much stricter data environment and what they are learning about the next generation.

    • Iain Sawbridge

      CHIEF MARKETING & DIGITAL CONTENT OFFICER

      BEANO STUDIOS

  • 11:20 a.m.
    Tastemade's Secret Session

    Watch this space. Coming from the company who has launched content to test the potential of Facebook Watch internationally, expect these video pioneers to bring you cutting-edge insider info that will help you take your strategy to the next level.

    • Andrew Saunders

      HEAD OF GLOBAL BRAND STRATEGY

      TASTEMADE

  • 11:40 a.m.
    Working Group Session

    Groups will reconvene to discuss their challenges, and with guidance from their group leaders, work to uncover potential solutions.

    • Jessica Lever

      HEAD OF PRODUCTION

      THE HOOK

  • 12:10 p.m.
    Town Hall

    Broadcaster & publishers only.

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 12:40 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce participants to tech providers.

  • 1:10 p.m.
    Lunch
  • 1:30 p.m.
    Afternoon Activities
  • 5:30 p.m.
    Cocktails and Conversations

    This is it: All working groups get one last chance to finalize their presentations for tomorrow's reports. The event is open to all.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect participants with innovative technology platforms and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner With Strangers

    Connect with new friends for a casual meal while you're in Amsterdam. Digiday will have a group reservation at a nearby restaurant. Stop by the Digiday registration desk to sign up. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout

Thursday, June 7

  • 8:30 a.m.
    Breakfast
  • 9:30 a.m.
    Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

  • 9:45 a.m.
    Working Group Session Report

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    • Jessica Lever

      HEAD OF PRODUCTION

      THE HOOK

  • 10:00 a.m.
    European Regional Expansion Strategy - Using OTT to Crack New Markets

    OTT is opening doors to new markets in Europe, expansion in Europe as a region is tricky and traditionally very nuanced. How do you approach this?

  • 10:20 a.m.
    When Broadcast Meets Digital

    In a world of distributed digital, broadcasters are having to work overtime to keep the attention of their audiences. How are they doing this and growing existing audiences?

  • 10:50 a.m.
    What it Means to be a 21st Century Sports Media Brand

    The sports media ecosystem is a crowded one, and while the World Cup is broadcast by traditional distributors, COPA90 is leveraging this huge sporting event to propel themselves forward.

    Through new content formats, their approach to working with advertisers and how they are working with the World Cup broadcasters themselves, hear how they are innovating in this next phase of growth.

    • Tom Thirlwall

      CEO

      COPA90

  • 11:10 a.m.
    Combating Discoverability on Social

    Media companies have consistently cited discoverability and reach as two of the biggest challenges when generating revenue through video products. This case study will examine a publisher strategy on how they are attaining discoverability on Facebook, Snapchat and other social platforms.

    • Christoph Schmitz

      PRODUCT DEVELOPER

      ALLER MEDIA

  • 11:40 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The Digiday Video Summit is a highly, focused, purpose-driven experience, with huge opportunities to learn, network, and influence some change in our industry.

— vp of programming, Comcast

A valuable "State of the Union" for digital video.

— senior manager, video partnerships, Red Bull

Extremely valuable insights that will benefit our audience, business, clients in meaningful ways.

— vice president, Billboard Media Group

Mövenpick Hotel Amsterdam City
Piet Heinkade 11
1019 BR
Amsterdam, Netherlands,
Book your room

To book your stay at Mövenpick Hotel Amsterdam City, please use this link. Mention Digiday Video Summit Europe to receive a special room rate of 189€ per night, plus tax.

Please Note: the cut-off date for that room rate is May 15 by 12am EST.

Contact Us

More Information

For speaking opportunities:

Apply here

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Are you a publishing or network executive? You could be eligible for a complimentary pass.

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