How to Adapt your Programmatic Strategy with Jana Meron, SVP Programmatic & Data Strategy, Insider Inc.
July 28, 11 a.m. EST
Digiday+ Talks are weekly scheduled online discussions with industry leaders, focused on instructional, actionable tips for navigating this new landscape. In our upcoming Digiday+ talk, we'll hear from Jana Meron, SVP of Programmatic and Data Strategy for Insider Inc. on how publishers can build their own first-party ad targeting and reporting tools to improve performance and win new business -- all while maintaining user privacy, including:
The importance of gathering and using first party data
How to protect revenue and ad prices from falling
How to adapt to the impending death of the cookie
Digiday+ talks are only available to Digiday+ members.
Jana MeronSVP, PROGRAMMATIC AND DATA STRATEGYINSIDER, INC.
Lara O’ReillySENIOR CORRESPONDENTDIGIDAY
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