Transparency and efficiency in the wake of GDPR
Programmatic advertising is maturing, but it faces upheaval as concerns around transparency, efficiency and GDPR persist. For publishers, this change presents both challenges and opportunities. Marketers are increasingly willing to pay a premium for quality, and to understand what they’re actually paying for. But publishers are also being forced to work with less data. For media companies reliant on programmatic ad revenue, an important year lies ahead.
At the Digiday Programmatic Media Summit, we will discuss publishers’ need for trust, transparency and brand safety for advertisers, streamlining the programmatic supply chain, the search for programmatic talent, plus new technologies like blockchain and AI that are bringing media buying into the future.
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Five Reasons To Attend
You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.DOWNLOAD
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The Digiday Programmatic Marketing Summit was the right balance of industry topics, sharing ideas and meeting new partners. This was a great event that I definitely plan on returning to.
— Vice President, Revenue, Scripps Networks Interactive
A great opportunity to not just meet with current or potential clients, but also to discuss industry trends with other publishers.
— Director of Programmatic, DailyMail.com
An amazing event thats brings together publishers from around the nation to speak about industry trends and best practices in a unified matter.
— Director, Programmatic Strategy and Operations, Ziff Davis
Scottsdale, AZ 85253
To book your stay at Omni Scottsdale Resort & Spa at Montelucia please use this link. Mention Digiday Programmatic Media Summit to receive a special room rate of $249 per night, plus tax.
Please Note: the cut-off date for that room rate is October 15 by 12am EST.
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Are you a publishing executive? You could be eligible for a complimentary VIP pass.
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