As the world continues to turn amidst an ongoing global pandemic and continued civil unrest, programmatic marketing isn’t slowing down. Marketers are now taking inventory on what has been working the last few months, what hasn’t, and how to keep those top strategies in place as we move toward 2021. Between Google pushing the death of the third-party cookie to 2022 and first-party data strategies becoming more prevalent, there’s a large conversation to be had around audience experience and transparency.
Join us for a deep dive into what marketers are investing in across the platforms and the tools being used to make these strategies more efficient.
What’s included with a pass
• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A Digiday programmatic marketing guide packed with key takeaways from the week, practical tips, on-demand sessions,
full presentations and much more
Submit your info to be contacted about opportunities to sponsor, receive a complimentary brand and agency pass and speak at this event and others like it.
Monday, November 16 (Times are local: America/New York)
12:00 p.m.Opening Remarks and Key Trends
Join us as we walk through how programmatic is being impacted by the new normal.
12:10 p.m.The New Chief Media Officer
As advertisers are pausing spend and people are forced to stay in their homes due to the on-going pandemic -- how is this changing the role of the Chief Media Officer? Join us in a conversation about the shift in this role and what it means for media buying's future.
12:40 p.m.Sponsor Session
12:55 p.m.Longer-Term Strategies are No More
In this session, hear from one media-buyer as they walk us through the overall impact on long-term campaign strategies as advertisers are trying to keep marketing close to the cuff. Will this pandemic change how deals are made in the future? Let’s find out.
1:15 p.m.Sponsor Session
1:30 p.m.How CPGs are Winning
While some industries seem to have come to a halt, CPG companies are winning this war. Essentials are key in a time like this, so how are they evolving their programmatic plans? In this session hear from one brand exec as they walk us through their 2020 strategy.
1:50 p.m.Sponsor Session
2:05 p.m.Town Hall
Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.
Tuesday, November 17 (Times are local: America/New York)
12:00 p.m.Opening Remarks
12:05 p.m.The Death of the Cookie
The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to their ability to buy and sell ads that use individualized targeting. Hear how one buyer plans on navigating this new future of advertising.
12:25 p.m.Sponsor Session
12:40 p.m.Transparency Please
As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. How is this changing the role of privacy in future data plays?
1:00 p.m.Sponsor Session
1:15 p.m.The Bid Duplication War
Traffic spikes have caused increased costs in processing bid requests, giving already under pressure demand-side platforms extra economic incentive to squash bid duplication. In this session hear how one buyer is trying to simplify their supply chain and how they’re working with SSPs and DSPs to mitigate this issue.
1:35 p.m.Sponsor Session
1:50 p.m.Working Group
Join us in an honest discussion at the current state of the industry -- please bring questions and challenges as we will be talking all things strategy.
Wednesday, November 18 (Times are local: America/New York)
12:00 p.m.Opening Remarks
12:05 p.m.Impressions vs. Attention
Measurement is ever so important, usually tracked by impressions. But, what if there was a way to track the attention an ad gets? Hear from brand exec as they outline their path forward to attention-based metrics.
12:25 p.m.Sponsor Session
12:40 p.m.Programmatic TV Buys and Beyond -- What the Future of Programmatic Looks Like
In this session, we’ll hear from one media buying exec as they walk us through how they are planning for a future of complete automation.
1:00 p.m.Key Takeaways
To wrap up the end of the summit, we will run through the top trends we heard throughout 3 days of content.
Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.
We thought the summit was really successful! We managed to have 10 meetings with programmatic buyers. We thought that the virtual aspect actually made it more personal vs when we met for speed dating at the previous conference.
— Strategic Partner Manager, Facebook
Great content, transparency and an overall well-paced environment with a good mix of networking and learning.
— Manager of Digital Investment, Mindshare
It was a breath of fresh air to see Digiday still commit to having thought-provoking leadership sessions even during a pandemic.
— Director, Omnicom
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