Retail is going direct. Digitally native brands have shaped a new entry method into the industry: Cut out the third party retailers, gather as much customer data as you can online, then use those insights to make better decisions about store openings and partnerships. Knowing more about your customers is more important than ever before, and that’s true whether brands were born direct-to-consumer or not.

As the DTC space looks to scale, traditional brands have to adopt new strategies to get a tighter grip on customer data in response. And for every brand, it’s time to move: The direct evolution is quickly forcing retailers to adjust to new consumer expectations for customer service, personalization, in-store experiences and more.

Join us at Digiday Retail Forum: Direct-to-Consumer for an honest discussion on these shifts and the chance to connect with a group of retail leaders responsible for more than $2.5 billion in spending power.

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Speakers

  • Pooja Agarwal
    VP OF OPERATIONS
    BIRCHBOX
  • Andrea Blieden
    U.S. GENERAL MANAGER
    THE BODY SHOP
  • Matt Breuer
    HEAD OF GROWTH
    BUFFY
  • Michael Burke
    INDUSTRY LEADER, BRANDED APPAREL & DURABLES
    GOOGLE
  • Matt Carrington
    VP MARKETING
    FRAMEBRIDGE
  • Luke Droulez
    CMO
    PARACHUTE
  • Charlotte Duleyrie
    VP OF BRAND MARKETING
    DAILY HARVEST
  • Will Flaherty
    VP GROWTH
    RO
  • Deepa Gandhi
    CO-FOUNDER & COO
    DAGNE DOVER
  • Seth Goldman
    CEO
    URBAN STEMS
  • Andrea Hippeau
    PRINCIPAL
    LERER HIPPEAU
  • Sophie Kahn
    CO-FOUNDER
    AURATE
  • Matt Knapp
    VP CREATIVE, EXECUTIVE CREATIVE director
    DOLLAR SHAVE CLUB
  • Shane Pittson
    HEAD OF MARKETING
    QUIP
  • Mazdak Rezvani
    FOUNDER & CEO
    CHATKIT
    LinkedIn Icon
  • Josh Wolff
    VP CUSTOMER
    THIRDLOVE

Agenda

Thursday, March 21

  • 8:30 a.m.
    Breakfast & Networking
  • 9:15 a.m.
    The State of the Industry & Digiday Challenge Board
    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 9:25 a.m.
    A View From the Top

    As stores open and retail partnerships are formed, DTC brands are maturing. In this session, we speak with Andrea Hippeau, principal at Lerer Hippeau, on the path forward for DTC brands and what all retailers can learn from them.

    • Andrea Hippeau

      PRINCIPAL

      LERER HIPPEAU

    Moderator
    Hilary Milnes
  • 9:55 a.m.
    Let's Go Offline

    Digital brands are bringing what's online, offline. With a boom of physical stores and pop ups, it's becoming clear that physical retail still plays a pivotal role in growing a company. Hear Deepa Gandhi, chief operating officer at Dagne Dover, speak about why they're pushing into physical retail and how they're using their in-person locations to their online advantage.

    • Deepa Gandhi

      CO-FOUNDER & COO

      DAGNE DOVER

    Moderator
    Hilary Milnes
  • 10:15 a.m.
    Customer Communication in the Age of Mobile

    Mobile drives 65% of ecommerce sales worldwide. 70% of people prefer communicating with businesses through messaging. Is your marketing strategy built for this mobile-first world? Join Mazdak Rezvani and Helen Nightingale as they dig into how innovative brands like Draper James are leveraging mobile-first channels like SMS and Facebook Messenger  to drive deeper, more efficient, and more valuable engagement with consumers.

    • Mazdak Rezvani

      FOUNDER & CEO

      CHATKIT

    • Helen Nightingale

      DIRECTOR OF ECOMMERCE

      DRAPER JAMES

  • 10:30 a.m.
    Slow and Steady Wins the Race

    The direct-to-consumer playbook often involves hyperspeed growth. But increasingly, DTC brands are turning to growth strategies that prioritize longevity over rapid scale. Hear Matt Breuer, head of growth for Buffy, speak about the brand's approach to expansion, why they haven't raised venture capital funding, and their plan for the future.

    • Matt Breuer

      HEAD OF GROWTH

      BUFFY

  • 10:50 a.m.
    Networking Break
  • 11:05 a.m.
    So Many Numbers, So Little Time

    Data, data, data - it’s the word on everyone’s lips. But with so many metrics, how do you figure out what is and isn’t usable and how to best invest time and money into measurement tools? Hear Josh Wolff, vp of customer at ThirdLove, speak about their data-heavy approach, their targeting tactics and segmentation, and how they ensure their resources are being used effectively and efficiently.

    • Josh Wolff

      VP CUSTOMER

      THIRDLOVE

    Moderator
    Shareen Pathak
  • 11:25 a.m.
    Winning Customers with Data Transformation
    • Michael Burke

      INDUSTRY LEADER, BRANDED APPAREL & DURABLES

      GOOGLE

  • 11:45 a.m.
    Secrets to Scaling: Doing it in Reverse

    An expanded customer base is the goal of most direct-to-consumer brands, but rethinking the model they launched with isn’t the only means to greater reach. Hear from Sophie Kahn, co-founder of AURate, on how their cult jewellery brand turned the DTC-model on its head, and how their growth strategies have worked in expanding the business.

    • Sophie Kahn

      CO-FOUNDER

      AURATE

    Moderator
    Shareen Pathak
  • 12:05 p.m.
    Networking Break
  • 12:20 p.m.
    Breakout Session: Marketing Mix

    Trying to perfect your marketing mix? Hear Matt Carrington, vp marketing at Framebridge, speak about out what channels they use to focus on to build their brand and why.

    • Matt Carrington

      VP MARKETING

      FRAMEBRIDGE

    Moderator
    Hilary Milnes
  • 12:20 p.m.
    Breakout Session: Customer Data Hack

    There's so much data and so little time. How do you filter through the ocean of information about your customers to inform actionable insights? Hear how Daily Harvest uses data and their customer feedback loop to inform recipe development and optimization, improve the digital experience and create a community.

    • Charlotte Duleyrie

      VP OF BRAND MARKETING

      DAILY HARVEST

    Moderator
    Shareen Pathak
  • 12:50 p.m.
    Lunch
  • 1:30 p.m.
    Breakout Session: E-Commerce Best Practices

    Take a deeper dive into the specifics of Urban Stems' e-commerce strategy with CEO Seth Goldman in this breakout session.

    • Seth Goldman

      CEO

      URBAN STEMS

    Moderator
    Hilary Milnes
  • 1:30 p.m.
    Breakout Session: In-Store Strategy

    Whether it's wholesale, pop-ups or your own physical store, how do you decide on your in-store strategy? Take a deeper dive into Birchbox's in-store roadmap with vp of operations Pooja Agarwal.

    • Pooja Agarwal

      VP OF OPERATIONS

      BIRCHBOX

    Moderator
    Shareen Pathak
  • 2:00 p.m.
    Networking Break
  • 2:15 p.m.
    Loyalty Strategies: The Inbox vs. the Mailbox

    Are offline acquisition and retention strategies more effective for your digitally-native brand? In this session, Luke Droulez, CMO of Parachute, takes a deep dive into the company's advertising, exploring why their brand is turning to new twists on old-school strategies, and the limitations they've seen on digital advertising.

    • Luke Droulez

      CMO

      PARACHUTE

  • 2:35 p.m.
    Bringing Your Advertising In-House

    Increasingly, retailers are wanting to build their advertising in-house -- but is it easier said than done? Hear from Matt Knapp, executive creative director at the Dollar Shave Club, on why and how they've built out an internal creative team and what they've learned along the way.

    • Matt Knapp

      VP CREATIVE, EXECUTIVE CREATIVE DIRECTOR

      DOLLAR SHAVE CLUB

  • 2:55 p.m.
    Moving on from Instagram and Facebook: Reaching New Customers

    Social is table stakes. But in a competitive marketplace, differentiated media mixes are becoming more critical. From print mailers to paid partnerships, DTC brands need to think outside the Facebook feed to reach new customers. Hear from Will Flaherty, vp of growth at Ro, on how they're expanding their reach beyond social.

    • Will Flaherty

      VP GROWTH

      RO

  • 3:15 p.m.
    Networking Break
  • 3:30 p.m.
    Digiday Town Hall

    We'll take your answers from the Digiday Challenge Board and discuss the biggest issues retailers are facing today.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

    • Shareen Pathak

      MANAGING DIRECTOR, EDITORIAL PRODUCTS

      DIGIDAY

  • 4:00 p.m.
    The Case For Wholesale

    Wholesale isn’t dead. Modern brands are just finding new ways to work with retail partners that doesn’t mean forfeiting control or submitting to promotions. Hear from Andrea Blieden, U.S. general manager at The Body Shop, on how they're using wholesale partnerships in innovative ways to grow their business in the U.S.

    • Andrea Blieden

      U.S. GENERAL MANAGER

      THE BODY SHOP

  • 4:20 p.m.
    The Power of Partnerships

    Cutting out the middlemen has been a pointed strategy for retail’s up-and-comers, but many brands are finding there’s still a lot of power in partnerships. Like everything else in retail today, they just have to be smarter. In this session, Shane Pittson, head of marketing at Quip, speaks about how they've navigated the world of partnerships to grow their brand.

    • Shane Pittson

      HEAD OF MARKETING

      QUIP

    Moderator
    Hilary Milnes
  • 4:40 p.m.
    5 Things We've Learned

    We'll summarize the biggest trends and takeaways from the forum.

    • Hilary Milnes

      RETAIL EDITOR

      DIGIDAY

  • 4:50 p.m.
    Cocktail Reception

Attendees

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A great event that aligned so many different verticals. The Digiday Retail Forum really helped shape how my company will communicate with our customers.

— Key Account Manager, MALIN+GOETZ

Great opportunity to see the latest strategies, what’s working and what’s not.

— President, Milly

Excellent opportunity to check the digital pulse at major industry players.

— Global Social Media Specialist, Bugaboo

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Situated just steps from Grand Central station, Convene is located in the TIAA Financial Services building between 45th and 46th streets.

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