Transparency and efficiency in the wake of GDPR

Programmatic advertising is maturing, but it faces upheaval as concerns around transparency, efficiency and GDPR persist. For publishers, this change presents both challenges and opportunities. Marketers are increasingly willing to pay a premium for quality, and to understand what they’re actually paying for. But publishers are also being forced to work with less data. For media companies reliant on programmatic ad revenue, an important year lies ahead.

At the Digiday Programmatic Media Summit, we will discuss publishers’ need for trust, transparency and brand safety for advertisers, streamlining the programmatic supply chain, the search for programmatic talent, plus new technologies like blockchain and AI that are bringing media buying into the future.

 

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Five Reasons To Attend

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This event included the right balance of industry topics, sharing ideas & best practices, meeting new tech partners, networking and socializing. This was a great event that I definitely plan to return to.

— vice president, revenue, Scripps Networks

A great opportunity to not just meet with current or potential clients, but also to discuss industry trends with other publishers.

— director of programmatic, DailyMail.com

Overall an amazing event thats brings together publishers and vendors from around the nation in a single location. This allows us to speak about industry trends and best practices in a unified matter.

— director, programmatic strategy & operations, Ziff Davis

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