The Amazon Effect

If there’s a word echoing through the retail industry these days, it’s Amazon. Whether retailers refer to Amazon as their friend, enemy or frenemy, there is no denying that Amazon has disrupted the retail industry (and many other industries) in a major way.

And even for those who don’t compete with Amazon, the shift in consumer expectations the behemoth has brought about impacts everything from customer experience to delivery times.

Join us at the Digiday Retail Summit to discuss how the Amazon shift is affecting the retail industry and its customers, from being able to share your brand story to acquiring data to develop better messaging and products.

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Speakers

  • Gregoire Baret
    GM OF OMNICHANNEL EXPERIENCE
    ALDO
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  • Martin Berman
    VP, North American REMARKETING
    INMOBI
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  • Jaysen Gillespie
    VP, ANALYTICS, INSIGHTS AND DATA SCIENCE, AMERICAS
    CRITEO
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  • Jon Jackson
    DESIGN PARTNER
    WORK & CO.
  • Brian Kavanagh
    SENIOR director, INSIGHTS DRIVEN PERFORMANCE AND RETAIL EVOLUTION
    THE HERSHEY COMPANY
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  • Ryan Keeton
    CHIEF BRAND OFFICER
    CARVANA
    LinkedIn Icon
  • Eric Korman
    FOUNDER & CEO
    PHLUR
  • Aaron Luo
    FOUNDER & CEO
    CARAA
  • Adam Lynch
    COO
    MARINE LAYER
    LinkedIn Icon
  • Ann Mashburn
    FOUNDER
    ANN MASHBURN
  • Sid Mashburn
    FOUNDER
    SID MASHBURN
  • Bryan Murphy
    FOUNDER & PRESIDENT
    TOMORROW SLEEP
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  • Mike Natenshon
    CEO
    MARINE LAYER
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  • Shizu Okusa
    CO-FOUNDER & CEO
    JRINK
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  • Andy Oshrin
    CEO
    MILLY
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  • Cathy Quain
    PRESIDENT
    MANDUKA
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  • Yuval Rechter
    HEAD OF DIGITAL
    FIRST MEDIA
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  • Aiken Reeves
    ADVERTISING SALES director
    BAZAARVOICE
    LinkedIn Icon
  • Sandro Roco
    HEAD OF STRATEGIC INITIATIVES
    BOMBFELL
    LinkedIn Icon
  • Maria Molland Selby
    CEO
    THINX
    LinkedIn Icon
  • Scott Shapiro
    CEO
    STATE OPTICAL
    LinkedIn Icon
  • Allison Stadd
    HEAD OF BRAND AND RETAIL MARKETING
    BARK
    LinkedIn Icon
  • Derek Zabbia
    BRAND PARTNER
    EBAY
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Attendees

Agenda

Wednesday, February 21

  • 1:30 p.m.
    Registration
    Wildflower Atrium
  • 2:00 p.m.
    State of the Industry & Digiday Challenge Board
    Darrell Royal Ballroom

    We'll review the top five trends impacting the industry right now, and attendees will submit their own challenges to the Digiday Challenge Board.

    • Hilary Milnes

      SENIOR REPORTER

      GLOSSY

  • 2:10 p.m.
    What Would Physical Stores Look Like if There Were No Rules?
    Darrell Royal Ballroom

    Physical retail has not delivered a compelling response to the value proposition of online shopping. Stores must evolve into destinations, deliver experiences and adapt to preferences. But how can retailers find and implement solutions to meet this evolution? Brian and his team identify risks and opportunities to improve, and reinvent the shopping experience and what the future of shopping could look like if there were no rules.

    • Brian Kavanagh

      SENIOR DIRECTOR, INSIGHTS DRIVEN PERFORMANCE AND RETAIL EVOLUTION

      THE HERSHEY COMPANY

    Moderator
    Hilary Milnes
  • 2:40 p.m.
    Yesterday’s Spend Data: How to Drive Real ROI for Retailers Today
    Darrell Royal Ballroom

    Visa Advertising Solutions will be on hand to discuss trends in transaction data – specifically how to help retailers plan, activate, optimize and measure digital media campaigns.

    • Devrie DeMarco

      SVP

      MEDIALINK

    • Jason Rossello

      HEAD OF PLATFORM PARTNERSHIPS

      VISA ADVERTISING SOLUTIONS

  • 2:50 p.m.
    The New Era of Brick-And-Mortar: Multi-Brand Stores
    Darrell Royal Ballroom

    Multi-brand platforms aren’t just for e-commerce. Brands are starting to look for different ways to partner in real life as well. Take JRINK, for instance, a local D.C. juice chain that partners with boutique exercise class locations to set up their unique juice bars.

    • Shizu Okusa

      CO-FOUNDER & CEO

      JRINK

    Moderator
    Hilary Milnes
  • 3:05 p.m.
    Networking Break
    Wildflower Atrium
  • 3:15 p.m.
    Integrity & Community: Staying True to Heritage in the Experience Economy
    Darrell Royal Ballroom

    In today's crowded marketplace, consumers are looking to buy from brands that not only speak to them, but listen, as well. For the past two decades, Manduka has created an organic community of like-minded consumers who have the opportunity to have a two-way conversations with the brand - and each other. Offering more than simply yoga mats, towels and apparel, Manduka has rounded out its customer-centric offerings to include national philanthropic events, live-streamed yoga classes and donation/recycling programs. The brand's evolution will continue to keep the consumer - and his/her specific needs - front and center.

    • Cathy Quain

      PRESIDENT

      MANDUKA

    Moderator
    Hilary Milnes
  • 3:30 p.m.
    Making AI Work for Retail Creative

    A brief dive into several ways AI is impacting creative and what it means for retail marketers.

    • Jessica Curry

      DIRECTOR OF SALES

      TEADS.TV

  • 3:45 p.m.
    Importance of Adapting a Phygital Experience
    Darrell Royal Ballroom

    In order to survive in the ever-changing retail environment, brands are blending physical with digital for an experience that meets consumers at every touch point. Brands must simply implement omnichannel strategies in order to compete with e-retailers.

    • Bryan Murphy

      FOUNDER & PRESIDENT

      TOMORROW SLEEP

    Moderator
    Hilary Milnes
  • 4:00 p.m.
    A Handcrafted Approach: Why STATE Optical Co. Sells Exclusively to Independent Brick-and-Mortars
    Darrell Royal Ballroom

    In just over a year, State Optical Co. has gone from a made-in-America luxury eyewear startup to one of the hottest up-and-coming brands in the industry.  Initially, challenged with building a factory without any infrastructure, training a workforce and producing its eyewear entirely in the U.S. (a rarity for the industry), the State founders recognized that consumers today are becoming more and more interested in knowing where the products they purchase come from and how they are made.  

    • Scott Shapiro

      CEO

      STATE OPTICAL

    Moderator
    Hilary Milnes
  • 4:15 p.m.
    Working Group Sessions
    Live Oak Room

    Attendees will split off into groups focusing on one of three key challenges that publishers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

    Social & Platforms

    Data & Technology

    Internal Organization 

    • Madeline O’Neil

      SENIOR MANAGER, PARTNERSHIPS

      WAYFAIR

    • Carla Dunham

      VP, BRAND MARKETING

      EQUINOX

    • Aaron Luo

      FOUNDER & CEO

      CARAA

  • 4:45 p.m.
    Town Hall
    Live Oak C

    Retailers only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 5:15 p.m.
    Sandboxes
    Live Oak C

    These rapid-fire presentations introduce retail participants to tech providers.

    5:15 p.m. - Bazaarvoice

    5:25 p.m. - InMobi

    5:35 p.m. - First Media

    • Aiken Reeves

      ADVERTISING SALES DIRECTOR

      BAZAARVOICE

    • Martin Berman

      VP, NORTH AMERICAN REMARKETING

      INMOBI

    • Yuval Rechter

      HEAD OF DIGITAL

      FIRST MEDIA

  • 5:45 p.m.
    Retailer Participant Reception
    Darrell Royal Ballroom

    Invite only 

  • 6:00 p.m.
    8-Minute Meetings
    Darrell Royal Ballroom

    The 8-Minute Meetings are designed to help connect retailer participants with innovative technology platforms and media companies, and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception
    Barton Creek Room

    Open to all

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner With Strangers

    Network and enjoy a delicious meal with your fellow attendees during the first night of the summit. Digiday has made a group reservation at the hotel for all to enjoy. More details to follow, and costs are at your own expense.

  • 8:00 p.m.
    VIP Dinner with Criteo

    Criteo is hosting a VIP Dinner served with traditional Texas barbecue that won't disappoint. Bus departs from hotel lobby at 8 p.m. By invitation only.

  • 9:30 p.m.
    After-Hours Hangout

    Following dinner, head to Barton's Lounge for one more cocktail. The lounge is located inside the Barton Creek Hotel, where you'll be able to enjoy its list of locally brewed beers. Costs are at your own expense.

Thursday, February 22

  • 7:00 a.m.
    Morning Yoga Partnered with Manduka
    Live Oak A

    Start your day with a zen morning yoga session. All equipment is provided by Manduka and open to all. Sign up at the registration desk.

  • 8:00 a.m.
    Breakfast
    WildflowerAtrium
  • 9:00 a.m.
    Digiday+ Research Rundown
    Darrell Royal Ballroom

    Digiday has the research on the pulse of the retail industry. Hear highlights from Digiday+ industry research.

  • 9:20 a.m.
    How to Battle Commoditization - By Building a Retail Ecosystem
    Darrell Royal Ballroom

    E-commerce services, brand site, mobile apps, connected retail... Having an array of great digital products is critical. But to achieve the retail experience shoppers really want, it needs to be connected, seamlessly blending physical stores and digital channels. The ALDO Group spent the past year rearchitecting its strategy, and investing in the future. At the center of their approach? Using digital to fuel more frequent, better human interactions. This session will help you reframe the way you think about digital retail -- and help future-proof your brand against commoditization threats.

    • Gregoire Baret

      GM OF OMNICHANNEL EXPERIENCE

      ALDO

    • Jon Jackson

      DESIGN PARTNER

      WORK & CO.

  • 9:50 a.m.
    The Power of Experiential Marketing
    Darrell Royal Ballroom

    Throw out the old playbook: Massive advertising campaigns and pretty packaging are no longer the only ways to sell product. Thinx relies on experiential marketing to not only sell its products, but educate women about feminine hygiene. Hear how Thinx utilized experiential marketing to elevate brand awareness and gain thousands of loyal customers.

    • Maria Molland Selby

      CEO

      THINX

    Moderator
    Hilary Milnes
  • 10:10 a.m.
    How Native Advertising Influences the Modern Path to Purchase
    Darrell Royal Ballroom

    With native advertising set to make up nearly 75% of total US display ad revenue by 2021, we are moving towards a time where earning attention instead of forcing attention matters most for brands. Though one of the fastest growing ad formats around, little data has been published about how native advertising actually impacts the consumer path to purchase. Sharethrough's Head of Market Development, Frank Maguire, will present results from research focused on the impact of native campaigns on the consumer journey and their purchases, curating results from studies across brand lift, online search lift, in-store traffic and, ultimately, sales.  Retailers will walk away knowing four ways in which they can find success through native.

    • Frank Maguire

      HEAD OF MARKET DEVELOPMENT

      SHARETHROUGH

  • 10:25 a.m.
    Breaking Down the Four Walls: How Brick-And-Mortar Can Thrive in the Digital Age
    Darrell Royal Ballroom

    In the age of digital, physical retail stores have struggled to meet consumer demands and expectations, often turning to costly and complex customer "experiences" to drive foot traffic. Sid and Ann Mashburn, longtime specialty shop owners, will discuss brand integrity and how retailers can simplify their strategy. Through their personalized approach to retail, the Mashburns will discuss the importance of hospitality and intimacy in breaking down the four walls of retail to keep customers coming back.

    • Sid Mashburn

      FOUNDER

      SID MASHBURN

    • Ann Mashburn

      FOUNDER

      ANN MASHBURN

    Moderator
    Hilary Milnes
  • 10:45 a.m.
    Networking Break
    Wildflower Atrium
  • 11:00 a.m.
    The Power of Collaboration: The Key to Unlocking Walled Gardens
    Darrell Royal Ballroom

    No brand or retailer wants to be confined by Walled Gardens, where tech giants like Amazon and Facebook are the primary gatekeepers of data and information. In order to own their customer relationships and the corresponding data that drives engagement, 60 percent of brands and retailers have joined a data collaboration initiative to pool non-personally identifiable information data to better connect with shoppers. In this brief talk, Criteo will present results from its 2018 Global Commerce Report, and help define the future and opportunity for data co-ops and data sharing. Using data from existing clients, Criteo will demonstrate how marketers can determine which data to share and how to monetize data exchanges to realize true value through increased revenue, increased profits and improved customer satisfaction.

    • Jaysen Gillespie

      VP, ANALYTICS, INSIGHTS AND DATA SCIENCE, AMERICAS

      CRITEO

  • 11:10 a.m.
    A Two-Prong Approach: The Challenges of Balancing Wholesale and Vertical Business
    Darrell Royal Ballroom

    Over the past decade, retailers have acknowledged the power of Amazon and how it's changed the landscape of retail, but they have faced challenges along the way. For retailers who are trying to meet the needs of both their wholesale and vertical customers, they must find a balance. Andy Oshrin, Milly's president and CEO, will discuss the points of differentiation between the two, the ongoing challenges they face, how they have strategically adapted to meet these needs and the power of meeting customers halfway.

    • Andy Oshrin

      CEO

      MILLY

    Moderator
    Hilary Milnes
  • 11:30 a.m.
    Bridging the Online-Offline Customer Experience: Doing What Amazon Can’t
    Darrell Royal Ballroom

    Now more than ever, it is imperative that brands bridge the gap between online and offline customer experiences. Every interaction with a brand should feel authentic, and whether you make a purchase in a physical store or on a website, your experience should be the same. Marine Layer has built a lasting brand by doing what big-box retailers like Amazon can’t: creating a customer-first experience that feels like shopping with a friend, both online and offline.

    • Adam Lynch

      COO

      MARINE LAYER

    • Mike Natenshon

      CEO

      MARINE LAYER

    Moderator
    Hilary Milnes
  • 11:45 a.m.
    Working Groups
    Live Oak Room

    Groups will reconvene to discuss their challenges, and with guidance from their group leaders, work to uncover potential solutions.

    Social & Platforms

    Data & Technology

    Internal Organization 

    • Madeline O’Neil

      SENIOR MANAGER, PARTNERSHIPS

      WAYFAIR

    • Carla Dunham

      VP, BRAND MARKETING

      EQUINOX

    • Aaron Luo

      FOUNDER & CEO

      CARAA

  • 12:30 p.m.
    Lunch
    Wildflower Atrium
  • 1:30 p.m.
    Afternoon Activities

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. See below for some suggestions on enjoying the city of Austin.

    Downtown & Lazarus Brewery: Digiday has organized shuttles from the hotel to downtown Austin for the afternoon. Head down to 6th Street where the shuttle will drop you off at Lazarus Brewery. The first shuttle will depart from the hotel lobby at 1:30 pm and will do a continuous loop until 4:30 pm. Costs at your own expense.

    Afternoon Suggestions: Take the afternoon to make the best of your time in the city of Austin. Visit the Texas State Capitol or the ACL Live Moody Theater. If wine tasting is more your speed, the Texas Hill Country Vineyards will not disappoint. Or you can head over to Lady Bird Lake and enjoy a bike ride or hike around one of the trails surrounding the water. Please note that costs are at your own expense.

  • 5:30 p.m.
    Town Hall
    Live Oak C

    Retailers only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 6:00 p.m.
    8-Minute Meetings
    Darrell Royal Ballroom

    The 8-Minute Meetings are designed to help connect retailer participants with innovative technology platforms and media companies, and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception
    Wildflower Atrium

    Open to all

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner With Friends

    For the last night of the summit, head into downtown Austin with new connections for a great meal at Roaring Fork. Digiday has made a group reservation to experience the bold American flavors this favorite restaurant has to offer. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout

    See what downtown Austin has to offer and stay out for one last cocktail before the event is over. Meet your fellow attendees at Waller Creek Pub House to enjoy a craft beer outside on the patio. Sign up at the registration desk. Costs at your own expense.

Friday, February 23

  • 8:30 a.m.
    Breakfast
    Wildflower Atrium
  • 9:00 a.m.
    Digiday Mind Map
    Darrell Royal Ballroom

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Hilary Milnes

      SENIOR REPORTER

      GLOSSY

  • 9:15 a.m.
    Working Group Session Presentations
    Darrell Royal Ballroom

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Social & Platforms

    Data & Technology

    Internal Organization 

    • Madeline O’Neil

      SENIOR MANAGER, PARTNERSHIPS

      WAYFAIR

    • Carla Dunham

      VP, BRAND MARKETING

      EQUINOX

    • Aaron Luo

      FOUNDER & CEO

      CARAA

  • 9:30 a.m.
    Adapting an Experiential E-Commerce Brand to Retail
    Darrell Royal Ballroom

    Brands that were born on the web are turning to physical retail to reach new customers. Bark, the makers of BarkBox, recently began selling its dog toys and treats at Target locations nationwide. In this session, Allison Stadd, Bark’s Head of Brand and retail marketing discusses how the company is working to extend the magical experience that made BarkBox famous to the retail channel.

    • Allison Stadd

      HEAD OF BRAND AND RETAIL MARKETING

      BARK

    Moderator
    Hilary Milnes
  • 9:50 a.m.
    Your Next Customer May Be Your Mom: Delivering a Personalized Customer Experience You Can Feel Good About
    Darrell Royal Ballroom

    The Amazon Effect has forever changed the mindset of the consumer: Everything must now be available immediately, with the highest level of personalization and customer service. This mindset is contrary to the traditional car dealership, where one wastes an entire Saturday haggling with a salesman, but makes room for customer-first companies like Carvana. Hear from Ryan Keeton, Carvana co-founder and chief brand officer, as he shares the company's vision for the new way to buy a car and how the Amazon Effect paved the way for Carvana's explosive growth and success.

    • Ryan Keeton

      CHIEF BRAND OFFICER

      CARVANA

  • 10:10 a.m.
    Regain the Mindset of your Customer with Commerce Platforms
    Darrell Royal Ballroom

    Commerce platforms have increased their online footprint and today, are now reaching over 72% of the population.  To drive real, sustained growth in 2018, marketers must re-think their advertising strategy and expand their reach and frequency to connect with consumers at scale. Commerce platforms not only offer brands a global audience but are also content centers that will help brands better understand how their customers are engaging with products. eBay Advertising’s Brand Partner Derek Zabbia will share key trends from the research recently released on how top brands are regaining the mindset of their customers and re-shaping their commerce strategy with new potential platforms.

    • Derek Zabbia

      BRAND PARTNER

      EBAY

  • 10:20 a.m.
    From the Riches to the Masses: Personal Styling is Having a Moment
    Darrell Royal Ballroom

    In 2010, Birchbox pioneered a new way for consumers to discover and try out new beauty products. Fast forward to late 2017. Stitch Fix successfully underwent an IPO, opening up the public markets to the world of personal styling. Hear how Bombfell has scaled into a personal styling service designed to help men find the right clothes, as well as the benefits and challenges facing companies with this business model.

    • Sandro Roco

      HEAD OF STRATEGIC INITIATIVES

      BOMBFELL

  • 10:40 a.m.
    How To Create A Fast-Growth DTC Brand Using Data To Drive Designs

    These days, DTC startups prioritizing marketing and storytelling over all else are a dime a dozen, and they are forgetting a crucial truth: if consumers don't love the product, then they will soon forget about the story. Hear about how Caraa Sport starts from the product up, utilizing data to create unique and innovative bags and accessories that consumers love and storytelling inherently follows.

    • Aaron Luo

      FOUNDER & CEO

      CARAA

    Moderator
    Hilary Milnes
  • 11:00 a.m.
    How to Optimize Sampling

    Why won’t people convert? How do we keep consumers engaged? How do we turn them into repeat customers? Eric Korman, founder of PHLUR – the brand that reimagined fragrance – will discuss sampling and trial, and the role the play in winning over the consumer.

    • Eric Korman

      FOUNDER & CEO

      PHLUR

  • 11:20 a.m.
    5 Things We've Learned
    Darrell Royal Ballroom

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Hilary Milnes

      SENIOR REPORTER

      GLOSSY

Activities

  • Wednesday
    8 P.M. Dinner with Strangers

    Network and enjoy a delicious meal with your fellow attendees during the first night of the summit. Digiday has made a group reservation at the hotel for all to enjoy. More details to follow and cost at your own expense.

    8 P.M. VIP Dinner with Criteo

    Criteo is hosting a VIP Dinner served with traditional Texas barbecue that won't disappoint. Bus departs from hotel lobby at 8 p.m. By invitation only.

    9:30 P.M. After Hours Hangout

    Following dinner, head to Barton's Lounge for one more cocktail. The lounge is located inside the Barton Creek Hotel where you'll be able to enjoy their list of locally brewed beers. Costs at your own expense.

  • Thursday
    7 A.M. - Morning Yoga Partnered with Manduka

    Start your day with a zen morning yoga session. All equipment is provided by Manduka and open to all. Sign up at the registration desk.

    1:30 P.M. Afternoon Suggestions

    Take the afternoon to make the best of your time in the city of Austin. Some suggestions: Take a cab to 6th Street, Austin's most popular area downtown; Visit the Texas State Capitol or the ACL Live Moody Theater; If wine tasting is more your speed, the Texas Hill Country Vineyards will not disappoint; Visit Lady Bird Lake and enjoy a bike ride or hike around one of the trails surrounding the water. Please note that costs are at your own expense.

    1:30 P.M. Lazarus Brewery & Downtown Austin

    Digiday has organized shuttles from the hotel to downtown Austin for the afternoon. Head down to 6th Street where the shuttle will drop you off at Lazarus Brewery. The first shuttle will depart from the hotel lobby at 1:30 pm and will do a continuous loop until 4:30 pm. Costs at your own expense.

    8 P.M. - Dinner With Friends

    For the last night of the summit head into downtown Austin with new connections for a great meal at Roaring Fork. Digiday has made a group reservation to experience the bold American flavors this favorite restaurant has to offer. Costs at your own expense.

    9:30 P.M. After Hours Hangout

    See what downtown Austin has to offer and enjoy one last cocktail before the event is over. Meet fellow attendees at Waller Creek Pub House for a craft beer on their outdoor patio. Sign up at the registration desk. Costs at your own expense.

Premier Partner

Partners

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"Digiday reminds us that we're a community. Even with our competitors. What a well run event. Quality, start to finish."

— general manager of e-commerce, Pair of Thieves

"The Digiday Retail Summit was a very well-organized and thought out conference, with relevent topics discussed in the town hall meetings."

— director of product marketing, Target

"The intimacy and fabulous setting of the event, combined with fruitful networking and engaging sessions, made for a fantastic experience overall."

— e-commerce specialist, Swatch Group

"At the Digiday Retail Summit I was able to find new partners for future strategic brand partnerships and learned from likeminded brands on their best practices. The Summit was an extremely valuable conference for our growing brand."

— director of marketing and strategic partnerships, AELLA

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