Between the death of the third-party cookie and an ongoing global pandemic causing many brands to pause advertising spend -- programmatic marketing has been flipped on its head. As marketers begin to adapt and change strategies across campaigns, privacy, transparency and longevity have come front and center. While the supply chain gets more organized and as first-party data becomes a necessity, we’ll hear from executives as they outline the path to normalcy.

At the Digiday Programmatic Marketing Summit LIVE, we'll bring together senior leaders from top agencies and brands online for a candid discussion on where they're investing across platforms and the tools and strategies they're using to do it more efficiently.

Join us for three days of insights and new connections with an influential group of decision makers.

June 10-12, 11 a.m. EDT

What you get with a pass

• Access to all live presentations and interactive town halls and working group discussions
• Access to on-demand videos and slides from any sessions you may have missed
• A survival guide packed with key takeaways from the week, practical tips, on-demand sessions, full presentations and much more
• Connect Passes include two one-on-one meetings with programmatic marketing executives

Speakers

  • Mary Cashman
    director, AGENCY PARTNERSHIPS
    VISA ADVERTISING SOLUTIONS
  • Josh Hare
    SENIOR VICE PRESIDENT
    ADELPHIC
  • Emily Kennedy
    VP STRATEGY & OPERATIONS
    DENTSU PROGRAMMATIC
  • Joe Kowan
    EVP DIGITAL SOULTIONS, PRECISION & TECH
    SPARK FOUNDRY
  • Liane Nadeau
    SVP HEAD OF PRECISION MEDIA & INVESTMENT
    DIGITAS
  • Kayleen Ohneck
    ASSOCIATE director, VERIFIED TECHNOLOGY AND CONTRACTS
    PUBLICIS
  • Michael Silberman
    SVP, STRATEGY
    PIANO
    LinkedIn Icon
  • Sir Martin Sorrel
    CEO
    S4 CAPITAL
  • Jia Zhou
    director, PROGRAMMATIC VIDEO AND DISPLAY
    ESSENCE
  • Karima Zmerli
    US CHIEF DATA SCIENCE OFFICER
    WAVEMAKER

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Agenda

Wednesday, June 10

  • 11:00 a.m.
    Opening Remarks & Key Trends

    Join us as we walk through how programmatic marketing is being impacted by the new normal.

    • Lara O’Reilly

      SENIOR CORRESPONDENT

      DIGIDAY

  • 11:10 a.m.
    The State of Long-Term Strategies

    In this session, hear from one media-buyer as they walk us through the overall impact on long-term campaign strategies as advertisers are trying to keep marketing close to the cuff. Will this pandemic change how deals are made in the future? Let’s find out.

    • Sir Martin Sorrel

      CEO

      S4 CAPITAL

    Moderator
    Lara O’Reilly
  • 11:40 a.m.
    Why You Need a True Omnichannel DSP

    As media consolidation in the marketplace gains speed and connected TV continues to explode in popularity, marketers’ success hinges on having access to a true addressable omnichannel DSP -- and that includes incorporation of linear TV in addition to more standard digital advertising options.

    • Josh Hare

      SENIOR VICE PRESIDENT

      ADELPHIC

  • 11:55 a.m.
    Storytelling with Data: Using Data to Maximize Business Impact

    In this session, hear from one media-buyer as they walk us through the overall impact on long-term campaign strategies as advertisers are trying to keep marketing close to the cuff. Will this pandemic change how deals are made in the future? Let’s find out.

    • Karima Zmerli

      US CHIEF DATA SCIENCE OFFICER

      WAVEMAKER

    Moderator
    Lara O’Reilly
  • 12:15 p.m.
    Dialog with PubMatic

    Hear from PubMatic as they discuss current industry insights.

  • 12:30 p.m.
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    • Lara O’Reilly

      SENIOR CORRESPONDENT

      DIGIDAY

Thursday, June 11

  • 11:00 a.m.
    Opening Remarks
    • Lara O’Reilly

      SENIOR CORRESPONDENT

      DIGIDAY

  • 11:00 a.m.
    Transparency, Please

    As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. How is this changing the role of privacy in future data plays?

    • Emily Kennedy

      VP STRATEGY & OPERATIONS

      DENTSU PROGRAMMATIC

    Moderator
    Lara O’Reilly
  • 11:20 a.m.
    Get Your Business Ready for the Cookieless Future

    The demise of third-party cookies doesn’t mean media companies need to panic. In this session, Michael Silberman, SVP Strategy at Piano, will explain how to create new growth opportunities by building on direct user relationships and benefiting from the shift from unreliable third-party data to zero- and first-party data.

    • Michael Silberman

      SVP, STRATEGY

      PIANO

  • 11:35 a.m.
    The State of the Market Place

    How do agencies and advertisers continue to deliver personalized user experiences in a new world filled with cookie deprecation, privacy laws and data restrictions? Join us in a discussion of recent and upcoming technology, legislation, and business changes, and an examination into how these updates will potentially impact the future of the digital industry and everyday business for agencies and advertisers.

    • Kayleen Ohneck

      ASSOCIATE DIRECTOR, VERIFIED TECHNOLOGY AND CONTRACTS

      PUBLICIS

    Moderator
    Lara O’Reilly
  • 11:55 a.m.
    Helping You Get The Most From Your Digital Ad Dollars

    Now when budgets are at their tightest, advertisers are faced with the challenge of being asked to do more with less -- needing to find new customers all the while optimizing spend.  Join Visa as they discuss simple but effective strategies to help you reach the right consumers, and measurement strategies to help you know what’s driving sales.

    • Mary Cashman

      DIRECTOR, AGENCY PARTNERSHIPS

      VISA ADVERTISING SOLUTIONS

  • 12:15 p.m.
    The Bid Duplication War

    Traffic spikes have caused increased costs in processing bid requests, giving already under pressure demand-side platforms extra economic incentive to squash bid duplication. In this session, hear how one buyer is trying to simplify their supply chain and how they’re working with SSPs and DSPs to mitigate this issue.

  • 12:35 p.m.
    Sponsor Session
  • 12:50 p.m.
    Working Group

    Join us in an honest discussion at the current state of the industry -- please bring questions and challenges as we will be talking all things strategy.

    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

Friday, June 12

  • 11:00 a.m.
    Opening Remarks
  • 11:00 a.m.
    The Death of the Cookie

    The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to their ability to buy and sell ads that use individualized targeting. Hear how one buyer plans on navigating this new future of advertising.

  • 11:20 a.m.
    Sponsor Session
  • 11:35 a.m.
    Programmatic TV Buys and Beyond -- What the Future of Programmatic Looks Like

    In this session, we’ll hear from one media buying exec as they walk us through how they are planning for a future of complete automation. 

    • Jia Zhou

      DIRECTOR, PROGRAMMATIC VIDEO AND DISPLAY

      ESSENCE

    Moderator
    Tim Peterson
  • 11:55 a.m.
    Key Takeaways

    To wrap up the end of the summit, we will run through the top trends we heard throughout 3 days of content.

Attendees

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Partners

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A great way to learn more about the future of our industry and network with vendors that are doing interesting and innovative things within the space.

— Manager, Kepler Group

Great content, transparency and an overall well-paced environment with a good mix of networking and learning.

— Manager of Digital Investment, Mindshare

Was great to hear in-person some of the issues that brands and agencies are having. Puts the industry in perspective as we strive to meet clients needs.

— Media Strategist, Heat / Deloitte Digital

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