Buy-side to sell-side: a relationship in transition

Advertisers increasingly want more control over how their ads are bought, and have begun to push past the ad tech middlemen in search for answers. That’s now leading to many of them advocating closer relationships with media owners, opening up new opportunities and challenges.

Join us at the Digiday Programmatic Marketing Summit Europe, where advertisers and agencies will discuss what this shift means for programmatic media buying, against the backdrop of increased data privacy regulation and the urgency to find alternatives to the third-party cookie. 

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Agenda

Monday, November 4

  • 1:00 p.m.
    Registration Desk Opens
  • 2:15 p.m.
    Keynote: A New Frontier for Programmatic

    Programmatic has gone mainstream and it’s only evolving from here. Hear from a marketer about the new possibilities of programmatic and the experiments they’ve done with AI technology. They’ll share how brands can use new tech to drive profitable ads and how the term’s meaning has changed over time. 

  • 2:45 p.m.
    Sponsor Session
  • 2:55 p.m.
    Owning Media Buys, Not In-House

    Most brands don’t have the bandwidth to bring media buying in-house but also don’t want to fully rely on agencies to be in control. Hear how brands have been more closely managing agency trading desks or embracing the model of contracting directly with demand-side platforms (DSPs) to ensure they are getting the most out of their media spend.

  • 3:15 p.m.
    Sponsor Session
  • 3:30 p.m.
    Contextual Targeting is the New Black

    In this more data-privacy conscious ad-trading environment, contextual targeting is taking a larger chunk from advertiser budgets. A case study on how an agency is pushing contextual-targeting techniques to the next level to ensure they can compete with the precision marketing enabled by behavioural targeting, but without the need to over-use personal data. 

  • 3:45 p.m.
    Networking Break
  • 4:00 p.m.
    Focus Group Sessions

    Attendees will split off into groups focusing on one of challenges that marketers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

  • 5:00 p.m.
    Town Hall

    Marketers only. 

  • 5:30 p.m.
    Sandbox Presentations
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIP marketing delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Strangers
  • 9:30 p.m.
    After-Hours Hangout

Tuesday, November 5

  • 8:00 a.m.
    Registration Open & Breakfast Served
  • 9:00 a.m.
    Welcome Back
  • 9:00 a.m.
    Understanding the Programmatic Supply Chain

    Advertisers are increasingly demanding transparency, but the reality is settling in: the supply chain is murky. So how can advertisers work to understand it? Is the onus on agencies or platforms? Hear one advertising executive speak about what we can all do to fight for a more transparent, efficient supply chain.

  • 9:30 a.m.
    So Much Regulation, So Little Time

    GDPR is no longer a Europe issue, but a U.S. one too. Regulators have started to turn the screws on how the ad tech sector uses personal data within bid requests on the open exchange. The amount of commercially available data is dwindling. Hear a programmatic lead speak about what this means for the industry and data strategy and how agencies, brands, platforms, publishers and ad tech companies can work together to regain trust.

  • 9:50 a.m.
    Sponsor Session
  • 10:00 a.m.
    Cutting Through the Data Analysis Paralysis

    Media buyers have more tools than ever before to measure the efficacy of campaigns. But in the process of proving the value of each channel, it is easy to end up with a lot of data that isn’t actually usable. Hear how one agency exec is cutting through the noise and how they’re ensuring their measurement tools are used effectively and efficiently.

  • 10:20 a.m.
    The Myths and Realities of Connected TV

    Connected TV has overtaken mobile to account for the largest share of digital video ad impressions. But with any nascent space, myths and empty hype are boundless. Hear one brand exec present a case study on how they’ve invested in connected TV and what they’ve learned from it.

  • 10:45 a.m.
    Networking Break
  • 11:00 a.m.
    Focus Group Meetings

    Attendees will split off into groups focusing on one of challenges that marketers face. Pick a group that represents your interest and join a discussion on some of the hot topics in media.

  • 12:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect VIP marketing delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 1:00 p.m.
    Lunch
  • 2:00 p.m.
    Afternoon Activities
  • 6:00 p.m.
    Town Hall

    Marketers only.

  • 6:30 p.m.
    Sandbox Presentations
  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner with Friends
  • 9:30 p.m.
    After-Hours Hangout

Wednesday, November 6

  • 8:30 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    Looking Beyond the Duopoly

    Marketers are now funneling more ad dollars into Facebook and Google than ever before, but they’re also trying to diversify ad spend so that they aren’t reliant on the behemoths. Hear one agency exec speak about how they’ve responded to their clients demanding more diversified media spending. 

  • 10:00 a.m.
    Ads.txt: What We've Learned

    When it first came onto the scene, ads.txt was a welcome sight, heralded as an initiative to curb fraud. But with increasing implementation and enforcement, is ads.txt all it was hyped up to be? In this session, an agency exec speaks about how to make the most of ads.txt and the impact it’s had on their programmatic buying.

  • 10:20 a.m.
    Sponsor Session
  • 10:30 a.m.
    Going Direct?

    Interest in programmatic direct deals is on the uptick. But it’s more costly, use cases are limited, and it’s unclear when exactly direct deals are the best approach. Hear an agency exec speak about how they’ve navigated programmatic direct deals and what they’ve learned from it.

  • 11:00 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Attendees

Partners

Want to get involved? Check out our sponsorship opportunities and pick the one that's right for you.

This summit afforded an opportunity for me to learn a great deal about how marketers are valuing programmatic inside their organizations, as well as how other agencies are working through the challenges associated with programmatic.

— Group Director, Digital Investment, OMD

I always look forward to this event. It is an extremely valuable time to connect with existing and new partners.

— VP, Group Manager, Digital Media, Ketchum

A great way to learn more about programmatic, the future of our industry and network with those that are doing interesting and innovative things within the space.

— Manager, Kepler Group

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