It's a challenging time to be in retail. Changing customer expectations (thanks, Amazon), clashing e-commerce and in-store strategies and direct-to-consumer disruptors are all dismantling what used to be the norm. To win, traditional retailers need to rethink their relationship with customers – and get smarter about customer data to do so – while digitally native up-and-comers need to strike the right chords in order to scale. And it all has to be done with a smart Instagram strategy and compelling brand story.

Join us at the Digiday Retail Forum, where we'll be discussing how retail is evolving to meet these challenges, while getting into the nitty gritty of how to implement changes to improve your business.

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Speakers

  • Todd Adrian
    director OF CUSTOMER INSIGHTS
    HARRY'S
  • Josh Builder
    CTO
    RENT THE RUNWAY
  • Casey Carl
    FORMER CHIEF STRATEGY AND INNOVATION OFFICER
    TARGET
  • Mariah Chase
    CEO
    ELOQUII
  • Bouchra Ezzahraoui
    CO-FOUNDER
    AURATE
  • Emma Grede
    CEO
    GOOD AMERICAN
  • Selena Kalvaria
    VP, BRAND MARKETING
    AWAY
  • David Kornberg
    PRESIDENT & CEO
    EXPRESS
  • John McPheters
    CO-FOUNDER
    STADIUM GOODS
  • Ron Nelson
    VP OF SALES
    ADZERK
  • Micky Onvural
    CMO
    BONOBOS
  • Mazdak Rezvani
    FOUNDER & CEO
    CHATKIT
    LinkedIn Icon
  • Fabian Seelbach
    SVP OF MARKETING
    CUROLOGY
  • Yoav Susz
    VP, REVENUE
    OPTIMOVE
  • Alexandra Waldman
    CO-FOUNDER
    UNIVERSAL STANDARD
  • Maggie Winter
    CO-FOUNDER
    AYR

Agenda

Thursday, August 23

  • 8:30 a.m.
    Breakfast
  • 9:15 a.m.
    State of the Industry & Digiday Challenge Board

    We'll review the top five trends impacting the retail industry right now, and attendees will submit their own challenges to the Digiday Challenge Board.

    • Hilary Milnes

      MANAGING EDITOR

      GLOSSY

  • 9:30 a.m.
    Keynote

    In this opening keynote, hear from a major retail executive on the future of modern retail. We’ll cover the current threats to the retail industry, how e-commerce and retail giants like Amazon will affect retail businesses and what the future of marketing in retail looks like.

  • 9:50 a.m.
    The Future of Retail Distribution

    Technology is fundamentally changing how products get into people’s hands. In this session, hear from a top retailer on how to navigate the rise of e-commerce, both owned and through marketplaces and the future of the brick and mortar space.

    • Josh Builder

      CTO

      RENT THE RUNWAY

  • 10:10 a.m.
    What's my ROI?

    Retail is one of the most complex industries in the world. A change in customer expectations and financial pressures means that retailers need to be more focused on advanced analytics and data.

    • Mariah Chase

      CEO

      ELOQUII

  • 10:30 a.m.
    Sponsored Listings: Drive Ad Revenue Without Showing Ads

    Thanks to shrinking margins and increased competition, many large e-retailers are seeking additional outlets for digital revenue. For some, this means adding programmatic ads to their site and app, but these ads come with a negative impact to the user experience. The good news is, more and more e-retailers are adopting sponsored listings, an eCommerce-centric ad unit where vendors/sellers pay to have their organic listing promoted in search and browsing results, on the homepage, in e-mails, etc. Sponsored listings are proving to be an innovative way to monetize site traffic without having a detrimental impact on sales or the user experience.

    • Ron Nelson

      VP OF SALES

      ADZERK

  • 10:45 a.m.
    The Store of the Future

    The rise of e-commerce doesn’t necessarily herald the death of in-person experiences. In this session, we’ll discuss how technology will transform the store of the future, looking at advanced technologies to to make the store focused on a brand experience.

    • Micky Onvural

      CMO

      BONOBOS

  • 11:05 a.m.
    Networking Break
  • 11:20 a.m.
    The Amazon Effect

    Amazon is a retailer’s frenemy. In this session, we’ll hear from brands on how to create a successful partnership with Amazon and how to navigate a relationship with this platform.

  • 11:40 a.m.
    Partner Workshop
  • 11:55 a.m.
    Tech for the Future

    From voice to AI, retailers need to add seriously futuristic technology to their toolkits in order to succeed. Here’s how to make that happen.

    • Maggie Winter

      CO-FOUNDER

      AYR

  • 12:15 p.m.
    Lunch
  • 1:00 p.m.
    Digiday Focus Tracks: Introduction

    Select a track and follow along to more, in-depth discussion regarding distribution and modern marketing.

    Track 1: How to build a brand story 

    Track 2: How to get closer to your consumer 

  • 1:05 p.m.
    Track 1: How to Build a Brand Story

    This track will focus on brand marketing, but more importantly, how to build a brand. Hear from Todd Adrian of Harry's and Alexandra Waldman of Universal Standard as they each discuss this long and important process.

    • Todd Adrian

      DIRECTOR OF CUSTOMER INSIGHTS

      HARRY'S

    • Alexandra Waldman

      CO-FOUNDER

      UNIVERSAL STANDARD

  • 1:05 p.m.
    Track 2: How to Get Closer to your Consumer

    What does modern distribution take? Hear from two very prominent brand leaders as they discuss distribution strategies, from DTC, to wholesale and even e-commerce.

    • Bouchra Ezzahraoui

      CO-FOUNDER

      AURATE

    • Casey Carl

      FORMER CHIEF STRATEGY AND INNOVATION OFFICER

      TARGET

  • 2:00 p.m.
    Networking Break
  • 2:15 p.m.
    Authority and Authenticity

    To engage consumers, how can brands build organic, meaningful influencer partnerships? Learn about how one brand is making sure their core values are embedded in all of their partner content.

    • Fabian Seelbach

      SVP OF MARKETING

      CUROLOGY

  • 2:35 p.m.
    The Direct-to-Consumer Era

    As more brands cut out the middleman in order to work with customers directly, what does that mean for brand loyalty? Join us as we discuss the benefits and myths around the direct-to-consumer model.

    • Selena Kalvaria

      VP, BRAND MARKETING

      AWAY

  • 2:55 p.m.
    Workshop with Chatkit
  • 3:10 p.m.
    The Modern Marketer

    Instagram has changed the name of the game. The modern retail marketer is looking beyond heavy discounting and sales to figure out how to drive product buzz. From social media focus groups to new platforms, hear how to create the marketing strategy of the future.

    • John McPheters

      CO-FOUNDER

      STADIUM GOODS

  • 3:30 p.m.
    Networking Break
  • 3:45 p.m.
    Town Hall

    We'll take a look at the Digiday challenge board from the morning to discuss the biggest challenges in the retail industry and discuss potential solutions. 

  • 4:05 p.m.
    Honesty and Trust for the Contemporary Consumer

    Shoppers are increasingly demanding transparency in all dimensions of their buying experience. From supply chains to the customer service experience, learn about how one brand is building trust with their customers.

    • Emma Grede

      CEO

      GOOD AMERICAN

  • 4:25 p.m.
    Closing Keynote
    • David Kornberg

      PRESIDENT & CEO

      EXPRESS

  • 4:55 p.m.
    5 Things We've Learned
    • Hilary Milnes

      MANAGING EDITOR

      GLOSSY

  • 5:00 p.m.
    Cocktail Reception
  • 6:00 p.m.
    Dinner With Nanigans

    By invitation only.

Attendees

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Situated just steps from Grand Central station, Convene is located in the TIAA Financial Services building between 45th and 46th streets.

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