Brands build internal programmatic expertise

Brand marketers are becoming smarter about ad tech. More and more companies have improved their in-house programmatic media buying capabilities by holding direct billing relationships with tech vendors, as well as building in-house teams to oversee programmatic strategy. As brand marketers take back control of their ad tech stacks from their media agencies, the era of hidden programmatic margins is nearing an end.

Join us at the Digiday Programmatic Marketing Summit this spring as we explore these trends and what they mean for brand marketers going into the future.

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Speakers

  • Rich Fulop
    FOUNDER & CEO
    BROOKLINEN
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  • Paul Gelb
    HEAD OF PROGRAMMATIC & SOCIAL
    BAYER
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  • Nick Henderson
    CHIEF ANALYST
    NATIONAL BANK OF CANADA
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  • Gabriel Marcial
    SENIOR director, ACQUISITION MARKETING
    AWAY
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  • Shobha Sairam
    CHIEF STRATEGY OFFICER
    THE&PARTNERSHIP
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  • Shelagh Stoneham
    SVP, MARKETING
    CHICO'S
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  • Jennifer Sugarman
    SENIOR MANAGER, CUSTOMER MARKETING
    SONY ELECTRONICS
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  • Camille Tapia
    ASSOCIATE director OF PROGRAMMATIC
    TICKETMASTER
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  • Ana Villegas
    MARKETING director, N AMERICA COMMERCIAL BUSINESS
    DELL EMC
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  • Sarah Warner
    MANAGING PARTNER, DIGITAL INVESTMENT LEAD
    GROUPM
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  • Mika Yamamoto
    CHIEF DIGITAL MARKETING OFFICER
    SAP
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Attendees

Agenda

Wednesday, May 30

  • 1:00 p.m.
    Registration
  • 2:00 p.m.
    Town Hall

    Brands only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 2:30 p.m.
    Sandbox Presentations

    These rapid-fire presentations introduce brand participants to tech providers.

    2:30 p.m. - Gravy Analytics

    2:40 p.m. - NewsIQ

    2:50 p.m. - InMobi

  • 3:00 p.m.
    State of the Industry & Digiday Challenge Board

    We'll review the top five trends impacting the industry right now, and attendees will submit their own challenges to the Digiday Challenge Board.

  • 3:10 p.m.
    Being a CMO in the Age of Transparency

    The role of CMO is changing and evolving as brands start to re-evaluate their media spend. CMOs now are being asked to build tech stacks, source data, and structure media buy contracts. Hear how CMOs are evolving past the point of orchestrating marketing deals.

    • Mika Yamamoto

      CHIEF DIGITAL MARKETING OFFICER

      SAP

  • 3:30 p.m.
    Is Brand Safety On The Brands To Figure Out?

    2017 was a banner year when it came to figuring out brand safety. But each brand profile is unique, and what works for one brand isn't always going to work for another. It is on the brands to establish what and where is safe for their ads to display. In this session, hear what you should consider when building out a safe brand profile.

  • 3:50 p.m.
    Workshop with Teads.tv
  • 4:05 p.m.
    What Does ‘In-House’ Really Mean -- And Should You Be Considering It?

    A common misconception is that taking your programmatic in-house means cutting out agencies completely, but this is not the case. For most, this means having direct relationships with ad-tech vendors and having some part of control in your programmatic strategy. But, there is no one-size-fits-all strategy. In this session, we’ll discuss the problems with going “in-house,” and how to do it right.

    • Rich Fulop

      FOUNDER & CEO

      BROOKLINEN

  • 4:25 p.m.
    Networking Break
  • 4:45 p.m.
    Dialogue with Visa
  • 4:55 p.m.
    Start Building Your In-House Programmatic Capabilities

    The growth of interest in in-house capabilities has skyrocketed in the last few years. This session will cover the steps and considerations a brand should take when starting to build an in-house programmatic team.

    • Paul Gelb

      HEAD OF PROGRAMMATIC & SOCIAL

      BAYER

  • 5:15 p.m.
    Working Group Sessions

    Attendees will split off into groups focusing on one of three key challenges that brands face. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    Brand Participant Reception

    Brands only

  • 6:00 p.m.
    8-Minute Meetings

    The 8-Minute Meetings are designed to help connect brand participants with innovative technology platforms and media companies, and build valuable business relationships.

  • 7:00 p.m.
    Cocktail Reception

    Open to all

    Continue networking with casual cocktails

  • 8:00 p.m.
    Dinner with Strangers

    Network and enjoy a delicious meal with your fellow attendees during the first night of the summit at a local New Orleans restaurant. Digiday has made a group reservation at Curio's, located right in the French Quarter on Royal Street. Sign up at the summit registration desk and costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    After dinner, continue the evening at a nearby bar. Head to the world-famous Carousel Bar & Lounge: a favorite New Orleans hot spot. They're known for their Sazerac, but their menu has plenty of other tasty drinks. Sign up at the registration desk. Costs are at your own expense.

Thursday, May 31

  • 7:00 a.m.
    Morning Yoga

    Start your day with a zen morning yoga session. Equipment is provided and open to all. Sign up at the registration desk.

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Town Hall

    Brand participants only

    Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 9:30 a.m.
    Sandbox Presenations

    These rapid-fire presentations introduce brand participants to tech providers.

    9:30 a.m. - AccuWeather

  • 10:00 a.m.
    Digiday+ Agency Research Results
  • 10:15 a.m.
    Hiring the Best Programmatic Talent

    The challenge is on to find talented programmatic professionals to bring in-house. They are tough to find and even harder to pull in-house. This session will explore where brands are finding their in-house talent and how they are persuading them to join.

    • Ana Villegas

      MARKETING DIRECTOR, N AMERICA COMMERCIAL BUSINESS

      DELL EMC

  • 10:45 a.m.
    Picking the Right Agency

    For brands, the right agency partner can make the difference. In this session, we’ll explore how brands have worked with different types of agencies, from small independent ones to large holding company agencies.

    • Shelagh Stoneham

      SVP, MARKETING

      CHICO'S

    • Shobha Sairam

      CHIEF STRATEGY OFFICER

      THE&PARTNERSHIP

  • 11:05 a.m.
    Dialog with Unruly
  • 11:15 a.m.
    Navigating Private Marketplaces

    Private marketplaces (PMPs) are great for better inventory, and are on the rise. But they are extremely difficult deals to run smoothly. Hear how brands are learning to navigate the complicated waters of PMPs.

    • Sarah Warner

      MANAGING PARTNER, DIGITAL INVESTMENT LEAD

      GROUPM

  • 11:35 a.m.
    Networking Break
  • 11:45 a.m.
    Addressing the YouTube Ad Scandal

    In the last year, marketers at major brands have taken a stand against YouTube. The plethora of brand unsafe content, coupled with the fact that it’s seemingly impossible to completely stop advertising on YouTube, has resulted in brands having to step up to make demands about changes they need.

  • 12:05 p.m.
    From Precious to Workhorse: How Brands Are Achieving Repeatable Performance Success with Native Programmatic
    • Frank Maguire

      HEAD OF MARKET DEVELOPMENT

      SHARETHROUGH

  • 12:20 a.m.
    Taking Control Over Media Buys Without Going In-House

    Most brands don’t have the bandwidth to bring media buying in-house but don’t want to fully rely on agencies to be in control either. Hear how brands have been embracing the model of contracting directly with demand-side platforms (DSPs), data management platforms (DMPs) or both to ensure they are getting the most out of their media spend.

    • Jennifer Sugarman

      SENIOR MANAGER, CUSTOMER MARKETING

      SONY ELECTRONICS

  • 12:40 p.m.
    Lunch
  • 1:30 p.m.
    Afternoon Activities

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Digiday also has some activities planned below.

    St Louis #1 Cemetery Tour: Founded in 1789, this eerily beautiful cemetery tour is a New Orleans favorite. You'll learn about the Voodoo Queen, Marie Laveau, and so much more about the oldest active cemetery in New Orleans. Only way to access this cemetery is through a tour, so sign up at the registration desk and costs at your own expense.

  • 5:00 p.m.
    Working Group Sessions

    Groups will reconvene to discuss their challenges, and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 p.m.
    8-Minute Meetings
  • 7:00 p.m.
    Cocktail Reception

    Open to all

    Continue networking with casual cocktails.

  • 8:00 p.m.
    Dinner with Friends

    Head over to Crescent City Brewhouse on Decatur Street for a relaxed atmosphere featuring a great menu. Live jazz is performed every night by local musicians, so you can savor the food while listening to great tunes. Sign up at the Digiday registration desk and costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    If you have not been to Pat O'Briens yet, tonight is your night. You won't want to miss trying their famous hurricane at this French Quarter bar that has been open since 1933. Sign up at the registration desk. Costs are at your own expense.

Friday, June 1

  • 8:00 a.m.
    Breakfast
  • 9:00 a.m.
    Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday's town hall session.

  • 9:10 a.m.
    Programmatic Under the Trump Administration

    Before Trump was elected, brands were concerned about where their ads were being placed but not on high alert. But the election has caused brand safety to sky rocket to the top of the list. Hear how brands are navigating the intense political climate and how it is has affected their media buying strategies and specifications.

  • 9:40 a.m.
    Working Group Reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 9:55 a.m.
    The Race for Premium Inventory

    The race for premium inventory among brands is on. Hear why brands are requesting and willing to pay more money for premium inventory to mitigate the chances of ad fraud, ensure brand safety and gain access to more specific and unique data.

    • Camille Tapia

      ASSOCIATE DIRECTOR OF PROGRAMMATIC

      TICKETMASTER

  • 10:15 a.m.
    Dialog with Viant
  • 10:25 a.m.
    What To Make Sure Your Agency Is Looking For When It Comes to Ad Verification

    More and more brands are turning to ad verification companies to ensure their media spend isn’t going to waste. Hear what you should be asking your ad verification partner to ensure the viewability, brand safety, and efficiency of your ads.

  • 10:45 a.m.
    The Power Of Working Together - Breaking Your Agency Partners Out Of Their Silos

    Gone are the days when brand partners can operate in silos. This session will cover how brands are forcing their agency partners to work together to make creative projects for specific channels and audiences and more importantly with specific campaign goals to ensure the success of each media buying campaign.

  • 11:00 a.m.
    What Metrics Are Really Important

    Of course, brands want to know how many people, actual humans, see their ads but with ad fraud on the rise brands are shifting to focus on more measurable metrics than just impressions. Hear what metrics are at the top of the list for brands to measure ad campaigns by.

  • 11:15 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Wednesday
    8 P.M. - Dinner with Strangers

    Network and enjoy a delicious meal with your fellow attendees during the first night of the summit at a local New Orleans restaurant. Digiday has made a group reservation at Curio's, located right in the French Quarter on Royal Street. Sign up at the summit registration desk and costs are at your own expense.

    9:30 P.M. - After Hours Hangout

    After dinner, continue the evening at a nearby bar. Head to the world-famous Carousel Bar & Lounge: a favorite New Orleans hot spot. They're known for their Sazerac, but their menu has plenty of other tasty drinks. Sign up at the registration desk. Costs are at your own expense.

  • Thursday
    1:30 P.M. - Afternoon Activity

    St Louis #1 Cemetery Tour: Founded in 1789, this eerily beautiful cemetery tour is a New Orleans favorite. You'll learn about the Voodoo Queen, Marie Laveau, and so much more about the oldest active cemetery in New Orleans. Only way to access this cemetery is through a tour, so sign up at the registration desk and costs at your own expense. 

    8 P.M. - Dinner with Friends

    Head over to Crescent City Brewhouse on Decatur Street for a relaxed atmosphere featuring a great menu. Live jazz is performed every night by local musicians, so you can savor the food while listening to great tunes. Sign up at the Digiday registration desk and costs are at your own expense.

    9:30 P.M. - After Hours Hangout

    If you have not been to Pat O'Briens yet, tonight is your night. You won't want to miss trying their famous hurricane at this French Quarter bar that has been open since 1933. Sign up at the registration desk. Costs are at your own expense.

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

It was great to hear varying perspectives from a variety of companies and agencies. I had the opportunity to learn about the challenges many faced and possible solutions to help move the industry forward.

— associate director, programmatic, Starcom

Everyone I met was very open and passionate about programmatic, which brought new perspectives to my attention that I could later share with my media team.

— programmatic media specialist, Conagra Brands

The Digiday Programmatic Marketing Summit was a great event for learning more about a complicated ecosystem, as well as hear what other brands and agencies are facing as challenges

— associate director, programmatic, DigitasLBi

Ritz-Carlton New Orleans
921 Canal Street
New Orleans, LA 70112
(504) 524-1331
Book your room

To book your stay at Ritz-Carlton New Orleans, please use this link. Mention Digiday Programmatic Marketing Summit to receive a special room rate of $219 per night, plus tax.

Please Note: the cut-off date for that room rate is April 30 by 12am EST.

Contact Us

More Information

For speaking opportunities:

Apply here

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