Brands get a better grasp of the programmatic supply chain

The programmatic supply chain has been a black box to more or less everyone. But that’s changing, especially for advertisers. Enough ad buyers have developed a deep understanding of programmatic advertising that they are increasingly plumbing its depths to see where exactly their money is going.  This scrutiny has triggered changes, like ad tech vendors lowering or eliminating some of their fees, but it has also raised new challenges as ad tech intermediaries’ unknown methods to come to light. With transparency tools like ads.txt and the upcoming release of OpenRTB 3.0, advertisers stand to get an even better look.

At the Digiday Programmatic Marketing Summit, we'll bring together hundreds of senior leaders from top agencies and brands for a candid discussion on where they're investing across platforms and the tools they're using to do it more efficiently. Join us at this unique event for three days of new connections and smart, honest insight.

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Speakers

  • Ali Alnouri
    SENIOR ACCOUNT EXECUTIVE
    DATORAMA
  • Krista Arrigo
    SALES director
    INMOBI
  • Rahil Berani
    VP / director, PROGRAMMATIC
    DIGITAS
  • Paul Dolan
    CEO
    VARICK
  • Josh Hare
    VICE PRESIDENT, SALES
    ADELPHIC
  • Michael Horn
    CHIEF DATA OFFICER
    HUGE
  • Kolin Kleveno
    SVP, HEAD OF PROGRAMMATIC
    360I
  • Oleg Korenfeld
    GLOBAL CHIEF PLATFORMS MANAGER
    WAVEMAKER
  • Steve So
    PROGRAMMATIC MEDIA SUPERVISOR
    PMG
  • Sarah Polli
    director, PLATFORM STRATEGY
    HEARTS & SCIENCE

Agenda

Wednesday, May 29

  • 1:00 p.m.
    Registration Opens
  • 1:30 p.m.
    Town Hall: Digiday+ Research

    Brands and agencies only.

    We've gathered research from participants on key issues around programmatic. In this session, we'll have an honest discussion about these findings.

  • 2:00 p.m.
    Sandbox Presentations

    Brands and agencies only.

    These rapid-fire sessions introduce VIP marketing executives to technology providers.

    2:00 p.m. - InMobi

    2:10 p.m. - Datorama

    2:20 p.m. - Bazaarvoice

     

    • Krista Arrigo

      SALES DIRECTOR

      INMOBI

    • Ali Alnouri

      SENIOR ACCOUNT EXECUTIVE

      DATORAMA

  • 2:30 p.m.
    Town Hall: A Deeper Dive

    Brands and agencies only.

    It's time to have an honest conversation -- we'll take an even closer look into the state of programmatic, drawing from our Digiday+ research.

  • 3:00 p.m.
    Networking Break
  • 3:15 p.m.
    Opening Remarks and State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

  • 3:45 p.m.
    In and Out: Live

    Digiday has used its collective experience in the industry to chart what's in and what's out in the industry. Now, we bring in and out live to our Programmatic Marketing Summit. Join us as we go through a rapid-fire round of some of the most wired and tired concepts, phrases and trends in programmatic.

  • 4:15 p.m.
    Ads.txt: What We've Learned

    When it first came onto the scene, ads.txt was a welcome sight, heralded as an initiative to curb fraud. But with increasing implementation and enforcement, is ads.txt all it was hyped up to be? In this session, an agency exec speaks about how to make the most of ads.txt and the impact it’s had on their programmatic buying.

  • 4:35 p.m.
    Dialog with Adelphic
    • Josh Hare

      VICE PRESIDENT, SALES

      ADELPHIC

  • 4:50 p.m.
    WTF is ads.cert

    The limitations of ads.txt are being felt. Enter the sequel: ads.cert. In this session, we take a deep dive into the potential of ads.cert to make the programmatic supply chain more transparent and how mainstream adoption would change the programmatic landscape.

  • 5:10 p.m.
    Workshop with Criteo
  • 5:25 p.m.
    To In-House or Not to In-House

    Many brands think that taking programmatic in-house means cutting out agencies completely, but this is not always the case. There is no one-size-fits-all strategy. In this session, one brand takes a deep dive into how they’ve taken programmatic in-house, what this actually looks like and the obstacles they’ve encountered along the way.

  • 5:50 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception with Adelphic

    Open to all.

    Continue networking with cocktails provided by Adelphic.

  • 8:00 p.m.
    Dinner With Strangers

    End the day with fellow attendees for a casual meal at a nearby restaurant. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, May 30

  • 7:00 a.m.
    Morning Yoga
  • 8:00 a.m.
    Registration Reopens and Breakfast Served
  • 8:30 a.m.
    Town Hall

    Brands and agencies only.

  • 9:00 a.m.
    Sandbox Presentations

    Brands and agencies only.

    These rapid-fire sessions introduce VIP marketing executives to technology providers.

    9:00 a.m. - Fluent

    9:10 a.m. - Xaxis

  • 9:30 a.m.
    Welcome Back
    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

  • 9:35 a.m.
    Building an In-House Programmatic Team

    The growth of interest in in-house capabilities has skyrocketed in the last few years. In this session, a brand will cover the steps they’ve taken and all the things that should be considered when building an in-house programmatic team.

  • 9:55 a.m.
    Owning Media Buys, Not In-House

    Most brands don’t have the bandwidth to bring media buying in-house but also don’t want to fully rely on agencies to be in control. Hear how brands have been more closely managing agency trading desks or embracing the model of contracting directly with demand-side platforms (DSPs) to ensure they are getting the most out of their media spend.

  • 10:15 a.m.
    Workshop with Sizmek
  • 10:30 a.m.
    Is Brand Safety Making Advertisers Too Conservative?

    Over the past two years. brand safety has taken over ad buyers’ imaginations. But with the increasing focus on negating risk, reach is sacrificed. In this session, hear from an agency exec on how they’ve shifted spending on the platforms and how they’re working with clients who are asking for a safe brand profile.

  • 10:50 a.m.
    Networking Break
  • 11:05 a.m.
    A Playbook for Acquiring and Nurturing Talent

    Competition for programmatic talent is more fierce than ever among agencies, ad tech companies, platforms and consultancies. Hear one brand exec speak about how they hire, how they retain talent and how they’re bringing talent over to the brand side.

  • 11:35 a.m.
    Going Direct?

    Interest in programmatic direct deals is on the uptick. But it’s more costly, use cases are limited, and it’s unclear when exactly direct deals are the best approach. Hear an agency exec speak about how they’ve navigated programmatic direct deals and what they’ve learned from it.

  • 11:45 a.m.
    Dialog with PubMatic
  • 12:00 p.m.
    Looking Beyond the Duopoly

    Marketers are now funneling more ad dollars into Facebook and Google than ever before, but they’re also trying to diversify ad spend so that they aren’t reliant on the behemoths. Hear one agency exec speak about how they’ve responded to their clients demanding more diversified media spending.

  • 12:20 p.m.
    Lunch Served
  • 1:00 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in programmatic marketing. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and marketing executives. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Cocktail Reception
  • 8:00 p.m.
    Dinner With Friends
  • 9:30 p.m.
    After-Hours Hangout

Friday, May 31

  • 8:00 a.m.
    Breakfast Served
  • 8:30 a.m.
    Working Group Meetings

    This is it: all working groups get one last chance to finalize their presentations for today's reports.

  • 9:35 a.m.
    Understanding the Programmatic Supply Chain

    Advertisers are increasingly demanding transparency, but the reality is settling in: the supply chain is murky. So how can advertisers work to understand it? Is the onus on agencies or platforms? Hear one advertising executive speak about what we can all do to fight for a more transparent, efficient supply chain.

  • 10:05 a.m.
    The Myths and Realities of Connected TV

    Connected TV has overtaken mobile to account for the largest share of digital video ad impressions. But with any nascent space, myths and empty hype are boundless. Hear one brand exec present a case study on how they’ve invested in connected TV and what they’ve learned from it.

  • 10:25 a.m.
    Confessions of a Publisher

    Hear an incognito publisher exec speak honestly and candidly about the state of programmatic.

  • 10:45 a.m.
    So Much Regulation, So Little Time

    The impact of GDPR on programmatic is truly being felt, and with the expectation of more regulation around the corner, ad buyers are heading into uncharted territory. Hear a programmatic lead speak about what this means for the industry and data strategy and how agencies, brands, platforms, publishers and ad tech companies can work together to regain trust.

  • 11:05 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 11:20 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

Attendees

Premier Partner

Major Partner

Partners

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Great content and transparency from all ends. Overall a well-paced event with a great mix of networking and learning.

— Manager of Digital Investment, Mindshare

This event was an extremely valuable time to connect with existing and new partners, as well as the potential of connecting with a new client.

— VP, Group Manager, Digital Media, Ketchum

This summit was a great opportunity for me to learn how other agencies are working through common challenges associated with programmatic.

— Group Director, Digital Investment, OMD

Omni Austin Hotel Downtown
700 San Jacinto at 8th St.
Austin, TX 78701

To book your stay at the Omni Austin Hotel Downtown, please use this link. Mention the Digiday Programmatic Marketing Summit to receive a special room rate of $229.00 per night, plus tax.

Please note: The cut-off date for that room rate is May 8 by 12 a.m. EST or whenever the room block fills.

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