Navigating the opportunities in video -- and creating outcomes

You’ve heard it before: Marketers crave video and are willing to pay a premium through advertising, sponsorships and branded content. But what actually works in video marketing and which channels are the most effective in driving real business outcomes? With a increasingly fragmented landscape, how are brands and agencies approaching OTT video streaming and advanced TV? And what is the best way to truly stand out among the masses within social feeds? Which new formats -- from VR to vertical video -- are worth the hype? How have the relationships between marketers and video makers evolved? And which metrics even matter?

At the Digiday Video Marketing Summit, join top brand and agency executives to discuss the evolution of video marketing and how leaders in the industry are making their video investments work.

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Speakers

  • Stacy Armistead
    director OF DIGITAL
    MINDSHARE
  • Tiffany Baehman
    CMO
    CRICKET WIRELESS
  • Kait Boulos
    VP OF STRATEGY & PARTNERSHIPS
    VARICK
  • Marc Cestaro
    director, ADDRESSABLE LEAD
    MODI MEDIA
  • Charlie Fiordalis
    MANAGING PARTNER
    MEDIACOM
  • Brendan Gahan
    FOUNDER
    EPIC SIGNAL
  • Greg Gittrich
    CHIEF COMMERCIAL OFFICER
    SOULCYLCE
  • Michaela Ion
    HEAD OF CONTENT MARKETING
    SONY ELECTRONICS
  • Mike Mikho
    CMO
    LAUNDRY SERVICE + CYCLE
  • Jason Mitchell
    CEO
    MOVEMENT STRATEGY
  • Christine Ngo-Isaac
    BRAND director, HEAD OF CONSUMER ENGAGEMENT
    MOET
  • Nick Pappas
    FOUNDER
    SWELLSHARK
  • Raveena Parmar
    AVP, DIGITAL
    NIKE COMMUNICATIONS
  • Sean Reardon
    CEO
    MOXIE, ZENITH, MRY
  • Jen Russel
    VICE PRESIDENT, SALES EAST
    GAMUT
  • Joanna Thissen
    AVP - PLATFORM INTEGRATION AND TRANSFORMATION
    XANDR
  • Dan Tso
    SENIOR PROGRAM MANAGER
    XANDR
  • Scott Weisenthal
    VP OF GLOBAL CREATIVE + CONTENT MARKETING
    MARRIOTT INTERNATIONAL
  • Garrett Winkler
    director, CONNECTED TELEVISION LEAD
    MODI MEDIA

Agenda

Wednesday, November 28

  • 1:30 p.m.
    Registration Desk Opens
  • 2:00 p.m.
    Welcome Remarks & The State of Video Marketing

    Digiday media editor Sahil Patel will welcome attendees and provide an outline of the biggest trends in the industry right now.

     

    • Sahil Patel

      MEDIA EDITOR

      DIGIDAY

  • 2:10 p.m.
    How Cricket Wireless is Using Content to Differentiate and Diversify

    It used to be that you made and distributed one commercial to reach as many consumers as possible. With new platforms, viewing behaviors and diverse consumers, brands are trying lots of new things, but how can you tell if it worked? In this session, Cricket Wireless’ CMO Tiffany Baehman will dive into how content such as brand integrations, social and sponsorships can drive consideration and brand love.

    • Tiffany Baehman

      CMO

      CRICKET WIRELESS

  • 2:40 p.m.
    Complexity, Convergence, Connection: Advertising Technology For The Future

    What is the role of technology in the future of advertising? With the TV and video advertising worlds in a state of complex convergence, hear how digital-first and TV expertise are coming together at Xandr to address a fragmented market and efficiently connect buyers and seller

    • Dan Tso

      SENIOR PROGRAM MANAGER

      XANDR

    • Joanna Thissen

      AVP - PLATFORM INTEGRATION AND TRANSFORMATION

      XANDR

  • 2:50 p.m.
    Building the Right Plan for Connected TVs

    How do you build a connected TV plan that helps clients achieve their ultimate goal? Whether it’s a “TV+” strategy aimed at reaching light TV viewers and lowering CPMs, or developing a targeted audience strategy to better engage with on-demand video viewers, this session will break down how to build a framework that works for you and your clients.

    • Charlie Fiordalis

      MANAGING PARTNER

      MEDIACOM

  • 3:10 a.m.
    Networking Break
  • 3:20 p.m.
    StoryBooked – How Marriott International Approaches Story-Driven Content

    We all know great storytelling helps break through fragmentation and competition for eyeballsLearn how Marriott International leverages the inspirational and aspirational nature of travel to create high-impact story-driven content that highlights our loyalty program, brands and establishes a closer connection with our guests.

    • Scott Weisenthal

      VP OF GLOBAL CREATIVE + CONTENT MARKETING

      MARRIOTT INTERNATIONAL

    Moderator
    Sahil Patel
  • 3:40 p.m.
    Limitations in OTT advertising -- and What Comes Next

    People are certainly spending more time watching digital videos, movies and TV shows on OTT platforms and devices -- but that doesn’t mean ad spend has caught up with demand. From ad frequency issues to limited measurement, what are the limitations in OTT advertising that still need to be fixed or at least improved upon? Find out here.

    • Nick Pappas

      FOUNDER

      SWELLSHARK

  • 4:00 p.m.
    Making TV Adressable

    TV advertising needs improvement -- it needs to pick up the advanced targeting capabilities available to marketers on digital platforms. But where does the addressable TV market sit right now? Who are the biggest players? Will this ever be a huge opportunity for advertisers, especially when some still view TV as a broadcast and branding medium?

    • Garrett Winkler

      DIRECTOR, CONNECTED TELEVISION LEAD

      MODI MEDIA

    • Marc Cestaro

      DIRECTOR, ADDRESSABLE LEAD

      MODI MEDIA

    Moderator
    Sahil Patel
  • 4:20 p.m.
    Town Hall

    Sponsored by SpotX

  • 4:45 p.m.
    Sandbox Presentations

    4:45 p.m - Fuel X

    4:55 p.m. - Gamut

    5:05 p.m. - Samsung Ads

    • Jen Russel

      VICE PRESIDENT, SALES EAST

      GAMUT

  • 5:15 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of four key challenges that marketers face. With guidance from group leaders, each group will meet throughout the Summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the Summit.

    Influencers

    OTT

    Products and Platforms 

    • Brendan Gahan

      FOUNDER

      EPIC SIGNAL

    • Sahil Patel

      MEDIA EDITOR

      DIGIDAY

    • Kerry Flynn

      MARKETING REPORTER

      DIGIDAY

  • 6:00 p.m.
    8 Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner with Strangers

    End the day with fellow attendees for a casual meal at a nearby restaurant, Puckett's on 5th & Church in downtown. Digiday has made a group reservation so you can enjoy a great barbecue meal with southern hospitality. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink at Library Bar located inside the hotel. You should try one of their signature Library drinks after dinner. Costs at your own expense.

Thursday, November 29

  • 8:30 a.m.
    Registration Reopens & Breakfast Served
  • 9:00 a.m.
    Town Hall & Sandbox Presentations

    Marketers will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 10:00 a.m.
    Welcome Day 2 Remarks & Digiday Research
    • Sahil Patel

      MEDIA EDITOR

      DIGIDAY

  • 10:05 a.m.
    Inside SoulCycle's New Media Business

    The fitness brand with famous fans also wants to be a media company, which will focus on developing and programming content -- including video -- across platforms. Greg Gittrich, chief commercial officer at SoulCycle, will go deep on SoulCycle’s plans and strategy.

    • Greg Gittrich

      CHIEF COMMERCIAL OFFICER

      SOULCYLCE

    Moderator
    Kerry Flynn
  • 10:25 a.m.
    How Under Armour is Going Long and Getting Results on YouTube

    Programming content on YouTube and growing an audience is hard. In many ways, it’s even harder if you’re a brand. Under Armour has been taking the extra step of doing mid-form and long-form productions for YouTube across multiple brands. This session will go deep on how Under Armour has been getting viewers to watch long-form videos on YouTube and how it’s been able to move those viewers down the funnel.

    • Jason Mitchell

      CEO

      MOVEMENT STRATEGY

  • 10:40 a.m.
    Real-Time Buying: A Guide to Programmatic on OTT

    The OTT Industry is moving quickly, and ad buying capabilities across the space are evolving even quicker. With programmatic buying now on OTT, live TV impressions are available in real-time. With this, advertisers purchase full-screen, premium inventory through programmatic private auctions that span both contextual and addressable ad opportunities. With this Breakout Session, learn how to make sure your brand is equipped with the latest on programmatic buying and how to reach audiences across top programs and live sports in real-time.

    • Chris Flatley

      ACCOUNT EXECUTIVE

      DISH MEDIA

  • 10:50 a.m.
    Building the Right Plan

    A fireside chat with Christine Ngo-Isaac (Moet & Chandon Brand Director, Head of Consumer Engagement) and Raveena Parmar (Nike Communications AVP, Digital) that will delve into how to deliver results across the marketing mix and maximize your results with your inter agency teams. From O&O social media, influencer marketing and digital video, paid media, press, and commercially, how can brands ensure that they are not getting in their agencies way and fostering a collaborative approach to drive success.

    • Christine Ngo-Isaac

      BRAND DIRECTOR, HEAD OF CONSUMER ENGAGEMENT

      MOET

    • Raveena Parmar

      AVP, DIGITAL

      NIKE COMMUNICATIONS

  • 11:10 a.m.
    Networking Break
  • 11:25 a.m.
    In & Out in Video Marketing

    There are a lot of buzzwords and flashy technologies in video marketing, but what’s real and permanent and what’s overhyped and ephemeral? We will bring Digiday’s “In & Out” series to life to praise the products, platforms and features that marketers should be devoting time to and bury those that shouldn’t.

    • Mike Mikho

      CMO

      LAUNDRY SERVICE + CYCLE

    Moderator
    Sahil Patel
  • 11:45 a.m.
    Brand Marketing in a Fragmented Video World

    From in-feed to OTT, video is not just growing, it’s evolving. Video sits at the center of the consumer experience, yet the video landscape is increasingly fragmented. As viewers readily move between screens and platforms, how should brands execute their video strategies to become a meaningful part of the user journey? Learn how leading lifestyle and performance footwear company, Skechers, and progressive programmatic media partner, Xaxis, approach the fragmented video landscape to deliver meaningful business outcomes.

    • Craig Sofer

      MANAGING DIRECTOR, CLIENT SERVICES

      XAXIS

  • 12:00 p.m.
    The New Era of Marketing Tribes

    What if you could blend your business’s need for growth with your customers’ desire for belonging and self-actualization, and create a digital marketing strategy that fulfills both? This session will discuss the benefits of community-based video marketing, how tribes are the natural evolution of influencer marketing, and how authentically keeping humanity and emotion at the forefront of video and online marketing efforts can lead to sustained business growth.

    • Michaela Ion

      HEAD OF CONTENT MARKETING

      SONY ELECTRONICS

    Moderator
    Kerry Flynn
  • 12:20 p.m.
    Who Owns Video: Media or Creative?

    Consumer attention spans are getting shorter, and so are your video ads. And let’s face it: changes in platforms, live streaming, and more have made today’s video landscape radically different from what it was even five years ago. The only way to break through in a sea of content is for media and creative to work together – to understand your audience, to adapt creative for different behaviors and devices, and much more. Here’s how to do it – and what to avoid so that marketers don’t fall into a turf war.

    • Stacy Armistead

      DIRECTOR OF DIGITAL

      MINDSHARE

  • 12:40 p.m.
    Lunch
  • 1:30 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    This is it: all working groups get one last chance to finalize their presentations for tomorrow's reports.

     

    Influencers

    OTT

    Products and Platforms 

     

    • Brendan Gahan

      FOUNDER

      EPIC SIGNAL

    • Sahil Patel

      MEDIA EDITOR

      DIGIDAY

    • Kerry Flynn

      MARKETING REPORTER

      DIGIDAY

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Friends

    We'll be heading out in downtown again, to Rock Bottom Brewery on 2nd Ave & Broadway. Come enjoy craft beers and great southern food. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's the last night of the event, so stay out and meet up at Wildhorse Saloon on 2nd Ave and Broadway. It has great craft beers and cocktails, and of course live music. Costs at your own expense.

Friday, November 30

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Remarks
  • 9:35 a.m.
    A Shifting Video Landscape

    How is the video landscape changing and what is happening to the communication exchange between brands/agencies and consumers? In this session, Sean Reardon, CEO of Zenith USA, Moxie and MRY, shares his thoughts on how we can bring rich video content to consumers, ensure brand safety, and how to make the most of the sea of insights we now have access to.

    • Sean Reardon

      CEO

      MOXIE, ZENITH, MRY

    Moderator
    Sahil Patel
  • 9:55 a.m.
    Integrated Into Ad-free Environments

    In this session, we’ll take a look at the ins and outs of product placement deals within original programming on ad-free platforms such as Netflix. A veteran marketer with experience in this area will talk about the opportunities available to marketers, and whether it’s worth the investment.

  • 10:15 a.m.
    Don't Do Influencer Marketing

    Influencer marketing is often seen as the cheap, efficient way to reach millennials and stay well within your advertising budget, but it’s not a “quick fix.” Influencer marketing is sustainable when it’s built on thoughtful relationships between brands and creators - it takes time, energy, and money to maximize its potential. This session will highlight the pitfalls of influencer marketing, how to avoid them, and leave brands with one clear message: steer clear of working with influencers, unless you’re ready to play the game the right way.

    • Brendan Gahan

      FOUNDER

      EPIC SIGNAL

  • 10:35 a.m.
    Are DTC Brands Killing Linear TV?

    On their quest to effectively scale digital video, DTC brands often view linear TV as a last stop in their digital video journey. Linear TV has long been a mainstay for traditional brands to achieve scale, so perhaps there is something DTC brands can learn from this. Join us to examine the DTC roadmap of obtaining high performing, high quality and highly scalable video inventory.

    • Kait Boulos

      VP OF STRATEGY & PARTNERSHIPS

      VARICK

  • 10:55 a.m.
    Working Group Reports

    Influencers

    OTT

    Products and Platforms 

    • Brendan Gahan

      FOUNDER

      EPIC SIGNAL

    • Kerry Flynn

      MARKETING REPORTER

      DIGIDAY

    • Sahil Patel

      MEDIA EDITOR

      DIGIDAY

  • 11:10 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Kerry Flynn

      MARKETING REPORTER

      DIGIDAY

Activities

  • Wednesday
    8PM - Dinner with Strangers

    End the day with fellow attendees for a casual meal at a nearby restaurant, Puckett's on 5th & Church in downtown. Digiday has made a group reservation so you can enjoy a great barbecue meal with southern hospitality. Sign up at the registration desk. Costs are at your own expense.

    9:30PM - After Hours Hangout

    Join fellow attendees for an after dinner drink at Library Bar located inside the hotel. You should try one of their signature Library drinks after dinner. Costs at your own expense.

  • Wednesday
    8PM - Dinner with Friends

    We'll be heading out in downtown again, to Rock Bottom Brewery on 2nd Ave & Broadway. Come enjoy craft beers and great southern food. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30PM - After Hours Hangout

    It's the last night of the event, so stay out and meet up at Wildhorse Saloon on 2nd Ave and Broadway. It has great craft beers and cocktails, and of course live music. Costs at your own expense. 

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

This summit provided a great opportunity to take the pulse of other digital content publishers, learn about new products and services and address the challenges of this constantly evolving industry.

— Managing Editor, Video, The Wall Street Journal

Took away extremely valuable insights that will benefit our audience, business and clients in meaningful ways.

— Vice President, Billboard Media Group

The Digiday Video Marketing Summit is a highly focused, purpose-driven, event with huge opportunities to learn, network and influence some change in our industry.

— VP, Programming, Comcast

Sheraton Grand Nashville Downtown
623 Union Street
Nashville, TN 37219

Our room block at the Sheraton Grand Nashville has expired.

Recommended accommodations nearby:

The Capitol Hotel Downtown, one minute walk away from the Sheraton Grand

Stay Alfred at 505, four minute walk away from the Sheraton Grand

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