Brands get a better grasp of the programmatic supply chain

The programmatic supply chain has been a black box to more or less everyone. But that’s changing, especially for advertisers. Enough ad buyers have developed a deep understanding of programmatic advertising that they are increasingly plumbing its depths to see where exactly their money is going.  This scrutiny has triggered changes, like ad tech vendors lowering or eliminating some of their fees, but it has also raised new challenges as ad tech intermediaries’ unknown methods to come to light. With transparency tools like ads.txt and the upcoming release of OpenRTB 3.0, advertisers stand to get an even better look.

At the Digiday Programmatic Marketing Summit, we'll bring together hundreds of senior leaders from top agencies and brands for a candid discussion on where they're investing across platforms and the tools they're using to do it more efficiently. Join us at this unique event for three days of new connections and smart, honest insight.

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Speakers

  • Ali Alnouri
    SENIOR ACCOUNT EXECUTIVE
    DATORAMA
  • Krista Arrigo
    SALES director
    INMOBI
  • Daniel Avital
    CHIEF STRATEGY OFFICER
    CHEQ
    Twitter Icon LinkedIn Icon
  • Claudia Beale
    DIGITAL MEDIA SUPERVISOR
    SAFEAUTO
  • Rahil Berani
    VP / director, PROGRAMMATIC
    DIGITAS
  • Amanda Betsold
    VP, HEAD OF PROGRAMMATIC
    ICROSSING
  • Eric Bozinny
    director, INVENTORY QUALITY
    PUBMATIC
  • Steve Carbone
    CHIEF DIGITAL OFFICER, NA
    MEDIACOM
  • Paul Dolan
    CEO
    VARICK
  • Marc Grabowski
    EVP GLOBAL SUPPLY & BUSINESS DEVELOPMENT
    CRITEO
  • Dan Gross
    SR.director, CONSULTING
    360I
  • Josh Hare
    SENIOR VICE PRESIDENT, SALES
    ADELPHIC
  • Brian Hogan
    PRESIDENT, PROGRAMMATIC
    FLUENT
  • Curt Hokanson
    HEAD OF MEDIA
    VISIBLE
  • Michael Horn
    CHIEF DATA OFFICER
    HUGE
  • Kolin Kleveno
    SVP, HEAD OF PROGRAMMATIC
    360I
  • Oleg Korenfeld
    GLOBAL CHIEF PLATFORMS MANAGER
    WAVEMAKER
  • Joseph Luchs
    VP, ENTERPRISE
    BEESWAX
  • Christina Mohebbi
    MANAGING director, US
    AMNET
  • Vivian Nantembe
    VICE PRESIDENT DIRECT SALES
    XAXIS
  • Tommy Schonder
    HEAD OF CLIENT GROWTH
    VARICK
  • Steve So
    PROGRAMMATIC MEDIA SUPERVISOR
    PMG
  • Josh Palau
    VP, MEDIA STRATEGY & PLATFORMS
    BAYER
  • Sarah Polli
    director, PLATFORM STRATEGY
    HEARTS & SCIENCE
  • Brian Wiechowski
    VP OF SALES
    BAZAARVOICE

Agenda

Wednesday, May 29

  • 1:00 p.m.
    Registration Opens
  • 2:00 p.m.
    Town Hall

    Brands and agencies only.

    Time to talk challenges. Join us for a discussion on the top challenges currently facing the programmatic marketing industry. DMPs, PMPs, SSPs, oh my.

  • 2:30 p.m.
    Sandbox Presentations

    Brands and agencies only.

    These rapid-fire sessions introduce VIP marketing executives to technology providers.

    2:30 p.m. - InMobi

    2:40 p.m. - Datorama

    2:50 p.m. - Bazaarvoice

    • Krista Arrigo

      SALES DIRECTOR

      INMOBI

    • Ali Alnouri

      SENIOR ACCOUNT EXECUTIVE

      DATORAMA

    • Brian Wiechowski

      VP OF SALES

      BAZAARVOICE

  • 3:00 p.m.
    Opening Remarks and State of the Industry

    We'll welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

  • 3:05 p.m.
    The Brand Perspective

    Let's take a view from the top. Hear from Bayer's Josh Palau as he walks us through how brands are approaching programmatic buying and what it takes to bring this operation in-house.

    • Paul Gelb

      HEAD OF PROGRAMMATIC & SOCIAL

      BAYER

  • 3:25 p.m.
    Evaluating Your Programmatic Partner

    Does your programmatic partner offer robust supply integrations? What about actionable first-party data or full platform transparency? If not, you may not be in the right relationship. Learn from Adelphic how to know if you’re getting enough from your programmatic partner in order to understand the customer journey and achieve your goals.

    • Josh Hare

      SENIOR VICE PRESIDENT, SALES

      ADELPHIC

  • 3:35 p.m.
    What Privacy is Doing to Your Audience Strategy

    In this session, hear how programmatic marketers can maintain a cohesive audience strategy in the face of privacy regulations and increasingly stringent privacy policies by Apple, Mozilla, and Google.

    • Kolin Kleveno

      SVP, HEAD OF PROGRAMMATIC

      360I

    • Dan Gross

      SR.DIRECTOR, CONSULTING

      360I

  • 3:55 p.m.
    How to Be Prepared for Constant Change

    The programmatic landscape is constantly changing and it can seem impossible to be ready for what’s coming next. But, there are fundamental ways that media buyers can be prepared and stay nimble as the programmatic industry continues to shift. In this session, Marc Grabowski, Criteo’s EVP of Global Supply and Business Development, will share ways media buyers can stay ahead of the curve and drive their business forward.

    • Marc Grabowski

      EVP GLOBAL SUPPLY & BUSINESS DEVELOPMENT

      CRITEO

  • 4:10 p.m.
    Networking Break
  • 4:25 p.m.
    It's the Tech, Stupid; Why Brand Safety is Broken

    Several years into the struggle for better brand safety, the problem doesn't seem to be going away. In this session, CHEQ will reveal new data uncovering the true state of brand safety, while discussing the technological steps that must be taken in order to move the needle.

    • Daniel Avital

      CHIEF STRATEGY OFFICER

      CHEQ

  • 4:35 p.m.
    To In-House or Not to In-House

    Many brands think that taking programmatic in-house means cutting out agencies completely, but this is not always the case. There is no one-size-fits-all strategy. In this session, one brand takes a deep dive into how they’ve taken programmatic in-house, what this actually looks like and the obstacles they’ve encountered along the way.

    • Claudia Beale

      DIGITAL MEDIA SUPERVISOR

      SAFEAUTO

    • Tommy Schonder

      HEAD OF CLIENT GROWTH

      VARICK

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in programmatic marketing. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 5:45 p.m.
    VIP Welcome Reception
  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media executives. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Adelphic Cocktail Reception

    Open to all.

    Continue networking with cocktails provided by Adelphic.

  • 8:00 p.m.
    Dinner with Strangers

    End the day with fellow attendees for a casual meal at Caroline located 5 minutes from the hotel. Sign up at the registration desk. Costs are at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join fellow attendees for an after dinner drink at Pete's Dueling Piano Bar located 5 minutes from the hotel. Costs at your own expense.

Thursday, May 30

  • 7:00 a.m.
    Morning Yoga
  • 8:30 a.m.
    Registration Reopens and Breakfast Served
  • 9:00 a.m.
    Town Hall

    Brands and agencies only.

  • 9:30 a.m.
    Sandbox Presentations

    Brands and agencies only.

    These rapid-fire sessions introduce VIP marketing executives to technology providers.

    9:30 a.m. - Fluent

    9:40 a.m. - Xaxis

    • Brian Hogan

      PRESIDENT, PROGRAMMATIC

      FLUENT

    • Vivian Nantembe

      VICE PRESIDENT DIRECT SALES

      XAXIS

  • 10:00 a.m.
    Welcome Back
    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

  • 10:05 a.m.
    Transparency is the New Black

    In this session, hear how agencies’ programmatic practices are evolving in light of clients’ transparency demands.

    • Oleg Korenfeld

      GLOBAL CHIEF PLATFORMS MANAGER

      WAVEMAKER

    • Steve Carbone

      CHIEF DIGITAL OFFICER, NA

      MEDIACOM

  • 10:30 a.m.
    Ads.txt: What We've Learned

    When it first came onto the scene, ads.txt was a welcome sight, heralded as an initiative to curb fraud. But with increasing implementation and enforcement, is ads.txt all it was hyped up to be? In this session, an agency exec speaks about how to make the most of ads.txt and the impact it’s had on their programmatic buying.

    • Christina Mohebbi

      MANAGING DIRECTOR, US

      AMNET

  • 10:50 a.m.
    The Next Generation of Digital Advertising: A Dialogue with Uber on Taking Ownership Over Their Programmatic Strategy

    Hear from Prashant Upase, head of product at Uber, as he chats with Joe Luchs, VP of enterprise at Beeswax, about why Uber in-housed their programmatic advertising and how owning their own bidding and optimization strategies has empowered Uber to scale their digital advertising efforts.

    • Joseph Luchs

      VP, ENTERPRISE

      BEESWAX

  • 11:00 a.m.
    Supply Path Optimization in a Buyer's World

    Meeting your brands halfway with information is important. In this session, hear how buyers can ultimately take the knowledge of the supply side such as auction bidding changes, and how to apply them to the brands they work with.

    • Rahil Berani

      VP / DIRECTOR, PROGRAMMATIC

      DIGITAS

  • 11:20 a.m.
    Networking Break
  • 11:40 a.m.
    Is Brand Safety Making Advertisers Too Conservative?

    Over the past two years. brand safety has taken over ad buyers’ imaginations. But with the increasing focus on negating risk, reach is sacrificed. In this session, hear from an agency exec on how they’ve shifted spending on the platforms and how they’re working with clients who are asking for a safe brand profile.

    • Sarah Polli

      DIRECTOR, PLATFORM STRATEGY

      HEARTS & SCIENCE

  • 12:00 p.m.
    How to Ensure Quality in Your Supply Chain

    With the industry focus on optimizing supply paths for quality and performance, discover how to go beyond fraud reports, and mere detection, to focus on prevention. PubMatic’s Director of Inventory Quality, Eric Bozinny, will share tips and best practices to ensure supply quality so you can improve your campaign ROI and protect your brand.

    • Eric Bozinny

      DIRECTOR, INVENTORY QUALITY

      PUBMATIC

  • 12:10 p.m.
    The State of Programmatic Audio Buying

    Programmatic advertising on platforms, is tough enough - but throw audio into that mix? Hear from Curt Hokanson of Visible as he walks us through the ins and outs of programmatic strategies across platforms, in-app content, and audio advertisements.

    • Curt Hokanson

      HEAD OF MEDIA

      VISIBLE

  • 12:30 p.m.
    Lunch Served
  • 12:45 p.m.
    Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

    We suggest taking an outdoor trip to the Boardwalk Trail on Lady Bird Lake, located 10 minutes from the hotel. In the heart of Austin is the Hike-and-Bike Trail at Lady Bird Lake, a lush, urban path that meanders along the water’s edge and passes by skyscrapers, neighborhoods, ball fields and cultural attractions. Costs at your own expense.

  • 5:00 p.m.
    Working Group Meetings

    Attendees will split off into groups focusing on one of three key challenges in programmatic marketing. With guidance from group leaders, each group will meet throughout the summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the summit.

  • 6:00 p.m.
    8-Minute Meetings

    The 8-minute business meetings connect participants with innovative technology platforms and media executives. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 p.m.
    Ranker Cocktail Reception

    Open to all.

    Continue networking with cocktails provided by Ranker.

  • 8:00 p.m.
    Dinner With Friends

    Don't have dinner plans? Digiday has made a reservation at Austin Taco Project located 5 minutes from the hotel for you and your new friends to enjoy. Sign up at the registration desk. Costs at your own expense.

  • 9:30 p.m.
    After-Hours Hangout

    Join your new friends for one last drink at Concrete Cowboy Bar located 5 minutes from the hotel before you head off to bed. Costs at your own expense.

Friday, May 31

  • 9:00 a.m.
    Breakfast Served
  • 9:30 a.m.
    Welcome Back
  • 9:35 a.m.
    A World with No Ads

    At CES earlier this year, P&G chief brand officer Marc Prichard threw down the gauntlet: “We need to start thinking about a world with no ads”. But at an experience agency like Huge, which builds apps, websites, and retail installations as well as ad campaigns, we’ve spent years thinking about how the methods and technologies which power ad targeting and delivery can be repurposed to drive personalized service experiences. Michael Horn, chief data officer at Huge, looks beyond the adpocalyse to a future in which products and marketing, physical and digital experiences are merged and programmatic thinking wins the day.

    • Michael Horn

      CHIEF DATA OFFICER

      HUGE

  • 10:00 a.m.
    Improving Media Efficiency

    With Google Ad Manager's announcement to join the other major exchanges in a 1st price auction model by the end of 2019, the pressure rests solely on media buyers to ensure they aren't overpaying. While this shift should increase transparency across the supply path, CPMs have already seen tremendous increases since 2017. In this session, Steve So, programmatic media supervisor at PMG, speaks about how buyers can navigate this murky territory going forward with continued testing while also leveraging bid shading algorithms, bid modifiers, and private marketplace deals, and how they can determine the true value of inventory and maximize media spend.

    • Steve So

      PROGRAMMATIC MEDIA SUPERVISOR

      PMG

  • 10:20 a.m.
    So Much Regulation, So Little Time

    The impact of GDPR on programmatic is truly being felt, and with the expectation of more regulation around the corner, ad buyers are heading into uncharted territory. Hear a programmatic lead speak about what this means for the industry and data strategy and how agencies, brands, platforms, publishers and ad tech companies can work together to regain trust.

    • Amanda Betsold

      VP, HEAD OF PROGRAMMATIC

      ICROSSING

  • 10:40 a.m.
    Working Group Reports

    Working Group leaders will present their findings from the past days of discussion and deliberation.

  • 10:55 a.m.
    5 Things We've Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Tim Peterson

      SENIOR REPORTER

      DIGIDAY

Activities

  • Wednesday
    8:00 pm Dinner With Strangers

    End the day with fellow attendees for a casual meal at Caroline located 5 minutes from the hotel. Sign up at the registration desk. Costs are at your own expense.

    9:30 pm After-Hours Hangout

    Join fellow attendees for an after dinner drink at Pete's Dueling Piano Bar located 5 minutes from the hotel. Costs at your own expense.

  • Thursday
    1:00 pm Afternoon Free Time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

    We suggest taking an outdoor trip to the Boardwalk Trail on Lady Bird Lake, located 10 minutes from the hotel. In the heart of Austin is the Hike-and-Bike Trail at Lady Bird Lake, a lush, urban path that meanders along the water’s edge and passes by skyscrapers, neighborhoods, ball fields and cultural attractions. Costs at your own expense.

    8:00 pm Dinner with Friends

    Don't have dinner plans? Digiday has made a reservation at Austin Taco Project located 5 minutes from the hotel for you and your new friends to enjoy. Sign up at the registration desk. Costs at your own expense.

    9:30 pm After-Hours Hangout

    Join your new friends for one last drink at Concrete Cowboy Bar located 5 minutes from the hotel before you head off to bed. Costs at your own expense.

Attendees

Premier Partner

Major Partner

Partners

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Great content and transparency from all ends. Overall a well-paced event with a great mix of networking and learning.

— Manager of Digital Investment, Mindshare

This event was an extremely valuable time to connect with existing and new partners, as well as the potential of connecting with a new client.

— VP, Group Manager, Digital Media, Ketchum

This summit was a great opportunity for me to learn how other agencies are working through common challenges associated with programmatic.

— Group Director, Digital Investment, OMD

Omni Austin Hotel Downtown
700 San Jacinto at 8th St.
Austin, TX 78701

Our room block at the Omni Austin Downtown is now sold out.

Recommended accommodations nearby:

Aloft Austin Downtown, two-minute walk from venue

Intercontinental Stephen F Austin, three-minute walk from venue

 

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