Product managers are playing an essential role at publishers. As media companies search for sustainability, they're leaning on product management expertise to help monetize audiences, incorporate insights and shape offerings.

The Digiday Publishing Product Leaders Retreat will bring together 50 product managers in media to go deep into the weeds of the challenges facing publishers. Over the course of two days, we'll tackle everything from the mechanics of subscription offerings to developing email products that audiences love to data strategy through intimate discussion led by a group architecting these products at publishers.

Check out a sample list of who will be attending here and purchase a pass below.

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Speakers

  • Sabrina Eldredge
    VP, PRODUCT
    POPSUGAR
  • Greg Emerson
    HEAD OF PRODUCT
    HUFFPOST
  • Nina Gould
    VP, PRODUCT
    FORBES
  • Daniel Hallac
    CHIEF PRODUCT OFFICER
    NEW YORK MEDIA
  • Justin Law
    SVP, PRODUCT & TECHNOLOGY
    MEREDITH
  • Joey Marburger
    director OF PRODUCT
    WASHINGTON POST
  • Liz Martin
    VP, SALES
    REALCLEAR MEDIA GROUP
    LinkedIn Icon
  • Adam McClean
    CHIEF PRODUCT OFFICER
    DOTDASH
  • Kevin Murphy
    REGIONAL VICE PRESIDENT
    DISTROSCALE
    LinkedIn Icon
  • Zach Seward
    CHIEF PRODUCT OFFICER
    QUARTZ

Agenda

Monday, July 22

  • 12:30 p.m.
    Registration Open
    South Lobby
  • 1:15 p.m.
    Welcome & Event Overview
    Conference House

    Join us for opening remarks and an overview of activities and programming for the duration of the retreat.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 1:30 p.m.
    Town Hall

    Open to all. 

    Time to talk challenges. Join us for a discussion on the top challenges that product leaders are currently facing.

  • 2:15 p.m.
    Opening Keynote

    As publishers expand their revenue streams and audience offerings, publishing products are being built and put to the consumer test. Hear from Daniel Hallac as he outlines the diversification path that New York Media is on, how the industry of publishing products has grown, and where it's likely headed in the future.

    • Daniel Hallac

      CHIEF PRODUCT OFFICER

      NEW YORK MEDIA

    Moderator
    Brian Morrissey
  • 2:45 p.m.
    How We Did It: Building an Internal Tech Company

    Hear from Sabrina Eldredge as she outlines how Popsugar is a tech company hiding inside of a media company, how they make it work, and why they think it's important for the future of media.

    • Sabrina Eldredge

      VP, PRODUCT

      POPSUGAR

  • 3:05 p.m.
    How DistroStream Helped RCP “Win” During the 2018 Midterms
    • Kevin Murphy

      REGIONAL VICE PRESIDENT

      DISTROSCALE

    • Liz Martin

      VP, SALES

      REALCLEAR MEDIA GROUP

  • 3:15 p.m.
    How We Did It: Audience Targeting
    • Justin Law

      SVP, PRODUCT & TECHNOLOGY

      MEREDITH

    Moderator
    Max Willens
  • 3:35 p.m.
    Working Group Introductions

    Attendees will split off into groups focusing topics and challenges that product managers deal with on a daily basis. With guidance from group leaders, each group will meet throughout the retreat to work together on outlining the challenges within these areas and respective solutions or conclusions. These will be presented at the end of the summit.

    Attendees will have the opportunity to participate in three of the five working groups over the course of the event.

    UX / Design

    Monetization / Technology

    Subscriptions and memberships

    Audience / Data

    • Adam McClean

      CHIEF PRODUCT OFFICER

      DOTDASH

    • Sabrina Eldredge

      VP, PRODUCT

      POPSUGAR

    • Greg Emerson

      HEAD OF PRODUCT

      HUFFPOST

    • Justin Law

      SVP, PRODUCT & TECHNOLOGY

      MEREDITH

  • 3:45 p.m.
    Networking Break
    South Lobby
  • 4:00 p.m.
    Working Group Meetings: Round 1

    Attendees will head to their first working group, starting a conversation around the challenges facing each sector.

    • Adam McClean

      CHIEF PRODUCT OFFICER

      DOTDASH

    • Sabrina Eldredge

      VP, PRODUCT

      POPSUGAR

    • Greg Emerson

      HEAD OF PRODUCT

      HUFFPOST

    • Justin Law

      SVP, PRODUCT & TECHNOLOGY

      MEREDITH

  • 5:15 p.m.
    Networking Break
  • 5:30 p.m.
    8-Minute Meetings
    Azalea & Lilac

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 6:30 p.m.
    Cocktail Reception and Dinner, Sponsored by DistroScale
    Pavilion

    Continue networking with cocktails and dinner provided by DistroScale.

Tuesday, July 23

  • 7:00 a.m.
    Morning Yoga
    Motion Room within the Spa / Fitness Center (2nd floor)

    Get an energizing start to your day with a guided hike. All are welcome; sign up at the registration desk.

  • 8:30 a.m.
    Breakfast Served
    West Dining Room
  • 9:15 a.m.
    Town Hall: Digiday+ Research
    Conference House

    Open to all. 

     

  • 9:45 a.m.
    How We Built It: Mobile App

    There's an app for that?

    Getting consumers to download your app is hard -- join one product leader as they discuss how they were able to build an audience around their mobile app and keep consumers satisfied.

    • Zach Seward

      CHIEF PRODUCT OFFICER

      QUARTZ

    Moderator
    Max Willens
  • 10:05 a.m.
    Roundtable: When Products Fail

    Products don't always work the way they were envisioned -- hear how these leaders were able to learn from past mistakes and move forward with a new and improved plan.

    • Daniel Hallac

      CHIEF PRODUCT OFFICER

      NEW YORK MEDIA

    • Joey Marburger

      DIRECTOR OF PRODUCT

      WASHINGTON POST

    Moderator
    Brian Morrissey
  • 10:35 p.m.
    Why Design Matters

    A readers experience on a publishers site is key to ensuring full engagement with all of the products available. Hear from one product manager as they outline their success in updating their website to ensure not only ease of usability, but as a revenue driver as well.

    • Nina Gould

      VP, PRODUCT

      FORBES

    Moderator
    Max Willens
  • 10:55 a.m.
    Working Group Meetings: Round 2

    Choose another working group to head to -- this time we'll work on gathering solutions to the challenges brought up in yesterday's meeting.

    • Adam McClean

      CHIEF PRODUCT OFFICER

      DOTDASH

    • Sabrina Eldredge

      VP, PRODUCT

      POPSUGAR

    • Greg Emerson

      HEAD OF PRODUCT

      HUFFPOST

    • Justin Law

      SVP, PRODUCT & TECHNOLOGY

      MEREDITH

  • 12:00 p.m.
    Lunch Served
    West Dining Room
  • 12:45 p.m.
    Working Group Reports

    The time as come -- hear from working group leaders as they summarize each group discussion over the last two days.

  • 1:15 p.m.
    Closing Remarks and Key Takeaways

Attendees

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Partners

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