The Transparency Era

Programmatic advertising is maturing, but it faces upheaval as concerns around transparency, efficiency and GDPR persist. For publishers, this change presents both challenges and opportunities. Marketers are increasingly willing to pay a premium for quality, and to understand what they’re actually paying for. But publishers are also being forced to work with less data. For those reliant on programmatic ad revenue, an important year lies ahead. Join us to learn from publishing leaders through smart, honest discussion and develop meaningful industry connections.

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Speakers

  • Evan Adlman
    SVP OF ENTERPRISE SALES
    CONDE NAST
  • Sara Badler
    HEAD OF PROGRAMMATIC REVENUE AND STRATEGY
    DOTDASH
  • Eric Boyd
    ENTERPRISE ACCOUNT EXECUTIVE
    JW PLAYER
  • Michele Devine
    SR. director, PROGRAMMATIC PARTNERHSHIPS
    BUZZFEED
  • Eyal Ebel
    SVP, PROGRAMMATIC REVENUE
    FUSION MEDIA GROUP
    Twitter Icon LinkedIn Icon
  • Jeremy Fass
    HEAD OF PROGRAMMATIC REVENUE
    NEW YORK MEDIA
  • Nicole Goksel
    SENIOR director, DIGITAL REVENUE OPERATIONS
    TRIBUNE MEDIA
  • Sarah Krembs
    NATIONAL director, PROGRAMMATIC STRATEGY & ACCOUNT MANAGMENT
    ACCUWEATHER
  • Adam Lowy
    director OF ADVANCED TV AND DIGITAL
    DISH NETWORK, SLING TV
    LinkedIn Icon
  • Jana Meron
    SVP, PROGRAMMATIC AND DATA STRATEGY
    INSIDER, INC.
  • Dave Pond
    GM DISPLAY & PROGRAMMATIC
    VOX MEDIA
  • Chip Schenck
    VP, PROGRAMMATIC SALES & STRATEGY
    MEREDITH
  • Tom Sly
    VP, DIGITAL REVENUE
    SCRIPPS
  • Rebeca Solorzano
    VP, PROGRAMMATIC OPERATIONS
    FORBES
  • Jason Tollestrup
    VP, PROGRAMMATIC STRATEGY AND YIELD
    THE WASHINGTON POST

Agenda

Wednesday, November 14

  • 1:00 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall

    Publishers only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 2:30 p.m.
    Sandbox Presentations

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    2:30 p.m - Datorama

    2:40 p.m. - Gravy Analytics

  • 3:00 p.m.
    Welcome Remarks and State of the Industry

    We'll review the top five trends impacting the programmatic industry right now.

    • Brian Morrissey

      EDITOR-IN-CHIEF

      DIGIDAY

  • 3:10 p.m.
    A View from the Top

    In the rapid evolution of the programmatic business, let's take a view from the top. We'll dive into some truths and lies surrounding this industry as well as the general direction it's all headed.

    • Nicole Goksel

      SENIOR DIRECTOR, DIGITAL REVENUE OPERATIONS

      TRIBUNE MEDIA

    Moderator
    Brian Morrissey
  • 3:30 p.m.
    Dialog with PubMatic
  • 3:45 p.m.
    The Case for Ads.Txt

    Since the Interactive Advertising Bureau Tech Lab introduced ads.txt to prevent ad fraud - the publisher adoption rates have increased. But what exactly is ads.txt and how do publishers enforce it?

  • 4:05 p.m.
    Networking Break
  • 4:20 p.m.
    A Balancing Act

    Even though programmatic is growing, many publishers retain their direct sales team. Hear about how publishers are able to integrate their direct and programmatic strategies.

    • Jana Meron

      SVP, PROGRAMMATIC AND DATA STRATEGY

      INSIDER, INC.

  • 4:40 p.m.
    Dialog with Domo
  • 4:55 p.m.
    Compliance in a Post-GDPR World

    While it is not crystal clear how liability will fall if one of your partners fails on compliance, publishers are trying different avenues to figure out how to tackle this challenge. Moving towards ensuring that they are transparent about compliance efforts, one publisher will walk us through their journey.

    • Jason Tollestrup

      VP, PROGRAMMATIC STRATEGY AND YIELD

      THE WASHINGTON POST

  • 5:15 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges that publishers face when dealing with programmatic. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception

    By invitation only.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception

    Open to all.

  • 8:00 p.m.
    Dinner with Strangers

    End the day with fellow attendees for a casual meal at a nearby restaurant. Digiday has made a group reservation so you can enjoy a great meal while at the Programmatic Media Summit. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, November 15

  • 7:00 a.m.
    Morning Yoga

    Start your day with a zen morning yoga session led by a professional, local, yoga instructor. All equipment is provided and please sign up at the Digiday registration desk.

  • 8:00 a.m.
    Registration Reopens & Breakfast
  • 9:30 a.m.
    Town Hall

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:30 a.m.
    Sandbox Presentations

    Publishers only.

    These rapid-fire presentations introduce publishing participants to tech providers.

    9:30 a.m. - Adomik

  • 10:00 a.m.
    Welcome Back
  • 10:05 a.m.
    Publishers Turned Platforms

    From the rise of PMP to first-party data and header bidding, large publishers are becoming increasingly like platforms. In this session, we'll break down the trends and what's needed to succeed in this new world.

    • Chip Schenck

      VP, PROGRAMMATIC SALES & STRATEGY

      MEREDITH

  • 10:25 a.m.
    Workshop with Xaxis
  • 10:40 a.m.
    Views Matter

    Viewability is all the rage with ad buyers because, after all, who wants to pay for ads that aren’t viewed by a human? But many publishers have difficulty meeting the viewability thresholds that advertisers require. Here’s how a publisher increased its amount of viewable ads.

    • Jeremy Fass

      HEAD OF PROGRAMMATIC REVENUE

      NEW YORK MEDIA

  • 11:00 a.m.
    Declutter for a Better User Experience

    User experience remains terrible on many websites because publishers flood their users with ads in a desperate attempt to monetize their audience. Hear from a publisher who found that removing ad clutter actually helped it generate more revenue per visit.

    • Sara Badler

      HEAD OF PROGRAMMATIC REVENUE AND STRATEGY

      DOTDASH

  • 11:20 a.m.
    Networking Break
  • 11:35 a.m.
    People and Programmatic

    Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. The machines are coming, but they're not going to take over. Hiring for programmatic can be tricky, but it helps when you know where to look.

    • Tom Sly

      VP, DIGITAL REVENUE

      SCRIPPS

  • 11:55 a.m.
    Dialog with JW Player
    • Eric Boyd

      ENTERPRISE ACCOUNT EXECUTIVE

      JW PLAYER

  • 12:10 p.m.
    How to Differentiate

    One of publisher's challenges with programmatic is that it’s intended to make all publishers appear “the same” in exchanges so that it’s easy to buy. But without differentiation, buyers have no real incentive to choose one publisher over another.

    • Dave Pond

      GM DISPLAY & PROGRAMMATIC

      VOX MEDIA

  • 12:30 p.m.
    Lunch Served
  • 1:30 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends.

  • 5:00 p.m.
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect publishing participants with innovative technology platforms, and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Continue networking with cocktails in a casual environment.

  • 8:00 p.m.
    Dinner with Friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    It's our last night of the event, so be sure to stop by a local bar.  Come have one more cocktail and continue the conversation with your peers. Costs are at your own expense.

Friday, November 16

  • 8:30 a.m.
    Breakfast
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    The Transparency Era

    Transparency is the new black. But vendors often don’t have incentive to be clear about their operations. Hear what questions and terms publishers should press for when they look to trim their ad-tech tax.

    • Evan Adlman

      SVP OF ENTERPRISE SALES

      CONDE NAST

  • 9:55 a.m.
    The Display Ad

    Getting someone to click on your ad can be a bit tricky. Hear how one publisher customizes and formats display ads to draw their readers to go beyond the click.

    • Eyal Ebel

      SVP, PROGRAMMATIC REVENUE

      FUSION MEDIA GROUP

  • 10:15 a.m.
    Dialog with Visa Advertising Solutions
  • 10:30 a.m.
    Speed Matters

    Navigating through a site with ease is important, but doing it quickly -- tough. In a world where time is money, hear how one publisher tackles page-load speed.

    • Rebeca Solorzano

      VP, PROGRAMMATIC OPERATIONS

      FORBES

  • 10:50 a.m.
    Working Group Reports

    Working group leaders will present their groups findings after two days of discussion and deliberation.

  • 11:05 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

The Digiday Programmatic Marketing Summit was the right balance of industry topics, sharing ideas and meeting new partners. This was a great event that I definitely plan on returning to.

— Vice President, Revenue, Scripps Networks Interactive

A great opportunity to not just meet with current or potential clients, but also to discuss industry trends with other publishers.

— Director of Programmatic, DailyMail.com

An amazing event thats brings together publishers from around the nation to speak about industry trends and best practices in a unified matter.

— Director, Programmatic Strategy and Operations, Ziff Davis

Omni Scottsdale Resort & Spa at Montelucia
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Scottsdale, AZ 85253

To book your stay at Omni Scottsdale Resort & Spa at Montelucia please use this link. Mention Digiday Programmatic Media Summit to receive a special room rate of $249 per night, plus tax.

Please Note: the cut-off date for that room rate is October 15 by 12am EST.

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