Programmatic advertising is under fire, as new laws like GDPR and the CCPA take hold, browsers crackdown on user tracking and platforms become more powerful than ever. We’ll take stock of the threats, while also finding the opportunities for publishers to seize.

At the Digiday Programmatic Media Summit, we'll explore everything from streamlining the programmatic supply chain to brand safety to emerging technologies and data platforms. Join us for three days of honest insights and new connections with an influential group of decision makers.

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Speakers

  • Alyssa Chu
    PROGRAMMATIC director
    BLEACHER REPORT
  • Sara Badler
    HEAD OF PROGRAMMATIC
    DOTDASH
  • Jeff Daker
    EXECUTIVE director, AUDIENCE SOLUTIONS
    POLITICO
  • Michele Devine
    SENIOR director, PROGRAMMATIC
    BUZZFEED
  • AJ Frucci
    VP, PROGRAMMATIC ADVERTISING
    VOX MEDIA
  • Stephanie Layser
    VP, ADVERTISING TECHNOLOGY & OPERATIONS
    NEWS CORP
  • Kristy Schafer
    VP, AMERICAS
    PERMUTIVE
  • Chip Schenck
    VP, PROGRAMMATIC SALES & STRATEGY
    MEREDITH
  • Rebeca Solorzano
    VP, PROGRAMMATIC OPERATIONS
    FORBES
  • Jason Tollestrup
    VP, PROGRAMMATIC STRATEGY AND YIELD
    THE WASHINGTON POST
  • Grant Whitmore
    CHIEF DIGITAL OPERATIONS OFFICER
    TRIBUNE

Agenda

Monday, November 18

  • 1:00 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall

    Publishers only.

    Participants will meet to discuss the biggest challenges that their organizations are facing and work together to come up with potential solutions.

    • Max Willens

      REPORTER

      DIGIDAY

  • 2:30 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce publishing participants to tech providers.

    2:30 p.m. - Nexstar

     

  • 3:00 p.m.
    Networking Break
  • 3:15 p.m.
    Opening Remarks and State of the Industry
    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 3:25 p.m.
    Beyond the Cookie

    The race is on to find a workable replacement to the hard-working, much-maligned cookie. 

  • 3:45 p.m.
    State of the Industry with PubMatic
  • 4:00 p.m.
    Surviving the Browser Wars

    The top browsers are pivoting to privacy, leaving targeting harder than ever. We’ll debate what comes next.

    • Grant Whitmore

      CHIEF DIGITAL OPERATIONS OFFICER

      TRIBUNE

  • 4:20 p.m.
    Sponsor Dialog
  • 4:30 p.m.
    Publishers Turn Platform

    From the rise of PMP to first-party data and header bidding, large publishers are becoming increasingly like platforms. In this session, we'll break down the trends and what's needed to succeed in this new world.

    • Chip Schenck

      VP, PROGRAMMATIC SALES & STRATEGY

      MEREDITH

  • 4:50 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that publishers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms and build valuable business relationships. 

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

Tuesday, November 19

  • 7:00 a.m.
    Morning Yoga

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 8:30 a.m.
    Town Hall

    Publishers only.

    Participants will meet to discuss the biggest challenges that their organizations are facing and work together to come up with potential solutions.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 9:00 a.m.
    Sandbox Presentations

    These rapid-fire presentations introduce publishing participants to tech providers.

  • 9:30 a.m.
    Welcome Back
    • Max Willens

      REPORTER

      DIGIDAY

  • 9:35 a.m.
    The Transparency Era

    Transparency is the new black. But vendors often don’t have incentive to be clear about their operations. Hear what questions and terms publishers should press for when they look to trim their ad-tech tax.

    • Jason Tollestrup

      VP, PROGRAMMATIC STRATEGY AND YIELD

      THE WASHINGTON POST

  • 9:55 a.m.
    People and Programmatic

    Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. The machines are coming, but they're not going to take over. Hiring for programmatic can be tricky, but it helps when you know where to look. 

    • Jeff Daker

      EXECUTIVE DIRECTOR, AUDIENCE SOLUTIONS

      POLITICO

  • 10:15 a.m.
    Sponsor Dialog
  • 10:25 a.m.
    Views Matter

    Viewability is all the rage with ad buyers because, after all, who wants to pay for ads that aren’t viewed by a human? But many publishers have difficulty meeting the viewability thresholds that advertisers require. Here’s how a publisher increased its amount of viewable ads.

    • Rebeca Solorzano

      VP, PROGRAMMATIC OPERATIONS

      FORBES

  • 10:45 a.m.
    Networking Break
  • 11:00 a.m.
    How to Differentiate

    One of publisher's challenges with programmatic is that it’s intended to make all publishers appear “the same” in exchanges so that it’s easy to buy. But without differentiation, buyers have no real incentive to choose one publisher over another.

    • Sara Badler

      HEAD OF PROGRAMMATIC

      DOTDASH

  • 11:20 a.m.
    Third-party Cookies Are in Decline … So What?

    This year, the advertising world has changed dramatically. Over 40% of third-party cookies have totally disappeared from the programmatic ecosystem leaving publishers and their customers with new challenges. Permutive and Digiday set out to interview leaders from agencies and publishers to understand their thoughts, concerns and strategies for dealing with the decline in third-party cookies. In this interactive workshop Kristy Schafer (VP, Americas at Permutive) will present the findings and facilitate a discussion to highlight how these industry challenges can be turned into a business-changing opportunity for all publishers.

    • Kristy Schafer

      VP, AMERICAS

      PERMUTIVE

  • 11:35 a.m.
    Compliance in a Post-GDPR World

    While it is not crystal clear how liability will fall if one of your partners fails on compliance, publishers are trying different avenues to figure out how to tackle this challenge. Moving towards ensuring that they are transparent about compliance efforts, one publisher will walk us through their journey.

  • 11:55 a.m.
    The Case for Ads.txt

    Since the Interactive Advertising Bureau Tech Lab introduced ads.txt to prevent ad fraud - the publisher adoption rates have increased. But what exactly is ads.txt and how do publishers enforce it?

    • Stephanie Layser

      VP, ADVERTISING TECHNOLOGY & OPERATIONS

      NEWS CORP

  • 12:15 p.m.
    Lunch
  • 1:00 p.m.
    Afternoon Free Time
  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that publishers face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms and build valuable business relationships. 

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner with Friends

    Join new friends for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After Hours Hangout

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

Wednesday, November 20

  • 9:00 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
    • Max Willens

      REPORTER

      DIGIDAY

  • 9:35 a.m.
    The Future of Video Bidding

    Video has become such a core component of a viewer’s online experience. Ensuring that the right video ad, for the right price is shown to the best possible audience is still in its early days. As the world of video bidding becomes more and more advanced it is important to focus on the user experience. Join a conversation on how to maximize revenue without losing audience. 

  • 10:05 a.m.
    Deals Done Right

    The delicate, and complicated dance that is the exchange of ad space on the virtual market requires the perfect team, a true partnership between the buy and sell-side of the business. This session will provide a look into how the right collaboration can yield success on all sides and how a rocky relationship can mean the end of a program, especially as publishers are becoming platforms themselves. 

    • AJ Frucci

      VP, PROGRAMMATIC ADVERTISING

      VOX MEDIA

  • 10:25 a.m.
    Sponsor Dialog
  • 10:35 a.m.
    What Happens Next?

    In the rapid evolution of the programmatic business, let’s take a view from the top. We’ll dive into some truths and lies surrounding this industry as well as the general direction it’s all headed. 

    • Michele Devine

      SENIOR DIRECTOR, PROGRAMMATIC

      BUZZFEED

  • 10:55 a.m.
    Working Group Reports
  • 11:10 a.m.
    5 Things We Learned
    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

Activities

  • Monday
    8:00 P.M. DINNER WITH STRANGERS

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

  • Tuesday
    7:00 A.M. MORNING YOGA

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

    8:00 P.M. DINNER WITH FRIENDS

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    9:30 P.M. AFTER-HOURS HANGOUT

    Join fellow attendees for one more drink - and perhaps a cigar - before you head off to bed. Costs are at your own expense.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

I returned to the office updated on the continual evolution of our programmatic business and with introductions to new partners that will help us grow audience and revenue.

— VP Revenue, National Media, Scripps

There were so many other people actually working on, and solving, problems that I care about. Easily the most substantive event that I've been to.

— Solutions Architect, Disney

A great opportunity to not just meet with current or potential clients, but also to discuss industry trends with other publishers.

— Director of Programmatic, DailyMail.com

Ritz-Carlton, New Orleans
921 Canal St
New Orleans, LA 70112

To book your stay at the Ritz-Carlton, New Orleans, please use this link.

If you would prefer to arrange your accommodations via phone, please call the Central Reservations line at (800) 826-8987 and use the code WPWWPWA for King accommodations or WPWWPWB for double to receive a special room rate of $269 per night, plus tax.

Please note: The cut-off date for that room rate is Friday, October 25 or when the room block fills.

Contact Us

More Information

For speaking opportunities:

Apply here

VIP Opportunities

Are you a publishing executive? You could be eligible for a complimentary VIP pass.

Apply here

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