Navigating the opportunities in video -- and creating outcomes

You’ve heard it before: Marketers crave video and are willing to pay a premium through advertising, sponsorships and branded content. But what actually works in video marketing and which channels are the most effective in driving real business outcomes? With a increasingly fragmented landscape, how are brands and agencies approaching OTT video streaming and advanced TV? And what is the best way to truly stand out among the masses within social feeds? Which new formats -- from VR to vertical video -- are worth the hype? How have the relationships between marketers and video makers evolved? And which metrics even matter?

At the Digiday Video Marketing Summit, join top brand and agency executives to discuss the evolution of video marketing and how leaders in the industry are making their video investments work.

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Speakers

  • Stacy Armistead
    director OF DIGITAL
    MINDSHARE
  • Jemma Downey
    GLOBAL SENIOR director, CREATIVE AND CULTURE
    GREY GOOSE
  • Brendan Gahan
    FOUNDER
    EPIC SIGNAL
  • Greg Gittrich
    SVP MEDIA
    SOULCYLCE
  • Michaela Ion
    HEAD OF CONTENT MARKETING
    SONY ELECTRONICS
  • Jason Mitchell
    CEO
    MOVEMENT STRATEGY

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Agenda

Wednesday, November 28

  • 1:30 p.m.
    Registration Desk Opens
  • 2:00 p.m.
    Town Hall
  • 2:30 p.m.
    Sandbox Presentations
  • 3:00 p.m.
    Welcome Remarks & The State of Video Marketing

    Digiday senior reporter Sahil Patel will welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Sahil Patel

      SENIOR REPORTER

      DIGIDAY

  • 3:20 p.m.
    Keynote

    A leading executive will share their insights on the dramatic changes in video marketing over the past 12 months, including the continued fragmentation of social and streaming video platforms, the spectre of cord-cutting and its impact on marketing plans and overall shifts in consumer behavior across different demographics.

  • 3:50 p.m.
    Limitations in OTT Advertising -- and What Comes Next

    People are certainly spending more time watching digital videos, movies and TV shows on OTT platforms and devices -- but that doesn’t mean ad spend has caught up with demand. From ad frequency issues to limited measurement, what are the limitations in OTT advertising that still need to be fixed or at least improved upon? Find out here.

  • 4:10 p.m.
    Sponsor Session
  • 4:20 a.m.
    Building the Right Plan for Connected TVs

    How do you build a connected TV plan that helps clients achieve their ultimate goal? Whether it’s a “TV+” strategy aimed at reaching light TV viewers and lowering CPMs, or developing a targeted audience strategy to better engage with on-demand video viewers, this session will break down how to build a framework that works for you and your clients.

  • 4:40 p.m.
    The Ins & Outs of the Streaming TV Bundles

    It’s no longer just TV networks and cable and satellite distributors, a new crop of streaming TV services want your ad dollars, too. But how far along are these services in their ad offering, and are there advantages to buying with YouTube or Hulu that don’t exist in more traditional environments?

  • 5:00 p.m.
    Making TV Adressable

    TV advertising needs improvement -- it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium?

  • 5:15 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of four key challenges that marketers face. With guidance from group leaders, each group will meet throughout the Summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the Summit.

  • 6:00 p.m.
    8 Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 a.m.
    Dinner with Strangers

    Join fellow attendees for a casual meal at a nearby venue. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, November 29

  • 8:00 a.m.
    Registration Reopens & Breakfast Served
  • 9:00 a.m.
    Town Hall & Sandbox Presentations

    Marketers will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 10:00 a.m.
    Welcome Day 2 Remarks & Digiday Research
  • 10:05 a.m.
    Inside SoulCycle's New Media Business

    The fitness brand with famous fans also wants to be a media company, which will focus on developing and programming content -- including video -- across platforms. Greg Gittrich, a longtime media executive hired by SoulCycle to lead this effort, will go deep on SoulCycle’s plans and strategy.

    • Greg Gittrich

      SVP MEDIA

      SOULCYLCE

  • 10:25 a.m.
    How Under Armour is Going Long and Getting Results on YouTube

    Programming content on YouTube and growing an audience is hard. In many ways, it’s even harder if you’re a brand. Under Armour has been taking the extra step of doing mid-form and long-form productions for YouTube across multiple brands. This session will go deep on how Under Armour has been getting viewers to watch long-form videos on YouTube and how it’s been able to move those viewers down the funnel.

    • Jason Mitchell

      CEO

      MOVEMENT STRATEGY

  • 10:40 a.m.
    Dialog with Dish
  • 10:50 a.m.
    What Works and What Doesn't on Facebook

    Whether it’s Facebook’s mid-roll video ad breaks, pre-rolls, branded Facebook Watch shows, the Facebook Audience Network, or the news feed itself, there is plenty of stuff marketers can do with video on the platform. But what works best? And as Facebook tries to navigate its own issues around fake news and brand safety, how should marketers properly navigate this important platform?

  • 11:10 a.m.
    Networking Break
  • 11:25 a.m.
    In & Out in Video Marketing

    There are a lot of buzzwords and flashy technologies in video marketing, but what’s real and permanent and what’s overhyped and ephemeral? We will bring Digiday’s “In & Out” series to life to praise the products, platforms and features that marketers should be devoting time to and bury those that shouldn’t.

    • Mike Mikho

      CMO

      LAUNDRY SERVICE + CYCLE

  • 11:45 a.m.
    Branded Entertainment Goes to Hollywood

    Marketers love the idea of funding a digital video series that looks and feels like it was made by Hollywood. But if a show also implemented a Hollywood approach to how that show gets distributed and seen by people? In this conversation, we’ll dive deep into the marketing strategy employed by Grey Goose for its Jamie Foxx-starring digital series “Off Script,” which took a Hollywood approach in more ways than one.

    • Jemma Downey

      GLOBAL SENIOR DIRECTOR, CREATIVE AND CULTURE

      GREY GOOSE

    Moderator
    Sahil Patel
  • 12:05 p.m.
    Sponsor Session
  • 12:20 p.m.
    Don't Do Influencer Marketing

    Influencer marketing is often seen as the cheap, efficient way to reach millennials and stay well within your advertising budget, but it’s not a “quick fix.” Influencer marketing is sustainable when it’s built on thoughtful relationships between brands and creators - it takes time, energy, and money to maximize its potential. This session will highlight the pitfalls of influencer marketing, how to avoid them, and leave brands with one clear message: steer clear of working with influencers, unless you’re ready to play the game the right way.

    • Brendan Gahan

      FOUNDER

      EPIC SIGNAL

  • 12:40 p.m.
    Lunch
  • 1:30 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    This is it: all working groups get one last chance to finalize their presentations for tomorrow's reports.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Friday, November 30

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Remarks
  • 9:35 a.m.
    Working Group Reports
  • 9:55 a.m.
    The Upfronts and NewFronts Scorecard

    How did this year’s upfronts and NewFronts ad market compare to the past year? Who were the winners and losers among the content sellers? How can these presentations and pitches be improved? Did the first LA NewFronts matter? All of these questions and more will be answered by top ad buyers.

  • 10:15 a.m.
    Who Owns Video: Media or Creative?

    Consumer attention spans are getting shorter, and so are your video ads. And let’s face it: changes in platforms, live streaming, and more have made today’s video landscape radically different from what it was even five years ago. The only way to break through in a sea of content is for media and creative to work together – to understand your audience, to adapt creative for different behaviors and devices, and much more. Here’s how to do it – and what to avoid so that marketers don’t fall into a turf war.

    • Stacy Armistead

      DIRECTOR OF DIGITAL

      MINDSHARE

  • 10:35 a.m.
    Integrated Into Ad-free Environments

    In this session, we’ll take a look at the ins and outs of product placement deals within original programming on ad-free platforms such as Netflix. A veteran marketer with experience in this area will talk about the opportunities available to marketers, and whether it’s worth the investment.

  • 10:55 a.m.
    AR, VR and the Future of Interactive Video

    Virtual reality has lost much of the hype it received just few years ago, in many ways ceding ground augmented reality. What’s the future of these emerging technologies and -- maybe more importantly -- what’s the current reality? Platforms such as Snapchat have made augmented reality big, but does it drive results? Can interactive video scale? We’ll break it down here.

  • 11:15 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

This summit provided a great opportunity to take the pulse of other digital content publishers, learn about new products and services and address the challenges of this constantly evolving industry.

— Managing Editor, Video, The Wall Street Journal

Took away extremely valuable insights that will benefit our audience, business and clients in meaningful ways.

— Vice President, Billboard Media Group

The Digiday Video Marketing Summit is a highly focused, purpose-driven, event with huge opportunities to learn, network and influence some change in our industry.

— VP, Programming, Comcast

Sheraton Grand Nashville Downtown
623 Union Street
Nashville, TN 37219

To book your stay at the Sheraton Grand Nashville Downtown, please use this link. Mention Digiday Video Marketing Summit to receive a special room rate of $259 per night, plus tax.

Please Note: the cut-off date for that room rate is November 7 by 12am EST.

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