The State of Branded Content Studios with Denise Burrell-Stinson, Creative Director & Head of Storytelling, The Washington Post
August 25, 10 a.m. EDT
Digiday+ Talks are weekly scheduled online discussions with industry leaders, focused on instructional, actionable tips for navigating this new landscape. In our upcoming Digiday+ talk, we'll hear from Denise Burrell-Stinson, creative director and head of storytelling for The Washington Post on the state of branded content studios, including:
How Washington Post’s branded content studio WP BrandStudio has adapted its operations remotely and how it is starting to inch back towards in-person content production.
Which advertising categories have been holding steady for the branded content studio and which ones have pulled back on their spending.
What advertisers are willing to pay for from a quality perspective and what forms of branded content have come into popularity while remote production was required.
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