The days of calling for the collision of traditional TV and digital video are over. It’s already happening. During this year’s upfront cycle, TV networks propped up their digital properties to offset their linear viewership declines, while tech giants Amazon and Facebook joined Hulu, Roku and YouTube in trying to redirect TV advertisers’ dollars to their streaming video platforms.

However, while the line between linear TV and streaming video has never been blurrier, advertisers are staring at an ever-fragmented marketplace in which there are somehow more opportunities to reach large audiences and measure campaigns’ effectiveness but doing so — and deciding which buying teams are responsible for doing so — is overly complicated.

At the Digiday Video Advertising Summit, join top brand and agency executives to discuss how they are seizing the opportunities and addressing the challenges in the aftermath of TV and digital video’s collision.

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Speakers

  • Chris Apostle
    CHIEF MEDIA OFFICER
    ICROSSING
  • Dinesh Boaz
    CO-FOUNDER & CREATIVE director
    DIRECT AGENTS
  • Marc Cestaro
    director, ADDRESSABLE LEAD
    MODI MEDIA
  • James Chanter
    SENIOR PARTNER
    m/SIX
  • Andrew Eklund
    FOUNDER & CEO
    CICERON
  • Montgomery Gilchrist
    MEDIA SALES ACCOUNT EXECUTIVE
    SLING TV
  • Nate Houghteling
    CO-FOUNDER
    PORTAL A
  • Erica Hutchinson
    HEAD OF PHOTO AND VIDEO
    HAWKE MEDIA
  • Gaston Legorburu
    FOUNDER & CEO
    GLUEIQ
  • Jason Mitchell
    CEO
    MOVEMENT STRATEGY
  • Savannah Sanchez
    PAID MEDIA MANAGER
    COMMON THREAD CO
  • Natalie Silvagni
    VP, DIGITAL MEDIA & INNOVATION
    QUIGLEY-SIMPSON
  • Lauren Tetuan
    HEAD OF MEDIA
    DEUTSCH
  • Hope Trumbull
    VICE PRESIDENT, CLIENT PARTNERSHIPS
    SOCIAL NATIVE

Agenda

Wednesday, November 20

  • 2:00 p.m.
    Registration Opens
    Ritz Carlton Ballroom
  • 2:30 p.m.
    Town Hall
    Salon 4

    Brands & agencies only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 3:15 p.m.
    Sandbox Presentations

    3:15 p.m. - Social Native

    • Hope Trumbull

      VICE PRESIDENT, CLIENT PARTNERSHIPS

      SOCIAL NATIVE

  • 3:30 p.m.
    Opening Remarks and State of the Industry
    Ritz Carlton Ballroom 1 + 2
    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

  • 3:40 p.m.
    Keynote: A New Era in TV Advertising

    The TV landscape is undergoing a seismic shift -- and with that comes dramatic changes in how advertisers approach the biggest screen in the house. During this keynote, a leading advertiser will discuss the changing impact of linear TV, how it strategizes for and works with OTT platforms, the future of advanced TV advertising

    • Chris Apostle

      CHIEF MEDIA OFFICER

      ICROSSING

  • 4:10 p.m.
    Who Owns Video: Media or Creative?

    Consumer attention spans are getting shorter, and so are your video ads. And let’s face it: changes in platforms, live streaming, and more have made today’s video landscape radically different from what it was even five years ago. The only way to break through in a sea of content is for media and creative to work together – to understand your audience, to adapt creative for different behaviors and devices, and much more. Here’s how to do it – and what to avoid so that marketers don’t fall into a turf war.

    • James Chanter

      SENIOR PARTNER

      m/SIX

  • 4:30 a.m.
    Networking Break
  • 4:50 p.m.
    Measurements that Matter

    Let's walk through the process of putting together a targeted TV campaign from start to finish -- identifying the audience, delivering the content, and finally measuring the impact of an ad. Hear from Marc Cestaro as he outlines his playbook for advertising in an addressable world.

    • Marc Cestaro

      DIRECTOR, ADDRESSABLE LEAD

      MODI MEDIA

  • 5:15 p.m.
    Building the Right Social Plan

    Facebook Ads Machine Learning has been the talk of 2019 and the experts say it's not going anywhere soon, and Savannah Sanchez has seen her agency spend $100M+ this year utilizing Facebook’s Machine Learning capabilities. This is fantastic news for brands because advertisers can spend less time managing their ad accounts and more time developing ads that convert. Savannah shares how to use Facebook Ads machine learning to easily execute robust testing that scales ad accounts and allows advertisers to focus on the important creative ad components. She will also break down the exact account structure and the creative testing process she used to scale her ad accounts. In addition to media buying strategies, Savannah will share the latest trends in Instagram Story and Snapchat ad content.

    • Savannah Sanchez

      PAID MEDIA MANAGER

      COMMON THREAD CO

  • 5:45 p.m.
    VIP Welcome Reception
    Ballroom Foyer
  • 6:00 p.m.
    8-Minute Meetings
    Salon 2 + 3

    The 8-Minute Meetings are designed to help connect brand and agency participants with innovative technology platforms and media companies, and build valuable business relationships. 

  • 7:00 p.m.
    Cocktail Reception
    Mirada Ballroom
  • 8:00 p.m.
    Dinner with Strangers
    State Fare Bar & Kitchen (at the hotel)

    End the day with fellow attendees for a delicious meal at hotel restaurant State Fare Bar & Kitchen. Digiday has made a group reservation so you can enjoy dinner and continue networking. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    Roost Bar Lounge

    If you fancy a few more drinks, join fellow attendees at the Roost Bar Lounge just down the road from the hotel. Costs at your own expense.

Thursday, November 21

  • 7:00 a.m.
    Morning Yoga
    Spa
  • 8:30 a.m.
    Breakfast Served
    Ritz Carlton Ballroom
  • 9:00 a.m.
    Town Hall
    Salon 4

    Continuing the conversation from yesterday, participants will hop back into conversations surrounding their organizations biggest challenges and opportunities within the video advertising industry.

  • 9:35 a.m.
    Welcome Back
    Ritz Carlton Ballroom 1 + 2
  • 9:35 a.m.
    Welcome to the Sh*t Show

    Hear about key recession-proof marketing models that worked in the face of the bursting of the dotcom bubble, the tragedy of 9/11 and the 2008 financial meltdown and how this will just dramatically accelerate the adoption of biddable formats for TV and video. You’ll also see how these principles are applied through current case studies from Ciceron clients such as Be The Match and Mall of America across disciplines to see how these case studies and projects came to life.

    • Andrew Eklund

      FOUNDER & CEO

      CICERON

  • 10:05 a.m.
    Dialog with Xandr
  • 10:15 a.m.
    Limitations in OTT Advertising -- and What Comes Next

    People are certainly spending more time watching digital videos, movies and TV shows on OTT platforms and devices -- but that doesn’t mean ad spend has caught up with demand. From ad frequency issues to limited measurement, what are the limitations in OTT advertising that still need to be fixed or at least improved upon? Find out here.

    • Lauren Tetuan

      HEAD OF MEDIA

      DEUTSCH

  • 10:35 a.m.
    Networking Break
    Ritz Carlton Ballroom Foyer
  • 10:50 a.m.
    Reaching Audiences Across Platforms

    For brands looking to reach Millennial and Gen Z audiences, programming content on social channels may seem like a daunting challenge. How do brands effectively reach and engage groups that are constantly bombarded by content from all angles? Social-led creative agency Movement Strategy has been helping brands like Netflix and Under Armour break through the noise by taking cues from influential YouTubers and content creators—utilizing a toolbox of effective content and creative strategies to grow brands’ social channels and create content that their target audiences seek.

    • Jason Mitchell

      CEO

      MOVEMENT STRATEGY

  • 11:10 p.m.
    How You Can Score Big with Live OTT

    Sports continue to pull in some of the largest live audiences for television, making live games some of the most coveted advertising spots on the market. As audiences shift more towards streaming and digital viewing, advertisers have to adapt their strategies to meet their consumers where they are. Hear from Montgomery Gilchrist as he dives into the competitive world ad buying arounds live sports on OTT.

    • Montgomery Gilchrist

      MEDIA SALES ACCOUNT EXECUTIVE

      SLING TV

  • 11:20 a.m.
    Building the Right Plan for Connected TVs

    How do you build a connected TV plan that helps clients achieve their ultimate goal? Whether it’s a “TV+” strategy aimed at reaching light TV viewers and lowering CPMs, or developing a targeted audience strategy to better engage with on-demand video viewers, in this session, Natalie Silvagni will break down how to build a framework that works for you and your clients.

    • Natalie Silvagni

      VP, DIGITAL MEDIA & INNOVATION

      QUIGLEY-SIMPSON

  • 11:40 a.m.
    Town Hall Review with SpotX
  • 11:50 p.m.
    A Conversation on Best Practices for Video

    To shorten videos or not to shorten videos..that is the question. In this presentation, Dinesh Boaz of Direct Agents will be discussing effective strategies for video creation and advertising, properly utilizing AI, the do's and don'ts, content that's working, and finally, whether or not shorter videos are in fact better.

    • Dinesh Boaz

      CO-FOUNDER & CREATIVE DIRECTOR

      DIRECT AGENTS

  • 12:15 p.m.
    Lunch Served
    Ballroom Terrace
  • 1:00 p.m.
    Afternoon Activites

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

  • 5:00 p.m.
    Working Groups

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings
    Salon 2 + 3

    The 8-Minute Meetings are designed to help connect brand and agency participants with innovative technology platforms and media companies, and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception
    Mirada Ballroom
  • 8:00 p.m.
    Dinner with Friends
    The Edge Steakhouse (at the hotel)

    Enjoy the last night of the summit with fellow attendees for some fine-dining at hotel restaurant The Edge Steakhouse. Sign up at the registration desk, costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout
    State Fare Bar (at the hotel)

    Nightcap? After dinner, attendees can enjoy a late night drink at the hotel's State Fare Bar. Costs are at your own expense. 

Friday, November 22

  • 9:00 a.m.
    Breakfast Served
    Ballroom Terrace
  • 9:30 a.m.
    Welcome Back
    Ritz Carlton Ballroom 1 + 2
  • 9:30 a.m.
    Moving Forward

    In this session, Gaston Legorburu will shed some light on the future of video advertising. From social platforms to OTT, hear what lies ahead in the world of video.

    • Gaston Legorburu

      FOUNDER & CEO

      GLUEIQ

  • 9:55 a.m.
    The YouTube Opportunity

    It’s safe to say that YouTube is the biggest platform for marketers of all types -- however it of course comes with a few issues. This session, Nate Houghteling will lay out the ad opportunity on YouTube and how to avoid some serious brand safety issues along the way.

    • Nate Houghteling

      CO-FOUNDER

      PORTAL A

  • 10:15 a.m.
    Production Matters

    As soon as a client signs on for content, where does the work go? Straight to the production team. Hear from Erica Hutchinson of Hawke Media as she walks us through the importance of the productions team involvement in advertising spots. After all, it's in their court to ensure that the client's message is thoughtfully and effectively conveyed every step of the way.

    • Erica Hutchinson

      HEAD OF PHOTO AND VIDEO

      HAWKE MEDIA

  • 10:35 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Wednesday
    8:00 P.M. DINNER WITH STRANGERS

    End the day with fellow attendees for a delicious meal at hotel restaurant State Fare Bar & Kitchen. Digiday has made a group reservation so you can enjoy dinner and continue networking. Sign up at the registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    If you fancy a few more drinks, join fellow attendees at the Roost Bar Lounge just down the road from the hotel. Costs at your own expense.

  • Thursday
    7:00 A.M. MORNING YOGA

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    8:00 P.M. DINNER WITH FRIENDS

    Enjoy the last night of the summit with fellow attendees for some fine-dining at hotel restaurant The Edge Steakhouse. Sign up at the registration desk, costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Nightcap? After dinner, attendees can enjoy a late night drink at the hotel's State Fare Bar. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

It was great to hear that no matter if you are a large or small agency or a brand, we are all facing the same challenges in the ever evolving digital landscape.

— Media Director, LatinWorks

Truly one of the best conferences I've ever attended.

— Digital Marketing Manager, Bojangles

Everyone was knowledgeable and willing to openly share opinions and real world experiences across a number of important industry initiatives.

— VP Revenue Operations, A+E Networks

Ritz-Carlton Rancho Mirage
68900 Frank Sinatra Dr
Rancho Mirage, California 92270

To book your stay at the Ritz-Carlton Rancho Mirage at our special rate of $229, please use this link.

Please Note: the cut-off date for that room rate is Monday, October 30th or whenever the room block fills.

 

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