There has been a complete reimagining of video as a format. Enabled by new tech and monetization, video storytelling has endless possibilities for engaging with audiences in a new way. Now that we have challenged all of our assumptions about video, how can we be smarter about where we invest?

Join us at the Digiday Video Summit Europe, where we’ll bring together Europe’s most inventive video storytellers to discuss their biggest challenges and strategies for overcoming them. During this three-day networking and learning event we’ll cover industry trends like addressable TV, vertical video, user acquisition, retention and more.

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Speakers

  • David Alter
    director OF PROGRAMMES
    ECONOMIST FILMS
  • Melissa Chapman
    CHIEF CONTENT OFFICER
    JUNGLE CREATIONS
  • Wayne Davison
    MANAGING director
    LITTLEDOT STUDIOS
  • Betsy Fast
    EXECUTIVE director OF DIGITAL STRATEGY
    HEARST
    Twitter Icon
  • Eric Korsh
    HEAD OF STUDIOS
    JELLYSMACK
  • Clare Laycock
    VP, HEAD OF LIFESTYLE & ENTERTAINMENT BRANDS
    DISCOVERY
    LinkedIn Icon
  • David O’Hare
    VP, LICENSING EMEA
    JUKIN MEDIA
  • Ahmad Swaid
    HEAD OF SOCIAL
    DAZED MEDIA
  • Tom Thirlwall
    CEO
    COPA90
    LinkedIn Icon
  • Joanna Wells
    VP COMEDY CENTRAL & MTV INTERNATIONAL
    VIACOM
  • Greg Witham
    CHIEF OPERATING OFFICER
    NEWSNOW
  • Athena Witter
    HEAD OF DIGITAL
    THAMES TV / FREMANTLE

Agenda

Monday, June 3

  • 1:00 p.m.
    Registration
  • 2:00 p.m.
    Trend Report & Opening Remarks

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

  • 2:20 p.m.
    How TV Became Digital: Youth Brands MTV and Comedy Central Leading the Charge

    Home to iconic brands MTV and Comedy Central, Viacom has award-winning pedigree in creating content that connects with youth audiences. Now, Viacom is taking that expertise and pioneering short form content creation at scale for a generation of digital natives, through its in-house digital production unit, Viacom Digital Studios International (VDSI).

    Join Joanna Wells, vice president of digital content, MTV & Comedy Central, Viacom International Media Networks to find out how these brands are putting video at the centre of their digital strategy and driving new forms of brand engagement in a rapidly evolving media landscape.

    • Joanna Wells

      VP COMEDY CENTRAL & MTV INTERNATIONAL

      VIACOM

    Moderator
    Lucinda Southern
  • 2:40 p.m.
    Inside The Economist's Video Strategy

    Can premium-quality video both make money and drive subscription conversions?  Economist Films is evolving a dual-strategy of monetizing its video production with the right sponsor partners whilst producing content that can help drive the customer journey from brand awareness to subscription conversion.

    • David Alter

      DIRECTOR OF PROGRAMMES

      ECONOMIST FILMS

    Moderator
    Jess Davies
  • 3:00 p.m.
    Dialog with PubMatic
  • 3:10 p.m.
    Diversify and Conquer: How Jungle Creations Has Adapted It's Content Strategy for Maximum Returns

    Publishers need to be where their audience is and creating formats for different platforms is now table stakes. But making bets on new social platforms without overcommitting on resource isn’t easy.

    Social publisher Jungle Creations shares how it’s grown channels and brands over the last year and shares what success looks like.

    • Melissa Chapman

      CHIEF CONTENT OFFICER

      JUNGLE CREATIONS

    Moderator
    Lucinda Southern
  • 3:30 p.m.
    The Post-Social World

    The social heyday is over and now we are looking at building sustainable video businesses by expanding beyond platforms such as Facebook, YouTube and Twitter. This session will look at how to build the proper infrastructure internally, and prioritizing the right strategies for content, distribution and monetization.

    • Tom Thirlwall

      CEO

      COPA90

  • 3:50 p.m.
    Networking Break
  • 4:00 p.m.
    Working Groups

    Attendees will split off into groups focusing on one of three key challenges in video. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    Producing Video for Platforms

    Producing content that caters for audience expectations across all social platforms from YouTube, to Facebook and Snapchat is tough. This group will focus on narrowing in on the biggest challenges and how to address them, including how to ensure your content can be monetized.

     

    Subscriptions VOD

    Building a subscriptions video-on-demand business isn’t without its challenges. Everything from how acquisition and retention of customers informs and shapes content production. This group will focus in on how and where businesses need to focus in order to build a successful SVOD strategy.

    • Wayne Davison

      MANAGING DIRECTOR

      LITTLEDOT STUDIOS

    • David O’Hare

      VP, LICENSING EMEA

      JUKIN MEDIA

  • 4:45 p.m.
    Town Hall

    Publishers only.

    This town hall will address the challenges raised on the Digiday Challenge Board. Led by Digiday editorial, this is an opportunity to discuss your challenges alongside your peers and not only to listen, but also to participate.

  • 5:20 p.m.
    Sandbox Presentations

    5:20 p.m. - Tubular Labs

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Strangers
  • 10:30 p.m.
    After Hours Drinks

Tuesday, June 4

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Opening Remarks: The OTT Overview
  • 9:10 a.m.
    The Mechanics of OTT

    Transitioning to a digital streaming platform for broadcasters may not be an easy extension of existing operations, so building this platform will require significant investment and a stepchange in model.

    How do you build and grow a platform like this, build this into your operating model and develop a sustainable long-term audience strategy?

    Moderator
    Jess Davies
  • 9:30 a.m.
    Beyond the X Factor: Sustaining Audience Attention

    Sustaining audience attention between TV show transmissions is the new norm for major show producers like Thames, which makes the X Factor and Britain's Got Talent. Figuring out how to do that globally, across social platforms as well as traditional broadcasting channels, has its challenges. Athena will talk through what Thames has learned and how it has evolved its production processes to accommodate for new audience expectations.

    • Athena Witter

      HEAD OF DIGITAL

      THAMES TV / FREMANTLE

    Moderator
    Jess Davies
  • 9:50 a.m.
    The Wisdom of the Crowd: How Video Drives Collective Actions

    Video is more than a broadcast tool. Sight, sound and motion has the power to build communities. Hear from Dazed about how video is shaping its new beauty and science verticals to drive change.   

     

    • Ahmad Swaid

      HEAD OF SOCIAL

      DAZED MEDIA

  • 10:20 a.m.
    Engagement is the New Scale

    As platforms have shifted their algorithms to focus on content that increases time spent and meaningful interactions, engagement has become the new currency for social video. In this session, social video publisher Jellysmack will share insights on the importance of a community-led content creation process in driving engagement, at scale.

    • Eric Korsh

      HEAD OF STUDIOS

      JELLYSMACK

  • 10:40 a.m.
    Networking Break
  • 11:00 a.m.
    Working Groups

    Producing Video for Platforms

    Producing content that caters for audience expectations across all social platforms from YouTube, to Facebook and Snapchat is tough. This group will focus on narrowing in on the biggest challenges and how to address them, including how to ensure your content can be monetized.

     

    Subscriptions VOD

    Building a subscriptions video-on-demand business isn’t without its challenges. Everything from how acquisition and retention of customers informs and shapes content production. This group will focus in on how and where businesses need to focus in order to build a successful SVOD strategy.

    • Wayne Davison

      MANAGING DIRECTOR

      LITTLEDOT STUDIOS

    • David O’Hare

      VP, LICENSING EMEA

      JUKIN MEDIA

  • 11:45 a.m.
    Town Hall

    Publishers only.

    This town hall will address the challenges raised on the Digiday Challenge Board. Led by Digiday editorial, this is an opportunity to discuss your challenges alongside your peers and not only to listen, but also to participate.

  • 12:30 p.m.
    Lunch
  • 1:30 p.m.
    Afternoon Activities

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Friends
  • 9:30 p.m.
    After Hours Hangout

Wednesday, June 5

  • 8:30 a.m.
    Breakfast
  • 9:20 a.m.
    Welcome Back
  • 9:30 a.m.
    Working Group Feedback
    • Wayne Davison

      MANAGING DIRECTOR

      LITTLEDOT STUDIOS

    • David O’Hare

      VP, LICENSING EMEA

      JUKIN MEDIA

  • 9:50 a.m.
    The Role of Broadcasters in the Platform Ecosystem

    For broadcasters, growing a new audience on digital without cannibalising existing deals is tricky. On the one hand, distributing content on these platforms will extend the reach of your content, on the other, it keeps audiences off existing platforms.

    As Discovery responds to the shift in consumption habits, hear how it creates original content and ecosystems around people’s passions to monetize them effectively.

    • Clare Laycock

      VP, HEAD OF LIFESTYLE & ENTERTAINMENT BRANDS

      DISCOVERY

    Moderator
    Lucinda Southern
  • 10:10 a.m.
    If You Don’t ‘Do’ Video, How Can You Do Video?

    Video is a no-brainer and undoubtedly something which you should consider as part of your content strategy, but if you don’t have the resources/operating model to create your own video - what are your options?

    NewsNow will be discussing how they are evaluating their options to do video - what their options are, the pros and cons and how you might evaluate incorporating video into your strategy without necessarily having to create it yourself.

    • Greg Witham

      CHIEF OPERATING OFFICER

      NEWSNOW

  • 10:30 a.m.
    How to Evaluate an Idea

    Not all ideas are necessarily good ideas, and once you have a good idea for a piece of content - what do you do next? How do you evaluate the idea? What is the business purpose? Where should it be distributed? What format? What length?

    With endless possibilities for any one idea, publishers need to figure out their processes for separating the wheat from the chaff. Alex Jackson will talk you through how Tastemade develops content between ideation and launch, and what you can do to avoid analysis paralysis.

    • Alex Jackson

      HEAD OF PRODUCTION

      TASTEMADE

  • 10:50 a.m.
    Platform Views vs. On-Site Followers

    When programming video, the race for billions of Facebook views is not the goal. Drawing audiences back to your owned and operated platforms is tough and not without challenges. But while platform views may earn you short-term revenue, followers will give you some degree of predictable longevity.

    Hearst explains how the drive for on-site followers rather than platform views has changed the game.

    • Betsy Fast

      EXECUTIVE DIRECTOR OF DIGITAL STRATEGY

      HEARST

  • 11:10 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

Great opportunity to dive into specific topics with experts from all areas of video media.

— Publishing Director, IDG

It was great to hear what others in the industry are doing. Perfect environment to meet people we might be working with in the future.

— Programmatic Lead, Match Media Group

I loved this event. It's a great place to gauge what we're doing compared to the rest of the industry and a great networking opportunity.

— Director of Video Partnerships, Billboard

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To book your stay at the Ballsbridge Hotel, please email Elaine Wong from the Digiday team at ewong@digiday.com to receive a special room rate of €229 per night.

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